Havas Media Network India appoints Sparsh Ganguli as Head of Trading
Mumbai: Havas Media Network India has appointed Sparsh Ganguli as Head...
mPokket appoints BC Web Wise to strengthen AI-led search and digital discovery strategy
Mumbai: Digital lending platform mPokket has appointed digital marketing agency BC...
ZeroHarm Sciences partners with Sideways to strengthen brand identity and market positioning
Mumbai: ZeroHarm Sciences has partnered with brand consultancy Sideways to strengthen...
Siddha appoints Sargil Gandhi as Head & Vice President – Marketing
Mumbai: Siddha Group, a real estate developer, has appointed Sargil Gandhi...
Vishal N. Sharma joins J Brrothers as India Head
Mumbai: US-based cannabis company J Brrothers LLC has appointed former JioStar...
India Today partners with Durex The Birds and Bees Talk for Consent Culture Survey issue
New Delhi: India Today has released a special Consent Culture Survey...
Tata Asset Management announces leadership transition; Anand Vardarajan takes charge as CEO & MD
Mumbai: Tata Asset Management Private Limited (TAMPL), the investment manager of...
Qure.ai appoints Malika Shrivastava as first CMO, promotes Amy Casey to EVP of Sales for North America
Mumbai: Healthcare AI company Qure.ai has appointed former Google executive Malika...
Asian Paints shareholders approve Sudhir Sitapati’s appointment as Independent Director
Mumbai: Asian Paints shareholders have approved the appointment of Godrej Consumer...
Google India, Sony Pictures Networks India partner to bring Gemini to Kaun Banega Crorepati
Mumbai: Sony Pictures Networks India (SPNI) has partnered with Google India...
Leading brands drive FIFA World Cup 2026TM ad demand on ‘Z’, 95% knockout inventory sold out
Mumbai: Zee Entertainment Enterprises Ltd. ('Z') has recorded strong advertiser momentum...
Mathrubhumi launches new Onam campaign with a fresh take on festive communication
Mumbai: Onam is more than a festival for Malayalis around the...
Hero Realty launches ‘Building What Matters’ campaign focused on community-first living
Mumbai: Hero Homes, the residential real estate arm of Hero Realty...
Policybazaar launches insurance awareness campaign with Amitabh Bachchan, unveils ‘Parivaar Sabse Pehle’ initiative
Gurugram: Policybazaar has appointed legendary actor Amitabh Bachchan as its brand...
Olyv launches new OOH campaign featuring brand ambassador Sourav Ganguly to strengthen consumer connect
New Delhi: Digital lending platform Olyv has unveiled its latest Out-of-Home...
Dangal TV launches fiction drama Kaisi Teri Dillagi, explores love, fate and relationships
Mumbai: Dangal TV has expanded its fiction programming slate with the...
Aaj Tak introduces India’s first Vertical TV for live news
Mumbai: Aaj Tak, a Hindi news channel, has unveiled Vertical TV,...
Zee Keralam to launch new fiction show ‘Pranayavilasam’
Mumbai: Zee Keralam has announced the launch of its upcoming fiction...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Liverpool legend Robbie Fowler joins Zee5’s FIFA World Cup 2026 expert panel ahead of quarter-finals
Mumbai: As the FIFA World Cup 2026 enters its knockout stage, Zee5 has strengthened its expert panel with the addition...
Aha’s ‘Top Telugu Influencer’ secures marquee brand partnerships ahead of debut
Mumbai: OTT platform aha has onboarded a strong lineup of marquee sponsors and leading consumer brands for its upcoming influencer...
FanCode bags exclusive digital streaming rights for Lanka Premier League 2026 in India
Mumbai: FanCode has secured the digital streaming rights for the sixth edition of the Lanka Premier League (LPL) in India,...
In-Housing 2.0: When AI Does the Producing, Who Owns the Work?
For most of the last decade, "in-housing" meant one thing: brands pulling headcount and infrastructure away from agencies and building...
India’s Billion-Install Problem: Why Record Growth Isn’t Adding Up and What to Fix Before the Festive Season
It is no secret that India is one of the fastest-growing eCommerce markets globally. By every volume metric we track,...
Is the Iceberg Melting for Linear TV?
I read MediaNews4U's story on the TAM report on Saturday and reposted it with my quick thoughts on LinkedIn, the...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Indian influencers are earning 35% more from selling branded products in 2026: Trendweave
Mumbai: While experts estimate the influencer marketing industry in India at Rs 3,375-5,500 crore, content creators are learning to sell....
82% of Indian CMOs feel pressure to accelerate AI before measuring its impact: LinkedIn
Bengaluru: India's leadership landscape is undergoing a significant transformation, with Millennials now accounting for 55% of the country's C-Suite, according...
India’s Retail GCCs are now 34% larger than the next five global peer markets combined: TeamLease Digital Report
MUMBAI: India hosts 180 Retail GCCs and over 270K professionals; leads AI penetration ahead of other global GCC destinations like...
Love, Laughter & Lasting Memories: Zee Kannada’s Jodi No.1 Grand Finale Airs on July 11 & 12 at 9 PM
Bengaluru: After weeks of spectacular performances, heartfelt moments, and unforgettable entertainment, Zee Kannada's beloved celebrity couple reality show Jodi No.1...
“Bringing Mardaani to television is even more special because this gives it the scale and reach it truly deserves”: Rani Mukerji comments on the World Television
Mumbai: The fearless Shivani Shivaji Roy is back as Sony MAX brings the World Television Premiere of Mardaani 3 on...
ET NOW Extends Its Flagship Market Closing Show to 4:00 PM, Strengthening End-of-Day Market Coverage
Mumbai: ET NOW, India's leading English business news channel, today announced the extension of its flagship market closing show -...
OPPO and Realme expand global partnership with Taboola to bring news to more smartphone users
Mumbai: Taboola has expanded its partnership with smartphone makers OPPO and its subsidiary realme, extending the reach of Taboola News...
WhatsApp hosts third Business Summit in India, unveils Meta Business Agent and enterprise AI platform
Mumbai: WhatsApp hosted the third edition of its annual Business Summit in India, where it announced Meta Business Agent, an...
Workday names John Lombard as President, Asia Pacific
Mumbai: Workday has appointed John Lombard as President, Asia Pacific, strengthening its regional leadership as the enterprise AI platform provider...
Video viewability reaches 79.7%, outperforming display across digital media: IAS
Mumbai: Integral Ad Science (IAS), a global platform focused on AI-powered media quality and measurement, has released the 21st edition...
93% of consumer discovery journeys involve Google and YouTube: Google
New Delhi: Google has unveiled a suite of Gemini-powered advertising and marketing innovations for Indian businesses at Google Marketing Live...
Mobavenue AI Tech expands into the U.S., appoints Eric Lind to lead market operations
Mumbai: Mobavenue AI Tech Limited has announced the commencement of its operations in the United States through Mobavenue LLC, a...
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
London: Radiocentre has appointed Jo Verrill as its new Head of...
JustWatch Launches Migration Tool to Help TV Time Users Preserve Their Watch History
Berlin: JustWatch, the leading platform for finding what to watch, today...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
AYANA Hospitality appoints One Rep Global as India PR partner to strengthen presence in growing outbound travel market
New Delhi: AYANA Hospitality has appointed One Rep Global as its official public relations representative in India, as the luxury...
V Spark Communications rebrands as Fizz PR to fuel global growth
New Delhi: V Spark Communications, a Delhi NCR-based public relations agency, has rebranded as Fizz PR, marking a strategic milestone...
Jajabor Brand Consultancy bags the PR mandate for FlixBus India
Mumbai: Jajabor Brand Consultancy (JBC), one of India's top PR, Public affairs, and brand consultancy firms, has won the PR...
Daily Thanthi’s ‘Who is the Next G.D. Naidu?’ innovation contest attracts 779 projects from engineering students across Tamil Nadu
Chennai: The Daily Thanthi Group, in association with the GDN Movie Team, has concluded the 2026 edition of its statewide...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
Ananda Vikatan Cinema Awards 2025 returns with expanded celebration of Tamil cinema
Chennai: The Ananda Vikatan Cinema Awards 2025 is set to return on July 3, 2026, in Chennai, celebrating excellence in...
Siddha appoints Sargil Gandhi as Head & Vice President – Marketing
Mumbai: Siddha Group, a real estate developer, has appointed Sargil Gandhi...
Havas Media Network India appoints Sparsh Ganguli as Head of Trading
Mumbai: Havas Media Network India has appointed Sparsh Ganguli as Head...
Tata Asset Management announces leadership transition; Anand Vardarajan takes charge as CEO & MD
Mumbai: Tata Asset Management Private Limited (TAMPL), the investment manager of...
WhatsApp hosts third Business Summit in India, unveils Meta Business Agent and enterprise AI platform
Mumbai: WhatsApp hosted the third edition of its annual Business Summit...
Radio City marks 25 years with ‘Mar Gaye Maarne Wale’ campaign celebrating radio’s enduring relevance
Mumbai: Radio City has launched a new brand campaign titled "Mar Gaye Maarne Wale" as it celebrates 25 years of...
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
London: Radiocentre has appointed Jo Verrill as its new Head of...
Video viewability reaches 79.7%, outperforming display across digital media: IAS
Mumbai: Integral Ad Science (IAS), a global platform focused on AI-powered media quality and measurement, has released the 21st edition...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
In-Housing 2.0: When AI Does the Producing, Who Owns the Work?
For most of the last decade, "in-housing" meant one thing: brands pulling headcount and infrastructure away from agencies and building...
DD Free Dish Opens 100th MPEG-2 Slot Auction, Sets Rs 11.22 Crore Top Reserve Price
New Delhi: Prasar Bharati has opened applications for the 100th e-auction of vacant MPEG-2 slots on DD Free Dish, with...
Liverpool legend Robbie Fowler joins Zee5’s FIFA World Cup 2026 expert panel ahead of quarter-finals
Mumbai: As the FIFA World Cup 2026 enters its knockout stage, Zee5 has strengthened its expert panel with the addition...
Love, Laughter & Lasting Memories: Zee Kannada’s Jodi No.1 Grand Finale Airs on July 11 & 12 at 9 PM
Bengaluru: After weeks of spectacular performances, heartfelt moments, and unforgettable entertainment, Zee Kannada's beloved celebrity couple reality show Jodi No.1...
AYANA Hospitality appoints One Rep Global as India PR partner to strengthen presence in growing outbound travel market
New Delhi: AYANA Hospitality has appointed One Rep Global as its official public relations representative in India, as the luxury...
Daily Thanthi’s ‘Who is the Next G.D. Naidu?’ innovation contest attracts 779 projects from engineering students across Tamil Nadu
Chennai: The Daily Thanthi Group, in association with the GDN Movie Team, has concluded the 2026 edition of its statewide...
India’s gaming market matures as player spending deepens; projected to reach $2.4 Billion in revenue by 2029: report
Mumbai: India’s gaming market matures as player spending deepens; projected to reach $2.4 Billion in revenue by 2029. MIXI Global...
