PROHED wins digital performance marketing mandate for Soul Doctor
Mumbai: PROHED has secured the digital performance marketing mandate for Soul...
Hell Energy Drink appoints dentsu India as Integrated Marketing Communications Partner for 2026
Mumbai: Hell Energy Drink has appointed dentsu India as its integrated...
Publicis Conseil tops agency rankings, AXA leads brands globally: ACT Good Report 2026
Mumbai: Publicis Conseil’s campaign ‘Three Words’ for AXA has been named...
Infosys names Carlos Alcaraz as Global Brand Ambassador
Bengaluru: Infosys has announced a multi-year partnership with seven-time Grand Slam...
LOVETC onboards Tamannaah Bhatia as Face of the Brand; closes year one with strong growth
Mumbai: LOVETC, the premium colour cosmetics brand from Birla Cosmetics founded...
Green Gold Animation partners with Indo Nissin Foods to launch ‘Chhota Bheem’ Noodles in India
New Delhi: Green Gold Animation, creator of the iconic Chhota Bheem...
Agrizy promotes Markish Arun to Co-Founder
Bengaluru: Agrizy, a tech-led Contract Research, Development and Manufacturing Organisation (CRDMO)...
Reach Group names Ashish Tandon as Chief Business Officer
Mumbai: Realty player Reach Group has announced the appointment of Ashish...
Sandeep Sharma to retire from R K SWAMY Media Group after 14-year tenure
Mumbai: Sandeep Sharma is set to retire from his role as...
CREX appoints Vishal Sharma as Head – Media Sales
New Delhi: CREX has announced the appointment of Vishal Sharma as...
JioHotstar brings HBO Max to India with exclusive Warner Bros. Discovery partnership
Mumbai: JioHotstar and Warner Bros. Discovery (WBD) have announced an expanded...
Utopai Studios launches 4K three-minute video generation and enhanced story agent for PAI platform
Mumbai: Utopai Studios has announced a major upgrade to its storytelling...
Deconstruct strikes a high note with Anirudh Ravichander in quirky sunscreen film
Bangalore: Deconstruct, the science-backed skincare brand built on its “Highly Effective,...
JACK&JONES unveils Spring Summer ’26 collection with music-led campaign across youth culture themes
Mumbai: JACK&JONES has launched its Spring Summer ’26 collection, positioning it...
Merino taps Pankaj Kapur to turn everyday furniture into a story of trust and durability
Mumbai: Merino Industries, which offers surface and interior solutions has announced...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Zee Bangla launches ‘Kamala Nibas’, showcasing everyday struggles and enduring relationships
Kolkata: Zee Bangla has announced the launch of its new mega-serial...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging...
Malayalam ZEE5 announces the digital premiere of ‘Ashakal Aayiram’ on April 17
Mumbai: Malayalam ZEE5 is set to premiere the family comedy‑drama film Ashakal Aayiram on April 17, bringing a warm, everyday...
JioHotstar to stream mystery thriller ‘Sambhavam Adhyayam Onnu’ from April 15
Mumbai: JioHotstar has announced the premiere of Sambhavam Adhyayam Onnu, a mystery-fantasy thriller set against a dense forest backdrop, starting...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
From products to brands, the thin line between utility and memory
From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...
Campaign Thinking Is A Legacy Habit: Why Modern Brands Need Operating Systems
Brands that still plan only in campaigns are dinosaurs waiting for the asteroid. For the longest time, brands have been...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
84% of Indian consumers prefer fewer, relevant ads, even if it means sharing their history: Criteo
Mumbai: Criteo has released its latest report, ‘From Fragmented Touchpoints to Connected Journeys: A New Commerce Playbook for India’, developed...
60% of CFOs doubt marketing’s value amid rising short-term pressures: WARC
Mumbai: WARC has released ‘The Pace Principle: India at Two Speeds’, a new strategic report aimed at helping marketers unlock...
Meta set to surpass Google in digital ad revenues for the first time in 2026: Emarketer
New York: In a landmark shift in the global digital advertising landscape, Meta is projected to surpass Google in total...
Shin chan’s 20-year run on Indian TV gets a ‘House of Masti’ moment on Sony YAY!
Mumbai:Sony YAY!, India’s leading kids’ entertainment channel, continues to engage young audiences and families through immersive and innovative on-air experiences....
JSW Sports Secures 3-Year Mandate to Transform Bengal Pro T20 League
Kolkata: JSW Sports, a leading force in India’s sports ecosystem has secured a three-year mandate from the Cricket Association of...
Zee Tamil delivers a blockbuster Tamil New Year with Pookie & Dude premieres
Chennai: Tamil New Year is a time of positivity, fresh starts, and cherished traditions. This year, Zee Tamil brings an...
Gupshup launches autonomous AI agent ‘Superagent’ for end-to-end customer engagement
Mumbai: Gupshup has announced the launch of Gupshup Superagent, an autonomous AI agent designed to manage and scale customer conversations...
Elastic names Atul Ahuja as Area Vice President and General Manager in India
Mumbai: Elastic, the Search AI Company, has appointed Atul Ahuja as Area Vice President and General Manager for India. In...
Joy Bot by Coto debuts as India’s first belief-adaptive AI companion for emotional wellness
New Delhi: Coto, an AI-first emotional wellness platform, has announced the launch of ‘Joy Bot’, positioning it as India’s first...
GoKwik launches an Agentic AI platform Kwik Ads for D2C Performance Marketing
MUMBAI: GoKwik, a full funnel D2C growth platform trusted by 15,000+ brands, on Tuesday announced the launch of Kwik Ads,...
Amagi introduces new Ad tech solution to enhance FAST revenue streams
Bengaluru: Amagi has announced the launch of AdFlow Orchestrator, an intelligent advertising and stream event management system designed to address...
InMobi expands Salesforce partnership to power AI-driven advertising ecosystem
Bengaluru: InMobi has deepened its long-standing collaboration with Salesforce to accelerate AI-driven growth across its global advertising ecosystem, as the...
LIA unveils Global Jury President line-up for 2026 Awards; introduces Democracy & Human Rights category
Mumbai: The London International Awards (LIA) has announced its Jury Presidents...
LANEIGE taps Jung von Matt HANGANG for Global Bouncy & Firm Serum rollout
Mumbai: LANEIGE has appointed Jung von Matt HANGANG to lead the...
South Indian Bank Adds Digital Convenience to Vishu Gifting with SIB Mirror+ ‘Vishu Kaineettam’ feature
Kerala: South Indian Bank, one of Kerala’s leading private sector banks,...
The Good Edge bags PR and Communications Mandate for McDonald’s India (West & South)
Mumbai: The Good Edge has secured the public relations and communications mandate for Westlife Foodworld Limited, the company that owns...
The Other Circle marks 13 years with rebrand and expanded 360-degree communications mandate
Mumbai: The Other Circle (TOC) has completed 13 years of operations, unveiling a refreshed brand identity and an expanded mandate...
PRCI appoints Baldev Raj as Chairman of Delhi Chapter
New Delhi: The Public Relations Council of India (PRCI) has appointed communication strategist Baldev Raj as Chairman of its Delhi...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
Agrizy promotes Markish Arun to Co-Founder
Bengaluru: Agrizy, a tech-led Contract Research, Development and Manufacturing Organisation (CRDMO)...
PROHED wins digital performance marketing mandate for Soul Doctor
Mumbai: PROHED has secured the digital performance marketing mandate for Soul...
Agrizy promotes Markish Arun to Co-Founder
Bengaluru: Agrizy, a tech-led Contract Research, Development and Manufacturing Organisation (CRDMO)...
Elastic names Atul Ahuja as Area Vice President and General Manager in India
Mumbai: Elastic, the Search AI Company, has appointed Atul Ahuja as...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
LIA unveils Global Jury President line-up for 2026 Awards; introduces Democracy & Human Rights category
Mumbai: The London International Awards (LIA) has announced its Jury Presidents...
GoKwik launches an Agentic AI platform Kwik Ads for D2C Performance Marketing
MUMBAI: GoKwik, a full funnel D2C growth platform trusted by 15,000+ brands, on Tuesday announced the launch of Kwik Ads,...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
Gurjeev Singh Kapoor named CEO of Hathway Cable and Datacom
Mumbai: In a significant leadership move in India’s media and distribution landscape, Gurjeev Singh Kapoor has been appointed as the...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging...
Shin chan’s 20-year run on Indian TV gets a ‘House of Masti’ moment on Sony YAY!
Mumbai:Sony YAY!, India’s leading kids’ entertainment channel, continues to engage young audiences and families through immersive and innovative on-air experiences....
The Good Edge bags PR and Communications Mandate for McDonald’s India (West & South)
Mumbai: The Good Edge has secured the public relations and communications mandate for Westlife Foodworld Limited, the company that owns...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Interio by Godrej spotlights gaming ergonomics at FAU-G Bharat League 2.0 finals with Dot9 Games
Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G...
