VML India secures two finalist spots at Cairns Hatchlings 2026
Mumbai: VML India has secured two finalist positions at Cairns Hatchlings...
EcoMedia Solutions launches EcoMeter to enable carbon accountability in advertising and marketing ecosystem
New Delhi: EcoMedia Solutions (EcoMS) has introduced EcoMeter, a new solution...
EHL Hospitality Business School appoints Ellerton & Co. as Public Relations Agency of Record for India
Mumbai: EHL Hospitality Business School, an institution for hospitality and leisure...
KL Rahul, Athiya Shetty join Qubo as strategic investors
Mumbai: Leading smart devices brand Qubo has announced that celebrity couple KL...
Tecsox names Ritesh Baheti as Vice President
Mumbai: Tecsox has announced the appointment of Ritesh Baheti as its...
Consumr.ai launches ‘Self-Reflection Mode’ to decode hidden consumer behaviour contradictions
Mumbai: Consumr.ai has announced the launch of Self-Reflection Mode, a capability...
Gozoop’s HAWK elevates Manjyot Rait to Director – Brand Reputation Management
Mumbai: Gozoop Group’s reputation management arm HAWK has elevated Manjyot Rait...
Sony Pictures Networks India elevates Manu Wadhwa to Strategy Advisor
Mumbai: Sony Pictures Networks India today announced that Manu Wadhwa will transition...
Seclore promotes Nilesh Bhojani to Chief Product and Technology Officer
Mumbai: Seclore has announced the elevation of Nilesh Bhojani to Chief...
Times Now Navbharat, Aaj Tak lead Hindi news OTS rankings: Chrome DM
Mumbai: Chrome DM has released its latest Opportunity to See (OTS)...
Times Music strengthens Punjabi catalogue with Catrack acquisition, marks third strategic deal
Mumbai: Times Music, owned by The Times Group, has announced the...
Mathrubhumi triumphs at the Golden Award of Montreux
Kochi: Mathrubhumi Group has secured international recognition at the prestigious Golden...
Mother Dairy launches ‘Pause’ campaign featuring Tamannaah Bhatia to boost flavoured milk appeal
New Delhi: Mother Dairy has unveiled a new 360-degree campaign to...
Spinny celebrates Sachin Tendulkar’s birthday with nostalgia-led Mumbai film
Mumbai: Spinny has unveiled a digital film rooted in nostalgia and local...
Himalaya BabyCare launches soothing baby powder highlights benefits in new DVC
Mumbai: Himalaya BabyCare, part of Himalaya Wellness Company, has introduced the new...
Sony BBC Earth marks Sir David Attenborough’s 100th Birthday with Premiere of ‘Making Life on Earth: Attenborough’s Greatest Adventure’
Mumbai: Sony BBC Earth is celebrating the 100th birthday of David Attenborough...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Atrangii OTT ties up with Amazon MX Player to expand content distribution
Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience...
Prime Video sets May 15 premiere for Tamil Original suspense drama Exam
Mumbai: Prime Video has announced the global premiere date of its upcoming Tamil Original suspense drama Exam, set to launch...
Malayalam Zee5 to Premiere ‘Aadu 3’ on May 1
India, April 22, 2026: ZEE5 Malayalam is set to premiere Aadu 3 on May 1, marking the return of one...
The Rise of Predictive Influence: Can AI Forecast Campaign Success?
For the longest time, influencer marketing has operated on a dangerous mix of instinct, hindsight, and hope. Brands picked creators...
₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed,...
The Meta Influencer Revolution: What Brands Can Learn from AI
The influencer economy isn’t evolving. It’s being rebuilt. For years, brands have relied on human influencers to drive awareness, relatability,...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...
IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and...
Blue-collar hiring drops 1.52% during IPL despite massive ad spend: WorkIndia
Mumbai: WorkIndia, a platform for blue and grey collar hiring, has released new data indicating that the Indian Premier League...
Navika Kumar Unveils New Podcast: Baatein Dil Se
Mumbai: Times Network, one of India’s leading broadcast networks has stepped into the world of podcasts with the launch of...
Times Network Unveils India’s Most Comprehensive Exit Poll Coverage Across Times Now and Times Now Navbharat
Mumbai: Times Network, India’s leading broadcast network, has announced the next phase of its expansive election programming coverage, co-powered by...
CavinKare’s Nyle Introduces the Next Wave of Haircare from Routine to Results with Nyle++, Featuring Nyle++ 1st ever Serum Shampoo & Chia Seed Gel Shampoo
Chennai: Nyle, a range of premium natural and safe hair care products from FMCG major CavinKare Pvt. Ltd., has launched...
Cricket Australia appoints CricViz as Official Data and Performance Analytics Partner
London: CricViz has been appointed as the Official Data Collection Services and High Performance Partner for Cricket Australia under a...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc., marking a strategic move to strengthen its position in...
WPP OpenDoor, Snapchat launch India’s first generative AI Lens for Prime Video campaign
Mumbai: WPP OpenDoor, in collaboration with Snapchat, has unveiled India’s first generative AI-powered Lens for Amazon Prime Video as part...
Magnite expands AI capabilities with agentic tools and intelligent assistance to streamline programmatic advertising
New York: Magnite, the largest independent sell-side advertising company, has announced a significant expansion of its artificial intelligence (AI) capabilities, introducing...
Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets
Gurugram: Affle 3i Limited (“Affle”), a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions, has appointed...
IAB Tech Lab introduces new OpenRTB Live content signals for public comment
Mumbai: IAB Tech Lab has announced a set of new OpenRTB attributes and a substitution macro aimed at enhancing transparency in...
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
Modena: Maserati is commemorating a historic milestone in 2026, marking 100...
WPP Q1 2026 Revenue Falls Amid Client Losses and Market Pressures; Sees Stabilisation Under Elevate28 Strategy
Mumbai: WPP reported a decline in revenue for the first quarter...
BBH opens applications for sixth edition of Barn to support emerging creative talent
Mumbai: Bartle Bogle Hegarty (BBH) has announced the opening of applications...
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its...
Infusion Bizz signs Ventriloquist Rahul Mishra of Jony & Jojo fame to expand entertainment portfolio
Mumbai: PR and communications agency Infusion Bizz has been appointed as the official public relations partner for ventriloquist and digital entertainer...
Confiance Communications wins Strategic Communications Mandate for Libertario Coffee India
New Delhi: Confiance Communications has been appointed as the Strategic Communications partner for Libertario Coffee India, a globally rooted specialty...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Gozoop’s HAWK elevates Manjyot Rait to Director – Brand Reputation Management
Mumbai: Gozoop Group’s reputation management arm HAWK has elevated Manjyot Rait...
VML India secures two finalist spots at Cairns Hatchlings 2026
Mumbai: VML India has secured two finalist positions at Cairns Hatchlings...
Gozoop’s HAWK elevates Manjyot Rait to Director – Brand Reputation Management
Mumbai: Gozoop Group’s reputation management arm HAWK has elevated Manjyot Rait...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc.,...
BIG FM expands beyond radio with launch of corporate MICE vertical ‘BIG FM Experiences’
Mumbai: BIG FM has announced its foray into the corporate experiences segment with the launch of ‘BIG FM Experiences’, a...
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
Modena: Maserati is commemorating a historic milestone in 2026, marking 100...
Magnite expands AI capabilities with agentic tools and intelligent assistance to streamline programmatic advertising
New York: Magnite, the largest independent sell-side advertising company, has announced a significant expansion of its artificial intelligence (AI) capabilities, introducing...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The Rise of Predictive Influence: Can AI Forecast Campaign Success?
For the longest time, influencer marketing has operated on a dangerous mix of instinct, hindsight, and hope. Brands picked creators...
JioStar and Sun Direct drive Pay TV adoption with large-scale outreach across UP and MP
Mumbai: JioStar, in partnership with Sun Direct, has concluded an extensive on-ground consumer outreach campaign across Uttar Pradesh and Madhya...
Atrangii OTT ties up with Amazon MX Player to expand content distribution
Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience...
Navika Kumar Unveils New Podcast: Baatein Dil Se
Mumbai: Times Network, one of India’s leading broadcast networks has stepped into the world of podcasts with the launch of...
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
LVL Zero Incubator Onboards Global and Indian Ecosystem Partners to power first gaming startup cohort
Mumbai: LVL Zero Incubator, backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, has announced a robust ecosystem of...
