Spicetree Design Agency appoints Sujit Das as Creative Consultant
Mumbai: Mumbai-based integrated agency Spicetree Design Agency (SDA) has announced the...
Efficacy Worldwide names Chandradeep Kumar as National Head – Media & Growth
Mumbai: Efficacy Worldwide has appointed Chandradeep Kumar as National Head -...
McCann Chairman Daryl Lee to exit as Omnicom continues post-merger leadership overhaul
Mumbai: McCann chairman Daryl Lee is set to leave the agency...
AbhiBus renews Mahesh Babu as Brand Ambassador for 10th consecutive year
Mumbai: AbhiBus (ixigo’s bus business) has renewed its long-standing association with...
EBG Group partners with POSCO International to accelerate Daewoo’s India appliance expansion
Mumbai: EBG Group has entered into a strategic brand licensing agreement...
Candere appoints Smriti Mandhana as Brand Ambassador
New Delhi: Candere, the lifestyle jewellery brand from the House of...
BRICS CCI names Sharmishtha Ghosh as Executive Director for International Partnerships and Outreach
New Delhi: The BRICS Chamber of Commerce and Industry (BRICS CCI)...
Randstad India names Narayan Iyer as Managing Director and Chair of India Management Council
Bengaluru: Randstad India, a talent company, has announced the appointment of...
Laqshya Media Group names Bharat Bhushan Kedia as Senior Vice President & National Head – Planning & Buying
Mumbai: Laqshya Media Group has announced the appointment of Bharat Bhushan...
News18 India brings together biggest names in Hindi news with bold ‘Dhurandhar’ Campaign
Mumbai: News18 India, India's top Hindi news channel, strengthens its leadership...
Mathrubhumi strengthens leadership team with key appointments across digital, HR and technology functions
Kochi: Kerala-based media group Mathrubhumi has announced a series of strategic...
Prasad Corp and Monsoon Colour Lab partner to strengthen India’s end-to-end film production ecosystem
Mumbai: In a move aimed at strengthening India’s analogue filmmaking infrastructure,...
DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign
Delhi: LT Foods, the global FMCG company in the consumer food...
Visit Dubai brings together Anirudh Ravichander and Arqam Al Abri for cross-cultural music collaboration
Mumbai: Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part...
Sun Pharma revives #SecondBirthDate campaign with Shreyas Iyer to celebrate doctors’ role in life-changing recoveries
Mumbai: Sun Pharmaceutical Industries Ltd. (Sun Pharma) has launched the latest...
Zee TV launches auditions for new season of Sa Re Ga Ma Pa, begins search for India’s next singing star
Mumbai: Zee TV has officially launched the audition journey for the...
COLORS brings autism awareness to mainstream entertainment with ‘Juhi Mui’
Mumbai: COLORS has announced the launch of Juhi Mui, a new...
ZEE5 brings football legend Oliver Kahn to India as expert for FIFA World Cup 2026 coverage
Mumbai: As the FIFA World Cup 2026 continues to engage football...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Zee 5 hosts grand football carnival in Kolkata ahead of FIFA World Cup 2026™
Kolkata: Vivekananda Park at Southern Avenue turned into a vibrant celebration of football and culture as Zee 5 hosted a...
Mollywood Times’ to stream on JioHotstar from July 3
Mumbai: Acclaimed Malayalam film Mollywood Times is set to premiere on JioHotstar on July 3, bringing audiences an insider’s view...
Pocket FM Shuts Down Pocket TV; Bows Out of Crowded Microdrama Market
Bengaluru; Pocket FM has discontinued its microdrama platform, Pocket TV, as the company sharpens its strategic focus on its core...
Why Brand Memory Matters More Than Market Share
Every marketer tracks market share. Every boardroom celebrates it. Every quarterly review revolves around it. Yet, some of the world's...
The Subscription Price War Is Over. Regional OTT Won By Being Closer, Not Cheaper
The battlefield has shifted, and most of the industry has not quite caught up to what that actually means. New...
The Rise of the AI Recommendation Economy & What It Means for Advertisers
For decades, advertisers have competed for one thing: attention. Every major media platform, from television and print to Facebook, Instagram,...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports
Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even...
93% of consumers use YouTube while Instagram sees nearly one hour of daily engagement: Hansa Research
Mumbai: Ahead of World Social Media Day, Hansa Research has released findings from its Advertising Impact Measurement (AIM) Study, offering...
High Buyability B2B Campaigns Deliver 63% Higher ROI and 2.1x Revenue Growth: LinkedIn and WARC
Cannes: LinkedIn, in collaboration with LIONS Advisory and WARC, unveiled new research at the Cannes Lions International Festival of Creativity,...
Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai
Mumbai: The 5th edition of the Moneycontrol Mutual Fund Summit will be held in Mumbai on June 30, 2026. Themed...
CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers
Chennai: FMCG major, CavinKare’s iconic CHIK Shampoo today announced its continued focus on strengthening its leadership in the Indian haircare...
Sony MAX proudly presents India’s only female cop franchise with the World Television Premiere of Rani Mukerji’s Mardaani 3
Mumbai: The fearless Shivani Shivaji Roy is back! Sony MAX proudly presents the World Television Premiere of Mardaani 3 on...
Vi partners with Spotify to offer premium music streaming experience to postpaid users
Mumbai: Vi, a telecom operator, has announced a strategic partnership with Spotify, the global audio streaming platform, aimed at enhancing...
Hundreds of US news publishers sue OpenAI, Microsoft over AI training on copyrighted content
Mumbai: A coalition of nearly 400 local and regional newspaper publishers across the United States has filed a copyright infringement...
EXL to acquire iMerit to expand enterprise AI and foundation model capabilities
Mumbai: EXL, a global data and AI company, has announced a definitive agreement to acquire iMerit, a company specializing in...
AnyMind Group launches AnyAI DSP to bring AI-led transparency and performance to media buying
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyAI DSP,...
DoubleVerify expands DV Authentic AdVantage to Meta and TikTok, bringing AI-powered media optimization across platforms
New Delhi: DoubleVerify, a software platform focused on media quality verification, ad performance optimization and campaign measurement, has announced the...
Omnicom Media India and JioStar launch unified in-content advertising solution across TV, OTT and CTV with NIVEA India
Mumbai: Omnicom Media India, an Omnicom connected capability, has partnered with JioStar and Whisper World to introduce a unified In...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
LIA opens final early bird entry opportunity with 20% fee reduction
Mumbai: The countdown has begun for agencies, brands, production houses and...
Brands that create desire deliver 87% higher pricing power: Havas Research
Mumbai: Havas has launched ‘The Science of Desire’, a new global...
Apeejay Surrendra Park Hotels names Ruchika Pandit as Corporate Director – Communications, PR & Branding
Mumbai: Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the appointment of Ruchika Pandit as Corporate Director – Communications, PR...
Blue Buzz joins PR Boutiques International to expand global advisory reach
Mumbai: Blue Buzz, a Mumbai-based reputation and brand advisory firm, has joined PR Boutiques International (PRBI), a global non-profit network...
Department of School Education, Andhra Pradesh renews integrated digital communications mandate with Bubble Breakers for third consecutive year
Gurugram: The Department of School Education, Andhra Pradesh, has renewed its integrated digital communications mandate with Bubble Breakers, the digital...
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...
26th edition of FICCI FRAMES to take place in September in Mumbai
Mumbai: The 26th edition of FICCI FRAMES the convention for the business of media and entertainment will take place from...
Spalba names Rahul Sharma as Mumbai Branch Head to accelerate regional expansion
Mumbai: Spalba, Asia's first immersive experience-led events infrastructure platform, has appointed Rahul Sharma as Branch Head for Mumbai as part...
DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign
Delhi: LT Foods, the global FMCG company in the consumer food...
Spicetree Design Agency appoints Sujit Das as Creative Consultant
Mumbai: Mumbai-based integrated agency Spicetree Design Agency (SDA) has announced the...
BRICS CCI names Sharmishtha Ghosh as Executive Director for International Partnerships and Outreach
New Delhi: The BRICS Chamber of Commerce and Industry (BRICS CCI)...
Hundreds of US news publishers sue OpenAI, Microsoft over AI training on copyrighted content
Mumbai: A coalition of nearly 400 local and regional newspaper publishers...
MY FM launches new humour property ‘Babu Bhaiya’ across its network
Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, has launched a new humour-based content property, 'Babu Bhaiya',...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
AnyMind Group launches AnyAI DSP to bring AI-led transparency and performance to media buying
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyAI DSP,...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Brand Memory Matters More Than Market Share
Every marketer tracks market share. Every boardroom celebrates it. Every quarterly review revolves around it. Yet, some of the world's...
Pay DTH sheds nearly 79 lakh subscribers in a year as Airtel’s IPTV base more than doubles
Mumbai: India's television distribution market is witnessing a rapid transformation as broadband-based television services gain traction at the expense of...
Zee 5 hosts grand football carnival in Kolkata ahead of FIFA World Cup 2026™
Kolkata: Vivekananda Park at Southern Avenue turned into a vibrant celebration of football and culture as Zee 5 hosted a...
Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai
Mumbai: The 5th edition of the Moneycontrol Mutual Fund Summit will be held in Mumbai on June 30, 2026. Themed...
Apeejay Surrendra Park Hotels names Ruchika Pandit as Corporate Director – Communications, PR & Branding
Mumbai: Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the appointment of Ruchika Pandit as Corporate Director – Communications, PR...
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...
OS Studios appoints Ishaan Arya as Country Manager for India expansion
Bengaluru: OS Studios, the global fan experience agency born from gaming culture, has announced the appointment of gaming, esports and...
