Trivium Media Group was launched in 2012, Ovez decided to turn his back on the safety net of the industry he has been a part of for more than 26 years and ventured out of his safeguarded environment to fulfill his passion for being an entrepreneur. He began ‘TriviumMedia Group’ as a venture, to build up his own ‘baby’ so to say, with all the formidable experience he garnered throughout his time within the industry. Through his tenure, he uses differing approaches, not coinciding with the ‘mogul ideology’ that other companies adopt. He believes in providing each of his clients with a personalized approach, paying obsessive attention to detail, and staying in the loop of all occurrences and happenings, using an all-inclusive approach. He also uses mannerisms where he handpicks his clients and the individuals he wants to work with, based on the categorical interest as well as the ethics and morals of the individuals involved.
Trivium Media Group is a prominent advertising and media agency worldwide. With its persistent presence as an emerging leader in brand management, Trivium focuses on all aspects of the spectrum. Trivium Public Relations is a pioneer in the dynamic and ever-changing industry of Fashion and is a globally competitive, yet progressive business group engaged in leading industries. Since its establishment, Trivium Media Group has more than five member companies that are major players in diverse industries.
Ovez has worked with the best in the industry in his career spanning 20+ years and with some of the most renowned brands within the advertising industry, he possesses an extremely strong domain knowledge on integrated marketing as a ‘Chief Brand Strategist’ across multiple industries and categories.
In today’s StraightTalk Ovez Khan – Group CEO and Founder, Trivium Media Group, talks on why he launched the company, the trends in the market today, and much more…
With 20+ years of being in Advertising, how has the journey been?
My journey began as a wide-eyed 13-year-old in this industry. It has been tumultuous, grueling, and a ton of hard work. However, the drive I get by working with reputed brands in the market, assisting them on the growth journey of their labels, makes all the hard work completely and utterly worth it.
I have worked in every domain of brand building, from corporate communications to ‘never-seen-before campaigns. This is my passion, so I wake up every morning with a zeal of willingness that is unparalleled. We are part of a creative field, where every moment we have to think of innovative ways in which consumers should be able to perceive the brands we work on. I think that’s part of what makes this entire experience a very liberating and gratifying one.
You have worked with the best in the business, what made you become an entrepreneur and start the Trivium Media Group?
I have worked with some of the largest agencies in the country, in leading positions. However, I wanted to do things my way. Trivium has given me a platform to do so. Handling brands and clients in my way have given a ripe personality to my agency as well, and for that, I will be ever grateful.
There comes a time in one’s life where when we think of ‘purpose’, we find it synonymous with various aspects of our being. For some, it might be an art, a performance, fame, or even money. For me, it is my work and the stories I create through these interactions.
Trivium Media Group has companies under it that perform certain specialized functions, enabling individuals to be formidable leaders in their field.
How does the Trivium Media Group give a holistic approach to PR for brands? Also today Brand communication has become more empathetic and targeted at the brand’s TG rather than on your face, your thoughts on this?
PR is no more only about garnering media exposures, it is more so about giving and providing a face to a brand, a personality to its entire essence. The term ‘exposure’ too, has a very wide connotation in today’s fast-paced and completely digitized world. To answer the latter half of the question, in an age where ‘connectivity’ is convenient and instant, brands can reach their direct TG with an increasing sense of ease, which was completely foreign a decade ago.
Social media and the World wide web have enabled us to adapt our communication and reach out to a proliferated number of individuals, hence, enabling us to garner even further recognition for the brands we work with.
At the end of the day, the brand is nothing without its consumers. Hence, it is imperative to put their wants & needs at the forefront of all types of communication. User-generated content is also increasingly gaining traction and pace due to the ‘empathetic’ approach that most brands would want to adopt.
Past one and a half years have been tough, how has this impacted your business?
The pandemic disrupted ways of working drastically. In the beginning, it took quite a bit of time to adjust to the whole ‘ work-from-home scenario. However, I’m glad to point out that we are in a good place when it comes to our business. Everyone needs publicity, all types of brands require PR and to have conversations brewing with their audiences. Hence, the services that we offer have surely been heightened, and we could explore further domains, industries, and business streams to work with.
It is quite difficult when there are connectivity issues and time lags with employees and the teams we work with, however, on the relatively positive end; we get to spend quite a bit of time with our families. This integrated environment hones and nurtures bonds with families and friends. In terms of profits and business capabilities, yes, there have been unfortunate setbacks. Although, we have begun to explore new patterns of working, and it is a consistent learning experience.
How have you helped your clients navigate through the Covid-19 crises? Is there a case study you would want to share with our readers?
Our clients have carried out very relevant and up-to-the-minute conversations with their consumers. Our main motive as an agency is to make the brand custodians be at one with their audience. The pandemic allowed a free flow of two-way communication for a variety of the brands we work with. Some brands were even made aware of just how imperative their services are on the whole for consumers.
The pandemic completely disrupted our way of life. We too have certain on-site jobs with our production teams, and those had to be completely called off. With the ambiguous nature of the ailment and social situation as it stands today, it is imperative for brands to capture the wandering attention spans of their consumers. Through this pandemic, various individuals have also built new businesses and ventured into profitable occupations.
With regards to all our clients, we looked for relevant and easy ways to connect and relate with the brand’s audiences directly. This was done by way of relevancy and empathic conversation.
During these hard times, how are you keeping up the morale of your teams that are working remotely? How are you making sure about the mental health of employees?
We have a very integrated manner of working. Each individual is provided with the importance they deserve for the role/roles they play in our organization. We support one another constantly through these tough times and work in a cohesive environment to ensure every person is witness to the support they require.
Individuals are being given fluid roles within the organization, per their interest as well as their capabilities. They are allowed to explore different departments and a variety of functions & responsibilities.
How are you go stay ahead of the curve in the new normal?
Trivium, as an organization, has an extremely adaptive style of working. Shifting of focuses and making the relevant and necessary changes required will not be a difficult task. Our focus lies on constantly educating ourselves and making the team ready for any change that may come our way.
We will continue our practices until foresight tells us certain things will have to change in the future, and adapt to them accordingly.
What would you say if you were to do a SWOT analysis of the entire Covid-19 situation?
Covid-19 has surely enabled us to understand completely where our strengths lie, and this is primarily due to the grave amount of introspection each individual is subjected to daily.
The weakness lies in the forbidden human contact aspect of things. This has made individuals increasingly wary, and hence, has taken a toll on the socializing facets of all conversation. Every industry (some more than others) thrives on the motive of human contact, of understanding the individuals we work with, and hence, this has created various roadblocks for a variety of industries.
Opportunities arise for industries such as our own, with brands having the time to think about their image portrayal in the market. A multitude of opportunities with international connectivity has allowed the portrayal of strengths in various aspects of the business world.
Threats comprise the whole ‘unknown’ aspect of this virus. Being on guard and keeping your cards close to your chest is imperative in times like these, because who knows where tomorrow may lead us?
What are some other activities or hobbies that excite you? What are your weekends like?
Keeping myself regularly updated with ‘content consumption is something I genuinely enjoy doing. Working on bettering myself, in all aspects, is something that never truly gets old. I love cooking and the art of the entire process as well. Exploring new cuisines, styles, ingredients, and dishes is something I relish greatly.
I spend time with my family on the weekends; we cook together, watch movies/television shows and just enjoy one another’s company.
