Mumbai: ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsor ships and Broadcast Production from Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be the official International Commercial and Broadcast partner for the next five years respectively. The agreement runs from 2018 to 2022. GSC has bought the marketing rights and the commercial sales business of the MSL T20 in India and the rest of the global platforms along with handling the commercial syndication of the league.
Mr. Thabang Moroe, CSA Chief Executive said, “It gives me great pleasure to welcome GSC and its affiliates on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time.”
“As their name indicates, GSC has a global sporting presence as a major player in the organization of sporting events around the world and already has considerably experience of South African sport through their investment in Megapro and Megaview. They will assist us both financially and with expertise,” concluded Mr. Moroe.
Commenting on the association, M.S. Muralidharan, CEO, Global Sports Commerce Pte Ltd. said, “GSC is delighted to be associated with the MSL T20 promoted by Cricket South Africa. We see this as a milestone sports asset for Africa as the Sole and Exclusive International Commercial Partner across Television, Digital, and Event Sponsorship.”
“GSC is committed to providing to the fans of cricket – in the stadium, on the move and on the couch – an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment,” concluded Mr. Muralidharan.
Bhairav Shanth, Managing Director and Co-Founder of ITW Consulting said, “One of the key factors contributing to ITW’s keen interest in the MSL T20 rights acquired by our partner GSC, is in having a strong sales know-how in the Rainbow nation, while also understanding the market realities there. We are confident of roping in big brand partners from India and across the globe to be a part of the MSL T20 and to celebrate the true spirit of the game which is the essence of the tournament.”
Schedule
| Date | Match Between | Venue |
| Nov 16, Fri | Cape Town Blitz vs. Tshwane Spartans, 1st Match | Newlands, Cape Town |
| Nov 17, Sat | Jozi Stars vs. Nelson Mandela Bay Giants, 2nd Match | New Wanderers Stadium, Johannesburg |
| Nov 18, Sun | Durban Heat vs. Cape Town Blitz, 3rd Match | Kingsmead, Durban |
| Paarl Rocks vs. Tshwane Spartans, 4th Match | Boland Park, Paarl | |
| Nov 20, Tue | Paarl Rocks vs. Jozi Stars, 5th Match | Boland Park, Paarl |
| Nov 21, Wed | Durban Heat vs. Tshwane Spartans, 6th Match | Kingsmead, Durban |
| Cape Town Blitz vs. Nelson Mandela Bay Giants, 7th Match | Newlands, Cape Town | |
| Nov 23, Fri | Nelson Mandela Bay Giants vs. Durban Heat, 8th Match | St George’s Park, Port Elizabeth |
| Nov 24, Sat | Jozi Stars vs. Cape Town Blitz, 9th Match | New Wanderers Stadium, Johannesburg |
| Nov 25, Sun | Tshwane Spartans vs. Nelson Mandela Bay Giants, 10th Match | SuperSport Park, Centurion |
| Paarl Rocks vs. Cape Town Blitz, 11th Match | Boland Park, Paarl | |
| Nov 27, Tue | Nelson Mandela Bay Giants vs. Cape Town Blitz, 12th Match | St George’s Park, Port Elizabeth |
| Nov 28, Wed | Tshwane Spartans vs. Jozi Stars, 13th Match | SuperSport Park, Centurion |
| Durban Heat vs. Paarl Rocks, 14th Match | Kingsmead, Durban | |
| Nov 30, Fri | Nelson Mandela Bay Giants vs. Paarl Rocks, 15th Match | St George’s Park, Port Elizabeth |
| Jozi Stars vs. Durban Heat, 16th Match | New Wanderers Stadium, Johannesburg | |
| Dec 01, Sat | Tshwane Spartans vs. Cape Town Blitz, 17th Match | SuperSport Park, Centurion |
| Dec 02, Sun | Paarl Rocks vs. Durban Heat, 18th Match | Boland Park, Paarl |
| Nelson Mandela Bay Giants vs. Jozi Stars, 19th Match | St George’s Park, Port Elizabeth | |
| Dec 04, Tue | Cape Town Blitz vs. Jozi Stars, 20th Match | Newlands, Cape Town |
| Dec 05, Wed | Tshwane Spartans vs. Paarl Rocks, 21st Match | SuperSport Park, Centurion |
| Durban Heat vs. Nelson Mandela Bay Giants, 22nd Match | SuperSport Park, Centurion | |
| Dec 07, Fri | Durban Heat vs. Jozi Stars, 23rd Match | Kingsmead, Durban |
| Cape Town Blitz vs. Paarl Rocks, 24th Match | Newlands, Cape Town | |
| Dec 08, Sat | Nelson Mandela Bay Giants vs. Tshwane Spartans, 25th Match | St George’s Park, Port Elizabeth |
| Dec 09, Sun | Jozi Stars vs. Paarl Rocks, 26th Match | New Wanderers Stadium, Johannesburg |
| Cape Town Blitz vs. Durban Heat, 27th Match | Newlands, Cape Town | |
| Dec 11, Tue | Jozi Stars vs. Tshwane Spartans, 28th Match | New Wanderers Stadium, Johannesburg |
| Dec 12, Wed | Paarl Rocks vs. Nelson Mandela Bay Giants, 29th Match | Boland Park, Paarl |
| Tshwane Spartans vs Durban Heat, 30th Match | SuperSport Park, Centurion | |
| Dec 14, Fri | TBC vs. TBC, Preliminary Final | TBC |
| Dec 16, Sun | TBC vs. TBC, Final | TBC |
