Goafest 2026 Day 2 sparks conversations around AI, data ownership and future of advertising
Mumbai: Day 2 of Goafest 2026 opened with a series of...
Purnima Lamba joins Mahindra Group as Chief Brand Officer
New Delhi: The Mahindra Group has appointed Purnima Lamba as its...
D&AD Awards 2026 recognises global creative excellence with 573 Pencil wins
London: D&AD has announced the Pencil winners for the 2026 edition...
AstaGuru Auction House appoints Aparna Batra as Chief Business Officer
Mumbai: AstaGuru Auction House has announced the appointment of Aparna Batra...
Many brands today are overfocussed on performance marketing at the cost of brand building: Sam Balsara at Goafest 2026
Mumbai: The conversations at Goafest included the evolving dynamics of storytelling,...
Etihad Airways brings CSK fever to Chennai streets with fan-focused cricket activations
Mumbai: Etihad Airways, the national airline of the United Arab Emirates...
Disha Karamchandani joins WPP Media as Senior Investment Director
Mumbai: WPP Media has appointed Disha Karamchandani as Senior Investment Director,...
David Gaines joins WPP Media as President, Global Head of Planning
Mumbai: WPP Media has appointed David Gaines as President, Global Head...
Honasa Consumer names Saahil Nayar as Business Head & Senior Vice President to lead emerging brands
Gurugram: Honasa Consumer Limited, a digital-first beauty and personal care company,...
Story TV launches India’s first daily microdrama serials format with “Story TV Dailies”
Mumbai: Story TV, a microdrama platform with over 9 crore downloads...
Essel Group celebrates 100 years of building industries, businesses and national impact
Mumbai: Essel Group has marked a historic milestone as the diversified...
Primex News Network partners with Outlook Business to expand Business content reach
Surat: Primex News Network, part of Primex Media Services, has announced...
Birla Opus Paints tackles India’s ‘Papdi Problem’ with humorous campaign for style power bright
Mumbai: Birla Opus Paints, housed under Grasim Industries and part of the...
Medtronic India launches ‘Say Yes to a Better Tomorrow’ campaign to raise Parkinson’s awareness
New Delhi: Medtronic has launched a new awareness campaign in India...
Paisabazaar launches new Credit Premier League Campaign Featuring Irfan Pathan
Gurugram: Paisabazaar has launched a new integrated campaign for its Credit...
NDTV Profit launches ‘The Hook’ to decode the new age of advertising, influence and attention
Mumbai: NDTV Profit has launched The Hook, a new show focused on advertising,...
Sony Sports Network brings UEFA Champions League Final and multi-sport spectacle on 30 May
Mumbai: Sony Sports Network is gearing up for a blockbuster Saturday...
BARC set to release first non-landing-page TV ratings from June 11
New Delhi: The Broadcast Audience Research Council India is set to...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
Hari Om OTT unveils Advisory Board to drive global devotional content expansion
Mumbai: Hari Om App, founded by Vibhu Agarwal and positioned as India’s first platform dedicated to historical and devotional content,...
ZEE5 expands Tamil thriller slate with murder mystery series Kolai Seval
Mumbai: Tamil ZEE5 has announced that the gripping rural thriller Kolai Seval is now streaming exclusively on the platform. Blending...
Less Visibility, More Power: The New Playbook for Leadership Branding
There is a strange race happening in the corporate world right now, especially on LinkedIn. Every leadership profile suddenly looks...
Marketing to Families Means Speaking to Mothers First
The Emotional Centre of Family Decision-Making In every Indian home, there is a deeply influential person who is shaping every...
How Brands Can Win IPL Through Mobile Gaming
When you open a gaming platform during IPL, you enter a carefully constructed system built around participation. But "gaming platform"...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
85% Gen Zs, 91% Millennials in India confident using AI at work: Deloitte
Mumbai: India’s Gen Z and millennial workforce is rapidly moving from learning artificial intelligence to applying it confidently at work,...
60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC
Mumbai: A new study released by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 has identified eight major...
Women lead urban India’s digital engagement, spending up to 47% more time than men: VTION-IAMAI Report
Mumbai: Women users are emerging as one of the strongest drivers of digital engagement in urban India, spending significantly more...
India Today Group to host the Third Edition of the India Today Indo-Japan Conclave in New Delhi on May 22
Mumbai: The India Today Group will host the third edition of the India Today Indo-Japan Conclave in New Delhi on...
CNBC-TV18 The Titans Summit Brought Together India’s Leading Business Minds to Decode the Future of Growth, Innovation and Enterprise
Mumbai: CNBC-TV18, India’s leading English business news channel, brought together some of the country’s most influential business leaders, investors, founders and...
A New Creative Economy Ecosystem in Tripura: DIT Organises Consultation with Experts on the Draft Tripura AVGC-XR Policy
New Delhi: The Directorate of Information Technology (DIT), Government of Tripura, successfully organised a stakeholder consultation programme on the draft...
AI is meaningful only when it delivers results and efficiency for clients: Goafest 2026
Mumbai: Human creativity and original thinking will remain the true differentiators in an AI world. AI will transform news from...
Saptharushi launches Open Network Audience Marketplace (ONAM) for DNPA Publishers
New Delhi: Saptharushi Pte. Ltd. has announced the launch of the Open Network Audience Marketplace (ONAM), a federated audience marketplace...
Coverfox Group announces leadership elevations to strengthen strategic growth and organisational structure
New Delhi: Coverfox Group, an AI-enabled insurtech and digital insurance distribution platform, has announced a series of senior leadership elevations...
AI will help humans work smarter, unlocking new opportunities across marketing and creative workflows: Satya Raghavan at Goafest 2026
MUMBAI: Building further on the AI narrative at Goafest 2026, Google delivered a keynote session titled ‘There’s an Agent for...
AnyMind Group launches AI-powered ‘AnyAI OMO’ to help Indian brands expand in Japan
Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyAI OMO, an...
Integral Ad Science expands AI-driven content block lists to Meta Threads
Mumbai: Integral Ad Science has announced the expansion of its AI-powered Meta Content Block List optimisation solution to Meta Threads...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
Havas acquires Format to strengthen next-generation corporate influence communications
Mumbai: Havas has announced the acquisition of Format in a strategic...
Ogilvy Singapore leads APAC at The One Show 2026 with Three Best of Discipline wins
New York: Agencies from the APAC region delivered a strong performance...
PRP Group expands national footprint with new offices in Mohali and Pune
Gurugram: PRP Group has strengthened its national presence with the launch of new offices in Mohali and Pune during Q1...
Sanjay Sharma joins Prius Communications as Director – PR
New Delhi: Prius Communications has strengthened its senior leadership team with the appointment of veteran communications professional Sanjay Sharma as...
KidZania India appoints Bloomingdale PR to strengthen creator-led digital storytelling strategy
Mumbai: KidZania India has appointed Bloomingdale Public Relations as its influencer marketing partner to strengthen the brand’s creator-led engagement and...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Fairfest Media names Simon Press as Managing Director, International to accelerate global expansion and scale WTE Miami
Mumbai: Fairfest Media, one of Asia's leading trade show organisers, has announced the appointment of Simon Press as Managing Director...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Story TV launches India’s first daily microdrama serials format with “Story TV Dailies”
Mumbai: Story TV, a microdrama platform with over 9 crore downloads...
Goafest 2026 Day 2 sparks conversations around AI, data ownership and future of advertising
Mumbai: Day 2 of Goafest 2026 opened with a series of...
Disha Karamchandani joins WPP Media as Senior Investment Director
Mumbai: WPP Media has appointed Disha Karamchandani as Senior Investment Director,...
Saptharushi launches Open Network Audience Marketplace (ONAM) for DNPA Publishers
New Delhi: Saptharushi Pte. Ltd. has announced the launch of the...
MY FM launches ‘Time Travel Playlist’ celebrating 50 years of iconic Indian music
Mumbai: MY FM has unveiled a special programming initiative titled Time Travel Playlist – A 50-Year Musical Celebration, offering listeners...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
AI will help humans work smarter, unlocking new opportunities across marketing and creative workflows: Satya Raghavan at Goafest 2026
MUMBAI: Building further on the AI narrative at Goafest 2026, Google delivered a keynote session titled ‘There’s an Agent for...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Less Visibility, More Power: The New Playbook for Leadership Branding
There is a strange race happening in the corporate world right now, especially on LinkedIn. Every leadership profile suddenly looks...
Dish TV strengthens regional entertainment push across South India with new consumer offering
Mumbai: Dish TV India Ltd. has announced an enhanced South India-focused offering aimed at strengthening its presence across the region...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
India Today Group to host the Third Edition of the India Today Indo-Japan Conclave in New Delhi on May 22
Mumbai: The India Today Group will host the third edition of the India Today Indo-Japan Conclave in New Delhi on...
PRP Group expands national footprint with new offices in Mohali and Pune
Gurugram: PRP Group has strengthened its national presence with the launch of new offices in Mohali and Pune during Q1...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Bharat accounted for 67% of the platform’s users and nearly 72% of monetised engagement: STAN
Mumbai: STAN, a Series A-funded social gaming community platform backed by Google’s AI Fund, Sony Innovation Fund, General Catalyst and...
