Sunday, November 24, 2024
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

boAt takes humour route with influencers to launch Airdopes @999

Instagram campaign executed with influencer marketing agency Dot Media in mid-July featured Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai and Sufiyan Junaid.

by MN4U Bureau
July 27, 2023
in Featured, Campaigns, Mobile/Digital
Reading Time: 1 min read
A A
boAt takes humour route with influencers to launch Airdopes @999
Share Share ShareShare

Indian consumer electronics player and maker of the eponymous boAt wearables launched its Airdopes priced at Rs.999 with an influencer campaign in mid-July 2023.

The campaign conceptualised and executed with influencer marketing agency Dot Media featured Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai and Sufiyan Junaid.

The campaign underlined the ‘unbelievable’ price point of Rs.999, which each influencer brought to the fore on Instagram in their own way.

Aatman Desai

https://www.instagram.com/reel/Curd1MwgpFg/?igshid=NjIwNzIyMDk2Mg==

Srishti Garg

https://www.instagram.com/reel/CumbWu5KywH/?igshid=NjIwNzIyMDk2Mg==

The campaign put the price point firmly in focus while each influencer crafted it with her/his own brand of humour.

The campaign reels have amassed over 700,000 views so far across Instagram, according to the agency.

Tags: Aatman DesaiboAtInstagramSrishti Garg

RECENT POSTS

Yash & Radhika star in a legal battle against oil adulteration in Freedom Cooking Oil's new campaign
Campaigns

Yash & Radhika star in a legal battle against oil adulteration in Freedom Cooking Oil’s new campaign

November 23, 2024
0

Mumbai: Freedom Healthy Cooking Oils has launched a bold new ad campaign, ‘Courtroom,’ that makes a strong case against oil...

Read more
Sabala Millets' brand film aims to reintroduce millets into mainstream diets, one meal at a time
Campaigns

Sabala Millets’ brand film aims to reintroduce millets into mainstream diets, one meal at a time

November 23, 2024
0

MUMBAI: Sabala Millets, the newly launched millet-based food brand under the Ramoji Group, has debuted its first brand film, centred...

Read more
Flipkart's Black Friday campaign is inspired by Bollywood actor Arshad Warsi's performance in the movie 'Golmaal'
Campaigns

Flipkart’s Black Friday campaign is inspired by Bollywood actor Arshad Warsi’s performance in the movie ‘Golmaal’

November 23, 2024
0

MUMBAI: In collaboration with SW Network, an integrated advertising agency, and SW Studios (production house), Flipkart has unveiled a Black...

Read more
Continental Xtra’s TVC uses cultural nuances of Tamil Nadu in its effort to connect with the Tamil consumers
Campaigns

Continental Xtra’s TVC uses cultural nuances of Tamil Nadu in its effort to connect with the Tamil consumers

November 23, 2024
0

MUMBAI: Continental Coffee, a coffee brands and a subsidiary of CCL Products (India) has unveilled its latest television commercial (TVC)...

Read more
The Leela partners with HH Sawai Padmanabh Singh for 'Time Travel with The Leela' campaign, targeting young, affluent travelers
Campaigns

The Leela partners with HH Sawai Padmanabh Singh for ‘Time Travel with The Leela’ campaign, targeting young, affluent travelers

November 23, 2024
0

MUMBAI: In the next phase of its collaboration with HH Sawai Padmanabh Singh of Jaipur, The Leela unveils its latest...

Read more
Pidilite’s latest campaign for Roff uses humour to highlight the importance of quality in every build
Campaigns

Pidilite’s latest campaign for Roff uses humour to highlight the importance of quality in every build

November 23, 2024
0

MUMBAI: Pidilite Industries, the makers of Fevicol has unveiled a new ad campaign for Roff – it’s tile and stone...

Read more

LATEST NEWS

Swiggy buys World Pickleball League’s Mumbai team

Swiggy buys World Pickleball League’s Mumbai team

November 23, 2024
Sabala Millets' brand film aims to reintroduce millets into mainstream diets, one meal at a time

Sabala Millets’ brand film aims to reintroduce millets into mainstream diets, one meal at a time

November 23, 2024

ANALYSIS

Advertising and Media remain cornerstones of CMO Responsibilities: Dentsu CMO Navigator 2024
Analysis

Advertising and Media remain cornerstones of CMO Responsibilities: Dentsu CMO Navigator 2024

November 21, 2024
0

Large majority of Global CMOs see media as a very important, if not critical, driver for business growth  Priority areas...

PEOPLE

Nirmal Shah Joins IndiaDotcom Digital as Revenue Head – Digital
People

Nirmal Shah Joins IndiaDotcom Digital as Revenue Head – Digital

November 23, 2024
0

MUMBAI: IndiaDotcom Digital, formerly known as Zee Digital, has appointed Nirmal Shah as its new Revenue Head – Digital. Nirmal,...

MARKETING

Swiggy buys World Pickleball League’s Mumbai team
Marketing

Swiggy buys World Pickleball League’s Mumbai team

November 23, 2024
0

MUMBAI: Swiggy today announced its ownership of Team Mumbai in the World Pickleball League (WPBL). This is a global franchise-based...

Subscribe to Newsletters

ADVERTISING

FCB India appoints Anupam Chauhan as Executive Vice President
Advertising

FCB India appoints Anupam Chauhan as Executive Vice President

November 21, 2024
0

Mumbai: FCB India, part of the FCB Group India, has named Anupam Chauhan as Executive Vice President. Anupam brings over...

PRINT

The Hindu newspaper issues apology over misattributed remarks in interview with Kerala CM Pinarayi Vijayan
Media

The Hindu newspaper issues apology over misattributed remarks in interview with Kerala CM Pinarayi Vijayan

October 2, 2024
0

New Delhi: The Hindu newspaper has issued an apology regarding controversial remarks attributed to Kerala Chief Minister Pinarayi Vijayan in...

AUTHOR'S CORNER

Right Entertainment is the Birth Right of Every Child Born! What India can Offer?
Authors Corner

Right Entertainment is the Birth Right of Every Child Born! What India can Offer?

November 23, 2024
0

With over 2 billion children around and world this day is of great significance around the globe especially to India,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Yash & Radhika star in a legal battle against oil adulteration in Freedom Cooking Oil's new campaign

Yash & Radhika star in a legal battle against oil adulteration in Freedom Cooking Oil’s new campaign

November 23, 2024
Swiggy buys World Pickleball League’s Mumbai team

Swiggy buys World Pickleball League’s Mumbai team

November 23, 2024
Sabala Millets' brand film aims to reintroduce millets into mainstream diets, one meal at a time

Sabala Millets’ brand film aims to reintroduce millets into mainstream diets, one meal at a time

November 23, 2024

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.