Tata Tea accelerates its Hyperlocal Strategy as it Selects Media.Monks as its Digital and Content Partner. The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms.
Commenting on the win, Kiran Ramamurthy, chief operating officer, Media.Monks India, says, “It is an honor to partner with Tata Tea. The assignment comes with a huge responsibility – to build on the amazing work that brands from the Tata Tea stable have been doing. It calls for creating in the digital universe, brand stories that resonate state by state through sharp local insighting. It will also be about using technology to bring these brand stories to life. We are excited to bring together content specialists from virtually every part of the country to work on this mandate.”
