Angel One, a fintech company, has launched a fraud awareness campaign titled ‘#JagrukTejaBhai’ with the aim of educating, informing, and creating awareness about the tactics used by scammers to defraud investors.
Billed as an industry first, the eight-part series campaign is created in association with Perfect Creative Media and Tubers Studio, and launched with an objective to increase awareness about common financial frauds occurring in the market and empower retail investors by educating them on how to detect and avoid fraudulent activities.
Watch the film here:
Prabhakar Tiwari, Chief Growth Officer, Angel One, said, “With the increase in digital platforms usage, there has also been a rise of cyber fraud cases. As a market leader, we are responsible to protect the interests of retail investors, especially the first-timers. Through this campaign, we strive to educate them in a light-hearted manner, which is both interesting and informative.”
Dinesh Thakkar, Chairman and Managing Director, Angel One, said, “India is experiencing a growing base of retail investors, who are largely transacting through digital platforms. It is imperative that they are well versed with the financial risks associated with today’s digital age. This campaign is a step in that direction. Our endeavour has always been to create a safe and secure environment for retail investors, as we offer our digital led wealth creation solutions.”
