‘Infinite Saree’ wins Cannes Lions Silver and 14 Clio Awards, bringing global spotlight to women’s rights advocacy
Mumbai: Infinite Saree, the social impact campaign advocating for the removal...
be positive 24 Innovation Design emerges as most shortlisted agency at MADDYS 2026 with 52 Entries
Chennai: Chennai-based strategy and branding agency be positive 24 Innovation Design...
ITC’s Rudrani Bose and Payal Mehra Win Bronze for India at Cannes Lions Young Lions 2026
Cannes - France: India secured a podium finish at the Cannes...
Titan Smart partners with Rugby Premier League as Official Timing Partner
Mumbai: Titan Smart, a smartwatch brands from Titan Company Limited, has...
BVLGARI appoints Shahid Kapoor as First Friend of the House for Fragrances in India
Mumbai: Luxury Maison Bvlgari has announced Bollywood actor Shahid Kapoor as...
Zed Black Agarbatti partners India-Ireland T20I Series 2026 as Silver Sponsor, expands global brand visibility
Mumbai: Zed Black Agarbatti, an incense and fragrance brands from Mysore...
OpenAI appoints Uber’s Prabhjeet Singh as India Managing Director
Mumbai: OpenAI has named Prabhjeet Singh, currently President of Uber India...
Hansa Research mourns the passing of Former CEO and Industry Veteran Ashok Kumar Das
Mumbai: Hansa Research has expressed deep sorrow over the passing of...
IIMA Endowment Fund names Sucheta Mahapatra as CEO
New Delhi: The IIMA Endowment Fund has announced the appointment of...
John Abraham joins Rotterdam Dockers as Co-Owner ahead of European T20 Premier League debut
New Delhi: Bollywood actor and sports entrepreneur John Abraham has joined...
Dr Subhash Chandra returns with SACH Season 3, expands mentorship movement to rural India
New Delhi: SACH – Sarthi of Your Life, the mentorship and...
FIFA World Cup 2026™ drives fresh advertiser momentum for ‘Z’ across platforms
Mumbai: As the FIFA World Cup 2026™ enters the highly anticipated...
OZiva says consumer confidence comes before product launch in new acne campaign
Mumbai: OZiva, a clean and plant-based wellness and beauty brand, has...
Walplast Products to drive customer engagement in Jodhpur through HomeSure TileEx Campaign
Jodhpur: Walplast Products Pvt. Ltd., a manufacturer of building and construction...
BIODERMA launches #WontLetAcneWin Campaign to spotlight emotional impact of acne and challenge ‘Acne Exile’
Mumbai: BIODERMA, a NAOS brand and pioneer in ecobiology, has launched...
ZEE5 brings football legend Oliver Kahn to India as expert for FIFA World Cup 2026 coverage
Mumbai: As the FIFA World Cup 2026 continues to engage football...
News18 Marathi Hosts Krishi Parishad 2026, Celebrates Innovation and Sustainability in Agriculture
Mumbai: News18 Marathi successfully hosted Krishi Parishad 2026, a landmark initiative...
Zee 5 onboards Sunil Chhetri to strengthen FIFA World Cup 2026 coverage with expert insights
Mumbai: As the FIFA World Cup 2026 continues to capture audiences...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Mollywood Times’ to stream on JioHotstar from July 3
Mumbai: Acclaimed Malayalam film Mollywood Times is set to premiere on JioHotstar on July 3, bringing audiences an insider’s view...
Pocket FM Shuts Down Pocket TV; Bows Out of Crowded Microdrama Market
Bengaluru; Pocket FM has discontinued its microdrama platform, Pocket TV, as the company sharpens its strategic focus on its core...
Zee News leads Hindi news availability while Republic TV tops English news segment: Chrome DM Report
Mumbai: Chrome DM has released its latest Opportunity to See (OTS) Report for Week 24’26 (June 13–19), offering a detailed...
The Subscription Price War Is Over. Regional OTT Won By Being Closer, Not Cheaper
The battlefield has shifted, and most of the industry has not quite caught up to what that actually means. New...
The Rise of the AI Recommendation Economy & What It Means for Advertisers
For decades, advertisers have competed for one thing: attention. Every major media platform, from television and print to Facebook, Instagram,...
The Glocalisation Playbook for Building a Global Brand with a Strong Local Pulse in India
When people talk about building a global brand in India, the conversation often starts with localisation. How should messaging be...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
High Buyability B2B Campaigns Deliver 63% Higher ROI and 2.1x Revenue Growth: LinkedIn and WARC
Cannes: LinkedIn, in collaboration with LIONS Advisory and WARC, unveiled new research at the Cannes Lions International Festival of Creativity,...
60% of Indian consumers interested in creating personal AI agents, highest in Asia Pacific: Adobe Research
New Delhi: Adobe, the global technology leader focused on creativity, productivity and personalised customer experiences, has released the India findings...
Integrated media strategies gain importance as channel synergy drives 43% campaign impact: Kantar
Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally...
INSA-UK partners with Test Twenty, cricket’s newest format, opening the game to young Indian cricketers across Britain
New Delhi: The Indian National Students Association (INSA UK) has partnered with Test Twenty®️ to open UK player trials to...
Zee Telugu brings the much-awaited Anaganaga Oka Raju for its World Television Premiere this Sunday at 6 PM
Hyderabad: Get ready for a royal treat this weekend! Zee Telugu, the leading Telugu entertainment channel, is all set to...
Jio Studios & Colour Yellow unveil Ajay Devgn’s action entertainer ‘Chauhaan’ with a power-packed title announcement
Mumbai: Over the years, Ajay Devgn has been part of some of Indian cinema’s most loved action films and unforgettable...
Vi partners with Spotify to offer premium music streaming experience to postpaid users
Mumbai: Vi, a telecom operator, has announced a strategic partnership with Spotify, the global audio streaming platform, aimed at enhancing...
Hundreds of US news publishers sue OpenAI, Microsoft over AI training on copyrighted content
Mumbai: A coalition of nearly 400 local and regional newspaper publishers across the United States has filed a copyright infringement...
EXL to acquire iMerit to expand enterprise AI and foundation model capabilities
Mumbai: EXL, a global data and AI company, has announced a definitive agreement to acquire iMerit, a company specializing in...
AnyMind Group launches AnyAI DSP to bring AI-led transparency and performance to media buying
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyAI DSP,...
DoubleVerify expands DV Authentic AdVantage to Meta and TikTok, bringing AI-powered media optimization across platforms
New Delhi: DoubleVerify, a software platform focused on media quality verification, ad performance optimization and campaign measurement, has announced the...
Omnicom Media India and JioStar launch unified in-content advertising solution across TV, OTT and CTV with NIVEA India
Mumbai: Omnicom Media India, an Omnicom connected capability, has partnered with JioStar and Whisper World to introduce a unified In...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
LIA opens final early bird entry opportunity with 20% fee reduction
Mumbai: The countdown has begun for agencies, brands, production houses and...
Brands that create desire deliver 87% higher pricing power: Havas Research
Mumbai: Havas has launched ‘The Science of Desire’, a new global...
Apeejay Surrendra Park Hotels names Ruchika Pandit as Corporate Director – Communications, PR & Branding
Mumbai: Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the appointment of Ruchika Pandit as Corporate Director – Communications, PR...
Blue Buzz joins PR Boutiques International to expand global advisory reach
Mumbai: Blue Buzz, a Mumbai-based reputation and brand advisory firm, has joined PR Boutiques International (PRBI), a global non-profit network...
Department of School Education, Andhra Pradesh renews integrated digital communications mandate with Bubble Breakers for third consecutive year
Gurugram: The Department of School Education, Andhra Pradesh, has renewed its integrated digital communications mandate with Bubble Breakers, the digital...
26th edition of FICCI FRAMES to take place in September in Mumbai
Mumbai: The 26th edition of FICCI FRAMES the convention for the business of media and entertainment will take place from...
Spalba names Rahul Sharma as Mumbai Branch Head to accelerate regional expansion
Mumbai: Spalba, Asia's first immersive experience-led events infrastructure platform, has appointed Rahul Sharma as Branch Head for Mumbai as part...
News18 India celebrated fourth edition of ‘Amrit Ratna’, honours Bharat’s changemakers in New Delhi
New Delhi: News18 India has successfully hosted the fourth edition of its flagship IP ‘Amrit Ratna’ in New Delhi today,...
OZiva says consumer confidence comes before product launch in new acne campaign
Mumbai: OZiva, a clean and plant-based wellness and beauty brand, has...
‘Infinite Saree’ wins Cannes Lions Silver and 14 Clio Awards, bringing global spotlight to women’s rights advocacy
Mumbai: Infinite Saree, the social impact campaign advocating for the removal...
OpenAI appoints Uber’s Prabhjeet Singh as India Managing Director
Mumbai: OpenAI has named Prabhjeet Singh, currently President of Uber India...
Hundreds of US news publishers sue OpenAI, Microsoft over AI training on copyrighted content
Mumbai: A coalition of nearly 400 local and regional newspaper publishers...
MY FM launches new humour property ‘Babu Bhaiya’ across its network
Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, has launched a new humour-based content property, 'Babu Bhaiya',...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
AnyMind Group launches AnyAI DSP to bring AI-led transparency and performance to media buying
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyAI DSP,...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The Subscription Price War Is Over. Regional OTT Won By Being Closer, Not Cheaper
The battlefield has shifted, and most of the industry has not quite caught up to what that actually means. New...
Pay DTH sheds nearly 79 lakh subscribers in a year as Airtel’s IPTV base more than doubles
Mumbai: India's television distribution market is witnessing a rapid transformation as broadband-based television services gain traction at the expense of...
Mollywood Times’ to stream on JioHotstar from July 3
Mumbai: Acclaimed Malayalam film Mollywood Times is set to premiere on JioHotstar on July 3, bringing audiences an insider’s view...
INSA-UK partners with Test Twenty, cricket’s newest format, opening the game to young Indian cricketers across Britain
New Delhi: The Indian National Students Association (INSA UK) has partnered with Test Twenty®️ to open UK player trials to...
Apeejay Surrendra Park Hotels names Ruchika Pandit as Corporate Director – Communications, PR & Branding
Mumbai: Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the appointment of Ruchika Pandit as Corporate Director – Communications, PR...
26th edition of FICCI FRAMES to take place in September in Mumbai
Mumbai: The 26th edition of FICCI FRAMES the convention for the business of media and entertainment will take place from...
OS Studios appoints Ishaan Arya as Country Manager for India expansion
Bengaluru: OS Studios, the global fan experience agency born from gaming culture, has announced the appointment of gaming, esports and...
