Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media...
The Equal Agency unveils new brand identity for corporate mobility platform Routematic
Mumbai: The Equal Agency, a Mumbai-based full-service advertising agency known for...
Senthil Kumar joins Famous Innovations as Managing Partner & CCO, Bengaluru
Mumbai: Famous Innovations, one of India’s most awarded independent creative companies,...
78% of Urban Indians practise Yoga weekly; spiritual growth association climbs to 58%: Hansa Research
Mumbai: Ahead of International Yoga Day, Hansa Research’s latest year-on-year study...
Jerai Fitness appoints Commonwealth Wrestling Gold Medallist Ritu Phogat as Brand Ambassador
Mumbai: Jerai Fitness, an Indian fitness equipment manufacturer with over three...
Yashaswini Ghorpade extends partnership with Unived as Brand Ambassador
Bangalore: India’s No. 1 ranked women’s table tennis player, Yashaswini Ghorpade,...
Bata India names Sanjay Rao as MD & CEO, succeeding Gunjan Shah
Mumbai; Bata India has named Sanjay Rao as its new Managing...
Quick Heal Technologies names Harish Kumar as Chief Executive Officer
Pune: Quick Heal Technologies Limited, a global cybersecurity solutions provider, has...
HDFC Securities appoints Vipul Nirwani as Head of Digital Products
Mumbai: HDFC Securities, a subsidiary of HDFC Bank and a technology-first,...
Sony Pictures Networks India secures exclusive rights to India’s Tour of Ireland 2026
Mumbai: Sony Pictures Networks India (SPNI) has strengthened its cricket portfolio...
AI-first music technology startup Tringbox raises Rs. 5 crores to build an AI-powered in-store music intelligence platform for commercial spaces
MUMBAI: Tringbox, an AI-first music technology startup, today announced that it...
Deepak Adwani elevated to Executive Director of Miraj Entertainment
Mumbai: Miraj Entertainment Ltd., India’s third-largest and one of the fastest-growing...
AGENCY09 curates content-led collaboration between Jupiter Hospital and Discovery
Mumbai: Jupiter Hospital and Discovery have come together for Structures of...
LOTTE redefines ice cream cone category with Korea’s No.1 World Cone through innovative OOH campaign
Mumbai: LOTTE India has launched a new out-of-home (OOH) campaign for...
Kotak Education Foundation Launches Kotak Junior Scholarship 2026 with ‘Future Ka Golden Ticket’ Campaign
Mumbai: Kotak Education Foundation (KEF), the primary implementing agency for the...
Zee Telugu expands fiction line-up with family drama ‘Runanubandham’
Hyderabad: Zee Telugu is set to expand its fiction portfolio with...
Darling Krishna, Milana Nagaraj & Amrutha Iyengar’s Love Mocktail 3 to premiere on Zee Kannada on June 21
Bengaluru: Strengthening its commitment to bringing compelling regional storytelling to television...
Arpita Arya to anchor News18 India’s flagship debate show ‘Goonj’
Mumbai: News18 India has announced a new chapter for its flagship...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
MOMS Outdoor and Sony LIV turn Gullak Season 5 into an immersive fan experience
Mumbai: MOMS Outdoor, the outdoor specialist unit of Madison World, partnered with Sony LIV to create an immersive fan experience...
Z enables football growth in India through Zee5 subscriber-led initiative to build future talent ecosystem
Mumbai: Strengthening its long-standing commitment to creating meaningful impact through content and purpose-led initiatives, Zee Entertainment Enterprises Ltd. (‘Z’) has...
APAC is central to Prime Video’s global ambitions — both as a growth driver and a source of innovation: Prime Video’s Gaurav Gandhi at APOS 2026
Mumbai: At APOS 2026, Prime Video's Asia Pacific leadership team outlined the company's regional strategy in a session titled The...
Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...
She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers
A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...
From Influencers to Brand IP: Why Marketers Are Building Owned Media in 2026
There is a particular kind of marketing anxiety that sets in the day after an influencer campaign ends. The content...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos
New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...
Brands recovered more than Rs. 1.3 crore worth of orders using AI-powered abandoned cart recovery: Unicommerce
Mumbai: India's summer sale season signals a new phase for e-commerce, where AI-powered customer engagement is delivering measurable commercial outcomes,...
92% of Fathers influence household purchases, yet only 17% feel brands market to them: PulseAI Research
Bengaluru: Fathers are playing a significantly larger role in household decision-making than traditional perceptions suggest, but brands may not be...
Mumbai’s BrandMusiq Composes Cairns Crocodiles’ First MOGO, Bringing Indian Sonic Branding Expertise to the Global Stage
Sydney, Australia: Mumbai-based sonic branding agency BrandMusiq has created the first-ever MOGO (musical logo) for Cairns Crocodiles Presented by Pinterest,...
Sony India partners with G. V. Prakash Kumar and EPR Iyer to strengthen immersive music experiences across India
New Delhi: Sony India today announced collaborations with celebrated music artists, G. V. Prakash Kumar and acclaimed hip-hop artist EPR...
Anticipation Mounts Following President Trump’s Resharing of Iconic India Today Cover
New Delhi: There is intense anticipation of some announcements after US President Donald Trump reshared India Today’s "Newsmakers of the...
UP Information Department launches Official YouTube Channel ‘Suchna Pravah’ to strengthen digital public communication
New Delhi: In a move aimed at strengthening digital outreach and public engagement, the Information and Public Relations Department of...
Delhivery launches AI-native mapping suite ‘Delhivery Maps’, expands into commercial geospatial infrastructure
Gurugram: Marking its 15-year anniversary, Delhivery, India’s largest logistics services provider, has announced the launch of Delhivery Maps, an AI-native...
Meta expands teen safety measures across Instagram, Facebook and Messenger with new AI and parental controls
Mumbai: Meta has announced a new set of safety enhancements designed to strengthen protections for teens across Instagram, Facebook and...
Gracenote and PubMatic partner to bring curated live sports and content-level deals to Programmatic CTV
Mumbai: Gracenote, Nielsen’s content intelligence business, and PubMatic, the AI-powered ad-tech company delivering digital advertising performance, have announced a strategic...
DoubleVerify launches DV Neura to advance AI-powered media quality and performance
New Delhi: DoubleVerify, the software platform focused on media quality verification, advertising performance optimisation and campaign outcomes measurement, has announced...
Adobe launches Brand Visibility solution to help businesses win in the AI search era
New Delhi: Adobe (Nasdaq: ADBE) has announced the launch of Adobe Brand Visibility, a new solution designed to help businesses...
CHARLES & KEITH welcomes Kim You Jung as Brand Ambassador
Singapore: CHARLES & KEITH has announced the appointment of Korean actor...
Fox to acquire Roku in $22 billion deal to create streaming and TV powerhouse
Mumbai: Fox Corporation has agreed to acquire streaming platform Roku in...
Eros Innovation licenses $1.7 billion cultural dataset to UK arm; commits £265 million to British film production
Mumbai: Eros Innovation has announced a major expansion of its global...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
Imagicaaworld Entertainment expands mandate with SGA PR to strengthen brand storytelling and consumer engagement
Mumbai: As India’s leisure and experience economy continues to gain momentum, Imagicaaworld Entertainment Limited (IEL), an entertainment and theme park...
Golin and Ketchum Unite Under New Global Agency Brand
Mumbai: In a significant move within the global communications industry, Golin and Ketchum have officially combined operations to launch Golin...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
Venice TV & Branded Content Festival 2026 opens final call for entries till June 30
Mumbai: The Venice TV & Branded Content Festival 2026 has announced that entries are open until June 30, 2026, inviting...
AGENCY09 curates content-led collaboration between Jupiter Hospital and Discovery
Mumbai: Jupiter Hospital and Discovery have come together for Structures of...
Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media...
Bata India names Sanjay Rao as MD & CEO, succeeding Gunjan Shah
Mumbai; Bata India has named Sanjay Rao as its new Managing...
Delhivery launches AI-native mapping suite ‘Delhivery Maps’, expands into commercial geospatial infrastructure
Gurugram: Marking its 15-year anniversary, Delhivery, India’s largest logistics services provider,...
Club FM becomes only Indian radio station honoured at New York Festivals Radio Awards 2026
Kochi: Club FM has achieved a significant international milestone by becoming the only Indian radio station to be recognised at...
CHARLES & KEITH welcomes Kim You Jung as Brand Ambassador
Singapore: CHARLES & KEITH has announced the appointment of Korean actor...
Gracenote and PubMatic partner to bring curated live sports and content-level deals to Programmatic CTV
Mumbai: Gracenote, Nielsen’s content intelligence business, and PubMatic, the AI-powered ad-tech company delivering digital advertising performance, have announced a strategic...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution
New Delhi: India's Multi System Operator (MSO) landscape is becoming increasingly concentrated, with the latest Ministry of Information & Broadcasting...
MOMS Outdoor and Sony LIV turn Gullak Season 5 into an immersive fan experience
Mumbai: MOMS Outdoor, the outdoor specialist unit of Madison World, partnered with Sony LIV to create an immersive fan experience...
Mumbai’s BrandMusiq Composes Cairns Crocodiles’ First MOGO, Bringing Indian Sonic Branding Expertise to the Global Stage
Sydney, Australia: Mumbai-based sonic branding agency BrandMusiq has created the first-ever MOGO (musical logo) for Cairns Crocodiles Presented by Pinterest,...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
LVL Zero spotlights India’s emerging studios building the future of gaming
Mumbai: India’s gaming ecosystem may often be measured through player scale, revenues, and esports growth, but a quieter transformation is...
