Following a US$50 million (Dh185m) investment commitment into the Middle East, eyewear brand Lenskart is now celebrating the milestone opening of its 8th retail store at Galleria Mall Abu Dhabi, and recently projected its values of “Do More, Be More” on world’s largest and tallest observation wheel, Ain Dubai.
Lenskart’s newest outlet adds to existing stores in Dubai Mall, BurJuman, Dalma Mall, Dubai Festival City, Ibn Battuta Mall, Dubai Hills Mall and Bawadi Mall. The brand’s extensive product range is also available online via the website and the Lenskart App.
Sudhir Syal, Chief Business Officer (Middle East) at Lenskart said, “We are extremely honoured to be associated with such an iconic landmark to commemorate this milestone. At Lenskart, our purpose is to transform the way people see and experience the world. Over the last decade, we have revolutionised the way people perceive and make use of eyewear. Wearing our glasses has enabled our customers to expand their lifestyle without barriers, not just correct their vision. With our foray into the Middle East, we want to bring the same scale of transformation to people’s lives here, especially those who are eager to do more and be more.”
“Within our first year of in-country operations, we project that Lenskart will become a market leader in the UAE, with over 15 stores in addition to making rampant strides in the KSA region. Looking ahead, as our rampant growth and expansion continue, we will focus on the launch of our merchandise collections created specifically to cater to the local Emirati population,” Sudhir Syal added.