New Delhi: Max Life Insurance Company has announced the enablement of UPI AUTOPAY for seamless and secure premium payments for its customers. Customers visiting the Max Life website for new purchases or renewal payments can now use the UPI payment option and set up standing instructions for future premiums through UPI AUTOPAY.
Manu Lavanya, Director, and Chief Operations Officer, Max Life said, “Over the past years, we have enabled simplified digital premium payment capability as a means of effective customer self-service. The UPI AUTOPAY enablement adds another pivot to the Customer Obsession commitment by Max Life where customers can now make instant premium payments that are safe and secure under UPI’s robust framework. This drives positive customer sentiment and enhances their experience of making payments for the life insurance policies they own.”
Nalin Bansal, Chief of Corporate and Fintech Relationships and Key Initiatives, NPCI said, “We are glad to witness the implementation of NPCI’s unique offering – UPI AUTOPAY in the insurance sector. We believe this functionality will offer a distinct and seamless premium payment experience to millions of Max Life customers, who now don’t have to remember their renewal dates and stay invested without any manual intervention. We feel that these initiatives create confidence among the various set of customers towards the adoption of digital payments as it is safe, instant, and convenient. We look forward to witnessing UPI AUTOPAY venturing into many more sectors in the days to come.”
The UPI AUTOPAY feature allows customers to enable automatic payments via UPI apps alongside offering the flexibility of easy setup of future automatic payments via preferred frequencies – one-time, monthly, quarterly, half-yearly, or annually. This will allow saving the policyholders’ time and will help reduce the risk of premium non-payment.