Concept Public Relations, a part of Concept Communications, has expanded its operations in South Africa with the launch of Concept Digicom South Africa (CDSA).
Concept Digicom, Concept PR’s inaugural office on the African continent, will provide services in corporate communications, media relations, digital PR, brand building, public affairs, and crisis management.
“Our expertise and success through the time-tested best practices, have been a driving factor to each of our national and global clients. We see a similarity with the South African market and we are totally charged and confident in providing our global delivery capabilities to them. Within adequate time we will stabilize in building and scaling across the diverse sectors of the South African markets” said, Ashish Jalan, Managing Director, Concept Public Relations.
Srishti Sumani, CEO South Africa, Concept Digicom, said, “We wish to bring about a paradigm shift in the communication arena in the South African market through a combination of domain expertise, best-available local capabilities and seamless execution across the region. With Concept’s expertise and our local understanding, we will offer clients superior return-on-investment on their communication spends.”
Speaking about the growth targets, Jalan, said, “It’s too early for us to predict, but we are hopeful to cater to at least 15 clients in year 1, I will feel a little satisfied when that number reaches 100.”
