The debate between large and small agencies is often overrated, as great work ultimately depends on people rather than agency size: Goafest 2026
Mumbai: The debate between large and small agencies is often overrated,...
AI is no longer just a discussion point but an integral part of business, creativity, and everyday workflows: Rana Barua at Goafest 2026
Mumbai: In addition to the keynote sessions and panel discussions, Day...
Relevance matters more than reach in today’s attention economy especially when influencing modern buying committees across CMOs, CFOs, CEOs, and CIOs: Goafest 2026
Mumbai: Relevance matters more than reach in today’s attention economy, especially...
GIVA names Kriti Sanon as Brand Ambassador, launches ‘Style, Sealed in Silver’ Campaign
Bengaluru: GIVA, a fine jewellery brand, has announced a landmark partnership...
HSBC Rugby Premier League announces Bisleri as Official Hydration Partner
Mumbai: Ahead of the second season of the HSBC Rugby Premier...
Lay’s Mini Stix marks PepsiCo’s entry into India’s stick-format potato snacking category
Mumbai: PepsiCo India has announced the launch of Lay’s® Mini Stix, marking...
Welspun Living names Keyur Parekh as Whole-Time Director, effective June 1
Mumbai: Welspun Living Limited (WLL), a global leader in home textiles...
Sarvam Properties names Neeta Patel as Chief Catalyst & Strategy Lead
Mumbai: Sarvam Properties has announced the appointment of Neeta Patel as...
Burson Group India appoints Kapil Sharma as Chief Client Officer
New Delhi: Burson Group has announced the appointment of Kapil Sharma as...
Kerala High Court stays centre’s TV ratings policy clause excluding landing page viewership
Cochin: The Kerala High Court on Friday stayed the implementation of...
Madras High Court directs TVK Cultural Academy to pay royalty licence fees for Chennai music events
Chennai: Chennai-based live music events organised by TVK Cultural Academy (TVK)...
Sun TV Network’s Q4 profit slumps 37% amid one-time hits; FY26 revenue grows nearly 8%
Chennai: Sun TV Network reported a sharp decline in fourth-quarter profitability...
Fabindia welcomes Summer 2026 with ‘That Summer Feeling’ Campaign celebrating Indian craftsmanship
New Delhi: Fabindia has unveiled its Summer 2026 campaign, ‘That Summer...
Tata CLiQ Luxury’s new campaign reimagines sale shopping through a luxury crime thriller narrative
Mumbai: Tata CLiQ Luxury has launched a new campaign for The Big...
Anytime Fitness India launches campaign to drive conversations around maternal wellness and postpartum fitness
New Delhi: Anytime Fitness India has launched a week-long digital-first campaign...
Television still delivers massive scale, high watch-time, and strong credibility, but broadcasters must evolve from passive reach to participative engagement: Goafest 2026
Mumbai: Television still delivers massive scale, high watch-time, and strong credibility,...
NBDSA issues nine orders on communal reporting, privacy violations; Zee News fined ₹25,000
New Delhi: The News Broadcasting & Digital Standards Authority (NBDSA) has...
NDTV Profit launches ‘The Hook’ to decode the new age of advertising, influence and attention
Mumbai: NDTV Profit has launched The Hook, a new show focused on advertising,...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
OTT platform Abhijat Marathi dedicated to Marathi content unveiled at Cannes 2026
Mumbai: Abhijat Marathi, an OTT platform dedicated to Marathi content, was officially unveiled at the Cannes Film Festival 2026, marking...
Hari Om OTT unveils Advisory Board to drive global devotional content expansion
Mumbai: Hari Om App, founded by Vibhu Agarwal and positioned as India’s first platform dedicated to historical and devotional content,...
Why Improving Lead Quality Is Becoming More Important Than Increasing Lead Volume
As consumers become more conscious about data privacy and platforms tighten access to user-level signals, reaching the right customer through...
Less Visibility, More Power: The New Playbook for Leadership Branding
There is a strange race happening in the corporate world right now, especially on LinkedIn. Every leadership profile suddenly looks...
Marketing to Families Means Speaking to Mothers First
The Emotional Centre of Family Decision-Making In every Indian home, there is a deeply influential person who is shaping every...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
85% Gen Zs, 91% Millennials in India confident using AI at work: Deloitte
Mumbai: India’s Gen Z and millennial workforce is rapidly moving from learning artificial intelligence to applying it confidently at work,...
60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC
Mumbai: A new study released by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 has identified eight major...
Women lead urban India’s digital engagement, spending up to 47% more time than men: VTION-IAMAI Report
Mumbai: Women users are emerging as one of the strongest drivers of digital engagement in urban India, spending significantly more...
Clay Court Clash: Roland Garros 2026 serves up grand slam action from May 24 on Sony Sports Network & Sony LIV
Mumbai: Sony Sports Network is all set to deliver comprehensive coverage of Roland Garros 2026, offering the clay-court action to...
India Today Group to host the Third Edition of the India Today Indo-Japan Conclave in New Delhi on May 22
Mumbai: The India Today Group will host the third edition of the India Today Indo-Japan Conclave in New Delhi on...
CNBC-TV18 The Titans Summit Brought Together India’s Leading Business Minds to Decode the Future of Growth, Innovation and Enterprise
Mumbai: CNBC-TV18, India’s leading English business news channel, brought together some of the country’s most influential business leaders, investors, founders and...
AI is meaningful only when it delivers results and efficiency for clients: Goafest 2026
Mumbai: Human creativity and original thinking will remain the true differentiators in an AI world. AI will transform news from...
Saptharushi launches Open Network Audience Marketplace (ONAM) for DNPA Publishers
New Delhi: Saptharushi Pte. Ltd. has announced the launch of the Open Network Audience Marketplace (ONAM), a federated audience marketplace...
Coverfox Group announces leadership elevations to strengthen strategic growth and organisational structure
New Delhi: Coverfox Group, an AI-enabled insurtech and digital insurance distribution platform, has announced a series of senior leadership elevations...
AI will help humans work smarter, unlocking new opportunities across marketing and creative workflows: Satya Raghavan at Goafest 2026
MUMBAI: Building further on the AI narrative at Goafest 2026, Google delivered a keynote session titled ‘There’s an Agent for...
AnyMind Group launches AI-powered ‘AnyAI OMO’ to help Indian brands expand in Japan
Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyAI OMO, an...
Integral Ad Science expands AI-driven content block lists to Meta Threads
Mumbai: Integral Ad Science has announced the expansion of its AI-powered Meta Content Block List optimisation solution to Meta Threads...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
Havas acquires Format to strengthen next-generation corporate influence communications
Mumbai: Havas has announced the acquisition of Format in a strategic...
Ogilvy Singapore leads APAC at The One Show 2026 with Three Best of Discipline wins
New York: Agencies from the APAC region delivered a strong performance...
PR Pundit Havas Red launches fourth edition of Alchemy to nurture next-gen communicators
New Delhi: PR Pundit Havas Red has announced the launch of the fourth edition of Alchemy, its flagship PR case...
PRP Group expands national footprint with new offices in Mohali and Pune
Gurugram: PRP Group has strengthened its national presence with the launch of new offices in Mohali and Pune during Q1...
Sanjay Sharma joins Prius Communications as Director – PR
New Delhi: Prius Communications has strengthened its senior leadership team with the appointment of veteran communications professional Sanjay Sharma as...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Goafest 2026 launches Masterclasses focused on AI, Creativity and Industry Upskilling
Mumbai: Goafest 2026 has unveiled a line-up of 13 Masterclasses aimed at driving learning, upskilling and real-world application across the marketing, media...
Fairfest Media names Simon Press as Managing Director, International to accelerate global expansion and scale WTE Miami
Mumbai: Fairfest Media, one of Asia's leading trade show organisers, has announced the appointment of Simon Press as Managing Director...
Kerala High Court stays centre’s TV ratings policy clause excluding landing page viewership
Cochin: The Kerala High Court on Friday stayed the implementation of...
The debate between large and small agencies is often overrated, as great work ultimately depends on people rather than agency size: Goafest 2026
Mumbai: The debate between large and small agencies is often overrated,...
Welspun Living names Keyur Parekh as Whole-Time Director, effective June 1
Mumbai: Welspun Living Limited (WLL), a global leader in home textiles...
Saptharushi launches Open Network Audience Marketplace (ONAM) for DNPA Publishers
New Delhi: Saptharushi Pte. Ltd. has announced the launch of the...
MY FM launches ‘Time Travel Playlist’ celebrating 50 years of iconic Indian music
Mumbai: MY FM has unveiled a special programming initiative titled Time Travel Playlist – A 50-Year Musical Celebration, offering listeners...
Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year
Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President...
AI will help humans work smarter, unlocking new opportunities across marketing and creative workflows: Satya Raghavan at Goafest 2026
MUMBAI: Building further on the AI narrative at Goafest 2026, Google delivered a keynote session titled ‘There’s an Agent for...
Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Improving Lead Quality Is Becoming More Important Than Increasing Lead Volume
As consumers become more conscious about data privacy and platforms tighten access to user-level signals, reaching the right customer through...
Dish TV strengthens regional entertainment push across South India with new consumer offering
Mumbai: Dish TV India Ltd. has announced an enhanced South India-focused offering aimed at strengthening its presence across the region...
‘That business is growing, it’s profitable, and it’s still early’: Amazon CEO Andy Jassy on Prime Video
Mumbai: Amazon CEO Andy Jassy told shareholders that he is excited about the growth and trajectory of Prime Video, noting...
Clay Court Clash: Roland Garros 2026 serves up grand slam action from May 24 on Sony Sports Network & Sony LIV
Mumbai: Sony Sports Network is all set to deliver comprehensive coverage of Roland Garros 2026, offering the clay-court action to...
PR Pundit Havas Red launches fourth edition of Alchemy to nurture next-gen communicators
New Delhi: PR Pundit Havas Red has announced the launch of the fourth edition of Alchemy, its flagship PR case...
CavinKare & MMA open nominations for 15th ChinniKrishnan Innovation Awards; reintroduce ‘Great Ideas’ category
Chennai: CavinKare, in association with Madras Management Association, has announced the opening of nominations for the 15th edition of the...
Bharat accounted for 67% of the platform’s users and nearly 72% of monetised engagement: STAN
Mumbai: STAN, a Series A-funded social gaming community platform backed by Google’s AI Fund, Sony Innovation Fund, General Catalyst and...
