Publicis Groupe to acquire 160over90, strengthens global sports marketing play
Paris: Publicis Groupe has entered into a definitive agreement to acquire...
Creative Galileo names Manish Doshi as Chief Operating Officer
Mumbai: Creative Galileo has announced the appointment of Manish Doshi as...
Rohan Mehta Named Chief Transformation Officer at Omnicom Advertising India
Mumbai: Omnicom Advertising India has elevated Rohan Mehta as its Chief...
Irasva Fine Jewellery unveils first lab-grown diamond collection ‘ISSHO’ in Mumbai
Mumbai: Irasva Fine Jewellery has launched its first-ever lab-grown diamond collection,...
Vikram Solar continues partnership with IPL franchise KKR
MUMBAI: Vikram Solar, an integrated solar energy solutions provider, has announced...
Chupa Chups turns everyday frustration into playful storytelling with its “No More Wrestling” OOH campaign
London: Chupa Chups has unveiled a new out-of-home (OOH) campaign titled...
OpenAI reshuffles leadership amid IPO buzz, health-related exits
Mumbai: OpenAI is navigating a fresh wave of leadership transitions as...
Moving Walls bolsters global leadership team to drive next phase of growth
Mumbai: As Moving Walls enters a pivotal year of global scale-up,...
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions
Mumba: Madhavan Parthasarathy has joined Kripya Solutions as Managing Director &...
DD Free Dish anchors Prasar Bharati revenues even as overall income declines in FY25
Mumbai: Prasar Bharati’s financials for FY 2024–25 present a mixed picture,...
JioStar terminates agreements for IPL and WPL Media rights in Bangladesh over payment defaults
Dhaka: A significant media rights dispute has emerged in Bangladesh involving...
Press Club of India Flags Concerns Over Social Media Takedowns, Cites Impact on Free Speech
New Delhi: The Press Club of India (PCI) has raised serious...
Abbott launches nationwide campaign on National Vitamin C Day to highlight role of micronutrient in wellness
Mumbai: Abbott has rolled out a nationwide awareness campaign on National...
Pay10 unveils ‘Pay10 World’ in India with ‘No Borders. Just Business.’ Campaign
Mumbai: Pay10 has announced the launch of ‘Pay10 World’ in India,...
Tanishq celebrates modern Telugu women with ‘Lekhinis’ campaign featuring PV Sindhu
Mumbai: Tanishq, from the house of Titan Company Limited, has unveiled...
Zee Kannada to premiere ‘Jodi No.1’ on April 4, strengthening weekend entertainment lineup
Bengaluru: Zee Kannada is set to bolster its weekend programming with...
Sony Sports doubles down on regional play, launches Kannada channel to unlock Karnataka market
Mumbai: Sony Sports Network (SSN) today announced the launch of Sony...
CNN-News18 launches ‘Battle for the States’, special election programming ahead of high-stakes Assembly elections
Mumbai: As India heads into a major electoral battle in West...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
JioHotstar debuts 100+ micro shows with Tadka, expanding into short-form content
Mumbai: JioHotstar has launched 100+ micro shows on Day 1 with Tadka, marking a significant step by a mainstream platform...
Google, Tiger Telly launch ‘A Perfect Match’ micro-drama featuring Ishaan Khatter and Sara Arjun During IPL Season
Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the...
JioStar unveils star-studded Hindi digital feed for TATA IPL 2026 on JioHotstar
New Delhi: JioStar, the official broadcast and digital partner for the TATA IPL, has announced an expansive and talent-rich presentation...
75% of India’s Influencer Marketing Happens in the Dark. That’s Not a Stat. That’s a Structural Failure
According to KlugKlug, nearly three quarters of influencer marketing spends in India still flow directly between brands and creators, outside...
Common Pitfalls Brands Encounter While Training AI Systems About Their Business
The rush to adopt artificial intelligence has led many brands to train systems on internal data without a clear plan....
The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...
IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...
IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...
Bangla ZEE5 To Premiere Mithun-Dev Starrer Superhit Family Drama ‘Projapati 2’ On 27th March, 2026
Mumbai: The biggest hit of the year Projapoti 2 is soon going to be screened on the OTT platform, Bangla...
ZEE5 announces new original series, ‘Satrangi – Badle Ka Khel’: A powerful tale of honour, love, and vengeance
Mumbai: Hindi ZEE5 is all set to bring a gripping and emotionally charged revenge drama series – Satrangi - Badle...
Pocket FM teams up with Indian Open 2026 and strengthens its connection with new-age sports fans
Mumbai: India’s love for sports goes far beyond the game itself; it’s about energy, aspiration, and the communities that come...
Truecaller opens global market access for Business Chat platform, expands partner ecosystem
Mumbai: Truecaller has announced the global expansion of its Business Chat platform, making it accessible to channel partners and enterprise...
Balaji Digital unveils ‘Ishk Dum aur Idli Rasam’, blending romance with culinary roots
Mumbai: Balaji Digital, the digital content arm of Balaji Telefilms, continues to strengthen its position as a leading force in...
Qoruz integrates YouTube creator partnerships API to enable data-driven creator marketing
Mumbai: Qoruz has partnered with YouTube by integrating its newly launched Creator Partnerships API, marking a shift toward more data-backed...
Dentsu Appoints Yusuke Kagohara as CFO for Southeast Asia to Bolster Governance and Growth Strategy
Mumbai: Dentsu has named Yusuke Kagohara as Chief Financial Officer for Southeast Asia, reinforcing its regional leadership structure as the...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Mobavenue unveils AI-led neural network framework to drive precision advertising outcomes
Mumbai: Mobavenue AI Tech Limited has announced the release of an AI-led neural network modelling framework through its wholly owned...
Droga5 São Paulo unveils second phase of ‘Lifeless Flag’ campaign to highlight marine conservation
São Paulo: Droga5 São Paulo has launched the second phase of...
Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet...
LIA opens 2026 awards season with 35% early bird discount, adds six new categories
Mumbai: London International Awards (LIA) has announced the opening of entries...
The Marcom Avenue bags PR Mandate for Samtel Avionics
New Delhi: The Marcom Avenue has secured the public relations mandate for Samtel Avionics following a competitive multi-agency pitch, marking...
Glad U Came bags PR mandate for health-focussed food brand Alpino
MUMBAI: Mumbai-based, PR and marketing agency Glad U Came has secured the PR mandate for Alpino, one of India’s leading...
Vigor Media Worldwide secures PR mandate for Hiffin
New Delhi: Vigor Media Worldwide has secured the Public Relations (PR) mandate for Hiffin. The brand is in the camera...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Abbott launches nationwide campaign on National Vitamin C Day to highlight role of micronutrient in wellness
Mumbai: Abbott has rolled out a nationwide awareness campaign on National...
Publicis Groupe to acquire 160over90, strengthens global sports marketing play
Paris: Publicis Groupe has entered into a definitive agreement to acquire...
OpenAI reshuffles leadership amid IPO buzz, health-related exits
Mumbai: OpenAI is navigating a fresh wave of leadership transitions as...
Balaji Digital unveils ‘Ishk Dum aur Idli Rasam’, blending romance with culinary roots
Mumbai: Balaji Digital, the digital content arm of Balaji Telefilms, continues...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
Droga5 São Paulo unveils second phase of ‘Lifeless Flag’ campaign to highlight marine conservation
São Paulo: Droga5 São Paulo has launched the second phase of...
Dentsu Appoints Yusuke Kagohara as CFO for Southeast Asia to Bolster Governance and Growth Strategy
Mumbai: Dentsu has named Yusuke Kagohara as Chief Financial Officer for Southeast Asia, reinforcing its regional leadership structure as the...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
75% of India’s Influencer Marketing Happens in the Dark. That’s Not a Stat. That’s a Structural Failure
According to KlugKlug, nearly three quarters of influencer marketing spends in India still flow directly between brands and creators, outside...
MIB Pushes DD Free Dish Accessibility with Built-In Satellite TVs and Smarter Navigation
New Delhi: In a move aimed at simplifying access to free-to-air television, the Ministry of Information and Broadcasting (MIB) has...
JioHotstar debuts 100+ micro shows with Tadka, expanding into short-form content
Mumbai: JioHotstar has launched 100+ micro shows on Day 1 with Tadka, marking a significant step by a mainstream platform...
Bangla ZEE5 To Premiere Mithun-Dev Starrer Superhit Family Drama ‘Projapati 2’ On 27th March, 2026
Mumbai: The biggest hit of the year Projapoti 2 is soon going to be screened on the OTT platform, Bangla...
The Marcom Avenue bags PR Mandate for Samtel Avionics
New Delhi: The Marcom Avenue has secured the public relations mandate for Samtel Avionics following a competitive multi-agency pitch, marking...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Nazara Technologies raises Rs. 500 Crores through Preferential Issue of Warrants
Mumbai: Nazara Technologies a diversified gaming and sports media company, today announced a preferential issue of warrants aggregating to Rs....
