After introducing Jeeto Dhan Dhana Dhan to viewers over the weekend, JioCinema announced winners who won a car each across the four TATA IPL 2023 matches played on April 8th & 9th.
Bhimsen Mohanta from Raruan and Pali-resident Mahendra Soni won a car through the contest during Rajasthan Royals vs Delhi Capitals match and Mumbai Indians vs Chennai Super Kings match respectively on April 8th.
Gujarat Titans vs Kolkata Knight Riders fixture on April 9th saw Siddharth Shankar Sahoo from Cuttack winning the grand prize while Lakhisarai, Bihar’s Dhirendra Kumar won it by playing in Jeeto Dhan Dhana Dhan during the second match on Sunday between Sunrisers Hyderabad vs Punjab Kings.
Jeeto Dhan Dhana Dhan is aimed to enhance the viewer’s experience while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. The contest offers viewers prizes like smartwatches, Bluetooth speakers, Bluetooth neckband, and wireless earphones, and a chance to win one car every match, among other prizes.
Viewers need to hold the phone in portrait mode. A chat box will open at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the car.