Infectious Advertising bags the integrated mandate for BKT Tyres’ India business portfolio
Mumbai: Balkrishna Industries Limited (BKT), an Indian multinational tyre manufacturing company...
Vanita Keswani exits Madison Media Sigma after 30+ years; to pursue entrepreneurial path
Mumbai: Vanita Keswani, Chief Executive Officer of Madison Media Sigma, has...
The Advertising Club Unveils New Categories for Creative Abby 2026
Mumbai: The Advertising Club (TAC), India’s premier body for advertising, marketing...
Sony Pictures Networks India partners with European Union for MasterChef India finale
Mumbai: Sony Pictures Networks India (SPNI) has announced a landmark association...
The Derma Co. ropes in Sania Mirza as Suncare Brand Ambassador, launches new campaign film
Mumbai: The Derma Co., the active ingredient-led skincare brand from Honasa...
Infinix appoints YUNA as first Global Brand Ambassador, unveils NOTE 60 series
Mumbai: Infinix has announced K-pop girl group ITZY’s member YUNA as...
Nester appoints Kunwarjeet Grover as Co-Founder and CBO
Gurgaon: Nester, a design-first, tech-enabled homeware brand, has announced the onboarding...
Flipkart appoints Somnath Das VP – Supply Chain and Digbijay Mishra as VP – Corporate Communications
Bengaluru: The Flipkart Group today announced the appointment of Somnath Das...
Sahil Shetty to join RPSG Media as CEO – Fortune India and Open Media
Mumbai: RPSG Media has appointed Sahil Shetty as its Chief Executive...
Republic Media Network Invests In ImagiNxt To Support Scaling of India’s Economic Innovation and Emerging Tech Ecosystem
Mumbai: Republic Media Network announced the acquisition of an equity stake...
IICT Mumbai inks landmark MOU with AVGC-XR bodies at GAFX
Bengaluru: The Indian Institute of Creative Technologies (IICT), Mumbai, has formalised...
Culver Max’s South Push Gains Shape with Kannada Sports and Tamil-Telugu GECs
Chennai: Culver Max Entertainment (formerly Sony Pictures Networks India) has confirmed...
Medusa Beverages launches Holi campaign celebrating emotions through every colour
New Delhi: Medusa Beverages has unveiled its Holi campaign, ‘Mehsoos Kar,...
Tata AIA Life marks 25 years with hyperlocal campaign celebrating urban evolution
Mumbai: Tata AIA Life Insurance has rolled out a nationwide anniversary...
Shalimar Paints launches AI-powered campaign to spotlight long-lasting protection solutions
New Delhi: Shalimar Paints, a legacy brand with over 120 years...
News18 Marathi ‘Navi Mumbai Conclave’ Spotlights Urban Growth, Infrastructure and Smart City Vision
Mumbai: The News18 Marathi Navi Mumbai Conclave, held on February 19...
News18 Gujarati’s ‘Pride of Saurashtra’ highlights region’s role in Gujarat’s growth
Ahmedabad: News18 Gujarati successfully hosted the “Pride of Saurashtra” event on...
Zakka Jacob to Join Times Now as Managing Editor; Earlier Stepped Back from Editorial Leadership at Network18
New Delhi: Senior television journalist Zakka Jacob is set to exit...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is...
ChanaJor OTT weighs selective foray into English-language programming
Mumbai: As audience behaviour in India’s fast-evolving OTT ecosystem continues to mature, ChanaJor OTT is evaluating a calibrated entry into...
Centre bans five OTT platforms over alleged obscene and indecent content
Mumbai: The Ministry of Information and Broadcasting (MIB) has blocked access to five OTT platforms — MoodXVIP, Koyal Playpro, Digi...
OTTplay unveils ‘ISKO HARA RE!’ print campaign for India vs Zimbabwe match
New Delhi: As cricket fever builds ahead of the much-anticipated India vs Zimbabwe T20 clash, OTTplay has unveiled an innovative...
Most Brands Are Designing for Attention but Winning Brands Design for Memory
The attention economy has brands scrambling to grab eyeballs. You have mere seconds to stand out to be unforgettable. The...
From Commissioned Content to IP Ownership: Why Control Is the New Currency in Media
For years, the Indian content business functioned within a clear structure. Platforms commissioned. Production houses executed. Audiences consumed. The system...
Why High-Performance Marketing Teams Think Like Athletes
A majority percent of digital marketing decisions today are guided by performance data, automation, and real-time optimisation. Yet, access to...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Indian E-Commerce Losing ₹5,000 Crore a Year to Weak Product Data Governance: GS1 India
Mumbai: Indian e-commerce and quick-commerce platforms are losing an estimated ₹5,000 crore ($550–$600 million) annually due to poor product data...
Gen X to drive over $500 billion in consumption by FY30: RedSeer Report
Mumbai: RedSeer has highlighted a significant shift in India’s consumption landscape, with Generation X emerging as a powerful yet understated...
Digital and Data assets represented nearly two-thirds of all deals and contributed 57% of total staff added: COMvergence
France: COMvergence has released its Marcom Agency Acquisitions Study 2016–2025, highlighting a decisive structural shift in the global marketing services...
TV9 Bangla hosts the Biggest Political Mega Conclave, ‘What Bengal Thinks Today’, ahead of the assembly elections
Kolkata: Inspired by the words of Gopal Krishna Gokhale, ‘What Bengal Thinks Today, India Thinks Tomorrow’, the conclave draws from...
Streaming India’s Trust, Leading India’s Conversations – NDTV 24×7 and NDTV India Dominate YouTube
Mumbai: As India debated its Budget, tracked shifting global trade equations, rallied behind its T-20 World Cup campaign, and watched...
Sports Tak Delivers Knockout Performance During India vs West Indies Quarter Final
Mumbai: Sports Tak, India’s leading digital cricket platform, delivered a commanding performance post the India vs West Indies quarter final,...
ACT Fibernet promotes Aditya Singh to Chief Customer Experience Officer
Mumbai: ACT Fibernet (Atria Convergence Technologies Ltd), one of India’s leading wired internet service providers, has elevated Aditya Singh from...
Amazon India expands Zero Referral fees to 12.5 crore products, sellers to save up to 70%
Bengaluru: Amazon India has announced a major revision in its seller fee structure, expanding zero referral fees coverage more than...
PM Modi becomes first world leader to cross 100 million Instagram followers; tops global approval rankings
Mumbai: Prime Minister Narendra Modi has crossed 100 million followers on Instagram, becoming the first world leader and politician to...
Truecaller ties up with Integrated Media Tech to expand direct ad sales across Bharat
New Delhi: Truecaller, the global communications platform, has announced a strategic reseller partnership with Integrated Media Tech Pvt. Ltd., a...
WPP and Adobe deepen alliance to accelerate AI-powered marketing
Mumbai: WPP and Adobe have announced an expansion of their long-standing global partnership to deliver integrated, AI-powered marketing solutions for...
Bajaj Auto, VDO.AI and Dentsu India launch data-led CTV campaign for Triumph
Gurugram: As television consumption in India becomes increasingly digital and on-demand, brands are exploring ways to combine the immersive impact...
Jumeirah and Soursop launch global cultural platform showcasing contemporary Arab creativity
Global: Jumeirah has partnered with creative studio Soursop to launch a...
Formula 1 and Disney extend ‘Fuel the Magic’ collaboration ahead of 2026 season
Mumbai: Formula 1 and Disney have announced the continuation of their...
Shruthi Subramanian named D&AD 2026 Jury for Writing for Advertising
Chennai: Shruthi Subramanian, Associate Creative Director at Amsterdam-based LePub, has been...
Confiance Communications wins India PR mandate for The Ocean Cleanup
Gurugram: Integrated communications agency Confiance Communications has secured the India public relations mandate for The Ocean Cleanup, the globally renowned...
Edelman India appoints Siddharth Panicker as Head – Mumbai Office & Karthy Prasanna as Head – Bengaluru Office
Mumbai: Edelman India today announced key leadership appointments across its India operations, naming Siddharth Panicker as Head of its Mumbai...
PR Professionals expands footprint with new office at Barakhamba Road, New Delhi
New Delhi: PR Professionals (PRP), India’s leading integrated communications firm and the flagship of the PRP Group, has announced the...
Aruna Sairam headlines the inaugural Super Chennai Arattai and is honoured as ‘Icon of the Month’
Chennai: The inaugural edition of ‘Super Chennai Arattai’ brought together music lovers and cultural enthusiasts for an intimate interaction with...
Wizcraft Entertainment Agency launches ‘Talent For All’ global talent sourcing & booking division
Mumbai: Wizcraft Entertainment Agency has announced the launch of Talent For All (TFA), a new global business division focused on...
NDTV Good Times brings A.R. Rahman’s first-ever Rajasthan performance to Jaipur
Mumbai: After the resounding success of his Delhi concert last December, A.R. Rahman is set to make history with his...
Infectious Advertising bags the integrated mandate for BKT Tyres’ India business portfolio
Mumbai: Balkrishna Industries Limited (BKT), an Indian multinational tyre manufacturing company...
Infectious Advertising bags the integrated mandate for BKT Tyres’ India business portfolio
Mumbai: Balkrishna Industries Limited (BKT), an Indian multinational tyre manufacturing company...
Nester appoints Kunwarjeet Grover as Co-Founder and CBO
Gurgaon: Nester, a design-first, tech-enabled homeware brand, has announced the onboarding...
Amazon India expands Zero Referral fees to 12.5 crore products, sellers to save up to 70%
Bengaluru: Amazon India has announced a major revision in its seller...
MY FM expands footprint to 37 stations with record Phase III launch
Mumbai: MY FM, the flagship radio brand of the Dainik Bhaskar Group, has set a new benchmark in the Indian...
Jumeirah and Soursop launch global cultural platform showcasing contemporary Arab creativity
Global: Jumeirah has partnered with creative studio Soursop to launch a...
Truecaller ties up with Integrated Media Tech to expand direct ad sales across Bharat
New Delhi: Truecaller, the global communications platform, has announced a strategic reseller partnership with Integrated Media Tech Pvt. Ltd., a...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is a seasoned leader with over 25 years of experience...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Most Brands Are Designing for Attention but Winning Brands Design for Memory
The attention economy has brands scrambling to grab eyeballs. You have mere seconds to stand out to be unforgettable. The...
DD Free Dish MPEG-2 Auction Collections Drop to ₹642 Crore as Prasar Bharati Allots 55 Slots for FY27
Mumbai: Prasar Bharati has concluded the 8th annual (94th) e-auction of MPEG-2 slots on DD Free Dish, awarding 55 channels...
ChanaJor OTT weighs selective foray into English-language programming
Mumbai: As audience behaviour in India’s fast-evolving OTT ecosystem continues to mature, ChanaJor OTT is evaluating a calibrated entry into...
TV9 Bangla hosts the Biggest Political Mega Conclave, ‘What Bengal Thinks Today’, ahead of the assembly elections
Kolkata: Inspired by the words of Gopal Krishna Gokhale, ‘What Bengal Thinks Today, India Thinks Tomorrow’, the conclave draws from...
Confiance Communications wins India PR mandate for The Ocean Cleanup
Gurugram: Integrated communications agency Confiance Communications has secured the India public relations mandate for The Ocean Cleanup, the globally renowned...
Aruna Sairam headlines the inaugural Super Chennai Arattai and is honoured as ‘Icon of the Month’
Chennai: The inaugural edition of ‘Super Chennai Arattai’ brought together music lovers and cultural enthusiasts for an intimate interaction with...
NODWIN Gaming announces broadcast kickoff for VALORANT Challengers South Asia 2026; registrations close March 4
New Delhi: NODWIN Gaming, in partnership with Riot Games, has announced the broadcast kickoff of VALORANT Challengers South Asia (VCSA)...
