Mumbai: RepIndia has won the digital mandate for Fortis La Femme. The digital mandate includes managing the hospital’s online presence on social media. RepIndia will work towards developing a strategic communication framework, digital campaigns and enhancing the brand’s presence on digital via different Social Media channels.
Commenting on the association, Anika Parashar, COO, Fortis La Femme “We are delighted to have RepIndia as our digital partners for Fortis La Femme. Bold, edgy and mavericks in the digital area, they are the perfect fit for us in communicating and engaging with women from the ages of 15 to 65. We look forward to making waves in the Women’s Healthcare space with them in time to come.”
To which Ayesha Chenoy, CEO & Co-founder, RepIndia, commented, “It’s an honour to be associated with an organisation like Fortis La Femme, a pioneer in the industry under the leadership of a dynamic woman like Anika. She is an inspiration and a driving force, and we hope this association goes a long way with some spectacular work!”
Archit Chenoy, Director, RepIndia, adds, “Mother and child healthcare is an interesting space to work in, and Fortis La femme is a frontrunner in the industry. We hope to add considerable value and are keen on partnering with a brand such as this one.”
Fortis La Femme is a complete medical care institution dedicated to all stages of a woman’s life- from menarche to menopause, along with foetal, neonatal, and pediatric care. Their special division of antenatal and postnatal care, Mamma Mia, offers a range of services like lamaze classes, antenatal and postnatal sessions, massage therapies and counselling.