Raj Kamble, Senthil Kumar and Niraj Ruparel named Jury Chairs for ABBY Awards 2026
Mumbai: The Ad Club has announced the appointment of Raj Kamble,...
Tempest Advertising doubles its impact at the IAA Olive Crown Awards 2026
Hyderabad: India’s advertising industry rarely engages with the material consequences of...
IPL 2026 sees 3% decline in ad volumes amid fewer advertisers: TAM Sports
Mumbai: Advertising volumes during the first 13 matches of the Indian...
8PM Packaged Drinking Water teams up with Sunrisers Hyderabad as lead trouser sponsor for 2026 season
New Delhi: 8PM Packaged Drinking Water, from the house of Radico...
Amaron brings ‘The Long Game’ philosophy to IPL 2026 with Kolkata Knight Riders and Delhi Capitals partnerships
Hyderabad: Amaron, the flagship automotive battery brand from Amara Raja Energy...
Davidoff enters new era in India with first-ever brand ambassador Ahaan Panday, strengthens Gen Z push
Mumbai: Davidoff has announced the onboarding of Ahaan Panday as its...
Anupam Sengupta Joins L&T’s LTM Arm to Drive AI-Led Media Tech Expansion
Mumbai: Larsen and Toubro (L&T) has appointed seasoned technology leader Anupam...
Anne-Isabelle Choueiri named Chief Transformation Officer at WPP
Mumbai: WPP today announced the appointment of Anne-Isabelle Choueiri as Chief...
Deepti Sheth promoted to President & Group Head – Human Resources at Thomas Cook India Group
Mumbai: Thomas Cook (India) Limited, an omnichannel travel services company, has...
Delhi HC Examines Copyright Eligibility of AI-Generated Art in Landmark DABUS Case
New Delhi: In a case that could shape the future of...
Banijay Entertainment acquires Rusk Media’s Battleground, expands into fitness entertainment
Mumbai: Banijay Entertainment has acquired the global rights to Battleground, a...
Amazon Music India to exclusively stream R. Ashwin’s ‘Ash Ki Baat’ podcast this cricket season
Mumbai: Amazon Music India has announced an exclusive collaboration with Ravichandran...
BKT Tyres celebrates everyday rider confidence with ‘Jurrat’ campaign during Indian Men’s T20 League 2026
Mumbai: Balkrishna Industries Ltd. (BKT) has unveiled a new campaign, ‘Jurrat’,...
Hamdard Laboratories launches ‘Holistic Healing’ campaign on World Health Day 2026 to promote integrative healthcare
Mumbai: Hamdard Laboratories has unveiled its nationwide ‘Holistic Healing’ campaign on...
Verve Media turns everyday style into shared moments with Snitch Campaign on cinema screens nationwide
Mumbai: Verve Media has conceptualised and executed a three-film campaign for...
SPNI honours distribution partners with special ‘Wheel of Fortune’ episode
Mumbai: Sony Pictures Networks India (SPNI) has dedicated a special episode...
Times Now Navbharat tops Hindi News OTS at 98.45%; Republic TV leads English segment: Chrome DM Report
Mumbai: Chrome DM has released its latest Opportunity to See (OTS)...
News18 India launches ‘Command Centre’ high-impact war explainer show featuring Major Gaurav Arya
Mumbai: Amid the escalating conflict in West Asia, News18 India, India’s...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
JioHotstar to stream mystery thriller ‘Sambhavam Adhyayam Onnu’ from April 15
Mumbai: JioHotstar has announced the premiere of Sambhavam Adhyayam Onnu, a mystery-fantasy thriller set against a dense forest backdrop, starting...
Jubliexx rolls out AI-led features to boost creator engagement and monetisation
Mumbai: Jubliexx, a digital entertainment and social streaming platform, has introduced a new suite of AI-driven features aimed at enhancing...
India’s OTT User Base Hits 1.45 Billion; YouTube Leads, Netflix Surpasses Prime Video
Mumbai: India’s OTT (over-the-top) streaming market is entering a new phase of growth, powered by cheap mobile data, increasing smartphone...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
From products to brands, the thin line between utility and memory
From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...
Campaign Thinking Is A Legacy Habit: Why Modern Brands Need Operating Systems
Brands that still plan only in campaigns are dinosaurs waiting for the asteroid. For the longest time, brands have been...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Gen Z to lead 45% online spend, fueling demand for digital discovery and personalised shopping: Google & Deloitte report
Bengaluru: India’s e-commerce ecosystem is on track for transformative growth, projected to reach $250 billion by 2030, according to a...
TATA Dominates IPL 2026 Brand Recall Charts as Multi-Screen Strategy Drives Visibility: SCORE Report
Mumbai: The 19th edition of the Indian Premier League 2026 has opened with strong momentum, both in audience scale and...
Axis Max Life and Kotak Life lead in customer advocacy, with NPS of 61 and 60 respectively: Hansa Research
Mumbai: Hansa Research has released the 6th edition of its Life Insurance Customer Experience Score (CuES) 2026 report, highlighting a growing...
Garware Hi-tech films showcases next-gen visual & smart film solutions at Media Expo 2026
Mumbai: Garware Hi-Tech Films (GHFL), leader in Sun Control, Specialty Polyester Films and Paint Protection Films, is set to showcase...
ZEE News Exposes Pharma Profiteering, Counterfeit Drug Network; Triggers Swift Government Action
New Delhi: Marking World Health Day, ZEE News, known for its impactful public-interest journalism has brought national attention to a...
Roja and Sudheer to grace Zee Telugu Drama Juniors Season 9 Auditions in Hyderabad on 12th April
Hyderabad: In its unwavering dedication to both audience engagement and talent development, Zee Telugu proudly unveils the latest chapter of...
Moj announces winners of March micro drama challenge, strengthens push for short-form storytelling
New Delhi: Moj, the homegrown short video platform from ShareChat, has unveiled the winners of the March edition of its...
Meta unveils AI-led shopping innovations with reels, creators and GenAI tools
Mumbai: Meta has announced a suite of new AI-powered shopping and advertising solutions aimed at transforming how consumers discover and...
Refroid Technologies appoints Vijay Sampathkumar as Chief Business Officer
Mumbai: Refroid Technologies has appointed Vijay Sampathkumar as Chief Business Officer (CBO), as the company accelerates its global expansion in...
Amagi introduces autonomous workflows on Amagi NOW to streamline media supply chain
Bengaluru: Amagi, a global leader in SaaS technology for broadcast and connected TV (CTV), has announced a major expansion of...
80% of Gen Alpha turn to AI chatbots for entertainment discovery: Gracenote
Mumbai: Gracenote, a unit of Nielsen, has released a new report titled “TV Search and Discovery in the AI Era,”...
MiQ acquires Rocket Lab to strengthen AI and mobile-first marketing solutions
Mumbai: MiQ, a global programmatic leader, has announced the acquisition of Rocket Lab, marking a significant step in strengthening its...
Vaseline’s ‘Real Nigerian Prince’ Play: Rebuilding Trust in a Counterfeit Economy
Mumbai: In a category where credibility directly impacts consumer safety, Vaseline...
Unilever announces acquisition of U.S.-based greens supplement brand Grüns
Mumbai: Unilever has announced that it has signed an agreement to...
ZEE5 UK partners Narrative Entertainment to bring mainstream UK channels to Indian streaming platform
London: ZEE5 UK has announced a strategic partnership with Narrative Entertainment,...
Sports Dunk expands footprint as 360-degree sports PR and events agency in India
Kolkata: Emerging as a dynamic player in India’s growing sports ecosystem, Sports Dunk is steadily strengthening its presence as a...
Munavar Attaari Joins Burson as Chief Client Officer
Mumbai: Global communications firm Burson has appointed Munavar Attaari as its Chief Client Officer, reinforcing its senior leadership team as...
Tenon Group names Nikita Rawat as Deputy General Manager – Corporate Communications
Mumbai: Tenon Group, a provider of integrated security, facility management, and remote monitoring & e-surveillance services, has announced the appointment...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Vaseline’s ‘Real Nigerian Prince’ Play: Rebuilding Trust in a Counterfeit Economy
Mumbai: In a category where credibility directly impacts consumer safety, Vaseline...
Raj Kamble, Senthil Kumar and Niraj Ruparel named Jury Chairs for ABBY Awards 2026
Mumbai: The Ad Club has announced the appointment of Raj Kamble,...
Anupam Sengupta Joins L&T’s LTM Arm to Drive AI-Led Media Tech Expansion
Mumbai: Larsen and Toubro (L&T) has appointed seasoned technology leader Anupam...
Meta unveils AI-led shopping innovations with reels, creators and GenAI tools
Mumbai: Meta has announced a suite of new AI-powered shopping and...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
Vaseline’s ‘Real Nigerian Prince’ Play: Rebuilding Trust in a Counterfeit Economy
Mumbai: In a category where credibility directly impacts consumer safety, Vaseline...
Amagi introduces autonomous workflows on Amagi NOW to streamline media supply chain
Bengaluru: Amagi, a global leader in SaaS technology for broadcast and connected TV (CTV), has announced a major expansion of...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
Gurjeev Singh Kapoor named CEO of Hathway Cable and Datacom
Mumbai: In a significant leadership move in India’s media and distribution landscape, Gurjeev Singh Kapoor has been appointed as the...
JioHotstar to stream mystery thriller ‘Sambhavam Adhyayam Onnu’ from April 15
Mumbai: JioHotstar has announced the premiere of Sambhavam Adhyayam Onnu, a mystery-fantasy thriller set against a dense forest backdrop, starting...
Garware Hi-tech films showcases next-gen visual & smart film solutions at Media Expo 2026
Mumbai: Garware Hi-Tech Films (GHFL), leader in Sun Control, Specialty Polyester Films and Paint Protection Films, is set to showcase...
Sports Dunk expands footprint as 360-degree sports PR and events agency in India
Kolkata: Emerging as a dynamic player in India’s growing sports ecosystem, Sports Dunk is steadily strengthening its presence as a...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Interio by Godrej spotlights gaming ergonomics at FAU-G Bharat League 2.0 finals with Dot9 Games
Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G...
