Purple Sketch Digital bags digital and experiential mandate for The Vikas Group
Mumbai: Purple Sketch Digital has secured the digital and experiential mandate...
ADC 105th Annual Awards announces eight finalists from India
New York: Art Directors Club has announced the finalists for the...
WPP integrates Google Earth AI into WPP Open to bridge digital and physical marketing
Las Vegas: WPP has announced the integration of Google Earth AI...
Somany Ceramics unveils new brand identity, signalling next phase of growth
New Delhi: Somany Ceramics Ltd. has introduced a refreshed brand identity,...
Madhusudan onboards Akshay Kumar for campaign led by Shree Ganpati Productions
New Delhi: Madhusudan has unveiled its latest campaign, “Hindustan Ka Mann”,...
Seclore launches new Mumbai Hub to drive next phase of growth
Mumbai: Seclore has unveiled a new hub in Mumbai as it...
Zopper names Rahul Singh as Chief Financial Officer
Noida: Zopper has appointed Rahul Singh as its Chief Financial Officer, strengthening...
ICM names Bhupendra Jha CEO to lead capability-led expansion
Bengaluru: Intelligent Community Management Pvt. Ltd. (ICM), a technology-led integrated workplace...
Scara expands leadership team to drive global growth and IP development
Mumbai: Scara has strengthened its leadership team with a series of...
EMPIRE and Zee Music Company announce strategic global partnership to expand Indian music worldwide
Mumbai: EMPIRE, an independent label, distributor, and publisher, and Zee Music...
JioStar launches ‘Watch on HD’ campaign, positioning high-definition viewing as new IPL standard on Linear TV
New Delhi: JioStar has unveiled its latest campaign, ‘Watch on HD’,...
NDTV India Unveils a Fresh New Look Anchored in ‘Bharat Ka Vishwas’
Mumbai: NDTV has unveiled a bold new look for NDTV India,...
Siddha Group links homebuilding to voting in ‘Your Home Your Democracy’ push
Kolkata: Siddha Group has rolled out an election awareness initiative titled...
Global fuels ‘Up To Speed’ podcast with high-Impact 3D outdoor campaign across London
Mumbai: Global has unveiled a high-impact 3D anamorphic outdoor campaign to...
GREW Solar enters purpose storytelling with film featuring Shubman Gill, Sai Sudharsan, and Washington Sundar
Mumbai: GREW Solar, a solar PV module manufacturers and energy venture...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Zee Bangla launches ‘Kamala Nibas’, showcasing everyday struggles and enduring relationships
Kolkata: Zee Bangla has announced the launch of its new mega-serial...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Nivin Pauly’s Prathichaya set for JioHotstar streaming debut on April 24
Mumbai: Nivin Pauly starrer political thriller Prathichaya is set to premiere on JioHotstar from April 24. Written and directed by...
Lionsgate Play scales Hollywood slate with 100+ premieres, announces Heated Rivalry Season 2
Mumbai: Lionsgate Play has announced a major expansion of its Hollywood content strategy, unveiling a slate of over 100 premieres...
Netflix taps cricket’s cool-down moments with ‘Chill Like A Champion’ campaign
Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the...
How Quick Commerce Is Becoming the New Digital Shelf for Brands
Delivery speed alone does not determine quick commerce. Instead, quick commerce is transforming the way companies gain visibility and maintain...
The Future of Customer Engagement in BFSI
For decades, customer engagement in BFSI has been built on a relatively stable assumption: that behaviour can be influenced through...
Why Real Faces Are Still Winning in the Age of AI Influencers
Last December, McDonald's Netherlands released a 45-second Christmas ad built entirely with AI. No crew. No director. No talent on...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
View rates jump to 47% and CTRs rise 55% when YouTube ads match content context: VDO.AI
New Delhi: Contextual targeting is emerging as a critical performance driver on YouTube, with new data from VDO.AI revealing significant...
Smytten appoints Shishir Varma as CEO of PulseAI Research
Mumbai: Smytten today announced the appointment of Shishir Varma as Chief Executive Officer of PulseAI Research Powered by Smytten, marking...
Programmatic Powers 80% of Digital Ads as Market Tops $1 Trillion in 2025: report
Mumbai: The global advertising industry has entered a defining phase of structural transformation, with total ad spend crossing the $1...
Race for West Bengal Begins: Times Now Navbharat Digital Launches High-Impact Election Coverage
New Delhi, April 22, 2026: As competition intensifies among Hindi digital news platforms, Times Network’s digital platform Times Now Navbharat...
CNN to bring its Global Perspectives events series to Bangkok
CNN will hold the inaugural Asia chapter of its Global Perspectives events franchise in Bangkok, Thailand, on 14 October 2026,...
Mother Dairy and WPP Media Bring Everyday Goodness to IPL 2026 with Strategic CTV Presence on JioHotstar
Mumbai: Mother Dairy has launched a high-impact Connected TV (CTV) association on JioHotstar for IPL 2026, marking a strategic step...
Spark Eighteen acquires Voice AI startup JAM to strengthen AI capabilitie
Mumbai: Spark Eighteen has announced the acquisition of JAM (Just A Moment), a Voice AI company focused on building intelligent...
Infidigit names Rettwij Hastu as SVP – Revenue Growth to accelerate AI-led expansion
Mumbai: Infidigit has announced the appointment of Rettwij Hastu as Senior Vice President – Revenue Growth, marking a strategic step...
OpenAI names Nitin Bawankule as Head of Enterprise Sales – India
Mumbai: OpenAI has announced the appointment of Nitin Bawankule as Head of Enterprise Sales for India, effective mid-May 2026, as...
JioHotstar unveils signal-led commerce advertising to drive intent-based brand engagement
Mumbai: JioHotstar has announced the launch of an industry-first signal-led commerce advertising capability, aimed at enabling brands to engage with...
Frodoh, Chaupal launch industry-first first-screen monetisation framework for OTT platforms
Mumbai: Fast-growing AdTech firm Frodoh has announced a strategic partnership with regional OTT platform Chaupal to introduce an industry-first first-screen...
Taboola and Cricbuzz ink three-year deal to boost engagement and monetisation
Mumbai: Taboola has announced a three-year exclusive partnership with Cricbuzz to enhance user engagement and unlock new monetisation opportunities through...
BBH opens applications for sixth edition of Barn to support emerging creative talent
Mumbai: Bartle Bogle Hegarty (BBH) has announced the opening of applications...
London International Awards introduces Democracy and Human Rights category in collaboration with European Parliament
Mumbai: London International Awards (LIA) has announced the introduction of a...
BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand
Mumbai: Meta has launched its first-ever Instagram campaign in Thailand, developed...
Pallavi Mishra joins Marengo Asia Hospitals as Head of Public Relations and Communications
New Delhi: Marengo Asia Hospitals has appointed Pallavi Mishra as Head of Public Relations & Communications, strengthening its leadership as...
Teamwork Communications Group wins PR Mandate for Sarvodaya Healthcare
New Delhi: Teamwork Communications Group, a healthcare-focused integrated communications firm, has secured the PR mandate for Sarvodaya Healthcare, a leading...
ICCPL Group secures integrated PR & digital mandate for CREDAI
New Delhi: ICCPL Group has been appointed as the integrated PR and Digital Marketing agency for CREDAI (Confederation of Real...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Somany Ceramics unveils new brand identity, signalling next phase of growth
New Delhi: Somany Ceramics Ltd. has introduced a refreshed brand identity,...
Purple Sketch Digital bags digital and experiential mandate for The Vikas Group
Mumbai: Purple Sketch Digital has secured the digital and experiential mandate...
Zopper names Rahul Singh as Chief Financial Officer
Noida: Zopper has appointed Rahul Singh as its Chief Financial Officer, strengthening...
Infidigit names Rettwij Hastu as SVP – Revenue Growth to accelerate AI-led expansion
Mumbai: Infidigit has announced the appointment of Rettwij Hastu as Senior...
Fever FM enters Moradabad market, launches 93.7 FM station
Moradabad: Fever FM has officially launched its station on 93.7 FM in Moradabad, marking a significant milestone as the city’s...
BBH opens applications for sixth edition of Barn to support emerging creative talent
Mumbai: Bartle Bogle Hegarty (BBH) has announced the opening of applications...
JioHotstar unveils signal-led commerce advertising to drive intent-based brand engagement
Mumbai: JioHotstar has announced the launch of an industry-first signal-led commerce advertising capability, aimed at enabling brands to engage with...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
How Quick Commerce Is Becoming the New Digital Shelf for Brands
Delivery speed alone does not determine quick commerce. Instead, quick commerce is transforming the way companies gain visibility and maintain...
Dish TV appoints three Independent Directors following strong shareholder approval
Mumbai: Dish TV India Limited has announced that its shareholders have approved the appointment of three Independent Directors to its...
Nivin Pauly’s Prathichaya set for JioHotstar streaming debut on April 24
Mumbai: Nivin Pauly starrer political thriller Prathichaya is set to premiere on JioHotstar from April 24. Written and directed by...
Race for West Bengal Begins: Times Now Navbharat Digital Launches High-Impact Election Coverage
New Delhi, April 22, 2026: As competition intensifies among Hindi digital news platforms, Times Network’s digital platform Times Now Navbharat...
Pallavi Mishra joins Marengo Asia Hospitals as Head of Public Relations and Communications
New Delhi: Marengo Asia Hospitals has appointed Pallavi Mishra as Head of Public Relations & Communications, strengthening its leadership as...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Government Notifies Online Gaming Rules 2026, Sets Up Central Regulator and Classification Framework
New Delhi: The Government of India has operationalised a comprehensive regulatory framework for the online gaming sector with the notification...
