Commix Global reinvents talent hiring with rap-led recruitment campaign
Mumbai: In a move aimed at reimagining agency hiring and employer...
Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media...
The Equal Agency unveils new brand identity for corporate mobility platform Routematic
Mumbai: The Equal Agency, a Mumbai-based full-service advertising agency known for...
Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth
Mumbai: Karan Kulkarni has joined Nike as Senior Specialist, Sports Marketing...
Ankush Bhattacharya named Head of Marketing at Jana Small Finance Bank
Bengaluru: Jana Small Finance Bank has appointed Ankush Bhattacharya as its...
Altimetrik refreshes brand identity to strengthen enterprise AI engineering positioning
Bengaluru: Altimetrik, an AI-native engineering company, has unveiled a new brand...
Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support
Krutika Mehta Guhey has joined DNEG as Head – Talent Acquisition,...
Bata India names Sanjay Rao as MD & CEO, succeeding Gunjan Shah
Mumbai; Bata India has named Sanjay Rao as its new Managing...
Quick Heal Technologies names Harish Kumar as Chief Executive Officer
Pune: Quick Heal Technologies Limited, a global cybersecurity solutions provider, has...
N. Murali named Chairman of The Hindu Group
Mumbai: The Board of Directors of The Hindu Group Publishing Private...
Sony Pictures Networks India secures exclusive rights to India’s Tour of Ireland 2026
Mumbai: Sony Pictures Networks India (SPNI) has strengthened its cricket portfolio...
AI-first music technology startup Tringbox raises Rs. 5 crores to build an AI-powered in-store music intelligence platform for commercial spaces
MUMBAI: Tringbox, an AI-first music technology startup, today announced that it...
Pahadi Story launches #TheTruthCampaign to put transparency ahead of product claims
Mumbai: In a category often driven by marketing claims and brand-led...
Jaypore launches ‘Karigari Ki Kahani’ Campaign to spotlight craft, culture and the voices shaping its future
Mumbai: Jaypore, from the house of Aditya Birla Fashion and Retail,...
Campus Activewear enters neo-casual footwear segment with Élan by Campus; launches campaign featuring Jim Sarbh
New Delhi: Campus Activewear has announced its entry into the growing...
DRA rewards Sa Re Ga Ma Pa Lil Champs winner Abhisheka with a Rs. 1 Crore dream home
Chennai: In a moment that celebrated both talent and transformation, DRA...
Zee Telugu expands fiction line-up with family drama ‘Runanubandham’
Hyderabad: Zee Telugu is set to expand its fiction portfolio with...
Darling Krishna, Milana Nagaraj & Amrutha Iyengar’s Love Mocktail 3 to premiere on Zee Kannada on June 21
Bengaluru: Strengthening its commitment to bringing compelling regional storytelling to television...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
MOMS Outdoor and Sony LIV turn Gullak Season 5 into an immersive fan experience
Mumbai: MOMS Outdoor, the outdoor specialist unit of Madison World, partnered with Sony LIV to create an immersive fan experience...
Z enables football growth in India through Zee5 subscriber-led initiative to build future talent ecosystem
Mumbai: Strengthening its long-standing commitment to creating meaningful impact through content and purpose-led initiatives, Zee Entertainment Enterprises Ltd. (‘Z’) has...
APAC is central to Prime Video’s global ambitions — both as a growth driver and a source of innovation: Prime Video’s Gaurav Gandhi at APOS 2026
Mumbai: At APOS 2026, Prime Video's Asia Pacific leadership team outlined the company's regional strategy in a session titled The...
Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...
She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers
A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...
From Influencers to Brand IP: Why Marketers Are Building Owned Media in 2026
There is a particular kind of marketing anxiety that sets in the day after an influencer campaign ends. The content...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos
New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...
Brands recovered more than Rs. 1.3 crore worth of orders using AI-powered abandoned cart recovery: Unicommerce
Mumbai: India's summer sale season signals a new phase for e-commerce, where AI-powered customer engagement is delivering measurable commercial outcomes,...
92% of Fathers influence household purchases, yet only 17% feel brands market to them: PulseAI Research
Bengaluru: Fathers are playing a significantly larger role in household decision-making than traditional perceptions suggest, but brands may not be...
Mumbai’s BrandMusiq Composes Cairns Crocodiles’ First MOGO, Bringing Indian Sonic Branding Expertise to the Global Stage
Sydney, Australia: Mumbai-based sonic branding agency BrandMusiq has created the first-ever MOGO (musical logo) for Cairns Crocodiles Presented by Pinterest,...
Sony India partners with G. V. Prakash Kumar and EPR Iyer to strengthen immersive music experiences across India
New Delhi: Sony India today announced collaborations with celebrated music artists, G. V. Prakash Kumar and acclaimed hip-hop artist EPR...
Anticipation Mounts Following President Trump’s Resharing of Iconic India Today Cover
New Delhi: There is intense anticipation of some announcements after US President Donald Trump reshared India Today’s "Newsmakers of the...
Punt Partners joins Anthropic’s Claude Partner Network to strengthen AI decision intelligence for India’s quick commerce ecosystem
Bengaluru: Punt Partners, through its product ShelfRadar.AI, has joined Anthropic’s Claude Partner Network (CPN), becoming part of a global ecosystem...
UP Information Department launches Official YouTube Channel ‘Suchna Pravah’ to strengthen digital public communication
New Delhi: In a move aimed at strengthening digital outreach and public engagement, the Information and Public Relations Department of...
Delhivery launches AI-native mapping suite ‘Delhivery Maps’, expands into commercial geospatial infrastructure
Gurugram: Marking its 15-year anniversary, Delhivery, India’s largest logistics services provider, has announced the launch of Delhivery Maps, an AI-native...
Gracenote and PubMatic partner to bring curated live sports and content-level deals to Programmatic CTV
Mumbai: Gracenote, Nielsen’s content intelligence business, and PubMatic, the AI-powered ad-tech company delivering digital advertising performance, have announced a strategic...
DoubleVerify launches DV Neura to advance AI-powered media quality and performance
New Delhi: DoubleVerify, the software platform focused on media quality verification, advertising performance optimisation and campaign outcomes measurement, has announced...
Adobe launches Brand Visibility solution to help businesses win in the AI search era
New Delhi: Adobe (Nasdaq: ADBE) has announced the launch of Adobe Brand Visibility, a new solution designed to help businesses...
K-beauty brand Anua expands KPop Demon Hunters collaboration with new global campaign by BBH Singapore
Singapore: Korean skincare brand Anua has unveiled a new global campaign...
CHARLES & KEITH welcomes Kim You Jung as Brand Ambassador
Singapore: CHARLES & KEITH has announced the appointment of Korean actor...
Fox to acquire Roku in $22 billion deal to create streaming and TV powerhouse
Mumbai: Fox Corporation has agreed to acquire streaming platform Roku in...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
Imagicaaworld Entertainment expands mandate with SGA PR to strengthen brand storytelling and consumer engagement
Mumbai: As India’s leisure and experience economy continues to gain momentum, Imagicaaworld Entertainment Limited (IEL), an entertainment and theme park...
Golin and Ketchum Unite Under New Global Agency Brand
Mumbai: In a significant move within the global communications industry, Golin and Ketchum have officially combined operations to launch Golin...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
Venice TV & Branded Content Festival 2026 opens final call for entries till June 30
Mumbai: The Venice TV & Branded Content Festival 2026 has announced that entries are open until June 30, 2026, inviting...
Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth
Mumbai: Karan Kulkarni has joined Nike as Senior Specialist, Sports Marketing...
Commix Global reinvents talent hiring with rap-led recruitment campaign
Mumbai: In a move aimed at reimagining agency hiring and employer...
Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support
Krutika Mehta Guhey has joined DNEG as Head – Talent Acquisition,...
UP Information Department launches Official YouTube Channel ‘Suchna Pravah’ to strengthen digital public communication
New Delhi: In a move aimed at strengthening digital outreach and...
Club FM becomes only Indian radio station honoured at New York Festivals Radio Awards 2026
Kochi: Club FM has achieved a significant international milestone by becoming the only Indian radio station to be recognised at...
K-beauty brand Anua expands KPop Demon Hunters collaboration with new global campaign by BBH Singapore
Singapore: Korean skincare brand Anua has unveiled a new global campaign...
Gracenote and PubMatic partner to bring curated live sports and content-level deals to Programmatic CTV
Mumbai: Gracenote, Nielsen’s content intelligence business, and PubMatic, the AI-powered ad-tech company delivering digital advertising performance, have announced a strategic...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution
New Delhi: India's Multi System Operator (MSO) landscape is becoming increasingly concentrated, with the latest Ministry of Information & Broadcasting...
MOMS Outdoor and Sony LIV turn Gullak Season 5 into an immersive fan experience
Mumbai: MOMS Outdoor, the outdoor specialist unit of Madison World, partnered with Sony LIV to create an immersive fan experience...
Mumbai’s BrandMusiq Composes Cairns Crocodiles’ First MOGO, Bringing Indian Sonic Branding Expertise to the Global Stage
Sydney, Australia: Mumbai-based sonic branding agency BrandMusiq has created the first-ever MOGO (musical logo) for Cairns Crocodiles Presented by Pinterest,...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
LVL Zero spotlights India’s emerging studios building the future of gaming
Mumbai: India’s gaming ecosystem may often be measured through player scale, revenues, and esports growth, but a quieter transformation is...
