Modi Illva expands premium brand narrative with The Reppro communications mandate
Mumbai: India’s alcobev industry is witnessing a significant transformation driven by...
Goafest 2026 sees strong pan-India delegate interest ahead of 19th edition
Mumbai: Goafest 2026 is witnessing strong momentum ahead of its 19th...
BBDO Group India pauses operations for company-Wide ‘AI Playdate’ initiative
Mumbai: BBDO Group India has announced a company-wide initiative titled ‘AI...
Rohan Sharma launches BuzzStage as integrated marketing and experiences company
New Delhi: Rohan Sharma has announced the launch of BuzzStage, a...
Kalyan Jewellers returns to Cannes with couture-inspired high jewellery showcase
New Delhi: Kalyan Jewellers has returned to the Cannes Film Festival...
Amrutanjan Healthcare strengthens wellness push with new grooming and pain relief products
Mumbai: Amrutanjan Healthcare has announced a strategic expansion of its product...
Kanishka Garbyal joins Polycab India as Head of Digital Marketing
Mumbai: Kanishka Garbyal has joined Polycab India Limited as Head of...
Flipkart promotes Ankit Agarwal to Vice President – Business Finance
New Delhi: Flipkart has elevated Ankit Agarwal to the role of...
NITCO appoints Kamal Abrol as CFO and Amit Dhawan as Senior Advisor & Consulting Partner
Mumbai: NITCO Limited, a surfaces brand in tiles, marble and mosaic,...
April Box Office hits Rs 787 Crore as ‘Bhooth Bangla’ and ‘Vaazha 2’ lead collections: Ormax Media
Mumbai: Films that released in April 2026 grossed Rs. 787 Crores...
Titus Upputuru transforms into a farmer in eerie first look of The Midnight Therapist
Mumbai: The first look poster of the upcoming short film The...
JioStar records highest-ever IPL reach as TATA IPL 2026 playoff battle heats up
Mumbai: JioStar has recorded the highest-ever reach for the TATA IPL...
HOCCO taps meme culture and madness in latest Moonshot-created campaign
Mumbai: HOCCO has unveiled its latest campaign, “Ice Creams Itni Hatke,...
GIVA puts men at the centre of gifting conversations with new Aditya Roy Kapur campaign
Bengaluru: GIVA, one of India’s fastest-growing fine jewellery brands, has unveiled...
Crocs brings fashion, music and comfort together in new sandals Campaign featuring W.i.S.H
New Delhi: Crocs™, the global footwear brand known for its comfort-led...
BARC Sets New Rules to Strip Landing Page Views from TV Ratings Under 2026 Policy
Mumbai: The Broadcast Audience Research Council (BARC) has outlined a detailed...
Sony MAX Turns an Everyday Auto Ride into a Moment of Comfort and Reflection Ahead of Laalo’s World Television Premiere
Mumbai: In the frantic rush of Mumbai, it is easy to...
NDTV Elevates Venkat Pochiraju as National Sales Head – Brand Studio
New Delhi: NDTV has elevated Venkat Pochiraju to the role of...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last...
ZEE5 expands Tamil thriller slate with murder mystery series Kolai Seval
Mumbai: Tamil ZEE5 has announced that the gripping rural thriller Kolai Seval is now streaming exclusively on the platform. Blending...
Netflix expands ads business, global reach and content slate at Upfront 2026
Mumbai: Netflix has outlined an aggressive expansion of its advertising business, technology capabilities and content pipeline at its fourth Upfront...
JioHotstar to Stream ‘Cousins & Kalyanams’ from May 29
Kochi: JioHotstar is set to expand its regional entertainment slate with the launch of Cousins & Kalyanams, a new Malayalam...
The Next Big Marketing Divide: Brands That Adapt Fast vs Brands That Still Plan Slow
There was a time not too long ago when marketing was defined by long cycles, layered approvals, and meticulously crafted...
The Latency Tax: Digital Media Buying’s Biggest Invisible Cost
Digital advertising has long run on two promises, massive scale and surgical precision. Programmatic reach came first. Then came sophisticated...
Why Jewellery Brands Are Investing More in Influencer Marketing Than Traditional Advertising
Jewellery has always been about emotion, celebrating milestones, expressing personal style, and creating memories that last a lifetime. While traditional...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
TV political ads hold steady as print falls 31% during West Bengal Assembly Elections: TAM AdEx
Mumbai: Political advertising trends during the West Bengal Assembly Elections reflected a sharp shift in media strategy, with television maintaining...
15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence
Bengaluru: Kofluence, an Ad-Tech influencer marketing platform, has released Decoding Influence: Annual Research Report 2026 — its flagship annual study...
80% of Indians discover brands on Meta as AI-powered tools redefine India’s e-commerce marketing landscape: Report
Mumbai: India's e-commerce landscape is undergoing a fundamental transformation — driven by advances in artificial intelligence, video-first discovery, and conversational...
JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4
Mumbai: India’s biggest cinematic blockbuster is set for its next massive moment. Dhurandhar The Revenge is ready to make its...
CNBC-TV18 The Titans Summit Brings Together India’s Leading Business Voices to Decode the Country’s Next Growth Chapter
15th May 2026, Mumbai: CNBC-TV18, India’s leading English business news channel, successfully hosted WeWork India presents CNBC-TV18 The Titans Summit...
When Eminence Meets Excellence: A Jury of Exceptional Gravitas for the NDTV Profit Business Leadership Awards
Mumbai: In a business landscape increasingly shaped by scale, speed, visibility and valuation, the difference between success and survival has...
Lemnisk appoints Suvo Sarkar as Strategic Advisor; targets 2X enterprise growth and profitability in Q2
Bengaluru: Lemnisk, an enterprise Customer Data Platform (CDP) provider, has announced the appointment of veteran banker and digital transformation leader Suvo...
Government Establishes Data Protection Board of India Under DPDP Act, Invites Applications for Key Roles
New Delhi: In a significant step towards operationalising India’s data protection framework, the government has established the Data Protection Board...
WhatsApp launches Business AI in India to help small businesses automate customer support
New Delhi: WhatsApp has announced the launch of Business AI on WhatsApp in India, enabling small businesses to access AI-powered...
76% of advertisers benefit from agentic AI while 86% are willing to shift budgets to the open web: Taboola
Mumbai: Taboola, a global leader in delivering performance at scale for advertisers, has announced new research highlighting growing advertiser adoption of...
Two99 launches MarkGrid to replace the agency-led marketing model with AI-driven intelligence
New Delhi: Two99, an independent digital marketing and technology groups, has announced the commercial launch of MarkGrid — an AI-native...
Amagi launches In-Content Ads marketplace to drive CTV Performance at scale
New Delhi: Amagi has announced the launch of its In-Content Ads offering via the ADS PLUS marketplace, marking a strategic expansion...
Ogilvy Singapore leads APAC at The One Show 2026 with Three Best of Discipline wins
New York: Agencies from the APAC region delivered a strong performance...
Design Army’s Pum Lefebure named Jury President for Luxury Lions at Cannes Lions 2026
Mumbai: Cannes Lions has announced Pum Lefebure, Co-Founder and Chief Creative...
Shannon Washington named First Jury President for 2026 LIA Sports Category
Mumbai: London International Awards (LIA) has announced Shannon Washington, Chief Creative...
Mediatronics PR wins PR Mandate for Artemis Health Science Foundation
New Delhi: Mediatronics PR Private Limited has been appointed as the official public relations (PR) and strategic communications partner for...
Sports Dunk named as Official PR Partner for Delhi Padel Circuit 2026
New Delhi: Sports Dunk, a leading 360-degree sports PR and media agency, has been announced as the Official PR Partner...
Sridhar Ramanujam steps down from BrandcomPR after 28 years at the helm
Chennai: Marking the end of nearly three decades of leadership, Sridhar Ramanujam has announced his departure from BrandcomPR, the communications...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Fairfest Media names Simon Press as Managing Director, International to accelerate global expansion and scale WTE Miami
Mumbai: Fairfest Media, one of Asia's leading trade show organisers, has announced the appointment of Simon Press as Managing Director...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Rohan Sharma launches BuzzStage as integrated marketing and experiences company
New Delhi: Rohan Sharma has announced the launch of BuzzStage, a...
Modi Illva expands premium brand narrative with The Reppro communications mandate
Mumbai: India’s alcobev industry is witnessing a significant transformation driven by...
Kanishka Garbyal joins Polycab India as Head of Digital Marketing
Mumbai: Kanishka Garbyal has joined Polycab India Limited as Head of...
Government Establishes Data Protection Board of India Under DPDP Act, Invites Applications for Key Roles
New Delhi: In a significant step towards operationalising India’s data protection...
Radio City partners with Confluencr to build 360° influencer marketing ecosystem for brands
Mumbai: Radio City, one of India’s leading radio networks with a growing digital footprint, has announced a strategic partnership with Confluencr, an...
Ogilvy Singapore leads APAC at The One Show 2026 with Three Best of Discipline wins
New York: Agencies from the APAC region delivered a strong performance...
76% of advertisers benefit from agentic AI while 86% are willing to shift budgets to the open web: Taboola
Mumbai: Taboola, a global leader in delivering performance at scale for advertisers, has announced new research highlighting growing advertiser adoption of...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The Next Big Marketing Divide: Brands That Adapt Fast vs Brands That Still Plan Slow
There was a time not too long ago when marketing was defined by long cycles, layered approvals, and meticulously crafted...
Prasar Bharati announces 98th e-Auction for DD Free Dish slots; Reserve Prices Touch ₹13.66 Crore
New Delhi: Prasar Bharati has issued a notification inviting applications for the 98th e-auction of vacant MPEG-2 slots on DD...
ZEE5 expands Tamil thriller slate with murder mystery series Kolai Seval
Mumbai: Tamil ZEE5 has announced that the gripping rural thriller Kolai Seval is now streaming exclusively on the platform. Blending...
JioHotstar to premiere the biggest blockbuster of the year – Dhurandhar The Revenge on June 4
Mumbai: India’s biggest cinematic blockbuster is set for its next massive moment. Dhurandhar The Revenge is ready to make its...
Mediatronics PR wins PR Mandate for Artemis Health Science Foundation
New Delhi: Mediatronics PR Private Limited has been appointed as the official public relations (PR) and strategic communications partner for...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Bharat accounted for 67% of the platform’s users and nearly 72% of monetised engagement: STAN
Mumbai: STAN, a Series A-funded social gaming community platform backed by Google’s AI Fund, Sony Innovation Fund, General Catalyst and...
