Warner Brothers UK has appointed Brand & Deliver to devise and create marketing promotions for the celebration 75 years of Tom & Jerry.
Brand & Deliver will work on the brands Scooby Doo and Tom & Jerry across 2015.
“We’re proud to be working with two such iconic family entertainment names”, said Rich Barnes, managing director of Brand & Deliver. “With a number of new DVD launches across both titles throughout the year and the 75th anniversary of Tom & Jerry bringing vast opportunity for partnerships and licensing, now is the ideal time for brands to begin conversations.”
Vanessa Andreis, director of promotions UK, Warner Bros, added: “Both Tom & Jerry and Scooby Doo have been on quite a journey since their creation back in the forties and sixties. We are looking forward to building a network of brand partnerships which will help keep these family favourites at the top of the DVD sales charts.”
Other Brand & Deliver clients include Samsung, Universal and Sony Pictures.