D&AD appoints McCann’s Danilo Boer to Board of Trustees
London: D&AD has announced the appointment of Danilo Boer to its Board...
AAAI celebrates 80-year legacy of building India’s advertising ecosystem
Mumbai: Advertising Agencies Association of India (AAAI) is set to celebrate...
AdLift secures SEO & Content Marketing Mandate for Relaxo Footwears
New Delhi: AdLift has been awarded the SEO and content marketing mandate...
Mother’s Recipe refreshes visual identity of its iconic pickle range
New Delhi: Mother’s Recipe is set to refresh the visual identity...
Ducati India elevates Amit Chauhan as Head of Marketing after decade-long tenure
Mumbai: Ducati India has elevated long-time team member Amit Chauhan to...
FatakPay names Ashwin Shetty as Head – Branding and Communications
Mumbai: FatakPay has announced the appointment of Ashwin Shetty as Head...
Firoz Khan joins Sunday Hotels as Director and Channel Head – Business Development, India
Mumbai: Sunday Hotels, a global hospitality brand under Prism backed by SoftBank,...
Arnya Real Estate Fund Advisors appoints Piyush Thakkar as Director – Investments
Mumbai: Arnya Real Estate Fund Advisors has announced the appointment of...
F5 appoints Dhananjay Ganjoo as Country Manager for India and SAARC region
Mumbai: F5 has announced the appointment of Dhananjay Ganjoo as Country...
TRAI extends deadline for satellite communication consultation to May 27
New Delhi: The Telecom Regulatory Authority of India (TRAI) has extended...
Shashi Shekhar Vempati appointed CBFC Chairman as MIB Reshuffles Key Media Leadership Roles
New Delhi: The Ministry of Information and Broadcasting has appointed Shashi...
Aaj Tak leads crucial election counting hours across live streams & VOD platforms: COTT- Chrome DM Report
Mumbai: Reinforcing its dominance during high-impact national news events, Aaj Tak...
Bharat Vedica urges mindful living with ‘The Art of Slowing Down’ rooted in traditional food practices
Mumbai: Bharat Vedica – A Patel Venture, a brand rooted in India’s...
Schbang aligns Kotak 811 Metal Card with Met Gala’s exclusivity narrative
Mumbai: Kotak 811, in collaboration with Schbang, has rolled out a moment...
Wellbeing Nutrition launches kids superfuel campaign targeting picky eating challenge
New Delhi: Wellbeing Nutrition has launched a new campaign for its...
Sun TV Shares Slide Up to 11% as Tamil Nadu Political Shift Spooks Investors
Chennai: Shares of Sun TV Network Ltd witnessed sharp selling pressure...
News18 India gears up for mega Counting Day Coverage with ‘Sabse Bada Dangal’ on May 4
Mumbai: With high-stakes results expected from West Bengal, Tamil Nadu, Keralam,...
Sony BBC Earth marks Sir David Attenborough’s 100th Birthday with Premiere of ‘Making Life on Earth: Attenborough’s Greatest Adventure’
Mumbai: Sony BBC Earth is celebrating the 100th birthday of David Attenborough...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last...
Prime Video integrates Amazon MX Player to expand free and paid streaming offerings
Mumbai: Prime Video is set to become India’s largest streaming destination for exclusive originals as Amazon integrates Amazon MX Player...
Vi Movies & TV enters Microdrama segment, partners Bullet Microdrama app for free offering
Mumbai: Vi Movies & TV, the content aggregator platform from telecom operator Vodafone Idea, has announced its entry into the fast-growing...
Prime Video to stream Love Insurance Kompany globally from May 6
Mumbai: Prime Video today announced the exclusive global streaming premiere of Love Insurance Kompany, set to debut on May 6. Directed by...
How AI Agents Are Replacing Search Bars in E-commerce Discovery
The traditional search bar is no longer the main way to make a sale in 2026. Instead, it is slowly...
The Rise of Homegrown Beauty Brands in India
The Indian beauty industry is undergoing a substantial transformation. What was once controlled by international brands is now confronting a...
Beyond Compliance: How the DPDP Act Is Driving Smarter, More Contextual Customer Conversations
There is a conversation I keep having with brand and marketing leaders across India. It usually starts with anxiety —...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
AI-powered measurement enables faster decisions but raises transparency concerns: WARC Report
Mumbai: WARC, the global authority on marketing effectiveness, has released The Future of Measurement 2026, a new report examining the...
Google commands 15% of CTV and 11% of Linear TV ad share during IPL 2026’s first 43 matches: TAM Sports
Mumbai: Connected TV (CTV) advertising emerged as a key growth driver during the first 43 matches of the Indian Premier...
Sponsored snaps drive 2.5x higher brand awareness than competitive in-feed platforms: Kantar and Snapchat
Mumbai: Snap Inc., in partnership with global marketing data and analytics leader Kantar, has unveiled new research highlighting a shift in...
Network18 dominates Election Counting Day with 2M+ peak concurrent viewers on YouTube
Mumbai: Network18 emerged as India’s undisputed destination for election coverage on Counting Day, delivering sustained audience leadership across every genre...
Bangla ZEE5 To Stream Dev-Subhashree’s Blockbuster Romantic Thriller Dhumketu
Kolkata: Bangla ZEE5 is set to stream Kaushik Ganguly’s blockbuster romantic thriller Dhumketu from 8th May, 2026. The movie presents megastar Dev, Subhashree Ganguly, Chiranjeet Chakraborty, Rudranil...
Network18 leads election coverage on YouTube, emerges No.1 in April 2026 with 5.5+ Billion overall YouTube views
Mumbai: Network18 has emerged as the No.1 news network on YouTube in April 2026, delivering over 5.5+ billion overall YouTube...
Gnani.ai strengthens leadership bench to drive enterprise growth post Series B funding
Bangalore: Gnani.ai, India’s full-stack sovereign Voice AI platform, has announced the onboarding of eight senior leaders across key functions including...
ACT Fibernet partners with Spotify to offer complimentary premium access to customers
Bengaluru: ACT Fibernet, one of India’s leading wired internet service providers, has announced a strategic partnership with Spotify to enhance...
FTA Global unveils FTA.Visibility to track brand presence in AI-driven search
Mumbai: FTA Global has announced the launch of FTA.Visibility, an AI-powered tool designed to help marketers track, measure, and optimise brand presence...
Amagi launches In-Content Ads marketplace to drive CTV Performance at scale
New Delhi: Amagi has announced the launch of its In-Content Ads offering via the ADS PLUS marketplace, marking a strategic expansion...
AdCounty Media enters 9th year with BSE listing, accelerates product-led transformation
Mumbai: AdCounty Media India Ltd. has entered its ninth year in the AdTech ecosystem, marking a significant milestone with its successful...
Priya Bhatia joins Bidvid as Chief Revenue Officer – APAC
Mumbai: Bidvid has announced the appointment of Priya Bhatia as Chief Revenue Officer, APAC, and a member of its founding...
Havas creates pan-European democracy campaign for European Commission ahead of Europe Day
Mumbai: The European Commission has unveiled a large-scale pan-European communication campaign...
Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy...
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
Modena: Maserati is commemorating a historic milestone in 2026, marking 100...
Sridhar Ramanujam steps down from BrandcomPR after 28 years at the helm
Chennai: Marking the end of nearly three decades of leadership, Sridhar Ramanujam has announced his departure from BrandcomPR, the communications...
PRCompanion appoints Akansha Gupta and Priya Dhamija in leadership roles
New Delhi: PRCompanion, the communications and PR arm of Ethane Web Technologies, has announced the appointment of Akansha Gupta as Director,...
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
AI-powered measurement enables faster decisions but raises transparency concerns: WARC Report
Mumbai: WARC, the global authority on marketing effectiveness, has released The...
D&AD appoints McCann’s Danilo Boer to Board of Trustees
London: D&AD has announced the appointment of Danilo Boer to its Board...
Firoz Khan joins Sunday Hotels as Director and Channel Head – Business Development, India
Mumbai: Sunday Hotels, a global hospitality brand under Prism backed by SoftBank,...
ACT Fibernet partners with Spotify to offer complimentary premium access to customers
Bengaluru: ACT Fibernet, one of India’s leading wired internet service providers,...
Club FM Kerala brings electronic music mainstream with launch of ‘Club CULTR’ radio show
Kochi: Club FM Kerala has launched ‘Club CULTR’, its first dedicated electronic music radio show, marking a significant move to...
Havas creates pan-European democracy campaign for European Commission ahead of Europe Day
Mumbai: The European Commission has unveiled a large-scale pan-European communication campaign...
Amagi launches In-Content Ads marketplace to drive CTV Performance at scale
New Delhi: Amagi has announced the launch of its In-Content Ads offering via the ADS PLUS marketplace, marking a strategic expansion...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
How AI Agents Are Replacing Search Bars in E-commerce Discovery
The traditional search bar is no longer the main way to make a sale in 2026. Instead, it is slowly...
JioStar and Sun Direct drive Pay TV adoption with large-scale outreach across UP and MP
Mumbai: JioStar, in partnership with Sun Direct, has concluded an extensive on-ground consumer outreach campaign across Uttar Pradesh and Madhya...
Prime Video integrates Amazon MX Player to expand free and paid streaming offerings
Mumbai: Prime Video is set to become India’s largest streaming destination for exclusive originals as Amazon integrates Amazon MX Player...
Network18 dominates Election Counting Day with 2M+ peak concurrent viewers on YouTube
Mumbai: Network18 emerged as India’s undisputed destination for election coverage on Counting Day, delivering sustained audience leadership across every genre...
Sridhar Ramanujam steps down from BrandcomPR after 28 years at the helm
Chennai: Marking the end of nearly three decades of leadership, Sridhar Ramanujam has announced his departure from BrandcomPR, the communications...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Online Gaming Rules 2026 Come Into Force, Industry Sees Structural Reset
Bengaluru: India’s gaming and esports industry has broadly welcomed the implementation of the Promotion and Regulation of Online Gaming Rules,...
