Experience Commerce bags Social Media Mandate for ICONIQA Hotels & Resorts
Mumbai: Experience Commerce, a full-service digital marketing agency and part of...
Havas Media Network India bags Integrated Media AOR Mandate for Aakash Educational Services
Delhi: Havas Media Network India has been appointed as the Media...
Nilkamal Homes, tgthr. launch ‘SAFE SPACE STUDIOS’ to transform retail stores into creator hubs
Bengaluru: Nilkamal Homes, in collaboration with creative agency tgthr., has launched...
Olio Pizza, Rajasthan Royals renew partnership; launch ‘SLICE MAAR’ campaign for IPL 2026
Mumbai: Curefoods’ Olio Pizza has announced the renewal of its official...
Harlequin, Dashverse ink multi-year deal to launch animated microdrama franchises
Bengaluru: Harlequin and Dashverse have announced a strategic multi-year partnership to...
The Magnum Ice Cream Company completes majority acquisition of Kwality Wall’s (India)
Mumbai: The Magnum Ice Cream Company (TMICC) has announced the completion...
Celsius100 Consulting promotes Rhys Rufus to Chief Executive Officer
Bengaluru: Celsius100 Consulting Private Limited, a transformational business partner to leading...
Hansa Entertainment appoints Sujatha Narayanan as CEO
Chennai: Hansa Entertainment has announced the appointment of Sujatha Narayanan as...
Kotak Mahindra Prime appoints Suraj Rajappan as MD & CEO; Todiwala to retire
Bengaluru: Kotak Mahindra Prime Limited (KMPL), a subsidiary of Kotak Mahindra...
IPL’s Advertising Divide: How a Few Big Brands and Core Categories Dominate Cricket’s Biggest Ad Platform
Mumbai: IPL 2026 is once again showcasing the league’s commercial dominance,...
Centre Moves to Bring User-Generated News Under IT Rules, Expands Intermediary Compliance Framework
New Delhi: India’s digital regulatory architecture is set for a significant...
Sony Pictures Networks India to telecast Chetak SCREEN Awards 2026 LIVE on April 5
Mumbai: Sony Pictures Networks India (SPNI) has announced that it will...
Philips Avent champions sterilization with new campaign; Yami Gautam Dhar joins as Brand Ambassador
New Delhi: Philips has launched a new campaign for its Philips...
Konami Digital Entertainment’s eFootball™ India campaign sees strong fan engagement
Windsor: Konami Digital Entertainment (KONAMI) has announced the successful conclusion of...
Bata India targets back-to-school market with ‘Strong Steps, Small Price’ campaign
Mumbai: Bata India has unveiled its ‘Strong Steps, Small Price’ campaign,...
CNN-News18 launches ‘Battle for the States’, special election programming ahead of high-stakes Assembly elections
Mumbai: As India heads into a major electoral battle in West...
Times Now Navbharat leads Hindi news OTS at 98.47%, Aaj Tak and ABP News follow closely: Chrome DM
Mumbai: Chrome DM has released its latest Opportunity to See (OTS)...
Linear TV revenues could decline at 5% until 2028: FICCI EY Report
MumbaiI: Linear TV revenues could decline at 5% until 2028 noted...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
Google, Tiger Telly launch ‘A Perfect Match’ micro-drama featuring Ishaan Khatter and Sara Arjun During IPL Season
Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the...
JioStar unveils star-studded Hindi digital feed for TATA IPL 2026 on JioHotstar
New Delhi: JioStar, the official broadcast and digital partner for the TATA IPL, has announced an expansive and talent-rich presentation...
Crunchyroll drops new ‘Ready to Anime?’ film featuring Rashmika Mandanna and Shubman Gill
Mumbai: Crunchyroll has unveiled the second ad film from its India-focused brand campaign, ‘Ready to Anime?’, featuring Rashmika Mandanna and...
Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and...
Why Creator Fatigue Is the Next Big Crisis Brands Are Ignoring
Be honest. When was the last time you actually watched a sponsored post till the end? Not scrolled past. Not...
AI Ethics in Advertising: Where Should Brands Draw the Line?
Let me say something that most people in the marketing and communications industry are thinking but not saying out loud....
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...
IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The...
Pocket FM teams up with Indian Open 2026 and strengthens its connection with new-age sports fans
Mumbai: India’s love for sports goes far beyond the game itself; it’s about energy, aspiration, and the communities that come...
Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi
Mumbai: TV9 Network's flagship annual conclave, the What India Thinks Today (WITT) Summit 2026, concluded after two dynamic days of...
FatakPay Extends Academic Support to nearly 500 Rural Students in Shahapur Through Shiksha Vikas
Mumbai: Fatak Pay initiated a Seva Sahyog Foundation, Shiksha Vikas initiative with a meaningful step towards supporting rural education. The...
Qoruz integrates YouTube creator partnerships API to enable data-driven creator marketing
Mumbai: Qoruz has partnered with YouTube by integrating its newly launched Creator Partnerships API, marking a shift toward more data-backed...
UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP
Mumbai: UP Tak, the digital-first news platform of the India Today Group, is hosting the ‘Viksit UP Baithak’ today in...
AI dominates open web with 92% growth and 15 million pageviews in India: Taboola Newsroom
Mumbai: Artificial intelligence is rapidly emerging as a dominant force shaping digital consumption in India, according to new insights from...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Mobavenue unveils AI-led neural network framework to drive precision advertising outcomes
Mumbai: Mobavenue AI Tech Limited has announced the release of an AI-led neural network modelling framework through its wholly owned...
The primary bottleneck to scaling AI investments will be the lack of clear use-case prioritisation: FICCI EY Report
Mumbai: The FICCI EY Report conducted a survey of Indian M&E CXOs in December 2025. AI is already in production...
Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet...
LIA opens 2026 awards season with 35% early bird discount, adds six new categories
Mumbai: London International Awards (LIA) has announced the opening of entries...
StoReel raises $34M to accelerate AI-led short-form storytelling platform
Mumbai: StoReel, an AI-native platform for short-form serialized content, has raised...
Technological University of the Shannon appoints The Reppro to strengthen India communications strategy
Mumbai: Technological University of the Shannon (TUS) has appointed The Reppro as its communications partner in India, as it looks...
Scaler names Srishti Mathur as Group Head – Corporate Communications
Bengaluru: Scaler has announced the appointment of Srishti Mathur as Group Head – Corporate Communications, as the company sharpens its...
Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India
New Delhi: Zeno Group, a global integrated communications agency, has been appointed as the strategic communications agency of record (AOR)...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
How ₹5 Lakhs Gets You a Certified Used Car in India Today and What to Watch Out For
For many buyers, the ₹5 lakh mark is where the search...
Experience Commerce bags Social Media Mandate for ICONIQA Hotels & Resorts
Mumbai: Experience Commerce, a full-service digital marketing agency and part of...
Celsius100 Consulting promotes Rhys Rufus to Chief Executive Officer
Bengaluru: Celsius100 Consulting Private Limited, a transformational business partner to leading...
UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP
Mumbai: UP Tak, the digital-first news platform of the India Today...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and...
MIB Pushes DD Free Dish Accessibility with Built-In Satellite TVs and Smarter Navigation
New Delhi: In a move aimed at simplifying access to free-to-air television, the Ministry of Information and Broadcasting (MIB) has...
Google, Tiger Telly launch ‘A Perfect Match’ micro-drama featuring Ishaan Khatter and Sara Arjun During IPL Season
Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the...
Pocket FM teams up with Indian Open 2026 and strengthens its connection with new-age sports fans
Mumbai: India’s love for sports goes far beyond the game itself; it’s about energy, aspiration, and the communities that come...
Technological University of the Shannon appoints The Reppro to strengthen India communications strategy
Mumbai: Technological University of the Shannon (TUS) has appointed The Reppro as its communications partner in India, as it looks...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Nazara Technologies raises Rs. 500 Crores through Preferential Issue of Warrants
Mumbai: Nazara Technologies a diversified gaming and sports media company, today announced a preferential issue of warrants aggregating to Rs....
