Hakuhodo Group’s AdGlobal360 acquires majority stake in Auburn Digital Solutions to strengthen digital capabilities in India
Tokyo: Hakuhodo Inc., the Tokyo-headquartered integrated marketing and innovation company, has...
Stephanie Antonelli takes over as Global Chief Transformation Officer at WPP Enterprise Solutions
Mumbai: WPP Enterprise Solutions has appointed Stephanie Antonelli as its Global...
Shruti K. Katoch Dhadwal joins Cheil India as General Manager, Strategy – Consumer Electronics (Samsung)
Mumbai: Shruti K. Katoch Dhadwal has joined Cheil India as General...
India Buying Intent rises 1.01% in June, recovery remains selective across categories: TRA Research
Mumbai: TRA Research has released the June 2026 edition of its...
Cleartrip launches ‘Creators Club’ to turn travel inspiration into a commerce flywheel
New Delhi: Cleartrip, a Flipkart company and one of India’s fastest-growing...
IFFCO-TOKIO General Insurance appoints Alpana Singh as Whole Time Director – Marketing
New Delhi: IFFCO-TOKIO General Insurance Company Limited (IFFCO TOKIO GIC) has...
EARA Group appoints Raja Ramamoorthy as Associate Vice President – Sales
Bengaluru: EARA Group has appointed Raja Ramamoorthy as Associate Vice President...
Shadma Shaikh joins CNA as South Asia Correspondent
Mumbai: Journalist Shadma Shaikh has joined CNA (Channel News Asia) as...
Karthik Krishnan joins Schbang as Senior Creative Director
Mumbai: Karthik Krishnan has joined Schbang as Senior Creative Director. Karthik...
Zee issues advisory on authorised FIFA World Cup 2026 streaming and trademark usage in India
Mumbai: Zee has issued an advisory to hotels, commercial establishments and...
Delhi HC upholds Saregama’s rights over 134 film sound recordings in Ilaiyaraaja dispute
Mumbai: The Delhi High Court has ruled in favour of Saregama...
Akash Vadera named Director – Marketing for TADKA at JioStar
Mumbai: Akash Vadera has been named Director - Marketing at JioStar...
Himalaya Wellness repositions Aloe Range with new TVC targeting Gen Z’s hydration skincare needs
Hyderabad: Himalaya Wellness has relaunched its Aloe Vera skincare range with...
PharmEasy launches ‘You Think It’s Viral’ Campaign to raise awareness on monsoon fevers
Mumbai: PharmEasy, one of India’s leading healthcare platforms, has launched its...
Haldiram’s reveals ‘Acche Din Aane Wale Hai!’ campaign, announces expansion into Lucknow and Gorakhpur
New Delhi: Haldiram’s has unveiled the meaning behind its teaser activation...
Zee Keralam to launch new fiction show ‘Pranayavilasam’
Mumbai: Zee Keralam has announced the launch of its upcoming fiction...
MIB Asks BARC to Halt TV Ratings Across All Genres Until Licence Renewal?
New Delhi: India's television audience measurement system is set for its...
ZEE Board clears ₹3,143.5 crore promoter warrant issue, approves ESOP 2026 to deepen ownership alignment
Mumbai: Zee Entertainment Enterprises Ltd. (ZEE) has approved a twin-pronged capital...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Netflix launches NextGen India Writers’ Program to Discover emerging storytelling talent
Mumbai: Netflix has launched the Netflix NextGen India Writers’ Program, a talent development initiative aimed at identifying and nurturing the...
FAST viewing hours grow 55% YoY as Metadata friction escalates: Amagi releases June 2026 AIRTIME Report
Bengaluru: Amagi, the agentic industry cloud platform for unified broadcast, streaming and monetisation, has released the June 2026 edition of...
Zee 5 hosts grand football carnival in Kolkata ahead of FIFA World Cup 2026™
Kolkata: Vivekananda Park at Southern Avenue turned into a vibrant celebration of football and culture as Zee 5 hosted a...
The Future of Marketing Belongs to Brands That Own Consumer Signals
During the Second World War, the most consequential weapon in the Allied arsenal wasn't a tank or a bomber. It...
How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...
The Third Eye View on Micro-Dramas: Format Right, Business Model Still Burning
Three months ago, I asked whether India’s micro-drama boom was a structural shift or a context driven spike. The market...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
CTV Widens Advertising Lead Over Linear TV During FIFA World Cup 2026: TAM Sports
Mumbai: Advertising activity during the first 62 live matches of the FIFA World Cup 2026 reflected a shifting media landscape,...
93% of APAC consumers walk away silently after losing faith in brands: Ogilvy
Singapore: Ogilvy has unveiled its inaugural 2026 APAC Believability Index: The Power of Proof, a regional study examining how consumers...
Tata Sierra, Cadbury Dairy Milk, Tata AIG & Rapido among biggest beneficiaries of IPL 2026: Ormax Trac20
Mumbai: Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode and Wonder Cement emerged as the biggest beneficiaries...
TIMES NOW S.I.T exposes massive accountability lapses in Ram Mandir Trust via undercover sting ‘Operation Chanda Chori’
New DelhiI: Amid growing national outrage over a high-profile donation theft at the Shree Ram Janmabhoomi Teerth Kshetra Trust, a...
POGO and Cartoon Network join Ajay Devgn and Riteish Deshmukh for a Special Fan Event to celebrate Dhamaal 4
Mumbai: Warner Bros. Discovery today co-hosted a special event with the makers of Dhamaal 4, bringing together its iconic kids'...
The Power List of India Inc.: NDTV Profit Announces Nominees for Business Leadership Awards 2026
Mumbai: India Inc. is entering a defining moment - shaped by imagination, innovation, governance and a new sense of global...
EU’s top court rejects Google’s final appeal, confirms €4.1 billion Android antitrust penalty
Mumbai: The Court of Justice of the European Union (CJEU) has dismissed Google and parent Alphabet’s final appeal against a...
Mumbai Tak hosts fourth edition of Mumbai Tak Baithak, brings together Maharashtra’s political and cultural leaders
Mumbai: Digital-first news platform Mumbai Tak hosted the fourth edition of its flagship intellectual property, Mumbai Tak Baithak, in Mumbai,...
Rite KnowledgeLabs retains IPMA’s ‘Paper Matters’ social media mandate for third consecutive year
New Delhi: The Indian Paper Manufacturers Association (IPMA) has renewed Rite KnowledgeLabs' mandate as the digital and social media communications...
LiveRamp launches Hyderabad Office to expand Global AI and engineering capabilities
Hyderabad: LiveRamp, a data collaboration platform provider, has announced the launch of its Hyderabad office as part of its long-term...
Adobe expands agentic AI ecosystem with new agency and technology partnerships
New Delhi: Adobe has announced a series of new partnerships with leading agency networks, technology companies and systems integrators to...
Gandharv Sachdeva to Conclude His Journey with Hybrid AdTech India
Mumbai: Hybrid AdTech India is set to witness a significant leadership transition as Gandharv Sachdeva, Country Head – India, concludes...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
LIA opens final early bird entry opportunity with 20% fee reduction
Mumbai: The countdown has begun for agencies, brands, production houses and...
Brands that create desire deliver 87% higher pricing power: Havas Research
Mumbai: Havas has launched ‘The Science of Desire’, a new global...
Jivraj9 Tea Group appoints Primex Media as Strategic PR & Communications Partner
Surat: Jivraj9 Tea Group, one of Gujarat’s trusted tea brands, has appointed Primex Media Services Pvt. Ltd. as its strategic...
India’s Public Relations market to reach Rs. 4,500 crore by 2030: PRCAI SPRINT 2026
Mumbai: The Public Relations Consultants Association of India (PRCAI) has unveiled its SPRINT 2026 report, marking a decisive shift in...
PR Companion wins PR mandate for Riceberg Ventures
New Delhi: PR Companion, the communications and public relations arm of Ethane Web Technologies, has been appointed as the public...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
Ananda Vikatan Cinema Awards 2025 returns with expanded celebration of Tamil cinema
Chennai: The Ananda Vikatan Cinema Awards 2025 is set to return on July 3, 2026, in Chennai, celebrating excellence in...
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...
Himalaya Wellness repositions Aloe Range with new TVC targeting Gen Z’s hydration skincare needs
Hyderabad: Himalaya Wellness has relaunched its Aloe Vera skincare range with...
Hakuhodo Group’s AdGlobal360 acquires majority stake in Auburn Digital Solutions to strengthen digital capabilities in India
Tokyo: Hakuhodo Inc., the Tokyo-headquartered integrated marketing and innovation company, has...
EARA Group appoints Raja Ramamoorthy as Associate Vice President – Sales
Bengaluru: EARA Group has appointed Raja Ramamoorthy as Associate Vice President...
Mumbai Tak hosts fourth edition of Mumbai Tak Baithak, brings together Maharashtra’s political and cultural leaders
Mumbai: Digital-first news platform Mumbai Tak hosted the fourth edition of...
MY FM launches new humour property ‘Babu Bhaiya’ across its network
Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, has launched a new humour-based content property, 'Babu Bhaiya',...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
LiveRamp launches Hyderabad Office to expand Global AI and engineering capabilities
Hyderabad: LiveRamp, a data collaboration platform provider, has announced the launch of its Hyderabad office as part of its long-term...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The Future of Marketing Belongs to Brands That Own Consumer Signals
During the Second World War, the most consequential weapon in the Allied arsenal wasn't a tank or a bomber. It...
Pay DTH sheds nearly 79 lakh subscribers in a year as Airtel’s IPTV base more than doubles
Mumbai: India's television distribution market is witnessing a rapid transformation as broadband-based television services gain traction at the expense of...
Netflix launches NextGen India Writers’ Program to Discover emerging storytelling talent
Mumbai: Netflix has launched the Netflix NextGen India Writers’ Program, a talent development initiative aimed at identifying and nurturing the...
TIMES NOW S.I.T exposes massive accountability lapses in Ram Mandir Trust via undercover sting ‘Operation Chanda Chori’
New DelhiI: Amid growing national outrage over a high-profile donation theft at the Shree Ram Janmabhoomi Teerth Kshetra Trust, a...
Jivraj9 Tea Group appoints Primex Media as Strategic PR & Communications Partner
Surat: Jivraj9 Tea Group, one of Gujarat’s trusted tea brands, has appointed Primex Media Services Pvt. Ltd. as its strategic...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
S8UL names YouTube as Official Partner for Esports World Cup 2026
Mumbai: S8UL, ahas onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle...
