The One Show 2026 announces 33 finalists from India across categories
New York: The One Club for Creativity has announced the finalists...
Anupriya Acharya, Dheeraj Sinha, Kainaz Karmakar Lead India’s Jury Presence at Cannes Lions 2026
Mumbai: India has once again cemented its position as a key...
KFC and Pizza Hut Singapore appoint WPP Media for integrated media mandate
Singapore: WPP Media has been appointed as the integrated media agency...
Yuvraj Singh stars in BNW’s ‘Against All Odds’ Campaign celebrating grit and greatness
Mumbai: BNW Developments, one of the UAE’s fastest-growing real estate developers,...
MMTC-PAMP names Abhishek Kumar As Head of Consumer Business
New Delhi: MMTC-PAMP, India’s only LBMA-accredited gold and silver refiner, has...
LT Foods appoints Ritesh Sud as CMO – India & Far East
New Delhi: LT Foods, a global FMCG player in the consumer...
PB Fintech names Amrita Pandey as Group HR Head
Gurugram: PB Fintech, the parent company of Policybazaar and Paisabazaar, has...
Snabbit appoints Abhinav Ankur as CBO
Bengaluru: Snabbit, a first quick-service app for on-demand home services, has...
ASSOCHAM names Milind Hardikar as Chairman of Maharashtra State Council
Mumbai: ASSOCHAM has announced the appointment of Milind Hardikar as Chairman...
Sony Sports Network unveils ‘Goonjega India’ Campaign with blockbuster team India cricket line-up
Mumbai: Sony Sports Network (SSN) has announced a packed cricket calendar...
Akash Sharma moves from Zee Media to Admerly as Chief Strategy Officer
New Delhi: Admerly, a publisher monetisation platform within the BE Group...
CREX appoints Vishal Sharma as Head – Media Sales
New Delhi: CREX has announced the appointment of Vishal Sharma as...
Dish TV reinforces value proposition with ‘Always-On’ campaign focused on hassle-free viewing
Mumbai: Dish TV India Ltd has unveiled a new advertising campaign...
Asian Paints celebrates identity and longevity with ‘Rangon Ki Warranty’ corporate campaign
Mumbai: Asian Paints has unveiled its latest corporate campaign, ‘Rangon Ki...
Flipkart & Leo turn live cricket moments into shopping opportunities with Billy Bowden
Mumbai: Flipkart, in partnership with Leo India, has launched a cricket-led...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Zee Bangla launches ‘Kamala Nibas’, showcasing everyday struggles and enduring relationships
Kolkata: Zee Bangla has announced the launch of its new mega-serial...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging...
Malayalam ZEE5 announces the digital premiere of ‘Ashakal Aayiram’ on April 17
Mumbai: Malayalam ZEE5 is set to premiere the family comedy‑drama film Ashakal Aayiram on April 17, bringing a warm, everyday...
JioHotstar to stream mystery thriller ‘Sambhavam Adhyayam Onnu’ from April 15
Mumbai: JioHotstar has announced the premiere of Sambhavam Adhyayam Onnu, a mystery-fantasy thriller set against a dense forest backdrop, starting...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...
The Rise of AI-Powered Influencers: What’s Next for India’s Creator Economy?
The creator economy is a thriving ecosystem of content creators, influencers, and digital entrepreneurs who monetise their work across digital...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
64% Growth in small firms hiring signals shift in entry-level job market: LinkedIn
Mumbai: LinkedIn has released its Grads’ Guide 2026, highlighting a rapidly evolving job landscape for fresh graduates in India, with...
84% of Indian consumers prefer fewer, relevant ads, even if it means sharing their history: Criteo
Mumbai: Criteo has released its latest report, ‘From Fragmented Touchpoints to Connected Journeys: A New Commerce Playbook for India’, developed...
60% of CFOs doubt marketing’s value amid rising short-term pressures: WARC
Mumbai: WARC has released ‘The Pace Principle: India at Two Speeds’, a new strategic report aimed at helping marketers unlock...
JAGSoM Launches India’s First Specialised School For Brand Management
Bengaluru: Jagdish Sheth School of Management (JAGSoM), one of India’s best AACSB- accredited business school, today announced the launch of...
Zee Telugu Brings Non-Stop Entertainment This Summer with The Family Assembly, Dude & Akhanda 2 Premieres
Mumbai: Zee Telugu is set to elevate the summer viewing experience with a dynamic and engaging content slate, promising audiences...
Shin chan’s 20-year run on Indian TV gets a ‘House of Masti’ moment on Sony YAY!
Mumbai:Sony YAY!, India’s leading kids’ entertainment channel, continues to engage young audiences and families through immersive and innovative on-air experiences....
Sharjah Publishing City hosts strategic forum in New Delhi to boost global publishing opportunities
New Delhi: Sharjah Publishing City Free Zone, in collaboration with Hindustan Times and Mint, hosted a strategic publishing forum in...
Adobe strengthens AI leadership with Firefly creative agent and platform expansion
New Delhi: Adobe has announced a significant leap in creative technology with the introduction of Firefly AI Assistant, powered by...
Nagesh Belur joins Yubico as Senior Sales Director, India Operations
Bangalore: Yubico, a global pioneer in hardware-based authentication security keys, has appointed Nagesh Belur as Senior Sales Director for India,...
IAB Tech Lab announces Dynamic Traffic Engine donation from Amazon Ads to improve bidstream efficiency
Mumbai: IAB Tech Lab has announced the donation of Amazon Ads’ Dynamic Traffic Engine (DTE), a new framework aimed at...
Google targets “Back Button Hijacking” in fresh crackdown on manipulative websites
Mumbai: In a move aimed at reinforcing user trust and improving browsing experiences, Google has announced stricter enforcement against websites...
Moloco launches AI-powered Performance CTV to bring mobile-grade measurement to the living room
New Delhi: Moloco has announced the launch of Moloco Ads for Performance CTV, a new solution designed to bring mobile-style...
LIA unveils Global Jury President line-up for 2026 Awards; introduces Democracy & Human Rights category
Mumbai: The London International Awards (LIA) has announced its Jury Presidents...
LANEIGE taps Jung von Matt HANGANG for Global Bouncy & Firm Serum rollout
Mumbai: LANEIGE has appointed Jung von Matt HANGANG to lead the...
South Indian Bank Adds Digital Convenience to Vishu Gifting with SIB Mirror+ ‘Vishu Kaineettam’ feature
Kerala: South Indian Bank, one of Kerala’s leading private sector banks,...
The Good Edge bags PR and Communications Mandate for McDonald’s India (West & South)
Mumbai: The Good Edge has secured the public relations and communications mandate for Westlife Foodworld Limited, the company that owns...
The Other Circle marks 13 years with rebrand and expanded 360-degree communications mandate
Mumbai: The Other Circle (TOC) has completed 13 years of operations, unveiling a refreshed brand identity and an expanded mandate...
PRCI appoints Baldev Raj as Chairman of Delhi Chapter
New Delhi: The Public Relations Council of India (PRCI) has appointed communication strategist Baldev Raj as Chairman of its Delhi...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
Dish TV reinforces value proposition with ‘Always-On’ campaign focused on hassle-free viewing
Mumbai: Dish TV India Ltd has unveiled a new advertising campaign...
The One Show 2026 announces 33 finalists from India across categories
New York: The One Club for Creativity has announced the finalists...
PB Fintech names Amrita Pandey as Group HR Head
Gurugram: PB Fintech, the parent company of Policybazaar and Paisabazaar, has...
Adobe strengthens AI leadership with Firefly creative agent and platform expansion
New Delhi: Adobe has announced a significant leap in creative technology...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
LIA unveils Global Jury President line-up for 2026 Awards; introduces Democracy & Human Rights category
Mumbai: The London International Awards (LIA) has announced its Jury Presidents...
IAB Tech Lab announces Dynamic Traffic Engine donation from Amazon Ads to improve bidstream efficiency
Mumbai: IAB Tech Lab has announced the donation of Amazon Ads’ Dynamic Traffic Engine (DTE), a new framework aimed at...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground...
Gurjeev Singh Kapoor named CEO of Hathway Cable and Datacom
Mumbai: In a significant leadership move in India’s media and distribution landscape, Gurjeev Singh Kapoor has been appointed as the...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging...
JAGSoM Launches India’s First Specialised School For Brand Management
Bengaluru: Jagdish Sheth School of Management (JAGSoM), one of India’s best AACSB- accredited business school, today announced the launch of...
The Good Edge bags PR and Communications Mandate for McDonald’s India (West & South)
Mumbai: The Good Edge has secured the public relations and communications mandate for Westlife Foodworld Limited, the company that owns...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Interio by Godrej spotlights gaming ergonomics at FAU-G Bharat League 2.0 finals with Dot9 Games
Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G...
