International Women’s Day is all about celebrating womanhood and giving credit where it’s due. This Women’s Day, brands are following the #BreakTheBias theme with their campaigns empowering women in their own thoughtful ways. They have recognized the various contributions made by women and stepped up to salute it.
Kaya
Kaya, India’s leading skincare & the largest dermatologist network enabled brand, recently unveiled a new identity, symbolic of a strategic realignment with its ever growing young consumer base. Punctuated by this new purpose fuelled mantra, “Beautiful is You”, the brand has launched its latest digital campaign- #WhatWomenWant for International Women’s Day, that aims to celebrate women exactly the way they want to be celebrated.
It is said that women’s minds are like a browser with a hundred tabs open, simultaneously. While there is not much one can say to object this, understanding what a woman wants is not always as complicated as it’s made out to be. Women are strong and beautiful, they know exactly what they want and how they want it. They know how they want to be viewed, treated and respected by everyone in every sphere of their lives. Through this campaign Kaya is celebrating women clearly through their lens only, which is how it should be! This International Women’s Day, Kaya asked women #WhatWomenWant to showcase proudly the fabulousness of what women really expect.
Koo
Koo – the largest platform for self-expression in native languages – has launched a refreshing campaign – #BejhijhakBol – through a stirring video which inspires self-expression among women, without fear or hesitation. A series of stellar performances by women from all walks of life emphasizes the need to open up and unleash emotions through self-expression. Released on International Women’s Day, the campaign leverages the theme for 2022 – Gender Equality for a Sustainable Tomorrow – underscoring the need to foster gender equality in the interconnected world by enabling and encouraging unfettered expression.
Taking Koo’s core proposition of language based self-expression to a new level, the campaign, through the tagline – aur dil mein jo bhi ho, Koo par bejhijhak bol – calls on women to let go of inhibitions and to indulge in animated conversations. It reiterates Koo’s philosophy that like language, gender barriers too need to be erased to ensure freedom of expression in the digital world. Koo was built with a vision to empower every Indian by enabling native language expression online. The video reflects this sentiment by depicting regular women (not celebrities) from across cities, cultures and societies going about their daily lives, empowered with the ability to express and engage in conversations of their choice.
Radio City
Women have always been a driving force who continue to positively transform the society, business, and economy at large with their vigour and ambition. On the occasion of International Women’s Day, Radio City celebrates the power of womanhood by launching innovative campaigns across India.
In Mumbai, Radio City has launched a campaign titled ‘WITHOUT HER’. A woman’s support plays a significant role in a man’s life and that selfless support must be considered as a crucial part in a man’s growth journey. Therefore, Radio City urges men to say thank you to the woman who has been his pillar by letting her know that #WithoutHer, life would not have been the same. On International Women’s Day, Radio City hands over the mic to its male listeners who will talk about the achievements and success that they owe to the woman of their life, be it his mother, wife, sister, daughter, or girlfriend.
Radio City Delhi touches upon one of the most widespread stereotypes faced by women. The campaign ‘Gaadi Teri Behan Chalaegi’ aims to demystify the stereotypes associated with women driving the car and highlights that the art of driving is gender neutral. A weeklong #GaadiTeriBehanChalaegi campaign seeks inputs from experts, celebs, listeners about their views on women driving skills, an endeavour to break the glass ceiling.
Radio City Vadodara (Gujarat) is all set to felicitate women in the 3rd edition of its ‘Wonder Woman of Vadodara’ awards. This year’s theme ‘Hatke’ will felicitate females from Vadodara who have done something different in their lives. Radio City Bangalore is back yet again with ‘Radio City Change Maker’ where the radio platform invites listeners to nominate women who have done something beyond their call of duty, the unsung warriors and true change makers of the city. These Sheroes will be recognised by Radio City Bangalore.
Bharat Matrimony
When it comes to matchmaking, for ages women have been asked multiple questions before marriage, some equal, some not. To address that, on Women’s Day, BharatMatrimony has launched “Equal For Both”, a campaign that pushes for equality in the relationship by encouraging women to take a stand for equality.
BharatMatrimony believes that a happy marriage is between equals, so the questions should also be equal.
LEVI’S
This International Women’s Day, Levi’s® unveils Season 7 of their iconic, Levi’s® #IShapeMyWorld campaign, which has since evolved into a year-long digital initiative. This season the campaign goes beyond talking about inspiring stories and aims at enabling and empowering women through live sessions highlighting the protagonists’ journeys, periodic masterclasses as well as flagship internship programs.
This year’s program is rooted in the concept that behind every successful woman is another woman who has inspired her, supported her, and cheered her on. Levi’s® recognizes and celebrates the risk-takers, rule-breakers, and game-changers who are pushing themselves, their communities, and empowering women across India.
https://youtu.be/eY97fsLlGeA
OYO
As the pandemic recedes, tech companies are committed to driving higher adoption across industries, leading to growing demand for tech talent across the country. As per a study by 451 Research, a technology industry research firm, women form 34% of the IT workforce in India. With this insight at the heart of its initiative, and ahead of International Women’s Day, global hospitality technology platform, OYO has rolled out ‘#WomenInCtrl’, its first women-only hackathon in India.
With this initiative, OYO is inviting women developers across India to create tech-first hospitality products for OYO. This hackathon is aimed at promoting diversity in tech, with a key focus on software development roles. High potential participants will also be evaluated for roles in OYO’s technology team. The virtual hackathon will run between March 08th and 20th March, with a key focus on creating real-world technical solutions in the hospitality technology industry.
Kotak Mahindra Bank Ltd.
Ahead of the International Women’s Day on 8th March, Kotak Mahindra Bank Ltd. today unveiled a specially commissioned sculpture to honour the indomitable spirit of the Aatmanirbhar Indian woman. The sculpture titled “Meri Udaan” was unveiled at the corporate centre of DLF Cyber Hub, Gurugram.
Designed by artist Shaila Nambiar, the sculpture represents today’s confident, self-assured and emancipated Indian woman on her way to fulfilling her aspirations. The red cape flowing from her shoulders, inspired by the Infinity symbol in Kotak’s identity, symbolizes her superpower; her limitless strength and resilience. Chief guest Dr Alka Mittal, Chairman and Managing Director, ONGC unveiled the 21ft high installation along with Shanti Ekambaram, Group President – Consumer Banking, Kotak Mahindra Bank. KMBL’s Silk patrons, key women leaders, working women across organisations and women digital influencers also graced the occasion.
Xiaomi India
Ahead of International Women’s Day on March 8, Xiaomi India today organized the second edition of Xiaomi WoMin Achiever’s Award 2022 in Bengaluru. The company honored and felicitated nine women from different walks of life for their meaningful contribution towards the upliftment of society. With a vision to inspire the youth and bring to light the achievements of these brilliant women, Xiaomi India reiterated its commitment to inclusivity through the celebration.
Xiaomi WoMin Achiever’s Award aims to celebrate women who have been role models for the current and future generations and have pushed the boundaries to excel in their respective fields like education, sports, entertainment, corporate, literature, social service etc.
Amway India
International Women’s Day (IWD) (March 8) is a worldwide celebration of women’s historical, cultural, economic, and political accomplishments. In line with the International Women’s Day 2022 theme – #BreakTheBias, Amway India, one of the country’s leading FMCG direct selling companies continued its commitment to an equal future for all. Across India, the company is undertaking a slew of women-centric programs leading to the IWD celebrations across the country. The campaign aims to provide an inclusive platform to women. Amway Direct Selling Partners (ADS Partners) and potential women entrepreneurs by supporting them in their entrepreneurial journey through skilling and offering possible growth opportunities.
As a part of Amway’s multiyear growth strategy, Amway India is dedicated to empowering women through an unparalleled opportunity to own and operate their business, while supporting and building communities around their passion for fitness, healthy living, cooking, and beauty. Through this campaign, we conducted multiple inspirational and informative sessions where our Amway Direct Selling Partners shared the need for women to rise and take control while building businesses and be financially flexible.
Corona
Outdoor explorations and diverse tales of travel have always been a priority for Corona. This International Women’s Day, Corona re-launches Corona Female Creator Fund for the second year-in-a-row. This is a great opportunity for female creators to submit their work under the hashtag #CoronaFemaleCreatorFund.
Committed to nurture extraordinary female talent and shut the gender gap that exists behind the camera, this project is aimed at celebrating the unique and inspiring stories of women across the globe.
Heads Up For Tails
Love knows no gender, and no one knows this better than our pets! A pet’s love is unconditional, and in many ways – blind. A wagging tail knows nothing about looks. A paw will not judge you for your gender. They just need a heart to love, a heart that will be the centre of their universe. Pets are often called a ‘man’s best friend’. This International Women’s day, Heads Up For Tails revisits this phrase and celebrates the beautiful friendship a woman shares with her furry friend through a special campaign called “#WomansBestFriend”.
Women throughout history have shared intimate relationships with their pets and this film is an ode to that friendship. The film captures stories of real women from different walks of life and their relationship with their furry companions & how they make their lives whole.
This love, affection, and bond shared between women and pets has been captured through a heartwarming brand film.
Tata Pravesh
Over the years, Tata Pravesh – a brand of steel doors & windows from Tata Steel – has always endeavoured to open the doors of the mind through its thought provoking films for various occasions. The brand’s Women’s Day film is the latest in a long line of films that attempts to change the way we look at the world around us. The campaign theme for International Women’s Day [IWD] 2022 – #BreakTheBias – encourages us to imagine a gender equal world, free of bias, stereotypes and discrimination. A world that is diverse, equitable and inclusive. This clearly resonates with the DEI agenda of Tata Steel, the parent company and the progressive mindset of Tata Pravesh.
We need to break the bias in our communities, our workplaces, our schools, colleges and universities. But, most importantly, we need to #BreakTheBias in our minds. That’s what Tata Pravesh’s IWD film attempts to do, opening our minds to the fact that even among the so called evolved audience, there is an abundance of unconscious biases that we need to take cognizance of and work actively to eliminate.
CashKaro
With the new wave of entrepreneurship in India, we want to spotlight women-led businesses this Women’s Day. Since women entrepreneurs are anything but ordinary, our campaign is called #NotOrdiNari. Here we want to bring the extraordinary voices of women entrepreneurs forward through short videos and promotions on the CashKaro app, site & social media handles, along with visibility on Swati Bhargava’s Instagram & Facebook handles.
CashKaro will be featuring stories of 10 entrepreneurs every day till Women’s Day on their social media channels in an effort to inspire all women out there to share their stories and claim social media as their space. All those who wish to participate in our campaign just have to share their videos using the hashtag #NotOrdiNari.
PlanetSpark
Communication Skills-focused EdTech platform, PlanetSpark launches “The Mute Button”- a month-long Women’s Day campaign, aimed to initiate a chain of dialogues against the suppression and misinterpretation of women’s voices.
The campaign commences with a gripping video that depicts how women’s confidence is threatened throughout their lives with their opinions being “muted” across occasions. During this month-long campaign spanning throughout March, PlanetSpark will bring out real-life stories from the world over, wherein women in various capacities are taking charge to empower people’s voices. Additionally, the brand will also engage in interactive sessions with female leaders from various male-dominated fields, wherein, these women will share their own experiences of being muted or judged or misinterpreted on matters of importance. Through these candid conversations, the EdTech aims to cast light on the ingrained culture of ignoring or suppressing women’s share of voices across social and professional aspects of their lives.
