Zee keralam has launched its two new shows, on a first-of-its-kind on-ground launch event titled Zee Keralam Mamangam, which was held at LULU International Shopping Mall in Kochi.
The channel claimed that the launch event had a format and scale similar to that of a movie trailer launch, making it unique and first of its kind in the Malayalam television industry.
One of the two shows is the acting reality show of kids, Drama Juniors, which started telecasting on Saturdays and Sundays at 9 PM. The audience also witnessed the launch of the fiction show Shyamambaram, the heart-touching tale of a Lord Krishna devotee who is side-lined and oppressed due to her circumstances. The show started telecasting on the channel from Monday to Friday at 9 PM.
