Mumbai: Republic Bharat climbed up to No. 2 position among Hindi News Channel in week 16 while Aajtak continued to lead the genre and across markets.
According to BARC data for week 16, R Bharat secured 12.36% share amounting to 129680 GTVT 000s against 14.81% share (155405 GTVT 000s) garnered by Aajtak in NCCS ABC M15+ TG in Hindi speaking markets.
India TV stood at No. 3 with 11.65% share and 122225 GTVT 000s and Zee News stood at No. 4 with 10.84% share and 113713 GTVT 000s. ABP News at No. 5 secured 10.33% share that tally to 108423 GTVT 000s.
The growing clout of the Prime Time show ‘Poochtahai Bharat Arnab Ke Sath’ at 7 to 8 PM, acted as a catalyst for R Bharat as the show has witnessed the highest growth in respective time band.
During the weekdays of week 16, ‘Poochta hai Bharat Arnab Ke Sath’ emerged as the most-watched Prime Time show in Hindi News genera with 20.92% Market share by clocking 12366 GTVT 000s. Segment leader Aajtak has garnered 13.49% totaling to 7974 GTVT 000s. ABP News clocked 11.91% and 7040 GTVT 000s.
With this Poochta Hai Bharat has now been No. 1 Primetime Hindi News show for 3 weeks in a row.