Publicis Groupe unites Leo Burnett and Publicis Worldwide to launch “Leo”
Mumbai: Publicis Groupe has unveiled a transformative move to begin 2025,...
LinkedIn influencers need to disclose advertiser relationships that affect content credibility: ASCI
Mumbai: The Advertising Standards Council of India (ASCI) has issued an...
Cheil India’s Experience Commerce wins Social Media Mandate for Tata MenCan
Mumbai: Experience Commerce, a leading digital agency within the Cheil Network, has secured...
Guess’ partnership with Tata CLiQ aims to expand the denim lifestyle brand’s retail presence in India through physical stores and digital storefronts
Mumbai: Guess? Inc., which operates the Guess brand in India under...
Mindstec Distribution teams up with Sony India for innovative workspace display solutions
Bangalore: Mindstec Distribution Pvt Ltd, a distributor of professional audiovisual (AV)...
Dettol Banega Swasth India partners for a healthier Maha Kumbh Mela 2025
New Delhi: Reckitt, through its flagship campaign Dettol Banega Swasth India...
FPSB India names Amish Sethi as Senior Vice President – Policy and Communication
Mumbai: The Financial Planning Standards Board of India (FPSB India), the...
Angel One names Ambarish Kenghe as Group Chief Executive Officer
Mumbai: Angel One has appointed Ambarish Kenghe as Group Chief Executive...
Avalere Health names Amar Urhekar as Chief Executive Officer
New Delhi: Avalere Health, a strategic partner in healthcare, has appointed...
UFO Moviez elevates Pradeep Shetty to Deputy CEO
Mumbai: In-cinema advertising and digital cinema distribution network, UFO Moviez has...
TRAI names Ritu Ranjan Mittar and Maruthi Prasad Tangirala as Whole-Time Members
Mumbai: The Telecom Regulatory Authority of India (TRAI) has appointed Ritu...
Tata Play streams Maha Kumbh Darshan 24/7 – without Ads
Mumbai: Tata Play is bringing the spiritual magnificence of the Maha...
Ashwin Sheth Group launches #3YearsFromNow Campaign
Mumbai: Ashwin Sheth Group, a luxury real estate company, has unveiled...
Federal Bank launches ‘Pongalo Pongal’ campaign to celebrate Tamil Nadu’s iconic festival
Chennai: Federal Bank has announced the launch of its vibrant ‘Pongalo...
Reno13 Series Campaign by OPPO and Famous Innovations Celebrates Friendship with Innovation
Mumbai: OPPO, in collaboration with Famous Innovations, has launched a compelling...
India TV launches 24×7 pop-Up channel for Maha Kumbh 2025, promising Over 1,000 hours of captivating content
New Delhi: India TV, a CTV-focused Hindi news channel, has unveiled...
ZEE Entertainment unveils star-studded squads for DP World ILT20 Season 3
Dubai: ZEE Entertainment has unveiled the squads for Season 3 of...
Zee Telugu brings 3 days of non-stop Sankranthi Entertainment
Hyderabad: Zee Telugu is set to make Sankranthi 2025 an unforgettable...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in...
ZEE5 brings Tamil Nadu’s iconic Jallikattu Tradition to a global audience This Pongal
Mumbai: ZEE5, India’s largest home-grown video streaming platform, is all set to showcase Tamil Nadu’s iconic Jallikattu events globally this...
Disney+ Hotstar to premiere Sookshmadarshini on January 11
Mumbai: Disney+ Hotstar is all set to captivate audiences with Sookshmadarshini, a compelling family thriller streaming from January 11. This...
ZEE5 and Jio Studios collaborate to stream blockbuster Films Hisaab Barabar and Mrs. on OTT
Mumbai: ZEE5, India’s largest homegrown video streaming platform and the OTT arm of ZEEL, has joined hands with Jio Studios,...
Solving Ad Fatigue: Data-Driven Insights for Better Consumer Engagement
In a day of continual digital bombardment, ad fatigue is an advertiser's worst fear. Engagement declines and ROI sharply declines...
The Role of Storytelling in Building Luxury Brand Loyalty
If we talk about the luxury segment, the distinction between a product and a legacy is always storytelling. For decades,...
How 2024 changed the content game: From algorithms to authenticity
The year 2024 has undeniably transformed the landscape of content creation marking a significant move from the digital norms that...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
One in Four Indians Traveled to Religious Destinations in 2024: Kantar TGI Report
Mumbai: Religious tourism remains a cornerstone of India’s tourism economy, with 25% of Indians traveling to religious destinations in 2024,...
Indian consumers expect brands to maximize value exchange with Generative AI: Adobe Study
New Delhi: A recent Adobe State of AI-driven Consumer Value report highlights Indian consumers growing expectations for brands to harness...
Techmagnate’s FY ’25 Report highlights Mutual Funds Market Trends in India
Bengaluru: Techmagnate, India’s leading SEO-first digital marketing agency, has unveiled its FY ’25 Mutual Funds Search Trends Report, offering key...
Cartoon Network, POGO, and Discovery Kids bring a fun-filled January to Kids with new shows and epic adventures
Mumbai: Warner Bros. Discovery kids’ entertainment channels - Cartoon Network, POGO, and Discovery Kids – bring you an action-packed January...
Powering Progress: Mint’s Transformative Approach to Budget 2025
As India gears up for Union Budget 2025, Mint stands ready to lead the national discourse with its transformative ‘Powering...
India’s First Global Multicast News Hub Live Times Scores Big – with 21 Minutes of Average Time Spent (ATS) as Reported by BARC
In an era where the search for credible, engaging news often feels overwhelming, Live Times stands out as a beacon...
Vi brings Maha Kumbh Mela to users with live Darshan coverage
Mumbai: Vi, a telecom operator, is offering its customers the unique opportunity to witness the grand spectacle of the Maha...
DigiComm invests in YouTube Content Platforms
Delhi: DigiComm Marketing Services LLP, a digital marketing agency based in the National Capital Region (NCR), has made a significant...
FAU-G: Domination set to launch Second Android Beta on January 12
Mumbai: Nazara Publishing’s military shooter Fearless and United Guards (FAU-G): Domination is gearing up for its second Android beta this...
Cielo Ecom partners with Apple Baby India to elevate e-commerce and digital strategy
New Delhi: Cielo Ecom has secured the E-commerce and social media mandate for Apple Baby India, a leading brand in...
AI-Powered bots drive 86% surge in invalid traffic: DV Fraud Lab Report
A recent report from the DV Fraud Lab has revealed a significant increase in General Invalid Traffic (GIVT) rates during...
Amazon Ads unveils Generative AI-Powered SQL Tool for Advertisers
At CES 2025, Amazon Ads introduced a generative AI tool for Amazon Marketing Cloud (AMC) that simplifies SQL query creation,...
EssenceMediacom named Media Agency for Warner Bros. Discovery’s Max Launch in Australia
Mumbai: EssenceMediacom has been appointed as the media agency for Warner...
WPP mandates Four-Day Office return for 114,000 Employees Worldwide
Mumbai: Global advertising giant WPP has implemented a significant return-to-office (RTO)...
Crunchyroll, Aniplex, Sony Music, and PlayStation Productions team up for “Ghost of Tsushima: Legends” anime series
Las Vegas: In a groundbreaking collaboration that showcases Sony’s commitment to...
Clarity Communication wins PR Mandates for KeenSemi, Bliss Body, and Misfits Communications
New Delhi: Clarity Communication, a leading integrated PR and marketing agency in India, has been appointed as the official communications...
Himanshu Raj named Vice President – Communications at Juniper Green Energy and Experion Developers
Mumbai: Himanshu Raj has been appointed as Vice President - Communications for Juniper Green Energy and Experion Developers, both subsidiaries...
Kimberly Rowe joins 20:20 MSL as Group Head
Mumbai: Kimberly Rowe has been appointed as Group Head at 20:20 MSL, a communications and engagement firm. Previously serving as...
Kho Kho World Cup 2025 collaborates with Nayan Naveli Gallery to merge Art and Sport
Delhi: The Kho Kho World Cup 2025, set to take place at the Indira Gandhi Arena in New Delhi from...
Big Bang Awards 2024 to honour Creative Excellence on January 10, 2025, in Bengaluru
Bengaluru: The Advertising Club Bangalore is all set to host the highly anticipated Big Bang Awards 2024, celebrating creativity, innovation,...
Pankaj Krishna embarks on a journey towards holistic wellness with Nature Bright
Mumbai: In an era where holistic health is the need of the hour, Nature Bright is setting a new standard in...
Guess’ partnership with Tata CLiQ aims to expand the denim lifestyle brand’s retail presence in India through physical stores and digital storefronts
Mumbai: Guess? Inc., which operates the Guess brand in India under...
Publicis Groupe unites Leo Burnett and Publicis Worldwide to launch “Leo”
Mumbai: Publicis Groupe has unveiled a transformative move to begin 2025,...
FPSB India names Amish Sethi as Senior Vice President – Policy and Communication
Mumbai: The Financial Planning Standards Board of India (FPSB India), the...
DigiComm invests in YouTube Content Platforms
Delhi: DigiComm Marketing Services LLP, a digital marketing agency based in...
Radio City launches RCSS Season 16, a nationwide talent hunt across 39 cities
Mumbai: Radio City, a radio network, has unveiled the 16th season of its iconic talent hunt, Radio City Super Singer...
EssenceMediacom named Media Agency for Warner Bros. Discovery’s Max Launch in Australia
Mumbai: EssenceMediacom has been appointed as the media agency for Warner...
Cielo Ecom partners with Apple Baby India to elevate e-commerce and digital strategy
New Delhi: Cielo Ecom has secured the E-commerce and social media mandate for Apple Baby India, a leading brand in...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in Kerala's media landscape, showcasing remarkable growth and innovation. Mazhavil...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
Solving Ad Fatigue: Data-Driven Insights for Better Consumer Engagement
In a day of continual digital bombardment, ad fatigue is an advertiser's worst fear. Engagement declines and ROI sharply declines...
TRAI tariff disputes: Supreme Court upholds Kerala HC ruling, directs IBDF to approach TDSAT
New Delhi: The Supreme Court on Friday upheld the Kerala High Court's verdict, rejecting an appeal filed by the Indian...
ZEE5 brings Tamil Nadu’s iconic Jallikattu Tradition to a global audience This Pongal
Mumbai: ZEE5, India’s largest home-grown video streaming platform, is all set to showcase Tamil Nadu’s iconic Jallikattu events globally this...
Cartoon Network, POGO, and Discovery Kids bring a fun-filled January to Kids with new shows and epic adventures
Mumbai: Warner Bros. Discovery kids’ entertainment channels - Cartoon Network, POGO, and Discovery Kids – bring you an action-packed January...
Clarity Communication wins PR Mandates for KeenSemi, Bliss Body, and Misfits Communications
New Delhi: Clarity Communication, a leading integrated PR and marketing agency in India, has been appointed as the official communications...
Kho Kho World Cup 2025 collaborates with Nayan Naveli Gallery to merge Art and Sport
Delhi: The Kho Kho World Cup 2025, set to take place at the Indira Gandhi Arena in New Delhi from...
IGX partners with Skyesports to host India’s Premier Gaming Festival in 2025
Mumbai: Indian Gaming Expo (IGX), a gaming and esports festival, is set to level up its 2025 edition by partnering...
