IPL 2026 ad volumes show wider brand distribution on CTV at 19% vs 23% on Linear TV: TAM Sports
Mumbai: Advertising during IPL 2026 witnessed a notable shift in media...
Promodome Communications wins mandate to lead Census 2026–27 national campaign
New Delhi: Promodome Communications, a 360-degree integrated advertising and communications agency,...
Publicis Wins HP’s $250 Million Global Media Business
Mumbai: Hewlett-Packard (HP) has selected Publicis Media as its new global...
Unilever rolls out biggest-ever FIFA World Cup activation across 120 markets
Mumbai: Unilever has unveiled its most ambitious sports marketing initiative to...
Swiggy Instamart promotes Dhanya Hemanth Raj to Director – Marketing
Mumbai: Swiggy Instamart has elevated Dhanya Hemanth Raj to the position...
Amir Chand Jagdish Kumar Exports names Collective Artists Network as Official Celebrity Engagement Partner
Mumbai: Amir Chand Jagdish Kumar Exports Limited, a leading exporter and...
BUSINESSNEXT appoints Hitesh Sahijwaala to Lead APAC & MEA Growth
New Delhi: BUSINESSNEXT, a global banking technology company, has announced the...
Sebamed India elevates Minali Bhawsar to Associate Vice President – Marketing
Mumbai: Sebamed India has promoted Minali Bhawsar to the position of...
Rohan Mitra exits Adobe India after more than a decade in government relations
Mumbai: Rohan Mitra has stepped down from Adobe India after spending...
Harinder Kumar appointed TRAI Secretary for two-year term
New Delhi: The Telecom Regulatory Authority of India (TRAI) has appointed...
Assamese Journalist Nava Thakuria receives Devarshi Narad Jayanti Award
Mumbai: Guwahati-based journalist Nava Thakuria was honoured with the annual Devarshi...
ZEE Issues Compliance Advisory on FIFA World Cup 2026 Streaming and Trademark Usage in India
Mumbai: As the FIFA World Cup 2026 continues to attract significant...
Alpino unveils upgraded high protein oats, launches new campaign featuring The Great Khali and Mukesh Gahlot
Mumbai: Alpino, a performance nutrition brand and the pioneer of the...
SRF Floron launches new campaign with Pankaj Tripathi to spotlight the role of refrigerants in better cooling
Mumbai: SRF Floron, a manufacturer of ozone-friendly refrigerants, has unveiled its...
Square Yards turns everyday parking frustration into a larger conversation on urban space
New Delhi: Square Yards has concluded its latest hyperlocal awareness initiative,...
Aaj Ki Baat with Rajat Sharma begins a new prime-time chapter at 8:30 PM
New Delhi: India TV has officially announced a strategic change in...
Radhika Sarathkumar’s Ganga Devi Avatar signals major twists across Zee Tamil’s prime-time fiction lineup
Chennai: Zee Tamil has unveiled a new promotional campaign featuring veteran...
Zee Bangla announces grand auditions for Dadagiri Season 11 in Siliguri and Cooch Behar
Kolkata: Zee Bangla is gearing up to bring back one of...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
ZEE5, Unite8 Sports Launch ‘Poora India Watchega’ Campaign Ahead of FIFA World Cup 2026
Mumbai; As anticipation builds for the FIFA World Cup 2026™, ZEE5 and Unite8 Sports have unveiled a nationwide marketing campaign...
Prime Video sets July 2 global premiere for Telugu action thriller Isakapatnam
Hyderabad: Prime Video has announced July 2 as the worldwide premiere date for its upcoming Telugu Prime Original series Isakapatnam,...
Netflix introduces product innovations across mobile, collections and games in APAC
Mumbai: Netflix has unveiled a series of product innovations across mobile, content discovery and gaming as part of its APAC...
Why the Same Meta Ads Strategy That Worked Two Years Ago Is Failing Today
Imagine you are on your way to the office, and you might pass four or five billboards at most. Hundreds...
The Amalgamation of AI & Human Minds and What It Means for New-Age Production Houses
The media and entertainment industry has always been shaped by technological evolution. From the transition from silent films to sound,...
Matrimony and the Business of Division
A few days ago, I came across an advertisement from a leading matrimonial platform. At first glance, it looked like...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
73% of Indians prioritise truth more than ever as brands face new trust challenge: McCann’s The Truth About Global Brands
Mumbai: McCann has released its latest global study, The Truth About Global Brands, revealing a major shift in how brands...
59% of Indians plan to watch FIFA World Cup 2026 despite time zone and weather concerns: Ipsos
Mumbai: As the FIFA World Cup 2026 kicks off from June 11 to July 19, excitement around the global football...
84% B2B marketers in India say brands need to reinvent to stay relevant: LinkedIn
Mumbai: As buyer expectations continue to evolve, a new study by LinkedIn reveals that Indian B2B marketers are under growing...
B2B Marketing Association (B2BMA) Launches to Build India’s Leading Community for B2B Marketers
As B2B marketing assumes a more strategic role in driving business growth, there is a growing need for stronger industry...
Zydus marks Global Fatty Liver Day with the launch of new public awareness campaign – ‘Liver Ki Suno’
Ahmedabad: Zydus Lifesciences Limited, an innovation-driven global lifesciences company, today launched the second edition of its public health awareness campaign,...
Whistling Woods International & invideo partner to launch the WWI-invideo AI Lab to future-proof creators
Mumbai: Whistling Woods International (WWI), India’s premier institute for film, communication, and creative arts, partners with invideo- the AI video...
Mobavenue AI Tech launches PiiX to help brands scale App installs through Apple Search Ads
Mumbai: Mobavenue AI Tech Limited, a digital-first, AI-native technology company operating across advertising, marketing and consumer growth, has announced the...
Meesho acquires Kirana Club to expand digital commerce access for India’s 13 million+ Kirana retailers
Bengaluru: Meesho, India’s largest e-commerce platform by Annual Transacting Users and Orders, has announced the acquisition of Kirana Club, a...
YouTube and ICC deepen fan engagement for ICC Women’s T20 World Cup 2026 with enhanced viewing experiences
Mumbai: As anticipation builds around the ICC Women’s T20 World Cup 2026, YouTube and the International Cricket Council (ICC) are...
Magnite launches orchestration platform to power next phase of agentic advertising
New York: Magnite, an independent sell-side advertising company, has announced the launch of Magnite Orchestration, a new coordination layer designed...
DoubleVerify Expands AI-Powered Brand Suitability Measurement to YouTube Audio Ads
New Delhi; DoubleVerify (DV), a provider of digital media measurement and verification solutions, has introduced AI-powered brand suitability reporting for...
IAS Extends Brand Safety Measurement Capabilities to YouTube Audio Ads
Integral Ad Science (IAS) has expanded its Total Media Quality (TMQ) offering to include YouTube Audio Ads, providing advertisers with...
Eros Innovation licenses $1.7 billion cultural dataset to UK arm; commits £265 million to British film production
Mumbai: Eros Innovation has announced a major expansion of its global...
Programmatic DOOH crosses $1.4 billion globally, accounts for 7% of digital OOH spend: WOO
Mumbai: The World Out of Home Organization (WOO) has unveiled the...
Samsung celebrates 20 years as world’s No.1 TV brand with a new campaign
Mumbai: Samsung has unveiled a new pan-European marketing campaign celebrating its...
Primex Media Services wins PR Mandate for Ajay’s Café
Surat: Primex Media Services, a media management and public relations agency in India, has been awarded the public relations mandate...
Chalet Hotels partners with Burson to strengthen corporate reputation and brand equity
Gurugram: Burson, the global communications agency focused on building reputation-led value creation, has announced a partnership with Chalet Hotels Limited...
PR Newswire joins PRCAI as Affiliate Member to advance India’s communications industry
Mumbai: PR Newswire, a global press release distribution platform, has announced its Affiliate Membership with the Public Relations Consultants Association...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
Venice TV & Branded Content Festival 2026 opens final call for entries till June 30
Mumbai: The Venice TV & Branded Content Festival 2026 has announced that entries are open until June 30, 2026, inviting...
UP Tak Hosts ‘Viksit UP Baithak’ in Kanpur
Mumbai: UP Tak is hosting fourth ‘Viksit UP Baithak’ this time in Kanpur, bringing together policymakers, industry leaders, entrepreneurs, academicians,...
BUSINESSNEXT appoints Hitesh Sahijwaala to Lead APAC & MEA Growth
New Delhi: BUSINESSNEXT, a global banking technology company, has announced the...
IPL 2026 ad volumes show wider brand distribution on CTV at 19% vs 23% on Linear TV: TAM Sports
Mumbai: Advertising during IPL 2026 witnessed a notable shift in media...
BUSINESSNEXT appoints Hitesh Sahijwaala to Lead APAC & MEA Growth
New Delhi: BUSINESSNEXT, a global banking technology company, has announced the...
Meesho acquires Kirana Club to expand digital commerce access for India’s 13 million+ Kirana retailers
Bengaluru: Meesho, India’s largest e-commerce platform by Annual Transacting Users and...
Club FM becomes only Indian radio station honoured at New York Festivals Radio Awards 2026
Kochi: Club FM has achieved a significant international milestone by becoming the only Indian radio station to be recognised at...
Eros Innovation licenses $1.7 billion cultural dataset to UK arm; commits £265 million to British film production
Mumbai: Eros Innovation has announced a major expansion of its global...
Magnite launches orchestration platform to power next phase of agentic advertising
New York: Magnite, an independent sell-side advertising company, has announced the launch of Magnite Orchestration, a new coordination layer designed...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why the Same Meta Ads Strategy That Worked Two Years Ago Is Failing Today
Imagine you are on your way to the office, and you might pass four or five billboards at most. Hundreds...
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution
New Delhi: India's Multi System Operator (MSO) landscape is becoming increasingly concentrated, with the latest Ministry of Information & Broadcasting...
ZEE5, Unite8 Sports Launch ‘Poora India Watchega’ Campaign Ahead of FIFA World Cup 2026
Mumbai; As anticipation builds for the FIFA World Cup 2026™, ZEE5 and Unite8 Sports have unveiled a nationwide marketing campaign...
B2B Marketing Association (B2BMA) Launches to Build India’s Leading Community for B2B Marketers
As B2B marketing assumes a more strategic role in driving business growth, there is a growing need for stronger industry...
Primex Media Services wins PR Mandate for Ajay’s Café
Surat: Primex Media Services, a media management and public relations agency in India, has been awarded the public relations mandate...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
India’s gaming market crosses $1 billion milestone, set to reach $1.8 billion by 2030: Niko Partners
New Delhi: India’s video gaming industry has crossed a significant milestone, with market revenue surpassing the $1 billion mark for...
