Orthomax, an orthopedic healthcare institution has announced the appointment of Actor Anurag Sharma as its Brand Ambassador.
Commenting on the brand association, Sharma said, “I always wanted to work on spreading awareness on organ donation. Dr. Rajkumar Garg is spiritually inclined and a very good human being already working for people with his different initiatives. As he is already working on the organ donation campaign, I also thought of supporting the organ donation initiative. Orthomax will launch a brand awareness and organ donation campaign soon and apart from endorsement, i will also support all his social and spiritual initiatives. .”
Commenting on the new development, Dr Raj Kumar Garg Founder, Director said, “ We recently watched Anurag Sharma’s film Juni- The Last Prayer in a PVR Cinema. The way he has portrayed the whole character and we heard about his social initiatives and work, we thought of associating with him in some way. While the initial discussion was only for organ donation activity, we thought he is a great fit for brand endorsement and our expansion plans. So we roped him for brand endorsement. Our multimedia and PR Campaign will be handled by Approach Communications. ”
Approach Entertainment is exclusively handling the entire representation, Management, PR, Advertising, Digital, Brand & Media Partnerships, Events, and other related activities for Anurag Sharma.