VML India secures two finalist spots at Cairns Hatchlings 2026
Mumbai: VML India has secured two finalist positions at Cairns Hatchlings...
EcoMedia Solutions launches EcoMeter to enable carbon accountability in advertising and marketing ecosystem
New Delhi: EcoMedia Solutions (EcoMS) has introduced EcoMeter, a new solution...
EHL Hospitality Business School appoints Ellerton & Co. as Public Relations Agency of Record for India
Mumbai: EHL Hospitality Business School, an institution for hospitality and leisure...
Hyundai Motor India posts record April domestic sales of 51,902 units, up 17% year-on-year
Gurugram: Hyundai Motor India Limited (HMIL) reported its highest-ever domestic sales...
Reliance Retail acquires Priyanka Chopra Jonas’s Anomaly to boost beauty portfolio expansion
Mumbai: Reliance Retail Limited (RRL) has announced the acquisition of Anomaly, the...
Generali Central Life Insurance names Shobit Gupta as Chief Investment Officer
Mumbai: Generali Central Life Insurance has announced the appointment of Shobit...
Abhishek Malhotra named Brand Lead at MG Select
Mumbai: Abhishek Malhotra has been named Brand Lead at MG Select,...
Rohan Mathur exits LEGO after decade-long stint, plans entrepreneurial move in AI and advisory
Mumbai: Rohan Mathur has stepped down as marketing director for India...
Cars24 COO Mehul Agrawal Steps Down After 11-Year Run, Moves to Board Role
Mumbai: Cars24 Co-founder and Chief Operating Officer Mehul Agrawal has announced...
Ashutosh Gowariker appointed as IFFI Director
Mumbai: The Ministry of Information & Broadcasting has appointed acclaimed filmmaker...
Fever Network, Hindustan launch ‘Voice of UP’ to spotlight talent across Uttar Pradesh
Mumbai: Fever Network and Hindustan have announced the launch of ‘Voice...
Delhi High Court stays ₹450 crore GSTAT order against Tata Play in anti-profiteering case
New Delhi: The Delhi High Court has put on hold a...
VELUX explores the magic above us with new ad film ‘Planes’
Mumbai: In collaboration with Copenhagen-based agency Twenty, VELUX has launched a...
Mother Dairy launches nostalgia-led ice cream campaign ‘Aaya Mausam Ice Cream Ka’
New Delhi: Mother Dairy has unveiled a new integrated campaign for...
Myntra’s ‘Beauty Made Personal’ campaign featuring Alia Bhatt focusses on simplifying beauty discovery across makeup, skincare and more
Mumbai: Myntra Beauty has launched 'Beauty Made Personal', a multi-film brand...
News18 India gears up for mega Counting Day Coverage with ‘Sabse Bada Dangal’ on May 4
Mumbai: With high-stakes results expected from West Bengal, Tamil Nadu, Keralam,...
Sony BBC Earth marks Sir David Attenborough’s 100th Birthday with Premiere of ‘Making Life on Earth: Attenborough’s Greatest Adventure’
Mumbai: Sony BBC Earth is celebrating the 100th birthday of David Attenborough...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Prime Video announces ‘Obsession Is In Session’ event to strengthen young adult audience engagement
Mumbai: Prime Video has announced Obsession Is In Session, a new initiative marking the streamer's commitment to being the leading...
Atrangii OTT ties up with Amazon MX Player to expand content distribution
Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience...
Prime Video sets May 15 premiere for Tamil Original suspense drama Exam
Mumbai: Prime Video has announced the global premiere date of its upcoming Tamil Original suspense drama Exam, set to launch...
The One Moment That Makes You Remember a Brand And Why It Matters
It wasn’t even the match anyone remembers. A routine India game, somewhere in the early 2000s, the kind that fades...
Integrated Marketing: Creating Cohesive Brand Narratives Across Platforms
A few years ago, I sat in a brand review meeting where the PR team presented their campaign, the digital...
The Rise of Predictive Influence: Can AI Forecast Campaign Success?
For the longest time, influencer marketing has operated on a dangerous mix of instinct, hindsight, and hope. Brands picked creators...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Meta hits $55B, Google Search outperforms by 5.4pp while YouTube trails expectations: WARC
Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering...
73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...
IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and...
BSG’s 5th Sustainability Conclave Highlights Collective Action for Climate-Resilient Communities
New Delhi: Bharat Soka Gakkai (BSG), an organization promoting peace, culture, education and sustainability, organized its fifth Sustainability Conclave on...
Definedge Securities appoints Hemant Luthra as Chairman; Ajay Srivastava, D. Prasad join Board
Mumbai: Pune-based Definedge Securities announced the appointment of industry veteran Hemant Luthra as Chairman, alongside the induction of Ajay Srivastava...
Zee Telugu’s AATA Grand Finale is all set to telecast on May 2nd and 3rd at 9 pm
Hyderabad: As one of the top entertainment channels in the Telugu industry, Zee Telugu has consistently entertained its audience with...
Cricket Australia appoints CricViz as Official Data and Performance Analytics Partner
London: CricViz has been appointed as the Official Data Collection Services and High Performance Partner for Cricket Australia under a...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc., marking a strategic move to strengthen its position in...
WPP OpenDoor, Snapchat launch India’s first generative AI Lens for Prime Video campaign
Mumbai: WPP OpenDoor, in collaboration with Snapchat, has unveiled India’s first generative AI-powered Lens for Amazon Prime Video as part...
Meta introduces Ads AI Connectors to simplify campaign creation, management, and insights across AI platforms
Mumbai: Meta has introduced Meta Ads AI Connectors in open beta, enabling businesses and agencies to create, manage, and analyse...
Magnite expands AI capabilities with agentic tools and intelligent assistance to streamline programmatic advertising
New York: Magnite, the largest independent sell-side advertising company, has announced a significant expansion of its artificial intelligence (AI) capabilities, introducing...
Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets
Gurugram: Affle 3i Limited (“Affle”), a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions, has appointed...
Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy...
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
Modena: Maserati is commemorating a historic milestone in 2026, marking 100...
WPP Q1 2026 Revenue Falls Amid Client Losses and Market Pressures; Sees Stabilisation Under Elevate28 Strategy
Mumbai: WPP reported a decline in revenue for the first quarter...
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its...
Infusion Bizz signs Ventriloquist Rahul Mishra of Jony & Jojo fame to expand entertainment portfolio
Mumbai: PR and communications agency Infusion Bizz has been appointed as the official public relations partner for ventriloquist and digital entertainer...
Confiance Communications wins Strategic Communications Mandate for Libertario Coffee India
New Delhi: Confiance Communications has been appointed as the Strategic Communications partner for Libertario Coffee India, a globally rooted specialty...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
VELUX explores the magic above us with new ad film ‘Planes’
Mumbai: In collaboration with Copenhagen-based agency Twenty, VELUX has launched a...
VML India secures two finalist spots at Cairns Hatchlings 2026
Mumbai: VML India has secured two finalist positions at Cairns Hatchlings...
Abhishek Malhotra named Brand Lead at MG Select
Mumbai: Abhishek Malhotra has been named Brand Lead at MG Select,...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc.,...
BIG FM expands beyond radio with launch of corporate MICE vertical ‘BIG FM Experiences’
Mumbai: BIG FM has announced its foray into the corporate experiences segment with the launch of ‘BIG FM Experiences’, a...
Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy...
Meta introduces Ads AI Connectors to simplify campaign creation, management, and insights across AI platforms
Mumbai: Meta has introduced Meta Ads AI Connectors in open beta, enabling businesses and agencies to create, manage, and analyse...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The One Moment That Makes You Remember a Brand And Why It Matters
It wasn’t even the match anyone remembers. A routine India game, somewhere in the early 2000s, the kind that fades...
JioStar and Sun Direct drive Pay TV adoption with large-scale outreach across UP and MP
Mumbai: JioStar, in partnership with Sun Direct, has concluded an extensive on-ground consumer outreach campaign across Uttar Pradesh and Madhya...
Prime Video announces ‘Obsession Is In Session’ event to strengthen young adult audience engagement
Mumbai: Prime Video has announced Obsession Is In Session, a new initiative marking the streamer's commitment to being the leading...
BSG’s 5th Sustainability Conclave Highlights Collective Action for Climate-Resilient Communities
New Delhi: Bharat Soka Gakkai (BSG), an organization promoting peace, culture, education and sustainability, organized its fifth Sustainability Conclave on...
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
Online Gaming Rules 2026 Come Into Force, Industry Sees Structural Reset
Bengaluru: India’s gaming and esports industry has broadly welcomed the implementation of the Promotion and Regulation of Online Gaming Rules,...
