Mumbai: The initial public offerings (IPO) rush continues and more than 30 companies are planning to go public in October – December 2021 with plans to collectively raise over ₹45,000 crore. India Inc generated $9.7 billion through IPO, a record amount in January – September 2021, in comparison to the last 20 years.
Upstox (also known as RKSV Securities), one of India’s largest online investment platforms, launched a commercial encouraging investors to invest in upcoming IPOs. With this TVC, Upstox’s goal is to encourage individuals to diversify their investment and explore investment opportunities in IPOs very easily through Upstox.
The TVC features a protagonist nearing the finish line of a marathon. However, she stops when she gets notified of a new IPO, and to avoid FOMO, she invests immediately using Upstox. The TVC emphasizes that the runner will have a second chance to win a medal but subscribing to the latest IPO is an opportunity she cannot miss. The video demonstrates the ease of subscribing to an IPO of a favorite company with Upstox’s new online platform.
The campaign video is available on YouTube in Hindi and on television in 12 different languages (Hindi, English, Tamil, Marathi, Telugu, Kannada, Bengali, Gujarati, Malayalam, Oriya, Assamese, and Punjabi).
