Escape Velocity, an official reseller of Sizmek By Amazon for the Indian market, has announced that Viacom18, the digital streaming partner of TATA IPL 2023, onboarded Sizmek By Amazon as the measurement partner for the tournament.
Under this partnership, Viacom18’s digital offering will be validated by Sizmek measurement protocols for impression & click tracking and geo-location.
Raghu Seelamsetty, CEO, Escape Velocity said, “We are excited about this collaboration. This is a great opportunity for brands to be a part of sporting history. We look forward to a great partnership for this upcoming TATA IPL”.