World Environment Day is celebrated on 5th June every year across the globe to raise awareness on environmental issues and take necessary measures to protect and restore our planet. The theme for 2022 is ‘Only One Earth’ with the focus on ‘Living Sustainably in Harmony with Nature’. In the universe are billions of galaxies, in our galaxy are billions of planets, but there is Only One Earth.
Led by the United Nations Environment Program (UNEP), over 150 countries participate in the eventseach year. Big corporations, non-governmental organisations, communities, governments, and celebrities around the world come forward to support environmental causes.
World Environment Day is hosted by a different country every year where celebrations and meetings take place. This year, the host country is Sweden. The day aims to focus on the importance of the environment which needs to be taken care throughout and not just that particular day.
Brands too participated and unveiled thoughtful campaigns highlighting the importance of conserving naturefor a better tomorrow.
Symphony Limited
Symphony Limited has launched a heart-warming digital campaign to create awareness on the need to protect and conserve our planet. With technology making our lives simpler and more convenient, it has proved to be a hazard to our environment. Our oceans are depleting, global temperature is on a constant rise, wildlife is impacted, and the surface of the earth is drying! Resonating with this thought, the brand has come up with a digital campaign to bring about change and consciousness among the patrons with a compelling message. It draws synergies between the use of air coolers and conservation of trees.
The campaign film shows an old man walking on a parched land and a bird flying in the sky with the sun blazing up above. They both need some respite from the tormenting heat and then at a distance, they spot a tree! As they approach closer, much to their shock the tree is dry and bare. In another visual, a boy is shown switching on an air cooler with refreshing air going out of the window and transforming the entire scenery to a lush green landscape. With the trees turning green, birds chirping, and the man seeking refuge in the shade of the tree, the campaign resonates emotionally and ends with a strong message. For every unit of Symphony air cooler that one uses instead of an air conditioner, we save 40 trees!
WOW Skin Science
Leading D2C beauty and wellness brand WOW Skin Science is continuing their #WOWGreenHands initiative by shipping palak seed pouches with every purchase of WOW products from the brand’s website. Now, to spread the message even further, the brand has rolled out the second episode of its #PalakKePakode Campaign on the occasion of World Environment Day.
In the latest episode the protagonist and his friends have planned a potluck party. But it turns out that all of them have been growing palak using seeds they got with the purchase of WOW products and have made exactly the same dish to the potluck- palakkepakode. The film explores and emphasizes the wonderful memories that can be created upon sharing the experience of sowing, growing and preparing our own food while making the world a better place to live.
With WOW Skin Science being a torchbearer of nature and sustainability, this experience of growing and harvesting their own produce is holistic and prepares us for a tomorrow that’s cleaner, greener and sustainable. This step has helped gain momentum with over 8 lakh seed pouches shipped already and many consumers demonstrating the different ways in which they have prepared their very own palak leaves.
PlanetSpark
PlanetSpark, India-based global EdTech platform has launched its Environment Day campaign, #SparkTheChange, to promote environmental sustainability amongst its community members and beyond.
The brand has initiated this social media campaign with a “Call for Action” video, wherein, PlanetSpark’s employees as well as its teachers, take up a challenge to replace one routinely-used plastic product with a reusable environmental-friendly alternative. In addition to participating themselves, the employees are also signing up as “change agents” and nominating 3 other people to participate in this challenge.
The partakers are required to nominate one plastic product daily till 10th June, and pledge to use a substitute in its place, for the rest of their lives. They can participate by uploading a photo/video featuring the plastic and the substitute products on their respective social media handles, and using the hashtag, #SparkTheChange. The pledges will be featured on Planet Spark’s official social media handles. Through this challenge, company’s aim is to induce a chain reaction that will enable people to gradually transition into an environmentally compatible lifestyle, and contribute towards saving our “Only One Earth”.
Tata Technologies
Note on sustainability observed at Tata Technologies in terms of vehicle manufacturing for Environment Day by Santosh Singh, Sr. VP & Global Head Marketing, Business Excellence & Innovation, Tata Technologies; CEO, Tata Technologies, “Tata Technologies, true to its ethos of ‘Engineering a better World’ has been spearheading the move to shift to sustainable ways of driving by helping to build an electric vehicle ecosystem along with other group companies in the country and across geographies. The three key components to ‘green’ drive – a) our sustainable engineering solutions that include our turnkey electric vehicle development proposition which is aimed at developing vehicles that are sustainable and have lower tail pipe emissions and our Digital proposition aimed at optimizing energy consumption and waste, b) our green workplace practices and operations aimed at adopting Reduce, Reuse and Recycle philosophy at workplace, and c) our awareness campaigns and skilling initiatives aimed at encouraging and training our future generation on Electric Vehicle technologies and solutions. We are working with 10+ Global OEMs on Electric Vehicle projects either directly on the engineering side of things or through digital manufacturing or supply chain solutions and considering the tail pipe emission benchmarks, would enable a reduction of lifetime CO2e emissions by approx. 60 (%). All our major workplace infrastructures are certified green buildings which follows – waste and water recycle, energy conservation through innovative operating practices thus reducing the carbon footprint of the organisation.”
“Further, we undertake multiple tree plantation & environment awareness drives by our employee volunteers throughout the year and annually we plant one tree for each of our key stakeholders across our customers to deliver the sustainability message. The Carbon footprint (CO2e) emissions from our global operations have been reduced by 35% over last 1 year and we will strive to keep offsetting our carbon footprint through tree plantation initiatives.”
Twitter is the conversational layer of the internet and over the past few years, the growing pro-planet thinking has directly reflected in conversations on the service, resulting in 1.89 million Tweets during the #WorldEnvironmentDay last year.
#WorldEnvironmentDay 2022, building on this year’s theme – “Living Sustainably in Harmony with Nature” – non-profits and brands are taking to Twitter to foster the dialogue around it.
LetMeBreathe in collaboration with UNEP (United Nations Environment Programme) will be activating a campaign titled ‘Only One Earth’. This will include live discussions on green steel, sustainable transport and sustainable food. In addition, LetMeBreathe will also prompt audiences by using Twitter conversation cards to engage with a series of video stories that will shine a spotlight on sustainable choices for #OnlyOneEarth.
On the other hand, building further on the theme of World Environment Day 2022, Save The Children in collaboration with UN Volunteers, Let Me Breathe, The Tale Of Humankind and UNEP will drive conversations around youth action for climate and encourage them to pledge action towards the sustainable future of the planet with #MyPledge4Earth.Brands are bolstering their commitment to sustainability too, and actively communicating their brand values around it to consumers.
This #WorldEnvironmentDay, Mahindra Group is inviting people to join its Project Hariyali mission, as part of which, the brand has planted more than 20 million trees so far and aims to add 5 million trees to India’s green cover every year. Through a Twitter conversation card, the brand is urging people to #RiseForHariyali, and will plant a tree for the first 5000 people to engage with the conversation card and Tweet with the hashtag.
https://twitter.com/MahindraRise/status/1531953674679099399
Bigbasket
bigbasket has been spearheading the drive for sustainability in e-commerce operations in India. Marking the World Environment Day, the platform has now become India’s first brand to offer packaging-free doorstep delivery of fresh fruits and vegetables. The new service has been unveiled as pilot project and bigbasket aims to completely remove packaging from its fruits and vegetables delivery pan India by 2023.
The company was the first brand in its category to introduce EVs for delivery. Currently, 30% of bigbasket’s delivery fleet is electric and the company aims to have 70% EVs by 2024. It is also using solar energy across its warehouses in 9 cities and generating enough clean energy to power over 4.5 lakh households. Further, bigbasket’s biomass-powered cooling systems consume less than 10% of power compared to conventional refrigeration, further leading to reduction in greenhouse gases emissions.
The company has also built rainwater harvesting systems that save up to 390,000 litres of water annually. Another highly impactful initiative is the widespread organic farming partnerships. As a responsible brand, bigbasket is steadily promoting organic farming by partnering with cultivators and supporting them through initiatives like geo tagging, offering agri-intelligence on weather, soil and growing conditions, government schemes and organizing sessions to familiarize them with best tech-driven farming practices. This leads to greater earning and life quality for the farming communities across India and a much superior soil conservation for future generations.
HDFC Mutual Fund
HDFC Mutual Fund is back with its socially responsible campaign #NurtureNatureagain this year. Through this campaign, it aims to plant a sapling for every Systematic Investment Plan (SIP) registered online in eligible Equity-oriented and Gold Schemes from 1st June to 10th June, 2022. Last year, in association with Grow-Trees.com, HDFC MF planted thousands of saplings under this innovative social cause. #NutureNature campaign aims to promote the cause of planet-friendly afforestation and spread awareness about the environmental and ecological significance of trees. On its part, HDFC MF encourages investors and partners to opt for online investments.
Similar to last year, after a period of 3-months from the date of registration of the SIP, a tree will be planted on behalf of the investor. The investor will also receive an e-Certificate from HDFC MF, for registering a SIP through digital / online modes with a minimum amount of Rs. 2000 per month, for a tenure of at least 3-years in eligible Equity-oriented and Gold Schemes. For detailed terms and conditions refer here.
Hyundai Motor India Ltd.
Hyundai Motor India Ltd., announced the rollout of its campaign – ‘Save Water Challenge’ to celebrate World Environment Day with its customers across all Hyundai Workshops in India.
Taking a step ahead for a sustainable future, Hyundai is encouraging its customers to opt for Dry Wash while giving their favourite Hyundai car for service. Each dry wash helps save approx. 120 litres of water. The 15 day ‘Save Water Challenge’ campaign will commence from June 3, 2022, and will culminate on June 17, while rewarding the participating customers in online and offline activities.
The ‘Save Water challenge’ includes both online & offline activities for customer engagement. Customers opting for Dry Wash will be directed towards Dry Wash Photo Booth at Service Receptions at Hyundai workshops. Customer can post picture on their personal social media handle by tagging @Hyundai India& 2 hashtags #SaveWater #JalBachaKeChal
Jindal Stainless
Jindal Stainless organised a plastic waste collection drive across its corporate offices to sensitize employees of the detrimental impact of plastic on earth, and to re-emphasize Company’s focus on green and sustainable manufacturing. The Company collaborated with ‘Green Dream Foundation’, a Delhi-based NGO and its CSR implementation partner, and invited its people to turn in their plastic waste in exchange for eco-friendly day-to-day products made of stainless steel.
The Company also ran the #SwitchToStainless online campaign on its social media handles showcasing several initiatives taken up by the Company to reduce the overall carbon footprint over the last few years. The campaign aimed at engaging with the millennial and younger audience, while educating them about the problems pertaining to plastic waste.
During FY22, Jindal Stainless successfully reduced its carbon emissions by approximately 3,100 metric tones by switching to renewable energy, deploying efficient power and fuel saving, waste oil treatment, and dedicated tree plantation drives. Over the last decade, both the manufacturing units together have planted around 1 million trees and shrubs. Presently, the Company is in the process of introducing newer green initiatives and is working towards achieving its ESG goals.
Tata CLiQ Luxury
On world environment day, Gitanjali Saxena, Business Head – Global Luxury, Tata CLiQ Luxury shares,“As India’s premier luxury lifestyle platform, Tata CLiQ Luxury is committed to responsible business practices. We are focused on prioritising the preservation of the environment every day. Apart from ensuring that every aspect of our packaging is sustainable, from the boxes to the tape used, we also introduced the Circular Packaging Programme. We recognise that reusing and repurposing packaging materials can help save several resources. Hence, through this programme, customers can return their empty packaging boxes after their purchase is received. By refurbishing these boxes, we use them for multiple orders, allowing us to recover, reuse, and reduce.”
Bhamla Foundation and Hungama Digital Media Entertainment Pvt. Ltd.
Bhamla Foundation, an organisation working to address health, environment and cleanliness issues, and Hungama Digital Media Entertainment Pvt Ltd, digital entertainment company, announced a new musical anthem titled ‘Only One Earth’ on 26th May 2022 to celebrate World Environment Day on 5th June 2022. Composed by renowned Bollywood singer Shaan and written by lyricist Swanand Kirkire, the anthem encourages a harmonious association with nature through sustainable lifestyle. The campaign is supported by the United Nations Environment Programme, the Ministry of Environment, Forest and Climate Change and dignitaries across politics, environment, and entertainment. The song is currently streaming on Hungama Music, Bollywood Hungama, and other affiliate and partner platforms of Hungama. Bharat Ratna awardee and cricket legend Sachin Tendulkar is the brand ambassador of this campaign.
Bhamla Foundation has been creating impactful global campaigns and songs since 2018 with huge support from music labels. Involving participation of more than 150 countries, the Only One Earth global campaign was launched by Piyush Goyal, Minister of Commerce and Industry, at Expo 2020 Dubai.
Nickelodeon
In a bid to encourage kids to look forward to a greener tomorrow, Nickelodeon, the kids entertainment space has joined forces with the United Nations in India for a flagship campaign, on the momentous occasion of World Environment Day 2022. The intent is to save our Mother Earth from the global environmental crises and raise awareness on ways to reduce carbon footprint.
Through two inspiring stories, Nickelodeon’s Nicktoons bring alive the message of ‘Yeh Planet Hum Sabka Ghar Hai’. The first story titled ‘Kaagaz Ka Ghar’, throws light on human-wildlife conflict while the second story ‘Paani Ka Ghar’ emphasizes on marine and plastic pollution. With ‘Yeh Planet Hum Sabka Ghar Hai’, both the stories showcase kids taking the initiative to become climate heroes and bringing about positive change by teaching adults important climate action lessons.
Disney Star:
Habits compound over time yielding big results. But if our habits have negative outcomes, the consequences are equally big and unpleasant. With decades of liberal and unchecked usage of fossil fuel – mostly due to vehicles – every breath of air takes our health downhill. That is the current state of our environment, especially in the cities. And unfortunately, our kids are getting affected the most. A WHO Report of 2018 says that children absorb up to a third of more pollutants from air than grown-ups just because they breathe more rapidly. So, one can only imagine the devastating impact of air pollution on them.
One of the simplest solutions to lower air pollution is to tweak our habit and drive one day less in a week, so we give the future generation a healthier today and a better tomorrow.
To illustrate that, Disney Star unveiled a film titled The Lung Test.
Tata Tea
Tata Tea launched its latest edition of #JaagoRe, aimed at spreading awareness on a cause which is the most defining crisis of our time – Climate Change. Over the past few decades, the implications of climate change have been unprecedented. According to a report by Save the Children in 2021, if the Earth continues to get warmer at the current rate, children born in last decade and after will witness more heat waves, floods, droughts, and wildfires than earlier generations. A similar report by UNICEF states that approximately 1 billion children live in countries classified as ‘extremely high-risk’ due to climate change.
In its 15th year, the Tata Tea Jaago Re platform with a new TVC, brings back acclaimed actor Pankaj Tripathi who was a part of the first ever Jaago Re communication. Created by Mullen Lintas, The TVC showcases the fact that while a few degrees of heat can disrupt the comfort in our home, we may still be callously apathetic about the rapid climate change the world is witnessing evidently through weather disruptions like soaring temperatures. Jolting us to wake up and acknowledge climate change, the key message of the film is delivered through the lens of a child, thereby serving as a pressing reminder for all parents to act now against climate change, lest it becomes too late to protect the future of our children.
With the proposition that ‘Apne Liye Nahin Toh…Apne Bachon Ke Future Ke Liye Jaago Re’, the TVC highlights the fact that climate change is all pervasive, affecting families across all stratas of society. The film implores all citizens to come forward and pledge their support to help fight climate change by contributing through small everyday actions. A microsite allows individuals to pledge their support along with providing information on small everyday actions that one could take in the fight against climate change.
Nilon
Nilon’s in an effort to create a clean and sustainable environment has come up with the initiative #WeCare. On this World Environment Day, all of us at Nilon’s made a pledge to fight against global warming and climate change. We care for our mother Earth as much as we care for your taste buds. Every day we dream of a cleaner and greener planet.
Keeping this in mind, our manufacturing plant in Utran, Jalgaon is now completely solar-powered. It generates 8000 kWh units of energy every month which helps us saves 96000 kWh units of energy each year. So next time when you choose Nilon’s, you’re choosing a greener planet.
NTPC Ltd
NTPC Ltd, India’s largest integrated energy company is celebrating World Environment Day on 5th June across locations by reinforcing the theme of this year, #OnlyOneEarth, through several programmes including plantations, pledge taking ceremony, and awareness drives.
As part of the AzadiKaAmritMahotsav (AKAM), NTPC is undertaking several sustainable initiatives like the inauguration of Smart Township at Solapur, Maharashtra. During the CPSE ICONIC Week celebrations, NTPC is also organizing a massive tree plantation drive at its various power stations. In an endeavour to deliver sustainable and affordable energy, NTPC has declared Energy Compact Goals at the UN and become the first energy company in the world to do so.
Even though the power major has been actively exploring opportunities in green hydrogen, carbon capture, battery storage, electric mobility and waste-to-energy space, NTPC Green Energy Limited (NGEL) has been incorporated to drive clean energy initiatives of the company through a focused approach. By 2032, the company intends to have 60 GW capacity under its belt through Renewable Energy (RE) sources.
In line with National Water Mission, NTPC has been committed to the optimization of water footprint through sustainable usage including its re-use through efficient Operations and Maintenance by conservation techniques like rainwater harvesting at all its establishments. Reinforcing its unwavering commitment, NTPC has signed the CEO Water Mandate, which is a highly collaborative partnership between UNGC and specialized organizations dealing with water issues. It has also modelled its sustainability initiatives through state-of-the-art technologies and process innovations to not only reduce ecological footprint but also bring positive gains for conservation, enhancement and restoration of biodiversity.
In tune with this, the company has issued Renewed Biodiversity Policy 2022 to establish a comprehensive vision and guiding principle in this domain. NTPC was the first PSU to issue Biodiversity Policy in 2018 and became a member of the India Business & Biodiversity Initiative (IBBI) in the same year. The company has implemented the Circular Economy initiative through Reduce, Reuse and Recycle approach for all waste generated from its operations. The company has saved more than 4 crore of paper equivalent to approximately 5000 fully grown trees annually by going paperless. NTPC has been environmentally conscious while creating a habitat for migratory birds around its power stations.
Further, NTPC has launched the use of treated sewage water from Sewage Treatment Plant (STP) of municipal body for thermal power plants located within a 50 km radius of the STP. It has also initiated the co-firing in thermal plants through biomass pellets. It has planted more than 37 million trees in & around its projects. In addition, the company has been adopting the “Miyawaki” technique to promote building forests, thereby helping retain groundwater & support local biodiversity. In order to restrict pollutants within permissible limits, NTPC is also installing Flue Gas Desulfurization (FGD) for 60 GW thermal power capacity.
JK Tyre
JK Tyre& Industries Limited continues its green trajectory by reaffirming their vision of preserving the environment for the future generations on World Environment Day 2022.Pioneering the efforts made towards sustainability in the tyre industry, it has adopted a 5-pronged approach tackling carbon footprint, energy, renewable power, greenhouse gases and waste management to holistically maintain and preserve the ecosystem.
The company has made substantial improvements in their plants to prioritize clean and green energy use. The target is to improve on these measures aiming to reduce thermal energy consumption while stepping upon the use of energy through renewable sources.With their continuous efforts through the years, JK Tyre has emerged as a global benchmark for the lowest raw water use per kg of tyre manufactured. The company is setting a new benchmark in water consumption by achieving the milestone of 1.73 litre/kg of finished product.
Understanding the significant role that corporates play in developing and implementing solutions to environmental challenges, JK Tyre emphasizes on the production of eco-friendly products with a focus on minimal waste generation by reusing and recycling waste.
Maggi:
This World Environment Day, MAGGI rolled out a campaign to raise awareness on proper waste disposal. MAGGI roped in actor Rajkumar Rao for the commercial, who highlighted how MAGGI had responsibly managed the plastic tonnage equivalent to the plastic of the number of packs it sold.
WardWizard
Committed to its social responsibility of making the earth greener and healthier for the generation of today and tomorrow, WardWizard Innovations and Mobility Ltd., one of the leading manufacturers of electric two-wheeler brand ‘Joy e-bike’ is all set to host a ‘Green Plantation Drive’, across its manufacturing facilities and ancillary clusters in Vadodara, Gujarat.
Aligning itself to this year’s Environment Day theme – “Only One Earth-Living Sustainably in Harmony with Nature”, the company pledges to plant more than 10,000 saplings and conduct multiple cleaning activities to improve the hygiene conditions of nearby areas.
Furthermore, the brand has also launched a video campaign, emphasizing on the urgency to focus on environmental sustainability. Drawing analogy between Plan B and Planet B, the video subtly, yet powerfully conveys that we can create plan B, but we can’t create a Planet B, we have ‘Only One Earth’.
