Bharat Express news channel, which is set to be launched on the 1st of February 2023, announced the unveiling of its original signature tune.
The tune will be featured at the beginning and end of each news broadcast, as well as in promotional materials for the channel.
Upendrra Rai, Chairman, Managing Director, and Editor-in-Chief, said, “Signature tune is the hallmark of any news channel and we have selected this one after rounds of consideration by the music team. We are confident that the tune will become synonymous with the Bharat Express brand and its objectives and will help us stand out in the crowded news landscape; and most importantly, people will connect to it.”
“We are thrilled to unveil our signature tune and introduce it to our audiences,” said Bharat Express CEO, Varun Kohli. “It represents our commitment to providing high-quality news coverage and our desire to connect with viewers in a meaningful way,” he added.