New Delhi: Twitter is kick-starting League of Brands today – Friday, 09 April 2021, which will showcase and applaud outstanding cricket campaigns by brands on the service throughout the upcoming season. Powered by Twitter data, League of Brands will recognize six-star campaigns by brands as they take to Twitter to keep their audiences engaged in the midst of the cricket-fueled adrenaline.
This cricket season, brands aur bat dono bolenge! 🏏
♥️ this Tweet to get alerts throughout the season with the most power packed cricket ads that fans are talking about! pic.twitter.com/aDSZYye0sK
— Marketing IN (@MarketingIN) April 9, 2021
League of Brands, utilizing Twitter’s Branded Notifications feature, will also let people opt-in for alerts on the latest cricket ads across the season, simply by Liking the Tweet from @TwitterMktgIN.
Every cricket season, Twitter turns into a virtual playground with fans starting and joining conversations around their favorite match moments. With the service’s ability to amplify moments in real-time and create ripples across timelines, brands across the spectrum take to the service, utilizing the package of its conversational nature, a range of customizable ad offerings, as well as, its receptive audience to deliver some noteworthy engagement campaigns.
For League of Brands, Twitter Next – the brand strategy team at Twitter, and Twitter Marketing India (@TwitterMktgIN) will screen through campaigns and place the spotlight on the brands that stand out of the crowd. Brands and campaigns will be recognized across six categories –
- The All-Star: The brand to drive the highest volume of conversations on Twitter throughout the season.
- The Sixer: The brand to garner the most Retweets on a single campaign Tweet from the brand’s handle.
- The Doosra: The brand without a national TV spot to drive the largest overall conversation.
- The Most Creative Play: The brand that makes the best use of Twitter to break through the clutter, beyond promoted Tweets and video.
- The Fan Favourite: The brand to drive the strongest positive sentiment for a campaign.
- The (re)Play of the Game: The brand with the most engagements on a single video Tweet from the brand’s handle.
This time the most-talked about brands on the service would be the real game-winners
