National : Colors Infinity announced the second edition of CI Odyssey, one of the India’s biggest travel contest. Giving consumers the opportunity to win a paid trip to the Rio Carnival in Brazil, the channel has now opened its window for aspiring gallivants to book a seat in this life-changing wanderlust–adventure.
Last year’s campaign garnered immense success, where the winner– Purab Saxena won a chance to fulfill his dream of visiting Ushuaia, often considered as the ‘end of the world, beginning of everything’ in Tierra Del Fuego, Argentina.
Thrilled at the announcement of CI Odyssey 2019, Sabrina D’Souza – Head of Marketing, English Entertainment, Viacom18, said, “Establishing its position as the go-to channel for the latest and best in English Entertainment, COLORS INFINITY has further embedded itself as a clutter-breaking brand to not only consumers but to the industry as well. Creating a rapport with our audience, we offer multiple avenues throughout the year for engagement and entertainment, that goes beyond conventional marketing. Yet again through CI Odyssey, COLORS INFINITY will fulfill the innate travel desires of one lucky winner, who will experience the vibrant Rio Carnival and explore the breathtaking sights of Brazil.”
