Herby Angel, an Ayurveda-based personal care, and nutrition brand for children, has roped in Shriya Saran as their first Brand Ambassador.
As the face of the brand, the actor will work towards promoting Herby Angel’s mission to offer safe and organic baby and kids’ care solutions based on the principles of Ayurveda, informed an official statement.
The company believes that the year-long collaboration with Shriya Saran will begin a new chapter as it plans to consolidate its retail presence across the country through an omnichannel approach.
“We are delighted to welcome Shriya Saran to Herby Angel family. The core values of our brand are ideally aligned with Shriya’s trust in Ayurveda. As a brand, we take pride in our commitment to environment friendly practices, like using recyclable packaging and avoiding harmful additives and chemicals in our products. As India’s first holistic certified organic brand, our entire range is formulated by Ayurvedic doctors and tested in NABL accredited labs for various parameters like pesticides, heavy metals and aflatoxins etc. We take pride in being transparent and showcasing product wise batch test reports on our website. Our aim is to fill the monumental gap that currently exists in personal care and nutrition space for children in India and provide the goodness of nature in its purest form. Together with Shriya, we strive to educate parents about the benefits of Ayurvedic products and inspire them to make the best decisions for their children.” said, Sherry Jairath, CXO, Herby Angel.
Commenting on the association, Shriya Saran, said, “I am happy to represent a brand that shares my own philosophy of embracing Ayurveda and its time-tested, nature-backed solutions. Herby Angel’s commitment to offering high-quality, sustainable Ayurvedic solutions reflects in the products they offer. I’m looking forward to working closely with the brand to drive conversations with parents about the value of high-quality, chemical-free, certified organic products that are created to support healthy growth and development of children right from their formative years.”