Christmas is here and to add more festive cheers to the celebrations, Brands have launched campaigns and offers for the consumers.
Here are a few of them:
Dentsu
Dentsu Webchutney, a dentsuMB company and the digital creative agency from dentsu India, has launched the #SantaOpenToWork campaign for Swiggy Genie. It is a quirky and timely way of depicting how gift-givers can outsource all their delivery tasks to Swiggy Genie this Christmas, just the way Santa is.
At the heart of the campaign is a very fun, easter-egg laden ’video resume’ by Santa Claus himself, explaining his decision to move on, and rallying recruiters to ho-ho-hire him. What’s more, the video is accompanied by an actual LinkedIn profile which states Santa’s achievements with fun posts aimed at recruiters. Digital ads across Facebook, Instagram, Twitter, YouTube, Wynk and Inshorts lead people to his video resume.
To create more buzz around the campaign, Swiggy has used their Genie/Instamart channels to drop unbranded flyers and business cards from Santa, with a special QR Code leading people to the video. There are even tear-able posters across multiple corporate offices, to target employers at the source. While Santa is #OpenToWork, Swiggy Genie is #OpenToDeliveries!.
Sneha John, Director- Marketing, Swiggy said, “We wanted to remind Swiggy users and non-users alike that they can depend on Swiggy Genie to take care of gift deliveries and other chores this Christmas season. The #SantaOpenToWork campaign does just that, with some Christmas cheer and smart humour.”
Sanket Audhi, Creative Director, Dentsu Webchutney added, “Our starting point was quite simple: if Swiggy Genie is taking over deliveries, what will Santa Claus do? But we knew we had a winner when we thought of crafting the entire campaign around the #OpenToWork feature, which has become an instantly recognisable mnemonic. I hope people have as much fun watching the campaign as we had creating it.”
FreshToHome
To celebrate the upcoming festive season and nudge consumers to feast, FreshToHome, integrated online brand in fresh fish and meat e-commerce, launched its Merry Feastmas Campaign to extend the festive warmth to consumers.
FreshToHome understood from their consumers that they wanted to indulge in popular western Christmas delicacies but they faced challenges in preparing these recipes at home as they were both elaborate in prep and also required special spices and ingredients. Swinging into action, FreshToHome introduced specially re-created traditional Christmas dishes from world-renowned Chefs for its discerning consumers. The resultant spread uses the freshest meat and seafood with real spices and ingredients to give authentic Christmas dishes. The newly launched range includes Herb Roast Chicken; fragrantly spiced whole chicken, Prawn Gambas; Spanish styled juicy prawns in a melange of olives, sundried tomatoes and roasted garlic, Lamb meatballs; traditional Swedish meatballs in a tangy gravy, Smoked Chicken breast; the traditional Christmas meal must have; in addition to other dishes.
Speaking on the occasion, Shan Kadavil, Co-founder & CEO, FreshToHome said, “During the holiday season, consumers are open to try new dishes and love a great spread on their table. Since European and Continental dishes are difficult to find, we launched our special Merry Featmas range which has popular Christmas specials from around the world and consumers can really go forth and conveniently feast to their hearts content. We intend to add to the festive cheer and provide our customers with an authentic and chemical-free spread of delicacies that they wouldn’t have otherwise been able to source.”
Nutella
Nutella is all set to spread love and make the Christmas celebrations perfect with #NutellaWithLove campaign. With the aim to bring cheer to the celebration, Nutella is actively engaging with consumers across India through digital and on-ground activations. The campaign focuses on adding personalization and encouraging Nutella fans to Craft. Share.Surprise. their loved ones this Christmas with customized Nutella jars.
Adding extra sparkle to the celebrations this year, the brand unveils Ranveer Singh as the Secret Santa, whose Nutella love is no secret to anyone.
The brand is providing a platform for all Nutella fans to get their personalized wishes Nutella jars and Christmas hamper through an exciting digital contest. Visit Nutella website create a Nutella recipe and, share it on Facebook or Instagram using #NutellaWithLove, 25 most liked entries will win a Nutella Hamper and another 50 most loved entries will win their own personalized wishes Nutella jars. So, get baking and get ready for a tasty Christmas!
Along with the personalization consumer engagement, the brand is creating unique experiences for Nutella fans, providing them with an opportunity to have access to new limited period collectable Christmas packs available in 350g variant with a QR code which redirects them to discover all the Nutella special contents – DIY, Nutella recipes, up-cycling tutorials by just scanning the QR code on the jar. Celebrating the festival with friends and family, Nutella fans can choose their favourite Christmas recipe with Nutella, bake it with love and share it with their loved ones, savouring the taste of the world’s favourite hazelnut spread.
Speaking about the campaign, Zoher Kapuswala, Brand Head- Nutella India said, “Nutella is one of the most loved brands by consumers worldwide as well as in India. The campaign #NutellaWithLove intends to inspire Nutella fans to create and share their personalized Nutella Christmas wishes with friends and family, making the celebrations perfect. We as a brand believes in encouraging Nutella fans to continue sharing their love for Nutella in different ways and forms and this campaign enables us to provide a unique Nutella experience to our consumers.”
Bira 91
In a special physical and digital activation, the campaign saw the Bira 91 monkey mascot take to the streets of Bangalore dressed up as Santa and visit prominent spots across the city to hand out exciting goodies along with his team of two elves. They also created high energy flash mobs in popular locations and offices in the heart of the city.
As part of this activity, Bira 91’s Christmas trio interacted with 100s of consumers as they visited marketplaces like MG Road and Lavelle Road, corporate offices like MyGate and Quikr, and multiple other locations including Bira 91 Limited Release Taproom, House of Commons and more. Starting with social media banter between the brands on what they wanted as part of their ‘Christmas Miracle’, the activation culminated with Bira 91 throwing a fun party on ground at each of their office spaces in the city. Replete with food, dance, music and exciting festive merchandise, the Christmas BIRAcle saw Bira 91 put its own spin to the festivities for the employees of these companies.
Commenting on the activation, Ankur Jain, Founder and CEO, Bira 91 said, “This time of the year is all about celebrating with friends and family, so we wanted to add a little extra cheer to the mix, in our style and make this Christmas a ‘Flavorful Christmas for everyone’. At Bira 91, we work hard and play harder and saw this as an opportunity to create a unique, never-done-before experience for our consumers to bring a smile to their faces. We are beyond excited at the love this initiative has garnered and are pumped to present more such activations that inspire creativity, innovation and playfulness to have a good time, going into the new year.”
Winkies
Enormous new animated Christmas film for Winkies is devoted to all individuals who have suffered at work in the past year, as well as those who have helped them get through it.
The three-minute animated film depicts a barbershop being forced to close due to the pandemic, which has a negative impact on his small business. The film reflects on the struggles we’ve had with the pandemic, and celebrates how small actions help save businesses. #BoroDinBoroMonn which is about sharing joy and cheer during Christmas, which is also the essence of the brand.
Commenting on the film, Rahul Deb Saha, Brand Manager, Switzindia said, “We wanted to make a Christmas film to honour all of the people that cheered us up during the pandemic, and Enormous came up with the appropriate animation film for us. The movie demonstrates how Covid-19 affected small business owners, but that as things began to normalise, they were able to celebrate the holiday season. It’s part of a wider idea known as Boro Din, BoroMonn, which is about sharing joy and happiness throughout the holidays and is also the brand’s soul.”
Columbia Pacific Communities
Challenging predefined gender roles in our society, Columbia Pacific Communities, launched a unique Christmas campaign named ‘Ms Santa’, with a pertinent message for generation alpha – that the future is gender-neutral, and that gender should not decide who or what you want to be.
The campaign essentially was about a social experiment which saw children aged between 6 and 10 years describe their version of Santa Claus to a sketch artist. In every child’s imagination, Santa Claus was described as a man with a big beard and belly, which got reflected in the several portraits that the artist sketched.
Speaking about the initiative, Piali Dasgupta, Senior Vice President, Marketing, Columbia Pacific Communities, said “Having lived through the times where gender stereotypes were more rampant than today, our senior residents were more than eager to impart the message of gender neutrality to the next generation. The Ms Santa campaign is aimed to sensitise young children in a fun and non-preachy way that the future is genderless. By presenting Santa as a woman, we attempted to redefine gender roles and re-establish role models for children in their most impressionable years. We wanted seniors to impart this very important message, because children naturally have a strong affinity towards all senior citizens, including their grandparents.”
The Bennet & Bernard Company
The Bennet & Bernard Company, luxury home builders and passionate restaurateurs in Goa, have announced a unique campaign highlighting the importance of reusing and re-creating plastic waste this Christmas. As part of the campaign, over 1200+ plastic bottles were collected from restaurants, roads, beaches etc, which have been recycled and used to create an exquisite and unique Christmas tree this year to convey a green message – Recycle, Reuse, Re-create – and hence Re-imagine a healthier world. The purpose of this signature campaign is an effort to reduce carbon footprint by steps towards waste reduction, which is the need of the hour.
Commenting on the initiative, Lincoln Bennet Rodrigues, Chairman & Founder, The Bennet & Bernard Company said: “As a champion of environmental transformation, our company is committed to reducing plastic waste and promoting ecology. This Christmas tree made out of wasted plastic bottles is a step towards creating a sustainable alternative and we share the same ambitions and values of all those who herald the green cause. If we don’t set higher values for ourselves, we will not be able to meet the needs of future generations. We aim to show that opportunities are endless when we rethink our approach to waste. The company is committed to making a difference to our environment.”
Madhur Sugar
Madhur Sugar is set out to celebrate this spirit with their latest Christmas campaign designed by BC Web Wise, that invites one and all to be #MerryWithMadhur. It also includes interesting Instagram stories and engagement led activities. To share and spread the joy, the campaign also calls for entries from users to recreate the recipes or make a Christmas recipe of their own.
Talking about the campaign, Falgun Bhatt, Head of Marketing at Madhur Sugar said, “ The festival of Christmas celebrates joy in all its glory. This campaign and Madhur Sugar only enhance this spirit by celebrating the joy of eating. With sweet treats taking the center stage, Madhur Sugar is reflected at the core of these mouthwatering dishes. Dishes that are not just merry to look at but also to make and indulge in. The campaign is a visual treat to the sore eyes.
Starbucks
Starbucks has launched a delightful range of limited-edition beverages and food items across India. Starbucks customers has launched range of holiday-inspired beverages like the Crunchy Red Hat Mocha, Confetti Cookie, Toffee Nut Crunch, Chocolate Choux and Strawberry Choux, each available across variants to choose from. Customers can also add to the holiday fervor with the crowd favourite Carrot cake and the Christmas Blend Coffee.
Glenfiddich:
To celebrate the pioneering achievement and 134 years of pushing boundaries, embracing uncertainty and award-winning whisky production, Glenfiddich launches a digital series full of invention, innovation and experimentation with renowned chefs and connoisseurs like Vicky Ratnani, Chef Ashish Bhasin, Dhruv Oberoi, Pooja Dhingra, Sanjyot Keer, Kavan Kuttappa, Amninder Sandhu, Ruchira Hoon and Uday Balaji to name a few.
The campaign embodies Glenfiddich’s philosophy of pushing boundaries and challenging yourself even when you’re the world’s most awarded. From being the pioneers of the single malt category to ageing whisky in ice wine barrels, the spirit of innovation and experimentation encourages you to try something new and break new ground. The campaign defies traditional perceptions of whisky by playing with flavors through experimental whisky serves, unconventional pairings and infusions with food and desserts using the flagship Glenfiddich 12-Year-old variant. It reinstates the necessity to take risks for meaningful growth, to live not by convention but by writing your own rulebook. The chefs and connoisseurs will reflect the same ethos by doing some intriguing experiments with the Glenfiddich 12-year-old.
Bharat Petroleum Corporation Limited
Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company launched a subject led video on the occasion of Christmas to celebrate the joy of the festival and the need to gift the upcoming generations a better future.
With this campaign, the company aims at sharing the message of coming together to save as much limited resources as possible for our upcoming generations and gift them a better future this Christmas. With small steps, the company aims at securing and optimally utilising the resources available to us.
Godrej Ezee
Liquid detergent brand Godrej Ezee and actress & entrepreneur Gul Panag join hands to raise awareness of winter-related hardships faced by underprivileged kids as part of Ezee Hugs. Currently in its 12th edition, Ezee Hugs is a social campaign that aims to provide warmth to underprivileged children during harsh winters by distributing free sweaters. To flag off the initiative, Gul Panag met the kids in New Delhi and distributed new sweaters amongst them.
