We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in Kerala's media landscape, showcasing remarkable growth and innovation. Mazhavil...
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Viewing patterns have expanded beyond traditional prime times to include afternoons: Ritu Dhawan
India TV is a Hindi news channel based in Noida, Uttar Pradesh, India. The channel was launched on 20 May...
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Fragmentation is a big challenge for TV to get back to double digit ad revenue growth: Vikram Sakhuja
Mumbai: This year the Adex will grow by 12% and cross Rs. 1.11 lakh crore according to the Madison Media...
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Acquisition is a programmatic practice for us: Saurabh Varma – Founder and CEO, Wondrlab India
Wondrlab, a platform-first marketing tech network aims to become India's largest Martech network. Launched in 2020, Wondrlab comprises a mix...
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Bank of Baroda pushes the pedal on transformation, beckons the young to bob World
Bank of Baroda has been lauded for its performance metrics. It crossed a significant milestone on market capitalisation recently. Is...
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HRX trains sights on MBOs, pushes pedal on product development
HRX has been around for 10 years. Tell us about HRX’ association with sports and now the IPL teams. When...
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Travellers sought meaningful experiences, with affordability and sustainability driving decisions in 2024: Atlys
MUMBAI: 60.74% of Atlys users in 2024 were under 35, demonstrating Gen Z's and millennials' dominance in travel. 30% of...
Schaeffler India names Sharad Bhatia as Head of Vehicle Lifetime Solutions Business Division
Chennai: Schaeffler India, a global supplier in the mobility and industrial sectors, has announced the appointment of Sharad Bhatia as...
Wonderla partners with CGI company Red Raion for a CGI-driven adventure film and ride targetting newer customers
MUMBAI: Wonderla Holidays, an amusement park chain has unveiled its mascot, Chikku, in a new avatar. The aim is to...
BC Web Wise secures Digital Mandate for SIWS College
Mumbai: BC Web Wise, a digital marketing agency known for its innovative and impactful strategies, has been awarded the full...
Rahul Karwa appointed Account Planning Lead for Ideacafe Roots
Mumbai: Ideacafe.agency has appointed Rahul Karwa as the new Account Planning Lead for its Rurban experiential division, Ideacafe Roots. The...
December Marketing: A Satirical Guide to Holiday Campaigns That Never Change
December—the season when creativity takes centre stage in the world of marketing. It's that magical time of year when big...
