Creator economy gains momentum as 82% millennials and 85% Gen Z engage actively: Dentsu X’s The Creator Catalyst
Mumbai: dentsu X has unveiled “The Creator Catalyst,” a new playbook...
Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push
New Delhi: A branding and copyright dispute between two major fintech...
LePub appoints Sonal Narain as Chief Strategy Officer – Italy
Milan: LePub has announced the appointment of Sonal Narain as Chief...
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Mumbai: MS Dhoni has partnered with The Sleep Company as brand...
TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning
New Delhi: TECNO Mobile has announced a strategic partnership with Chennai...
Leeford Healthcare onboards Anushka Sen and Taaruk Raina as Brand Ambassadors for Alite Skincare range
New Delhi: Leeford Healthcare Limited has announced the onboarding of Anushka...
Vikram Solar names Sameer Nagpal as CEO
Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal...
Network18 empowers young leadership team in major organisational rejig
New Delhi: Network18 has announced a leadership reshuffle that places a...
Neha Agarwalla joins Apollo Tyres as Divisional Head – Marketing Communications and Sponsorships (India + Asia)
India: Neha Agarwalla has joined as Divisional Head – Marketing Communications...
Print Industry flags LPG crisis, seeks ‘Essential Service’ tag for newspaper & magazine printing
New Delhi: India’s print media industry has raised alarm over a...
Disney brings its ecosystem together for a unified, personalised and immersive consumer experience: Josh D’Amaro
Mumbai: Disney held its 2026 Annual Meeting of Shareholders today with...
Network18 empowers young leadership team in major organisational rejig
New Delhi: Network18 has announced a leadership reshuffle that places a...
Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture
New Delhi: Doritos, the world’s No.1 nacho chip brand, has unveiled...
DriveX launches World Consumer Day Campaign celebrating rider trust and everyday mobility
Bengaluru,: DriveX has unveiled a new brand campaign on the occasion...
Be. and Luna launch ‘The Great Sleep Experiment – Volume II’ to advance data-driven sleep science
New Delhi: Be., in partnership with Luna, has announced the launch...
Delhi High Court Quashes CBI LOCs Against NDTV Founders, Cites Violation of Personal Liberty
New Delhi: In a significant ruling with implications for corporate governance...
Govt Says IDC Reviews Ad Code Violations by Private TV Channels
New Delhi: The central government has told Lok Sabha that complaints...
TNA Wrestling and Eurosport India sign multi-year exclusive programming deal
Mumbai: Anthem Sports & Entertainment has announced that TNA Wrestling has...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is...
ICC Men’s T20 World Cup 2026 final draws 135 million viewers on JioHotstar; Thums Up, Haier, Hyundai lead ad race: COTT
Mumbai: India’s victorious campaign at the ICC Men's T20 World Cup 2026 culminated in a high-impact final that attracted 135...
Studio9 makes OTT debut with Jazz City, marks entry with Sony LIV’s Bengali espionage thriller
Mumbai: Studio9, the premium content production arm of TV9 Network, has officially entered India’s mainstream OTT space with Jazz City,...
Amagi launches AI Artwork Engine, automates multi-platform creative workflows for global streaming
Mumbai: Amagi, a cloud-native SaaS platform powering broadcast and streaming TV worldwide, has unveiled its AI-driven Artwork Generation and Transformation...
Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...
Random Acts of Marketing Will Kill You More Than Competition
In October 2010, something unusual happened in the world of marketing. Gap Inc., which had built one of the most...
Beyond Pink Marketing: Why Data, Not Assumptions, Should Drive Women-Centric Campaigns
Women represent one of the most powerful consumer segments in the global economy. Today, they control or influence nearly 70–85%...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...
FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report
Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its...
India’s quick commerce market to hit $5.38 Billion: Shop Culture Report signals profitability shift
Mumbai: Shop Culture has released insights from its latest report, “The Commerce Reckoning: 2025 Global Intelligence Report,” highlighting a major...
ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March
Mumbai: Marathi ZEE5, the premiere destination for Marathi entertainment, has unveiled the trailer of its upcoming original series ‘Hey Kay...
Hungama OTT’s Zung dives into a twisted game of desire, deceit and deadly secrets
Mumbai: Hungama OTT launched its latest crime drama, Zung, a gripping crime drama that premiered on 18 March 2026. Set...
Zee Telugu presents the World Television Premiere of ‘Bhartha Mahasayulaku Wignyapthi’ – A Hilarious Family Entertainer Starring Mass Maharaja Ravi Teja!
Hyderabad: Get ready for an evening full of laughter, drama, and heartwarming moments! Zee Telugu is all set to bring...
YouTube Tests ‘Sticky’ Ad Format That Persists Beyond Skip, Expanding Brand Visibility
Mumbai: In a move that could redefine how advertisers extract value from skippable inventory, YouTube is experimenting with a new...
Gautam Gambhir moves Delhi HC over deepfakes, unauthorised merchandise; seeks ₹2.5 crore in damages
New Delhi: Indian men’s cricket team head coach Gautam Gambhir has moved the Delhi High Court in a significant legal...
Adobe and NVIDIA partner to power next-gen AI creativity and marketing workflows
New Delhi: Adobe and NVIDIA have announced a strategic partnership to accelerate AI-powered creation, production, and personalization, marking a significant...
AnyMind Group launches AnyDigital Max to tackle ad fatigue and boost UGC-driven campaign performance
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyDigital Max,...
Huella elevates Pankajj Rai as SVP – Ad Sales, India; expands into Southeast Asia with a Singapore base
Mumbai: Huella, India’s fast-growing creative intelligence and technology company, has announced its expansion into Southeast Asia with the establishment of...
MiQ launches AI-powered platform MiQ Sigma in India to drive high-performance marketing
Mumbai: MiQ, a global programmatic media company, has launched its proprietary AI-powered platform MiQ Sigma in India, marking a significant...
Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026
Mumbai: WARC has released the 2026 edition of the WARC Effective...
OMD USA appoints Bradley Rogers as CEO as Chrissie Hanson moves to Dentsu
Mumbai: OMD USA has named Bradley Rogers as its new Chief...
Ete Davies joins LePub as Global Chief Operating Officer
London: Ete Davies has joined LePub as Global Chief Operating Officer,...
Swiss Military appoints Compass Communications as Strategic Communications Partner in India
Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus...
Bizzcom Solutions expands global outreach services to strengthen international brand presence
Mumbai: Bizzcom Solutions, a fast-growing public relations agency known for delivering impactful communication strategies, has announced the expansion of its...
Crosshairs Communication and India Today Group mark 15 years of partnership for India Today Conclave
New Delhi: Crosshairs Communication and the India Today Group have completed 15 years of collaboration on the public relations mandate...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM
Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League...
Jahabar Sadique of Chai Kings to be featured in Super Chennai Arattai conversation series
Chennai: Jahabar Sadique, Co-Founder and CEO of Chai Kings, will be the featured guest at the upcoming edition of Super...
ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March
Mumbai: Marathi ZEE5, the premiere destination for Marathi entertainment, has unveiled...
Creator economy gains momentum as 82% millennials and 85% Gen Z engage actively: Dentsu X’s The Creator Catalyst
Mumbai: dentsu X has unveiled “The Creator Catalyst,” a new playbook...
Vikram Solar names Sameer Nagpal as CEO
Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal...
Gautam Gambhir moves Delhi HC over deepfakes, unauthorised merchandise; seeks ₹2.5 crore in damages
New Delhi: Indian men’s cricket team head coach Gautam Gambhir has...
Greenlands Global appointed Managing Partner for Big FM Realty’s ₹1,200 crore mixed-use development
Mumbai: Greenlands Global Private Limited has been appointed as the Managing Partner for an upcoming mixed-use development by Big FM...
Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026
Mumbai: WARC has released the 2026 edition of the WARC Effective...
AnyMind Group launches AnyDigital Max to tackle ad fatigue and boost UGC-driven campaign performance
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyDigital Max,...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is a seasoned leader with over 25 years of experience...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...
TRAI Data Shows Continued Slide in Pay DTH Subscriber Base; Drops to 50.99 Million in December 2025 Quarter
New Delhi: India’s pay Direct-to-Home (DTH) television sector continued its downward trajectory in the quarter ending December 31, 2025, according...
ICC Men’s T20 World Cup 2026 final draws 135 million viewers on JioHotstar; Thums Up, Haier, Hyundai lead ad race: COTT
Mumbai: India’s victorious campaign at the ICC Men's T20 World Cup 2026 culminated in a high-impact final that attracted 135...
ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March
Mumbai: Marathi ZEE5, the premiere destination for Marathi entertainment, has unveiled the trailer of its upcoming original series ‘Hey Kay...
Swiss Military appoints Compass Communications as Strategic Communications Partner in India
Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Reliance Jio Partners Good Game to launch India’s first global gaming reality show
New Delhi: Reliance Jio, through its gaming and digital entertainment platform JioGames, has announced a strategic partnership with Good Game...
