mPokket appoints BC Web Wise to strengthen AI-led search and digital discovery strategy
Mumbai: Digital lending platform mPokket has appointed digital marketing agency BC...
ZeroHarm Sciences partners with Sideways to strengthen brand identity and market positioning
Mumbai: ZeroHarm Sciences has partnered with brand consultancy Sideways to strengthen...
Indian ads show measurable progress in gender representation since 2021: IAA-UNICEF study
Mumbai: Indian advertising is making measurable progress in gender representation, with...
Abbott elevates Shefali Singh as Head of Marketing
Mumbai: Abbott has promoted Shefali Singh to the role of Head...
ZeroB names Milind Soman as brand ambassador to promote healthy living through pure drinking water
Mumbai: ZeroB, the water purification brand from Ion Exchange (India) Ltd.,...
Cosmo PPF ropes in Jimmy Shergill for new campaign to drive awareness of vehicle protection solutions
Mumbai: Cosmo Consumer, the consumer-facing vertical of Cosmo First, has launched...
VaynerMedia India strengthens leadership team with three senior appointments to drive social-first growth
New Delhi: VaynerMedia, the global integrated creative and media agency founded...
Onida strengthens leadership framework with key Board-Level appointments
Mumbai: Onida Electronics Limited has announced a strategic leadership realignment and...
Newgen elevates Tarun Nandwani as CEO; names Pramod Kumar as Chief Growth Officer
New Delhi: Newgen Software Technologies Limited has announced key leadership appointments...
Leading brands drive FIFA World Cup 2026TM ad demand on ‘Z’, 95% knockout inventory sold out
Mumbai: Zee Entertainment Enterprises Ltd. ('Z') has recorded strong advertiser momentum...
Mathrubhumi launches new Onam campaign with a fresh take on festive communication
Mumbai: Onam is more than a festival for Malayalis around the...
ACFI urges CBFC to review ‘The India Story’ over alleged misleading claims on pesticides before release
New Delhi: The Agro Chem Federation of India (ACFI) has urged...
Olyv launches new OOH campaign featuring brand ambassador Sourav Ganguly to strengthen consumer connect
New Delhi: Digital lending platform Olyv has unveiled its latest Out-of-Home...
Fastrack turns ‘Gelato Maxxing’ trend into a fashion movement with Siddhant Chaturvedi
Mumbai: Fastrack is taking its Never Same, Never Sane philosophy in...
Coca-Cola spotlights India’s football fans with ‘The Lost Voices’ FIFA World Cup campaign
Mumbai: Coca-Cola has unveiled "The Lost Voices," a new nationwide campaign...
Dangal TV launches fiction drama Kaisi Teri Dillagi, explores love, fate and relationships
Mumbai: Dangal TV has expanded its fiction programming slate with the...
Aaj Tak introduces India’s first Vertical TV for live news
Mumbai: Aaj Tak, a Hindi news channel, has unveiled Vertical TV,...
Zee Keralam to launch new fiction show ‘Pranayavilasam’
Mumbai: Zee Keralam has announced the launch of its upcoming fiction...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Aha’s ‘Top Telugu Influencer’ secures marquee brand partnerships ahead of debut
Mumbai: OTT platform aha has onboarded a strong lineup of marquee sponsors and leading consumer brands for its upcoming influencer...
FanCode bags exclusive digital streaming rights for Lanka Premier League 2026 in India
Mumbai: FanCode has secured the digital streaming rights for the sixth edition of the Lanka Premier League (LPL) in India,...
Story TV appoints Manan Mehta as Senior Vice President – Content and Strategy
Mumbai: Story TV, India's microdrama platform, has appointed Manan Mehta as Senior Vice President – Content and Strategy, as it...
India’s Billion-Install Problem: Why Record Growth Isn’t Adding Up and What to Fix Before the Festive Season
It is no secret that India is one of the fastest-growing eCommerce markets globally. By every volume metric we track,...
Is the Iceberg Melting for Linear TV?
I read MediaNews4U's story on the TAM report on Saturday and reposted it with my quick thoughts on LinkedIn, the...
Why Some Taglines Never Leave Your Mind
Every marketer wants to write the next Just Do It. Most end up writing Quality You Can Trust. Somewhere in...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Indian influencers are earning 35% more from selling branded products in 2026: Trendweave
Mumbai: While experts estimate the influencer marketing industry in India at Rs 3,375-5,500 crore, content creators are learning to sell....
82% of Indian CMOs feel pressure to accelerate AI before measuring its impact: LinkedIn
Bengaluru: India's leadership landscape is undergoing a significant transformation, with Millennials now accounting for 55% of the country's C-Suite, according...
India’s Retail GCCs are now 34% larger than the next five global peer markets combined: TeamLease Digital Report
MUMBAI: India hosts 180 Retail GCCs and over 270K professionals; leads AI penetration ahead of other global GCC destinations like...
ET NOW Extends Its Flagship Market Closing Show to 4:00 PM, Strengthening End-of-Day Market Coverage
Mumbai: ET NOW, India's leading English business news channel, today announced the extension of its flagship market closing show -...
Pokémon GO to Host GO Fest 2026 Community Celebrations in Bengaluru, Mumbai and New Delhi
Mumbai: Pokémon GO is bringing its global gaming community together with Pokémon GO Fest 2026: Global, scheduled for July 11–12,...
Zee Telugu’s Sa Re Ga Ma Pa- The Next Singing Sensation, Auditions in Hyderabad on July 12th
Hyderabad : As one of the top entertainment channels in the Telugu industry, Zee Telugu continues to provide a strong...
WhatsApp hosts third Business Summit in India, unveils Meta Business Agent and enterprise AI platform
Mumbai: WhatsApp hosted the third edition of its annual Business Summit in India, where it announced Meta Business Agent, an...
Workday names John Lombard as President, Asia Pacific
Mumbai: Workday has appointed John Lombard as President, Asia Pacific, strengthening its regional leadership as the enterprise AI platform provider...
MeitY gives Meta seven days to explain action over alleged CSEAM ads on Instagram
New Delhi: The Ministry of Electronics and Information Technology (MeitY) has directed Meta to disable advertisements and other content on...
93% of consumer discovery journeys involve Google and YouTube: Google
New Delhi: Google has unveiled a suite of Gemini-powered advertising and marketing innovations for Indian businesses at Google Marketing Live...
Mobavenue AI Tech expands into the U.S., appoints Eric Lind to lead market operations
Mumbai: Mobavenue AI Tech Limited has announced the commencement of its operations in the United States through Mobavenue LLC, a...
Vertoz files fourth patent to accelerate AI-powered advertising innovation
Mumbai: Vertoz, a MadTech and digital advertising company, has reinforced its focus on building an integrated AI-led advertising ecosystem with...
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
London: Radiocentre has appointed Jo Verrill as its new Head of...
JustWatch Launches Migration Tool to Help TV Time Users Preserve Their Watch History
Berlin: JustWatch, the leading platform for finding what to watch, today...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
V Spark Communications rebrands as Fizz PR to fuel global growth
New Delhi: V Spark Communications, a Delhi NCR-based public relations agency, has rebranded as Fizz PR, marking a strategic milestone...
Jajabor Brand Consultancy bags the PR mandate for FlixBus India
Mumbai: Jajabor Brand Consultancy (JBC), one of India's top PR, Public affairs, and brand consultancy firms, has won the PR...
Blue Buzz bags strategic communications mandate for Vembu Technologies
Mumbai: Reputation and brand advisory firm Blue Buzz has been appointed as the strategic communications partner for Vembu Technologies, an...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
Ananda Vikatan Cinema Awards 2025 returns with expanded celebration of Tamil cinema
Chennai: The Ananda Vikatan Cinema Awards 2025 is set to return on July 3, 2026, in Chennai, celebrating excellence in...
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...
Leading brands drive FIFA World Cup 2026TM ad demand on ‘Z’, 95% knockout inventory sold out
Mumbai: Zee Entertainment Enterprises Ltd. ('Z') has recorded strong advertiser momentum...
mPokket appoints BC Web Wise to strengthen AI-led search and digital discovery strategy
Mumbai: Digital lending platform mPokket has appointed digital marketing agency BC...
VaynerMedia India strengthens leadership team with three senior appointments to drive social-first growth
New Delhi: VaynerMedia, the global integrated creative and media agency founded...
Workday names John Lombard as President, Asia Pacific
Mumbai: Workday has appointed John Lombard as President, Asia Pacific, strengthening...
Radio City marks 25 years with ‘Mar Gaye Maarne Wale’ campaign celebrating radio’s enduring relevance
Mumbai: Radio City has launched a new brand campaign titled "Mar Gaye Maarne Wale" as it celebrates 25 years of...
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
London: Radiocentre has appointed Jo Verrill as its new Head of...
93% of consumer discovery journeys involve Google and YouTube: Google
New Delhi: Google has unveiled a suite of Gemini-powered advertising and marketing innovations for Indian businesses at Google Marketing Live...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
India’s Billion-Install Problem: Why Record Growth Isn’t Adding Up and What to Fix Before the Festive Season
It is no secret that India is one of the fastest-growing eCommerce markets globally. By every volume metric we track,...
Tata Play Binge adds ETV Win to expand regional OTT portfolio with Telugu entertainment
Mumbai: Tata Play Binge has expanded its regional content offering with the addition of ETV Win, the Telugu-first streaming platform...
Aha’s ‘Top Telugu Influencer’ secures marquee brand partnerships ahead of debut
Mumbai: OTT platform aha has onboarded a strong lineup of marquee sponsors and leading consumer brands for its upcoming influencer...
ET NOW Extends Its Flagship Market Closing Show to 4:00 PM, Strengthening End-of-Day Market Coverage
Mumbai: ET NOW, India's leading English business news channel, today announced the extension of its flagship market closing show -...
V Spark Communications rebrands as Fizz PR to fuel global growth
New Delhi: V Spark Communications, a Delhi NCR-based public relations agency, has rebranded as Fizz PR, marking a strategic milestone...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
India’s gaming market matures as player spending deepens; projected to reach $2.4 Billion in revenue by 2029: report
Mumbai: India’s gaming market matures as player spending deepens; projected to reach $2.4 Billion in revenue by 2029. MIXI Global...
