McCann India Crowns Vinod Ravi Winner of Fresh Take 2026 to Spotlight Emerging Ad Film Talent
Mumbai: McCann India, part of Omnicom Advertising India, has announced Vinod...
BBDO India’s Shruthi Subramaniam Joins Global Jury for The One Club’s Young Ones ‘Get Out the Vote’ Competition
Mumbai: Shruthi Subramaniam, Executive Creative Director at BBDO India, has been appointed to...
OPEN Strategy & Design elevates senior leaders to drive next phase of growth
Mumbai: Independent brand strategy consultancy OPEN Strategy & Design has announced...
ProHance names Ankit Chaturvedi as Global Head of Marketing and GTM Engineering
Mumbai: ProHance, the Productivity Control Room for enterprises, has appointed Ankit...
Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE
Mumbai: Ranabir Bose has been named Head - Marketing (NBFC) and...
Dabur Moves Delhi High Court Against FSSAI Ban on ‘100% Pure’ and ‘100% Natural’ Claims
New Delhi: FMCG major Dabur India has approached the Delhi High...
Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business
Mumbai: Sarvesh Pawshe has joined PHD Media asGeneral Manager – Strategy...
Proximo Spirits names Shweta Jain as Managing Director for India & South Asia
Global spirits company Proximo Spirits has named Shweta Jain as Managing...
Havells India Appoints Ashish Parikh as President & SBU Head
Mumbai: Havells India has appointed Ashish Parikh as President and Strategic...
Allu Arjun set to launch AAA Cinemas in Vizag on August 9
Visakhapatnam: Icon Star Allu Arjun is set to launch AAA Cinemas...
Annkur Kapila takes on new role as EVP – Sports Strategy & Business Development at Zee
Mumbai: Zee Entertainment Enterprises Limited (ZEEL) has announced a new leadership...
Sony Sports Network launches ‘Festival of Sports’ campaign featuring cricket and Asian Games line-up
Mumbai: Sony Sports Network has unveiled its 'Festival of Sports' campaign,...
BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era
Mumbai: The Indian Newspaper Society (INS) has unveiled ‘Ink Doesn’t Lie’,...
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals
Mumbai: Royal Canin has launched a nationwide 360-degree brand campaign aimed...
RSPL Group’s Ghadi Rapid Wash unveils new campaign film showcasing the evolution of everyday laundry
Mumbai: RSPL Group's Ghadi Rapid Wash has unveiled a new campaign film...
Bigg Boss Bangla to premiere on 30 August on Star Jalsha and JioHotstar, Sourav Ganguly to host
Mumbai: Bigg Boss is set to make its debut in Bengali...
TV Today Network Q1 Profit Climbs Nearly 40% as Television Business Drives Earnings Growth
Noida: TV Today Network reported a strong start to FY27, posting...
PANAPAR to Acquire Controlling Stake in Brazil’s CDN Comunicação from Omnicom
São Paulo: Panaquatira Participações Ltda. (PANAPAR) has signed an agreement to...
“A Homebuyer Doesn’t Begin with Square Footage—They Begin with Aspiration”: Diptakirti Chaudhuri on How Casagrand is Rewriting Real Estate Marketing
For years, residential real estate marketing in India revolved around a...
Lock Upp S2 Finale Draws 18.4 Mn Viewers on Netflix; Shreya Kalra Wins by Seven Votes: Chrome DM COTT
New Delhi: The grand finale of Lock Upp: Sach Ya Sazaa Season 2 drew 18.40 million unique viewers on Netflix...
KBC Season 18 clocks 80% growth in Sony LIV ad revenue; premium CPMs rise 50%
Mumbai: Kaun Banega Crorepati (KBC) Season 18 has delivered an 80% year-on-year increase in advertising revenue on Sony LIV, with...
SportVot Secures Exclusive India Streaming Rights for European Football Pre-Season Friendlies
Mumbai: India’s sports technology platform SportVot has acquired the exclusive India streaming rights for a marquee lineup of European football's...
There’s Life Beyond Dot Com (Bubble)
A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...
Building Brand Differentiation in a Competitive Construction Market
Market presence can be created through capacity, distribution and communication, but market leadership must be earned through performance. This is...
Retail Media Meets Retail Intelligence: The Next Evolution of Brand Growth
Retail media has fundamentally reshaped how brands drive growth, turning digital commerce into one of the most measurable advertising environments....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
ICC Women’s T20 World Cup 2026 records 39% rise in per-match ad volumes: TAM Sports
Mumbai: The ICC Women's T20 World Cup 2026 witnessed a significant rise in advertising intensity on a per-match basis despite...
Campaign effectiveness rises up to 70% when creative strategy matches audience: WARC
Mumbai: Brands relying heavily on social and creator marketing risk limiting long-term growth unless they combine it with broader emotional...
Shah Rukh Khan leads celebrity brand value rankings; Ranveer Singh retains second spot: KROLL
Mumbai: Shah Rukh Khan has emerged as India's most valuable celebrity brand, driven by a significant expansion in endorsements, sustained...
Halli Power Reloaded on Zee Kannada from August 8; weekends at 9:00 PM and weekdays at 9:30 PM
Bengaluru: Zee Kannada is all set to bring a refreshing new chapter in reality entertainment with Halli Power Reloaded, a...
MY FM’s “Growth Story – The Maharashtra Dialogue” brings together India’s leading voices in business, government and entertainment in Nashik
Mumbai: MY FM, the radio arm of Dainik Bhaskar Group, hosted “Growth Story – The Maharashtra Dialogue,” a flagship conclave...
News18 Bangla Hosts 4th Edition of Healthcare Summit 2026, Celebrating Excellence and Compassion in Bengal’s Healthcare Ecosystem
Kolkata: News18 Bangla successfully concluded the 4th edition of the News18 Bangla Healthcare Summit 2026, bringing together some of the...
Network18 Becomes World’s No.1 Digital News and Information Network with 376 Million Unique Visitors
New Delhi: Network18, India's largest news network, has become the world's No.1 digital news and information network, extending its leadership...
Centre Tightens Deepfake Rules, Mandates AI Content Labelling and Faster Takedowns
New Delhi: The Centre has significantly strengthened India's regulatory framework governing artificial intelligence-generated content by introducing mandatory labelling requirements for...
Nielsen to Acquire DoubleVerify for US$2.15 Billion to Create Integrated Media Measurement Platform
Nielsen has entered into an agreement to acquire media measurement and verification company DoubleVerify in an all-cash transaction valued at approximately US$2.15 billion,...
Truecaller Ads launches ‘Truecaller Pulse’, introduces declared intent media solution for brands
Mumbai: Truecaller has launched Truecaller Pulse, a first-party, zero-party intent solution integrated into the Truecaller Ads ecosystem, introducing what it...
WPP Media Partners with Kily to Launch AI-Powered Integrated Commerce Planner
Mumbai: WPP Media has announced a strategic partnership with AI commerce technology company Kily to power its new Integrated Commerce...
Nielsen Unveils AI-Powered Ad Intel Platform to Deliver Real-Time Media Intelligence
Mumbai: Nielsen has launched Ad Intel AI, an AI-powered media intelligence platform designed to transform fragmented advertising data into real-time,...
Meet The People Acquires The LOOMIS Agency, Advancing Its New Generation Agency Model
NEW YORK--July 20, 2026-- Meet The People (MTP), the innovative advertising...
Interbrand appoints Tetsuhisa Fujii as Managing Partner, Tokyo to drive growth in Japan market
Tokyo: Global brand consultancy Interbrand has appointed Tetsuhisa Fujii as Managing...
Mediagenix introduces agentic AI operating model to help media enterprises automate real-time operations
Brussels: Mediagenix, a global provider of smart content solutions, has announced...
Ritika Jauhari joins Novartis India as Head – Corporate Communications
Mumbai: Ritika Jauhari has joined Novartis India as Head – Corporate Communications, moving from communications consultancy SPAG/FINN, where she served...
ICC invites agencies to bid for marketing and PR mandate for Men’s Cricket World Cup 2027
Mumbai: The International Cricket Council (ICC) has initiated the tender process to appoint a marketing and public relations services partner...
One2en Communications bags PR Mandate for LivLong 365 and QubeHealth-Pay
Mumbai: One2en Communications has secured the public relations mandate for LivLong 365 and QubeHealth-Pay, expanding its healthcare communications portfolio. The...
Kappa CULTR unveils Official ’26 Aftermovie celebrating Kerala’s largest electronic music festival
Kochi: Kappa CULTR, Kerala's largest electronic music festival, has released the official Kappa CULTR '26 Aftermovie, offering a cinematic retrospective...
Clays Luxury Media launches to build luxury-focused media platform across India and emerging markets
New Delhi: Clays Luxury Media has officially launched as a dedicated luxury-focused media house, aiming to serve brands across India,...
Rajnigandha Presents Jagran Film Festival returns with landmark 14th edition, expands nationwide celebration of cinema
New Delhi: Rajnigandha Presents Jagran Film Festival (JFF), the world's largest travelling film festival, is set to return with its...
Ritika Jauhari joins Novartis India as Head – Corporate Communications
Mumbai: Ritika Jauhari has joined Novartis India as Head – Corporate...
McCann India Crowns Vinod Ravi Winner of Fresh Take 2026 to Spotlight Emerging Ad Film Talent
Mumbai: McCann India, part of Omnicom Advertising India, has announced Vinod...
Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business
Mumbai: Sarvesh Pawshe has joined PHD Media asGeneral Manager – Strategy...
Centre Tightens Deepfake Rules, Mandates AI Content Labelling and Faster Takedowns
New Delhi: The Centre has significantly strengthened India's regulatory framework governing...
Radio Manav Rachna marks 18 years, launches women’s mental health radio series HER
Faridabad: Community radio station Radio Manav Rachna 107.8 FM has marked its 18th Foundation Day by launching HER (Honsla, Ehsaas,...
Meet The People Acquires The LOOMIS Agency, Advancing Its New Generation Agency Model
NEW YORK--July 20, 2026-- Meet The People (MTP), the innovative advertising...
Truecaller Ads launches ‘Truecaller Pulse’, introduces declared intent media solution for brands
Mumbai: Truecaller has launched Truecaller Pulse, a first-party, zero-party intent solution integrated into the Truecaller Ads ecosystem, introducing what it...
“A Homebuyer Doesn’t Begin with Square Footage—They Begin with Aspiration”: Diptakirti Chaudhuri on How Casagrand is Rewriting Real Estate Marketing
For years, residential real estate marketing in India revolved around a familiar formula—location, pricing, amenities and possession timelines. Today, however,...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
There’s Life Beyond Dot Com (Bubble)
A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...
Tata Play celebrates 20 years with folk music tribute to iconic ‘Life Jingalala’ tagline
Mumbai: Tata Play has marked its 20th anniversary with the launch of a new campaign that reimagines its iconic 'Life...
Lock Upp S2 Finale Draws 18.4 Mn Viewers on Netflix; Shreya Kalra Wins by Seven Votes: Chrome DM COTT
New Delhi: The grand finale of Lock Upp: Sach Ya Sazaa Season 2 drew 18.40 million unique viewers on Netflix...
Halli Power Reloaded on Zee Kannada from August 8; weekends at 9:00 PM and weekdays at 9:30 PM
Bengaluru: Zee Kannada is all set to bring a refreshing new chapter in reality entertainment with Halli Power Reloaded, a...
Ritika Jauhari joins Novartis India as Head – Corporate Communications
Mumbai: Ritika Jauhari has joined Novartis India as Head – Corporate Communications, moving from communications consultancy SPAG/FINN, where she served...
Kappa CULTR unveils Official ’26 Aftermovie celebrating Kerala’s largest electronic music festival
Kochi: Kappa CULTR, Kerala's largest electronic music festival, has released the official Kappa CULTR '26 Aftermovie, offering a cinematic retrospective...
NODWIN Gaming narrows Q1 losses as efficiency push offsets seasonal dip
Mumbai: NODWIN Gaming, a global youth entertainment company, has reported consolidated revenue of ₹116 crore for the first quarter of...
