Tata Play Binge, an OTT aggregation platform, announced partnership with the regional OTT platform, aha. With this collaboration, aha will now join the ranks of 24 other OTT apps on Tata Play Binge.
aha boasts a line-up of shows like Telugu Indian Idol, Das ka Dhamki, Unstoppable Season 2 with NBK, Vinaro Bhagyamu Vishnu Katha, Masooda, Ori Devuda, DJ Tillu, Bheemla Nayaak, Color Photo and more, offering a diverse range of engaging content for Telugu audiences.
“We welcome our newest partner, aha, to the Tata Play Binge family. As the largest and most popular Telugu content OTT app, aha is the perfect fit for Binge, giving our subscribers a rich choice of movies and originals in Telugu and adding to an ever-growing catalogue from 25+ partners,” said, Pallavi Puri, Tata Play’s Chief Commercial and Content Officer.
Rakesh CK, Head – of SVOD & Business Strategy, spoke at the launch of this partnership, “We are thrilled about our partnership with Tata Play Binge. This collaboration brings together two leading platforms in the Indian OTT space, and it’s a fantastic opportunity to showcase the rich cultural heritage of Telugu content to a wider audience. With Tata Play Binge’s aggregation of OTT apps, aha’s engaging and authentic Telugu content will now be accessible to even more viewers, further strengthening our commitment to providing unparalleled entertainment to our audience.”
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