The Adroit bags SEO, GEO, LinkedIn Management and Website AMC Mandate for Sebone Technologies
Mumbai: Digital marketing and growth consulting company The Adroit has announced...
WPP Enterprise Solutions, AWS partner to scale enterprise AI adoption across marketing and commerce
Mumbai: WPP Enterprise Solutions has entered into a multi-year Strategic Collaboration...
Commix Global reinvents talent hiring with rap-led recruitment campaign
Mumbai: In a move aimed at reimagining agency hiring and employer...
Lenskart joins Labubu makers POP MART to launch an eyewear collection in the country with Janhvi Kapoor
Mumbai: Lenskart, an eyewear brand, has launched an exclusive collaboration with...
NDTV Profit launches ‘Crypto Minutes’ in partnership with Coinswitch to boost crypto awareness
Mumbai: NDTV Profit has launched ‘Crypto Minutes’, a dedicated segment aimed...
ALL OUT, OMD India and India Today Group unite for nationwide dengue awareness drive ‘Saath Ladenge Dengue Se’
Mumbai: With dengue continuing to remain a major public health concern...
Aditya Birla Sun Life AMC announces leadership changes across Passive Business, Marketing and Operations
Mumbai: Aditya Birla Sun Life AMC has announced a series of...
Godrej Ventures appoints Jamshed Taraporwala as Chief Sales Officer & Head of Enterprise Solutions
Mumbai: Godrej Ventures has appointed Jamshed Taraporwala as Chief Sales Officer...
Primus Partners appoints Mohan Doifode as Managing Director for Middle East Practice
New Delhi: Primus Partners, India’s homegrown management consulting firm, has announced...
Bradford License India partners with Z to expand entertainment IPs into consumer markets
Mumbai: Bradford License India has entered into a strategic partnership with...
Dharma’s Malayalam Debut Is More Than a Film Announcement—It’s a Signal About Where Smart Capital Is Heading
When Karan Johar announced Dharma Productions' first-ever Malayalam film, the industry...
JioStar elevates Sandeep Balani to Vice President – Partnerships
Mumbai: JioStar has promoted Sandeep Balani to Vice President – Partnerships,...
Pahadi Story launches #TheTruthCampaign to put transparency ahead of product claims
Mumbai: In a category often driven by marketing claims and brand-led...
Jaypore launches ‘Karigari Ki Kahani’ Campaign to spotlight craft, culture and the voices shaping its future
Mumbai: Jaypore, from the house of Aditya Birla Fashion and Retail,...
Campus Activewear enters neo-casual footwear segment with Élan by Campus; launches campaign featuring Jim Sarbh
New Delhi: Campus Activewear has announced its entry into the growing...
DRA rewards Sa Re Ga Ma Pa Lil Champs winner Abhisheka with a Rs. 1 Crore dream home
Chennai: In a moment that celebrated both talent and transformation, DRA...
Zee Telugu expands fiction line-up with family drama ‘Runanubandham’
Hyderabad: Zee Telugu is set to expand its fiction portfolio with...
Darling Krishna, Milana Nagaraj & Amrutha Iyengar’s Love Mocktail 3 to premiere on Zee Kannada on June 21
Bengaluru: Strengthening its commitment to bringing compelling regional storytelling to television...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Kayhan Entertainment debuts ‘Smart KidZ’ on ZEE5 Kidz to champion emotionally intelligent storytelling
Mumbai: Kayhan Entertainment has announced the launch of Smart KidZ, its new animated edutainment intellectual property (IP), exclusively on ZEE5...
Prime Video unveils 15+ Indian and International titles ahead of Prime Day 2026 across six languages
Mumbai: As Prime marks a decade in India, Prime Video is building momentum for Prime Day 2026 with a curated...
MOMS Outdoor and Sony LIV turn Gullak Season 5 into an immersive fan experience
Mumbai: MOMS Outdoor, the outdoor specialist unit of Madison World, partnered with Sony LIV to create an immersive fan experience...
In a World of Infinite Content, Distinctiveness Is the New Media Strategy
Open any application these days and there you go, you find yourself immersed in what is essentially a digital circus....
The Rise of Experience-Led Real Estate Marketing: Why Homebuyers No Longer Buy Just a Property
For years, real estate marketing was built around a familiar set of factors - location, price, connectivity, floor plans, and...
Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
India’s online shopping market sees 16% growth in orders and 18% rise in GMV in first five months of 2026: Admitad
New Delhi: India’s e-commerce sector continued its strong growth trajectory in the first five months of 2026, recording a 16%...
73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos
New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...
Brands recovered more than Rs. 1.3 crore worth of orders using AI-powered abandoned cart recovery: Unicommerce
Mumbai: India's summer sale season signals a new phase for e-commerce, where AI-powered customer engagement is delivering measurable commercial outcomes,...
Rahul Shivshankar Interviews UK’s Most Influential Lawmaker Nigel Farage; Catch World Exclusive on CNN-News18
Mumbai: Amid major political upheaval in the United Kingdom, CNN-News18 presents a World Exclusive interview with Nigel Farage, Leader of...
POGO Launches ‘Tamil Thiruvizha’ School Contact Programme across Tamil Nadu to celebrate Culture, Community and Play
Chennai, 22nd June: POGO has launched a special edition of its School Contact Programme (SCP) in Tamil Nadu, bringing the...
Mumbai’s BrandMusiq Composes Cairns Crocodiles’ First MOGO, Bringing Indian Sonic Branding Expertise to the Global Stage
Sydney, Australia: Mumbai-based sonic branding agency BrandMusiq has created the first-ever MOGO (musical logo) for Cairns Crocodiles Presented by Pinterest,...
Punt Partners joins Anthropic’s Claude Partner Network to strengthen AI decision intelligence for India’s quick commerce ecosystem
Bengaluru: Punt Partners, through its product ShelfRadar.AI, has joined Anthropic’s Claude Partner Network (CPN), becoming part of a global ecosystem...
UP Information Department launches Official YouTube Channel ‘Suchna Pravah’ to strengthen digital public communication
New Delhi: In a move aimed at strengthening digital outreach and public engagement, the Information and Public Relations Department of...
Delhivery launches AI-native mapping suite ‘Delhivery Maps’, expands into commercial geospatial infrastructure
Gurugram: Marking its 15-year anniversary, Delhivery, India’s largest logistics services provider, has announced the launch of Delhivery Maps, an AI-native...
TAM Media Research and VTION launch CTV Ad Pulse to measure Connected TV
Mumbai: TAM Media Research and VTION have announced the launch of CTV Ad Pulse, a new audience measurement solution designed...
IAS launches Quality Connect to give publishers greater visibility into advertiser campaign preferences
Mumbai: Integral Ad Science (IAS), a global digital media quality company, has announced the general availability of Quality Connect, a...
Gracenote and PubMatic partner to bring curated live sports and content-level deals to Programmatic CTV
Mumbai: Gracenote, Nielsen’s content intelligence business, and PubMatic, the AI-powered ad-tech company delivering digital advertising performance, have announced a strategic...
K-beauty brand Anua expands KPop Demon Hunters collaboration with new global campaign by BBH Singapore
Singapore: Korean skincare brand Anua has unveiled a new global campaign...
CHARLES & KEITH welcomes Kim You Jung as Brand Ambassador
Singapore: CHARLES & KEITH has announced the appointment of Korean actor...
Fox to acquire Roku in $22 billion deal to create streaming and TV powerhouse
Mumbai: Fox Corporation has agreed to acquire streaming platform Roku in...
Edelman strengthens APAC creator marketing capabilities with new regional leadership appointments
Singapore: Edelman has announced two new leadership appointments across Asia Pacific to strengthen its creator marketing capabilities, reinforcing the firm’s...
Teamwork Communications Group Bags PR Mandate for RG Hospitals
New Delhi: Teamwork Communications Group, a healthcare-focused integrated communications consultancy, has secured the public relations mandate for RG Hospitals, India’s...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
MIFF 2026 wraps up, honouring global excellence across documentary, animation and short films
Mumbai: The 19th edition of the Mumbai International Film Festival (MIFF 2026) concluded on a successful note, bringing to a...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
Rahul Shivshankar Interviews UK’s Most Influential Lawmaker Nigel Farage; Catch World Exclusive on CNN-News18
Mumbai: Amid major political upheaval in the United Kingdom, CNN-News18 presents...
The Adroit bags SEO, GEO, LinkedIn Management and Website AMC Mandate for Sebone Technologies
Mumbai: Digital marketing and growth consulting company The Adroit has announced...
Aditya Birla Sun Life AMC announces leadership changes across Passive Business, Marketing and Operations
Mumbai: Aditya Birla Sun Life AMC has announced a series of...
UP Information Department launches Official YouTube Channel ‘Suchna Pravah’ to strengthen digital public communication
New Delhi: In a move aimed at strengthening digital outreach and...
Club FM becomes only Indian radio station honoured at New York Festivals Radio Awards 2026
Kochi: Club FM has achieved a significant international milestone by becoming the only Indian radio station to be recognised at...
K-beauty brand Anua expands KPop Demon Hunters collaboration with new global campaign by BBH Singapore
Singapore: Korean skincare brand Anua has unveiled a new global campaign...
TAM Media Research and VTION launch CTV Ad Pulse to measure Connected TV
Mumbai: TAM Media Research and VTION have announced the launch of CTV Ad Pulse, a new audience measurement solution designed...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
In a World of Infinite Content, Distinctiveness Is the New Media Strategy
Open any application these days and there you go, you find yourself immersed in what is essentially a digital circus....
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution
New Delhi: India's Multi System Operator (MSO) landscape is becoming increasingly concentrated, with the latest Ministry of Information & Broadcasting...
Kayhan Entertainment debuts ‘Smart KidZ’ on ZEE5 Kidz to champion emotionally intelligent storytelling
Mumbai: Kayhan Entertainment has announced the launch of Smart KidZ, its new animated edutainment intellectual property (IP), exclusively on ZEE5...
Rahul Shivshankar Interviews UK’s Most Influential Lawmaker Nigel Farage; Catch World Exclusive on CNN-News18
Mumbai: Amid major political upheaval in the United Kingdom, CNN-News18 presents a World Exclusive interview with Nigel Farage, Leader of...
Edelman strengthens APAC creator marketing capabilities with new regional leadership appointments
Singapore: Edelman has announced two new leadership appointments across Asia Pacific to strengthen its creator marketing capabilities, reinforcing the firm’s...
MIFF 2026 wraps up, honouring global excellence across documentary, animation and short films
Mumbai: The 19th edition of the Mumbai International Film Festival (MIFF 2026) concluded on a successful note, bringing to a...
KRAFTON India strengthens its India gaming push through strategic Investment in BITKRAFT Ventures’ Global Fund
Bengaluru: KRAFTON India has announced a strategic investment in BITKRAFT Ventures’ Global Fund, reinforcing its long-term commitment to supporting India’s...
