India Today Group claimed the top spot by a vast margin in the recent rankings by Comscore (Source: Comscore VMX Device Level CTV, Total Videos (000), Video Type: Content, News/Information & General News Category, August 2022, India) across all CTV environment in General News and News/Information category for the month of August’22. The media group’s CTV Total videos figure stood at 45.1 mn video streams.
The group’s statement on the achievement read, “The Indian audience has always placed its trust in gaining first-hand information on matters of national & international prominence through India Today Group. Our leadership score is testimonial to the fact that the media conglomerate is nation’s most followed news broadcaster even when it comes to Connected devices.”
Comscore Video Metrix is a multi-platform rating institution offering video audience measurement across digital content and ads, providing insight into audience size, reach, engagement and demographic composition.
