L’Oréal India names Publicis Media as Integrated Media AOR following strategic review
Mumbai: L’Oréal India has appointed Publicis Media as its integrated media...
Django launches JAG AI to help brands run marketing operations through Claude AI
Mumbai: Mumbai-based performance marketing agency Django has announced the launch of...
StumpMike awards its Global Performance Marketing Mandate to TCT Digital
Bengaluru: StumpMike, a cricket-first social platform centred around live match conversations,...
Flipkart reimagines end-of-season shopping with trend-driven ‘GRWM GRWM’ campaign
Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, has unveiled ‘GRWM GRWM’, its...
Nikunj Mundhra joins Eloelo Group as VP– Revenue & Growth
Mumbai: Eloelo Group, a consumer internet platform operating Story TV, Master,...
PepsiCo India highlights ‘No Artificial Colours and Flavours’ across foods portfolio amid transparency push
Mumbai: As consumer focus on ingredient transparency continues to grow, PepsiCo...
Akkio appoints Christian Juhl to Board of Directors
Mumbai: Akkio, an AI infrastructure company powering agentic workflows across media...
Colgate-Palmolive elevates Ram Raghavan to Global Chief Marketing Officer
Mumbai: Colgate-Palmolive has promoted long-time executive Ram Raghavan to the position...
Asian Paints appoints Godrej Consumer CEO Sudhir Sitapati as Independent Director
Mumbai: Asian Paints has appointed Sudhir Sitapati, Managing Director and CEO...
Sachin Pilgaonkar backs ‘Kissa Shuru Talkies’ mission to bring new releases to rural India
Mumbai: Aiming to bridge the entertainment gap in rural India, Kissa...
Sony Entertainment Television and Sony LIV launch ‘Ghar Ki Superstar Contest’ to celebrate everyday women
Mumbai: Sony Entertainment Television and Sony LIV are extending the reach...
Shekhar Kapur, A.R. Rahman join forces again for Masoom: The New Generation
Mumbai: Acclaimed filmmaker Shekhar Kapur and Academy Award-winning composer A.R. Rahman...
The Womb wins Wonder Cement’s Creative Mandate, debuts IPL campaign featuring Ranbir Kapoor
Mumbai: Independent creative agency The Womb has been appointed as the...
redBus launches ‘The Red Mango Hunt’ campaign blending summer travel with mango season
Bengaluru: redBus, an online bus ticketing platform, has launched ‘The Red...
adidas Originals unveils Low-Profile Sneakers collection with Suhana Khan-led campaign
Mumbai: adidas Originals has launched its new collection of Low-Profile Sneakers,...
The Last Ad Break: India’s Broadcasters Face Their Reckoning
New Delhi: In the annals of Indian broadcasting, Friday, May 29,...
Delhi HC Backs TRAI’s 12-Minute Ad Cap, Dealing Major Blow to TV Broadcasters
Mumbai: In a significant judgment for India’s broadcasting sector, the Delhi...
Sony Sports Network to broadcast India Women’s Tour of England 2026 starting May 28
Mumbai: Sony Sports Network is set to broadcast the India Women’s...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
Hari Om OTT unveils Advisory Board to drive global devotional content expansion
Mumbai: Hari Om App, founded by Vibhu Agarwal and positioned as India’s first platform dedicated to historical and devotional content,...
Are Brands Moving Toward “Real-Time Advertising Ecosystems” Instead of Campaign Bursts?
For decades, advertising has been a relatively consistent process. Companies would plan their campaigns for weeks, launch the campaign with...
Brand content is getting better written — and less effective
There is something quietly alarming happening in the world of brand communication. Open any major company's blog, social feed, or...
Brand Visibility vs Brand Reputation: Why Chasing One Without the Other Is a Losing Game
For Indian businesses, brand building is seen as a visibility tool. Running ads, getting covered in media, keeping social media...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
PwC India extends strategic partnership with Leah to accelerate agentic AI-led enterprise transformation
Mumbai: PwC India has announced the extension of its strategic alliance with Leah, an enterprise agentic AI company, to help...
Cricket’s Second Innings: How IPL 2026 Built the Infinite Stadium
By the time the first ball of IPL 2026 was bowled, the match had already been playing for weeks. On...
BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to...
NDTV Marathi Manch 2026: Women Take Centre Stage in Maharashtra’s Growth Story
Mumbai: NDTV Marathi announces the return of its marquee annual thought leadership conclave, NDTV Marathi Manch 2026, to be held...
Bangla ZEE5 To Stream The Most Hyped & Controversial The Academy Of Fine Arts In The Form Of A Series
Kolkata: Bangla ZEE5 is set to stream Jayabrata Das’ critically acclaimed movie, The Academy Of Fine Arts, in a six-episodes...
Mobavenue AI Leads Industry Conversations on AI-Powered Omni-Channel Advertising at Goafest 2026
Mumbai: Mobavenue AI Tech Limited, a digital-first, AI-native technology company operating in the advertising, marketing and consumer growth ecosystem, marked...
Meta strengthens anti-scam measures ahead of FIFA World Cup 2026 to protect fans and players
Mumbai: Meta will be taking anti-scam measures to protect players and fans during the FIFA World Cup 2026 While most...
Meta broadens subscription strategy with paid tiers across Facebook, Instagram and WhatsApp
Mumbai: Meta is accelerating its push into subscription-based services with the worldwide launch of premium plans for Facebook, Instagram and...
Scribbld bags Performance Marketing Mandate for Suzette Gourmet
Mumbai: Scribbld has secured the performance marketing mandate for Suzette Gourmet, strengthening its presence in the hospitality and lifestyle marketing...
Mobiyoung elevates Shivalika Anand as Chief Executive Officer
New Delhi: In a strategic move aligned with its long-term growth vision, Mobiyoung Group has announced the elevation of Shivalika...
VDO.AI launches interactive in-app advertising solutions to strengthen omnichannel advertising ecosystem
Gurugram: VDO.AI, a global advertising technology company, has announced the launch of its Interactive In-App Advertising Solutions, marking a strategic...
AI will help humans work smarter, unlocking new opportunities across marketing and creative workflows: Satya Raghavan at Goafest 2026
MUMBAI: Building further on the AI narrative at Goafest 2026, Google delivered a keynote session titled ‘There’s an Agent for...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
Havas acquires Format to strengthen next-generation corporate influence communications
Mumbai: Havas has announced the acquisition of Format in a strategic...
PR Pundit Havas Red launches fourth edition of Alchemy to nurture next-gen communicators
New Delhi: PR Pundit Havas Red has announced the launch of the fourth edition of Alchemy, its flagship PR case...
PRP Group expands national footprint with new offices in Mohali and Pune
Gurugram: PRP Group has strengthened its national presence with the launch of new offices in Mohali and Pune during Q1...
Sanjay Sharma joins Prius Communications as Director – PR
New Delhi: Prius Communications has strengthened its senior leadership team with the appointment of veteran communications professional Sanjay Sharma as...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Fairfest Media names Simon Press as Managing Director, International to accelerate global expansion and scale WTE Miami
Mumbai: Fairfest Media, one of Asia's leading trade show organisers, has announced the appointment of Simon Press as Managing Director...
Sachin Pilgaonkar backs ‘Kissa Shuru Talkies’ mission to bring new releases to rural India
Mumbai: Aiming to bridge the entertainment gap in rural India, Kissa...
L’Oréal India names Publicis Media as Integrated Media AOR following strategic review
Mumbai: L’Oréal India has appointed Publicis Media as its integrated media...
Akkio appoints Christian Juhl to Board of Directors
Mumbai: Akkio, an AI infrastructure company powering agentic workflows across media...
Meta broadens subscription strategy with paid tiers across Facebook, Instagram and WhatsApp
Mumbai: Meta is accelerating its push into subscription-based services with the...
MY FM launches ‘Time Travel Playlist’ celebrating 50 years of iconic Indian music
Mumbai: MY FM has unveiled a special programming initiative titled Time Travel Playlist – A 50-Year Musical Celebration, offering listeners...
Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
Nevada: Telestream, a global leader in media workflow technologies, has announced...
Mobiyoung elevates Shivalika Anand as Chief Executive Officer
New Delhi: In a strategic move aligned with its long-term growth vision, Mobiyoung Group has announced the elevation of Shivalika...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Are Brands Moving Toward “Real-Time Advertising Ecosystems” Instead of Campaign Bursts?
For decades, advertising has been a relatively consistent process. Companies would plan their campaigns for weeks, launch the campaign with...
Dish TV strengthens regional entertainment push across South India with new consumer offering
Mumbai: Dish TV India Ltd. has announced an enhanced South India-focused offering aimed at strengthening its presence across the region...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
NDTV Marathi Manch 2026: Women Take Centre Stage in Maharashtra’s Growth Story
Mumbai: NDTV Marathi announces the return of its marquee annual thought leadership conclave, NDTV Marathi Manch 2026, to be held...
PR Pundit Havas Red launches fourth edition of Alchemy to nurture next-gen communicators
New Delhi: PR Pundit Havas Red has announced the launch of the fourth edition of Alchemy, its flagship PR case...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy
The Supreme Court on Wednesday delivered a landmark verdict with far-reaching implications for India’s online gaming industry, upholding the levy...
