ODN (Open Doors Now) Digital Network has bagged the e-commerce digital creatives and content mandate for Hindware brands in the sanitaryware, bathroom and kitchen fittings categories.
Hindware is part of the Somany Impressa Group. ODN’s mandate covers the company’s premium Italian, mid-range Hindware and base range Benelave collections.
ODN will create brand collaterals, content, infographics, catalog shoots, product listings, product title descriptions and more aimed at driving sales on online marketplaces including Amazon and Flipkart.
Narinder Mahajan, CEO and Co-founder of ODN, said, “It is a privilege for us at ODN to be trusted by a pioneering brand like Hindware for building and growing their online presence. Further, home as a category is a big focus area for ODN this fiscal.”
Sudhanshu Pokhriyal, CEO Bath & Tiles Business, Hindware, added, “We are committed to providing exceptional online experiences that truly connect with our customers. By partnering with ODN, an expert in strategic e-commerce content strategies and solutions, we are aiming to effectively showcase our product range and engage with our customers in an impactful way.”
ODN’s task will be to enhance Hindware’s customer engagement, attract new buyers and drive revenue growth.