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Home Featured

News18 India outperforms top GECs in terms of reach

by MN4U Bureau
December 2, 2022
in Featured, Television
Reading Time: 1 min read
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BARC WK 51: News18 India stays ahead of competition with 15.6pc market share
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As per BARC data, News18 India has outperformed top general entertainment channels with a cumulative reach of 9.95 crore (BARC; Cume reach ‘000: HSM; TG 2+; Avg. Wk 44 – 47’22). According to BARC data, the cumulative reach of STAR Plus stood at 9.16 crore, whereas the cumulative reach of Sony and Zee TV stood at 7.92 crore and 7.90 crore respectively.

In Hindi news genre, News18 India has been number one in terms of both viewership and reach for over three months now.

The channel has continued its dominance as the leader in the national Hindi news channel segment with 15.7% (Wk. 47’22, 24 hrs, TG: 15+, HSM), as compared to TV9 Bharatvarsh’s 14.0%, AajTak’s 13.2% market share and India TV’s 12.6%.

Tags: AajTakBARCNews18 IndiaTV9 Bharatvarsh

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