Mumbai: With ‘Everytainment’ as its core offering, the brand is now adding entertainment to suit the current mood of the nation. MX has added a lot of election related content to entertain and educate its 75 million daily active users. A mother campaign binding all the new offerings related to the election from MX Player was recently launched to rave reviews from users
Watch the promo here:
Karan Bedi
Elaborating on the same, Karan Bedi, CEO – MX Player said, “ The biggest electorate in the world is ready to cast its vote with the Indian General Elections of 2019. The number of voters has gone up by more than 5 times since the first general election was held and this year promises to see an increased voter turnout. Given the current election euphoria in the nation and staying true to our promise of Jaisa Mann, Waisa Manoranjan, we have decided to bring viewers #ElectionsOnMx. This is our strikingly different take on elections, with a focus on the drama that is the great Indian Political Theatre as opposed to plain news, because at MX Player, it’s not just about entertainment but everytainment.”
Comedy In Elections with “Kiski Sarkar”will be streaming every Monday to Friday at 7 pm, starting April 15 .This is a satirical series with a comic view on political news, hosted by India’s most loved stand up artists – Anirban Dasgupta, Saurab Mehta, Prashasti Singh, Rahul Subramanian, Kumar Varun, Rahul Dua and Nishant Suri. The show laces the hard truth in tongue and cheek humor with 5 segments and a total of 30 episodes that spans 6 weeks
Watch the promo here:
