According to the BARC data, CNN–News18 has been the leader in English news genre for 36 consecutive weeks with an average of 34.5 % market share in India’s TG: 2+ segment (Mkt: India | TG 2+ | Period: AVG Wk 16- 51’22 | 8 channels considered)
The channel been far ahead of competition even in prime-time hours. As per the BARC data (Market Share% | Mkt: India | TG: 2+ | Mon-Fri (1800-2400 hrs) Wk 48-51’22 | 6 Channels considered), CNN-News18 garnered 32.1%.
The channel has consistently outperformed its competitors in the English news-space throughout the year (Mkt: India | TG 2+ | Period: AVG Wk 16- 51’22 | 8 channels considered). BARC had resumed ratings for the English news genre on 5th March starting week 10.
According to BARC data, the market share (Mkt: India | TG 2+ | Period: AVG Wk 16- 51’22 | 8 channels considered) of Republic TV, Times Now, and India Today Television stood at 27.7%, 24.0%, and 6.6%, respectively.
Commenting on CNN-News18’s achievement, Zakka Jacob, Managing Editor, CNN- News18 said, “Our strategy to broad-base our programming and cater to all geographies of the country has redefined how news is done and the ratings substantiate it. Our focus has always been on capturing all aspects of biggest news stories of the day and conducting insightful debates that cover opinions from all stakeholders. We are grateful to our esteemed viewers that have put faith in our brand of no-shouting, non-preachy journalism.”
CNN-News18’s YouTube channel garnered the highest views in the month on December, as compared to the competition.
