QYOU Media India has teamed up with Isha Foundation to launch ‘Sadhguru TV,’ a FAST (Free Ad-Supported Streaming TV) channel featuring spiritual and wellness programming.
Powered by QYOU Media, the channel will be available on the Q Play app and over 100 connected TV platforms.
In association with the Foundation, the channel will focus on imparting Sadhguru’s wisdom and yogic practices to help viewers manage their body, mind, emotions and life energy, informed an official statement.
The channel will feature Sadhguru’s interviews with Indian and international personalities, lectures and life lessons, music from the library of the Sounds of Isha along with guided meditation and yoga.
Krishna Menon, COO, QYOU Media India, said, “Since the launch of QYOU Media India we have been introducing universally appealing channels that are genre-defining. Our partnership with the Isha Foundation for the launch of ‘Sadhguru TV’ on connected TV is a testament to our commitment for our viewers. The channel’s thought-provoking programming is sure to take viewers on a transformative journey filled with growth and self-discovery. We are certain that the channel will keep viewers engaged positively and help us build QYOU Media India as a one stop destination for quality and differentiated content.”
Sadhguru claims over 25 mn social media followers worldwide, including YouTube, Instagram and Twitter.