IKEA, a Swedish home furnishings retailer, has announced the appointment of Elena Pogosova as its Country Commercial Manager for the India business. Elena will be driving the country’s commercial agenda to develop IKEA India’s position in the market, grow the customer base and secure a seamless & positive customer experience. Elena will be part of the country management team at IKEA India and will report to Susanne Pulverer, CEO & CSO, IKEA India.
Elena comes with more than 20 years of experience in the commercial real estate business and was working in the real estate and property management business with leading American developer Hines, before joining the Ingka group in 2010. In her 13+ years with the Ingka Group, she has held various positions including Operations, Deputy Country Property Manager, Country Facility Manager, Regional Centre Manager for INGKA Centres Russia and Market Area Manager for IKEA Retail Russia.
Susanne Pulverer, CEO & CSO IKEA India says, “We are on an exciting journey, building a purposeful and profitable brand in this country full of opportunities and challenges. With her competence and leadership, we are confident that she will be a strong contributor to creating the future for IKEA in India. We are all very much looking forward to having her here. A warm welcome to IKEA India”.
Prior to this role, Elena IKEA Retail Russia in 2019, as the Market Area Manager and was responsible for the performance of the biggest geographic markets of Saint Petersburg and Siberia. Elena is a lawyer by education with a university diploma in international law.