Crayons Advertising, an integrated advertising agency, has been appointed as an integrated communications partner by Cornitos, a snacking brand.
Speaking on the development, Vikram Agarwal, Managing Director, Cornitos, said, “Our vision is to expand our reach and penetrate deeper across all channels pan- India. Our search was for a partner who understands Bharat, provides strategic inputs leading to high-impact marketing, and creates strong communication ideas. Over a few meetings and extensive interactions with Team Crayons, we strongly felt they understood our objectives and aligned with our Vision. We are very excited and look forward to strengthening our brand with Crayons as our integrated communications partner.”
Commenting on the account win, Samir Datar, Chief Strategy Officer, Crayons, said, “Cornitos created a taste for Nachos in India, long before international brands set foot in this market. With growing conversations around healthy snacking, Cornitos, with its expanded portfolio, is poised to capitalise on the opportunity. Their expansion into Baked Extruded Snacks with Crusties offers a unique opportunity to communicate the evolution of its brand identity and messaging in the coming months. We are proud to partner with the brand and delighted to be part of this exciting journey ahead.”
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