BFSI ad spend sees mixed trends in 2025 as digital surges 5X, TV declines: TAM AdEx Report
Mumbai:India’s banking, financial services and insurance (BFSI) sector is witnessing a...
Advertising Rocks Season 4 returns to Goafest 2026 with bigger stage for industry talent
Mumbai: Advertising Rocks Season 4 is set to return as part...
I&B Ministry extends digital ad empanelment deadline to April 23 as Government sharpens digital outreach
New Delhi: The Ministry of Information and Broadcasting has pushed back...
MSE unveils new brand identity, accelerates digital transformation with domain migration
Mumbai: Metropolitan Stock Exchange of India (MSE) has announced a significant...
NeoLiv elevates Chandan Kar as Chief Marketing Officer
New Delhi: NeoLiv has announced the elevation of Chandan Kar, Founding...
B’spoke Wellness onboards Malaika Arora as Brand Ambassador
Mumbai: B’spoke Wellness has announced the onboarding of Malaika Arora as...
Numeros Motors appoints Arun Srivastava as Chief Executive Officer
Bengaluru: Numeros Motors is entering its next phase of growth with...
Lenexis Foodworks appoints Arvind R P as Chief Executive Officer
Mumbai: Lenexis Foodworks, a Desi Chinese QSR platform with 260+ stores...
BitDelta India appoints Vikaas M Sachdeva as CEO ahead of platform launch
Mumbai: BitDelta India has appointed Vikaas M Sachdeva as its Chief...
TRAI moves to regulate FAST platforms, signals new phase in India’s TV–OTT convergence
New Delhi: The Telecom Regulatory Authority of India (TRAI) has initiated...
The 50 draws over 13 million viewers, signals strong demand for social reality content in India: Ormax StreamView data
Mumbai: As per Ormax StreamView data, recently-concluded social reality show The...
DD Free Dish anchors Prasar Bharati revenues even as overall income declines in FY25
Mumbai: Prasar Bharati’s financials for FY 2024–25 present a mixed picture,...
Chef Kunal Kapur joins hands with Saffola Oats to stir up a flavourful rivalry beyond the cricket pitch
Mumbai: As cricket fever grips the nation and city pride runs...
Asian Paints positions damp proof as ‘Superstar of Waterproofing’ with music-led South India campaign
Mumbai: Asian Paints has launched a new integrated campaign for its...
Asaya launches ‘Down to the Molecule’ film spotlighting hyperpigmentation in melanin-rich skin
Mumbai: Asaya has unveiled its latest brand film, ‘Down to the...
NDTV Profit Launches ‘India Business Report’ at 9 PM, anchored by Gaurie Dwivedi
Mumbai: NDTV Profit will introduce India Business Report to its prime...
CNN-News18’s ‘Fury in the Gulf: War Conclave’ to Decode West Asia Crisis and Its Implications on India
Mumbai: As the West Asia conflict continues to reshape global dynamics,...
Zee Kannada to premiere ‘Jodi No.1’ on April 4, strengthening weekend entertainment lineup
Bengaluru: Zee Kannada is set to bolster its weekend programming with...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
JioHotstar debuts 100+ micro shows with Tadka, expanding into short-form content
Mumbai: JioHotstar has launched 100+ micro shows on Day 1 with Tadka, marking a significant step by a mainstream platform...
Google, Tiger Telly launch ‘A Perfect Match’ micro-drama featuring Ishaan Khatter and Sara Arjun During IPL Season
Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the...
JioStar unveils star-studded Hindi digital feed for TATA IPL 2026 on JioHotstar
New Delhi: JioStar, the official broadcast and digital partner for the TATA IPL, has announced an expansive and talent-rich presentation...
The Global Creative-Tech Map Is Being Redrawn with India at the Core
The rules of global work have changed. Geography is no longer the advantage it once was. The creative and technology...
Occasion Marketing in the Age of Wellness: How Brands Can Stay Relevant Without Over-Selling
Celebration Has Evolved There was a time when occasion marketing followed a predictable formula. Festivals meant indulgence. Summer meant sugary...
75% of India’s Influencer Marketing Happens in the Dark. That’s Not a Stat. That’s a Structural Failure
According to KlugKlug, nearly three quarters of influencer marketing spends in India still flow directly between brands and creators, outside...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
92% Indians see AR transforming digital engagement: Snap–Kantar Report
Mumbai: At a time when traditional advertising is increasingly being ignored due to clutter and passive consumption, a new study...
IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...
IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...
Xflow turns a simple “this is your cab” message into a high-impact brand moment
Mumbai: At AIBoomi (formerly SaaSBoomi), Xflow took an unconventional route to visibility—by showing up not on stage, but in a...
Butterfly Signs Landmark 5-Year Title Sponsorship with India’s Premier Professional Table Tennis League, Ultimate Table Tennis
Tokyo: Tamasu Co., Ltd. (Butterfly) has signed a landmark five-year title sponsorship agreement with Ultimate Table Tennis (UTT), India’s premier...
BULLET microdrama & ZEE5 unveil ‘Mom Talks, Maa Ki Baat – Maa Ke Jazbaat’ with Parineeti Chopra
Mumbai: BULLET microdrama and ZEE5 announce the launch of Mom Talks, a content-led IP, hosted by Parineeti Chopra. Designed as...
Refroid Technologies appoints Vijay Sampathkumar as Chief Business Officer
Mumbai: Refroid Technologies has appointed Vijay Sampathkumar as Chief Business Officer (CBO), as the company accelerates its global expansion in...
Truecaller opens global market access for Business Chat platform, expands partner ecosystem
Mumbai: Truecaller has announced the global expansion of its Business Chat platform, making it accessible to channel partners and enterprise...
Balaji Digital unveils ‘Ishk Dum aur Idli Rasam’, blending romance with culinary roots
Mumbai: Balaji Digital, the digital content arm of Balaji Telefilms, continues to strengthen its position as a leading force in...
Dentsu Appoints Yusuke Kagohara as CFO for Southeast Asia to Bolster Governance and Growth Strategy
Mumbai: Dentsu has named Yusuke Kagohara as Chief Financial Officer for Southeast Asia, reinforcing its regional leadership structure as the...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Mobavenue unveils AI-led neural network framework to drive precision advertising outcomes
Mumbai: Mobavenue AI Tech Limited has announced the release of an AI-led neural network modelling framework through its wholly owned...
Paramount Skydance eyes $24 billion Gulf backing to power Warner Bros Discovery takeover
Mumbai: Paramount Skydance is advancing plans to secure nearly $24 billion...
Droga5 São Paulo unveils second phase of ‘Lifeless Flag’ campaign to highlight marine conservation
São Paulo: Droga5 São Paulo has launched the second phase of...
Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet...
Veritas Reputation bags PR mandate for Bandhan Group
Mumbai: Veritas Reputation PR, a leading financial and corporate communications specialist consultancy, has secured the public relations mandate for the...
The Marcom Avenue bags PR Mandate for Samtel Avionics
New Delhi: The Marcom Avenue has secured the public relations mandate for Samtel Avionics following a competitive multi-agency pitch, marking...
Glad U Came bags PR mandate for health-focussed food brand Alpino
MUMBAI: Mumbai-based, PR and marketing agency Glad U Came has secured the PR mandate for Alpino, one of India’s leading...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
NDTV Profit Launches ‘India Business Report’ at 9 PM, anchored by Gaurie Dwivedi
Mumbai: NDTV Profit will introduce India Business Report to its prime...
BFSI ad spend sees mixed trends in 2025 as digital surges 5X, TV declines: TAM AdEx Report
Mumbai:India’s banking, financial services and insurance (BFSI) sector is witnessing a...
Numeros Motors appoints Arun Srivastava as Chief Executive Officer
Bengaluru: Numeros Motors is entering its next phase of growth with...
Truecaller opens global market access for Business Chat platform, expands partner ecosystem
Mumbai: Truecaller has announced the global expansion of its Business Chat...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
Paramount Skydance eyes $24 billion Gulf backing to power Warner Bros Discovery takeover
Mumbai: Paramount Skydance is advancing plans to secure nearly $24 billion...
Dentsu Appoints Yusuke Kagohara as CFO for Southeast Asia to Bolster Governance and Growth Strategy
Mumbai: Dentsu has named Yusuke Kagohara as Chief Financial Officer for Southeast Asia, reinforcing its regional leadership structure as the...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
The Global Creative-Tech Map Is Being Redrawn with India at the Core
The rules of global work have changed. Geography is no longer the advantage it once was. The creative and technology...
TRAI moves to regulate FAST platforms, signals new phase in India’s TV–OTT convergence
New Delhi: The Telecom Regulatory Authority of India (TRAI) has initiated a significant regulatory intervention in the evolving television ecosystem,...
JioHotstar debuts 100+ micro shows with Tadka, expanding into short-form content
Mumbai: JioHotstar has launched 100+ micro shows on Day 1 with Tadka, marking a significant step by a mainstream platform...
Xflow turns a simple “this is your cab” message into a high-impact brand moment
Mumbai: At AIBoomi (formerly SaaSBoomi), Xflow took an unconventional route to visibility—by showing up not on stage, but in a...
Veritas Reputation bags PR mandate for Bandhan Group
Mumbai: Veritas Reputation PR, a leading financial and corporate communications specialist consultancy, has secured the public relations mandate for the...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
LVL Zero unveils first cohort of 10 gaming startups
Mumbai: LVL Zero, gaming incubator backed by MIXI Global Investments, Nazara Technologies, and ChimeraVC, announced the selection of 10 startups...
