Mumbai: Vashu Bhagnani owned Pooja Films has signed Vertice Entertainment as their representation and sales partner for their content library and their upcoming films and content projects. As part of this partnership, Vertice Entertainment will negotiate commercial deals for the theatrical rights, digital rights, satellite television rights, music rights etc. for films and content projects of Pooja Films.
Jackky Bhagnani, Director, Pooja Films said, “This is very exciting time for us at Pooja Films as we embark on the next phase of rapid growth. We are delighted to join hands with Vertice Entertainment as our representation & sales partner, to help us achieve our commercial goals.”
Speaking about the partnership, Varun Mathur, Founder& CEO, Vertice Entertainment, Founder& CEO, Vertice Entertainment, said, “Pooja films is one of the most well-known and respected film production companies in India. We are pleased to partner with Pooja Films and look forward to assisting them in achieving their aggressive growth plans through commercial representation & sales of their rights and mounting of content projects. “
With a legacy of over 25 years, Pooja Films has produced some of the most iconic Bollywood movies like Bade Miyan Chote Miyan, Rehna Hai Tere Dil Mein, Pyaar Kiya To Darna Kya to name a few. Pooja Films is best known for its No. 1 series which includes movies like Coolie No. 1, Hero No. 1, Biwi No. 1 and Shaadi No.1.
Founded by well-known commercial rights representative Varun Mathur, Vertice Entertainment manages end to end sales and representation of theatrical, satellite, digital & music rights for films, shows and other content projects for producers, distributors and brands.