Nilkamal Homes, tgthr. launch ‘SAFE SPACE STUDIOS’ to transform retail stores into creator hubs
Bengaluru: Nilkamal Homes, in collaboration with creative agency tgthr., has launched...
Goafest 2026 opens delegate registrations; early bird available until April 30
Mumbai: Goafest 2026, South Asia’s premier festival celebrating creativity and advertising...
WPP, Publicis, OMG top COMvergence 2025 India rankings; EssenceMediacom, Wavemaker lead agencies
Mumbai: COMvergence, an independent research and data consultancy specialising in media...
Britannia Jim Jam drives consumer engagement with Marvel-themed on-ground activations
Mumbai: From shields and hammers to claws and quick comebacks, Marvel...
Parle-G celebrates Bihu with culture-led campaign rooted in music, nostalgia and shared joy
Mumbai: Parle-G has rolled out a two-part campaign celebrating the spirit...
Johnnie Walker Luxe Blended Water teams up with Virat Kohli to redefine ‘Keep Walking’ for New India
Mumbai: Johnnie Walker Luxe Blended Water has partnered with Virat Kohli...
Hansa Entertainment appoints Sujatha Narayanan as CEO
Chennai: Hansa Entertainment has announced the appointment of Sujatha Narayanan as...
Kotak Mahindra Prime appoints Suraj Rajappan as MD & CEO; Todiwala to retire
Bengaluru: Kotak Mahindra Prime Limited (KMPL), a subsidiary of Kotak Mahindra...
Happiest Health elevates Tina Mitra, Raghu Krishnan, and Ravi Joshi to leadership roles
Bengaluru: Happiest Health has announced a series of strategic leadership elevations...
Sony Pictures Networks India to telecast Chetak SCREEN Awards 2026 LIVE on April 5
Mumbai: Sony Pictures Networks India (SPNI) has announced that it will...
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Mumbai: Indian cricketing legend MS Dhoni has invested in Kuku, India’s...
Anil Ambani moves Bombay HC against Republic TV, Arnab Goswami over defamation claims
Mumbai: Industrialist Anil Ambani has approached the Bombay High Court, filing...
Cadbury Dairy Milk launches ‘#TheKhaasSeat’ campaign to celebrate fans’ first-ever IPL match experience
Mumbai: Cadbury Dairy Milk, from Mondelez India, has unveiled its latest...
Fastrack’s campaign ‘Never Same. Never Sane.’ features Siddhant Chaturvedi embodying the spirit of a generation that refuses to stay in one lane
Mumbai: The generation that grew up being told to “find themselves”...
JioStar unveils ‘Ek Hoke Dekh’ IPL 2026 campaign featuring top Indian cricket stars
Mumbai: JioStar, the official broadcast and digital partner for the Indian...
CNN-News18 launches ‘Battle for the States’, special election programming ahead of high-stakes Assembly elections
Mumbai: As India heads into a major electoral battle in West...
Times Now Navbharat leads Hindi news OTS at 98.47%, Aaj Tak and ABP News follow closely: Chrome DM
Mumbai: Chrome DM has released its latest Opportunity to See (OTS)...
Linear TV revenues could decline at 5% until 2028: FICCI EY Report
MumbaiI: Linear TV revenues could decline at 5% until 2028 noted...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
Google, Tiger Telly launch ‘A Perfect Match’ micro-drama featuring Ishaan Khatter and Sara Arjun During IPL Season
Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the...
JioStar unveils star-studded Hindi digital feed for TATA IPL 2026 on JioHotstar
New Delhi: JioStar, the official broadcast and digital partner for the TATA IPL, has announced an expansive and talent-rich presentation...
Crunchyroll drops new ‘Ready to Anime?’ film featuring Rashmika Mandanna and Shubman Gill
Mumbai: Crunchyroll has unveiled the second ad film from its India-focused brand campaign, ‘Ready to Anime?’, featuring Rashmika Mandanna and...
Why Creator Fatigue Is the Next Big Crisis Brands Are Ignoring
Be honest. When was the last time you actually watched a sponsored post till the end? Not scrolled past. Not...
AI Ethics in Advertising: Where Should Brands Draw the Line?
Let me say something that most people in the marketing and communications industry are thinking but not saying out loud....
The Rise of Agentic AI: From Answering Questions to Achieving Outcomes
Artificial Intelligence in customer engagement has progressed through clear stages of maturity. What began as simple scripted chat flows has...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...
IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The...
Pocket FM teams up with Indian Open 2026 and strengthens its connection with new-age sports fans
Mumbai: India’s love for sports goes far beyond the game itself; it’s about energy, aspiration, and the communities that come...
Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi
Mumbai: TV9 Network's flagship annual conclave, the What India Thinks Today (WITT) Summit 2026, concluded after two dynamic days of...
FatakPay Extends Academic Support to nearly 500 Rural Students in Shahapur Through Shiksha Vikas
Mumbai: Fatak Pay initiated a Seva Sahyog Foundation, Shiksha Vikas initiative with a meaningful step towards supporting rural education. The...
Qoruz integrates YouTube creator partnerships API to enable data-driven creator marketing
Mumbai: Qoruz has partnered with YouTube by integrating its newly launched Creator Partnerships API, marking a shift toward more data-backed...
UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP
Mumbai: UP Tak, the digital-first news platform of the India Today Group, is hosting the ‘Viksit UP Baithak’ today in...
AI dominates open web with 92% growth and 15 million pageviews in India: Taboola Newsroom
Mumbai: Artificial intelligence is rapidly emerging as a dominant force shaping digital consumption in India, according to new insights from...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Mobavenue unveils AI-led neural network framework to drive precision advertising outcomes
Mumbai: Mobavenue AI Tech Limited has announced the release of an AI-led neural network modelling framework through its wholly owned...
The primary bottleneck to scaling AI investments will be the lack of clear use-case prioritisation: FICCI EY Report
Mumbai: The FICCI EY Report conducted a survey of Indian M&E CXOs in December 2025. AI is already in production...
Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet...
LIA opens 2026 awards season with 35% early bird discount, adds six new categories
Mumbai: London International Awards (LIA) has announced the opening of entries...
StoReel raises $34M to accelerate AI-led short-form storytelling platform
Mumbai: StoReel, an AI-native platform for short-form serialized content, has raised...
Technological University of the Shannon appoints The Reppro to strengthen India communications strategy
Mumbai: Technological University of the Shannon (TUS) has appointed The Reppro as its communications partner in India, as it looks...
Scaler names Srishti Mathur as Group Head – Corporate Communications
Bengaluru: Scaler has announced the appointment of Srishti Mathur as Group Head – Corporate Communications, as the company sharpens its...
Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India
New Delhi: Zeno Group, a global integrated communications agency, has been appointed as the strategic communications agency of record (AOR)...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Hansa Entertainment appoints Sujatha Narayanan as CEO
Chennai: Hansa Entertainment has announced the appointment of Sujatha Narayanan as...
Nilkamal Homes, tgthr. launch ‘SAFE SPACE STUDIOS’ to transform retail stores into creator hubs
Bengaluru: Nilkamal Homes, in collaboration with creative agency tgthr., has launched...
Hansa Entertainment appoints Sujatha Narayanan as CEO
Chennai: Hansa Entertainment has announced the appointment of Sujatha Narayanan as...
UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP
Mumbai: UP Tak, the digital-first news platform of the India Today...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Why Creator Fatigue Is the Next Big Crisis Brands Are Ignoring
Be honest. When was the last time you actually watched a sponsored post till the end? Not scrolled past. Not...
MIB Pushes DD Free Dish Accessibility with Built-In Satellite TVs and Smarter Navigation
New Delhi: In a move aimed at simplifying access to free-to-air television, the Ministry of Information and Broadcasting (MIB) has...
Google, Tiger Telly launch ‘A Perfect Match’ micro-drama featuring Ishaan Khatter and Sara Arjun During IPL Season
Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the...
Pocket FM teams up with Indian Open 2026 and strengthens its connection with new-age sports fans
Mumbai: India’s love for sports goes far beyond the game itself; it’s about energy, aspiration, and the communities that come...
Technological University of the Shannon appoints The Reppro to strengthen India communications strategy
Mumbai: Technological University of the Shannon (TUS) has appointed The Reppro as its communications partner in India, as it looks...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
LVL Zero attracts 240+ applications for inaugural cohort, signalling rise of early-stage gaming startups in India
Mumbai: LVL Zero, backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, has received over 240 applications for its...
