Creative industry veterans launch Wibe Algo to deliver AI-led unified growth architecture for modern businesses
New Delhi: Wibe Algo has been launched by a group of...
Art-E Mediatech Bags Creative Mandate For IndiaMART For The Second Time
Delhi: Art-e Mediatech, one of India’s top creative media and MarTech...
Jindal Stainless appoints Madison Media as its Media AOR
New Delhi: Jindal Stainless has appointed Madison Media as its official Media...
WebEngage partners India Shelter to drive real-time engagement and strengthen digital conversion funnel
Mumbai: WebEngage has partnered with India Shelter to enhance its digital...
Impulse Coffees names Zee as Face of new vitamin-infused iced tea portfolio
Mumbai: Impulse Coffees, the creator-led beverage brand founded by Sarah Sarosh, has...
Oriflame appoints Orkun Gül as Chief Commercial Officer
New Delhi: Oriflame has announced the appointment of Orkun Gül as...
Adobe names Manoj Nagpal as Vice President – Global Delivery Center & Shared Services in India
Mumbai: Adobe has announced the appointment of Manoj Nagpal as Vice...
Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business
Mumbai: Sony Pictures Networks India (SPNI) has announced the appointment of...
Praveen Nagar elevated as Senior AVP – Marketing at Taco Bell India (Burman Hospitality)
Praveen Nagar has been elevated to Senior Associate Vice President –...
BBC Player celebrates David Attenborough’s 100th birthday with curated documentary showcase
Mumbai: BBC Studios is celebrating the 100th birthday of legendary naturalist David...
India Today Expands Regional Reach with AI-Powered Tamil Feed on Tamil Nadu Election Counting Day
New Delhi: In a significant push towards regional inclusivity and technological...
Audible partners Champak to bring iconic children’s stories to Audio
Mumbai: Audible, an Amazon company and a leading creator of premium...
Aptronix Unveils Mega Campaign Featuring Naga Chaitanya and Sobhita Dhulipala, Launches India’s Largest Store
Hyderabad: Aptronix, an Apple Premium Reseller, has rolled out its most...
Kajaria’s TVC featuring Ranveer Singh and Rashmika Mandanna garners strong audience traction across platforms
Mumbai: Kajaria Ceramics has recorded a strong audience response to its...
Payoneer simplifies cross-border payments with ‘Global Payments, Simply Done’ campaign targeting Indian SMB growth
Mumbai: Payoneer has launched its latest campaign, ‘Global Payments, Simply Done’,...
Sun TV Shares Slide Up to 11% as Tamil Nadu Political Shift Spooks Investors
Chennai: Shares of Sun TV Network Ltd witnessed sharp selling pressure...
News18 India gears up for mega Counting Day Coverage with ‘Sabse Bada Dangal’ on May 4
Mumbai: With high-stakes results expected from West Bengal, Tamil Nadu, Keralam,...
Sony BBC Earth marks Sir David Attenborough’s 100th Birthday with Premiere of ‘Making Life on Earth: Attenborough’s Greatest Adventure’
Mumbai: Sony BBC Earth is celebrating the 100th birthday of David Attenborough...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Prime Video to stream Love Insurance Kompany globally from May 6
Mumbai: Prime Video today announced the exclusive global streaming premiere of Love Insurance Kompany, set to debut on May 6. Directed by...
Prime Video announces ‘Obsession Is In Session’ event to strengthen young adult audience engagement
Mumbai: Prime Video has announced Obsession Is In Session, a new initiative marking the streamer's commitment to being the leading...
Atrangii OTT ties up with Amazon MX Player to expand content distribution
Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience...
From Impressions to Impact: Here’s how the Publisher’s Playbook is Changing
For years, publishers operated within a well-defined role. Create content, build audiences, and monetise that attention through advertising. It was...
Cross-Screen Impact: CTV and DOOH
For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like...
The One Moment That Makes You Remember a Brand And Why It Matters
It wasn’t even the match anyone remembers. A routine India game, somewhere in the early 2000s, the kind that fades...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
India reaches 915 million internet users, gender split stands at 52% men and 48% women: Nielsen
Mumbai: Nielsen has reported that India’s internet ecosystem is entering a more mature phase, marked by deeper digital engagement and...
Meta hits $55B, Google Search outperforms by 5.4pp while YouTube trails expectations: WARC
Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering...
73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...
Kolkata Knight Riders ignite IPL 2026 with expansive OOH and multilingual branding campaigns
Kolkata: Kolkata Knight Riders (KKR) have rolled out an integrated branding campaign during the TATA IPL 2026 season, combining a high-impact...
Zee 24 Ghanta to Deliver Comprehensive Counting Day Coverage with ‘Banglar Maharan 2026’Zee 24 Ghanta to Deliver Comprehensive Counting Day Coverage with ‘Banglar Maharan 2026’
Mumbai: Zee 24 Ghanta is set to bring viewers across West Bengal a full day of live, data-driven election coverage...
BSG’s 5th Sustainability Conclave Highlights Collective Action for Climate-Resilient Communities
New Delhi: Bharat Soka Gakkai (BSG), an organization promoting peace, culture, education and sustainability, organized its fifth Sustainability Conclave on...
Cricket Australia appoints CricViz as Official Data and Performance Analytics Partner
London: CricViz has been appointed as the Official Data Collection Services and High Performance Partner for Cricket Australia under a...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc., marking a strategic move to strengthen its position in...
WPP OpenDoor, Snapchat launch India’s first generative AI Lens for Prime Video campaign
Mumbai: WPP OpenDoor, in collaboration with Snapchat, has unveiled India’s first generative AI-powered Lens for Amazon Prime Video as part...
Meta introduces Ads AI Connectors to simplify campaign creation, management, and insights across AI platforms
Mumbai: Meta has introduced Meta Ads AI Connectors in open beta, enabling businesses and agencies to create, manage, and analyse...
Magnite expands AI capabilities with agentic tools and intelligent assistance to streamline programmatic advertising
New York: Magnite, the largest independent sell-side advertising company, has announced a significant expansion of its artificial intelligence (AI) capabilities, introducing...
Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets
Gurugram: Affle 3i Limited (“Affle”), a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions, has appointed...
Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy...
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
Modena: Maserati is commemorating a historic milestone in 2026, marking 100...
WPP Q1 2026 Revenue Falls Amid Client Losses and Market Pressures; Sees Stabilisation Under Elevate28 Strategy
Mumbai: WPP reported a decline in revenue for the first quarter...
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its...
Infusion Bizz signs Ventriloquist Rahul Mishra of Jony & Jojo fame to expand entertainment portfolio
Mumbai: PR and communications agency Infusion Bizz has been appointed as the official public relations partner for ventriloquist and digital entertainer...
Confiance Communications wins Strategic Communications Mandate for Libertario Coffee India
New Delhi: Confiance Communications has been appointed as the Strategic Communications partner for Libertario Coffee India, a globally rooted specialty...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Creative industry veterans launch Wibe Algo to deliver AI-led unified growth architecture for modern businesses
New Delhi: Wibe Algo has been launched by a group of...
Creative industry veterans launch Wibe Algo to deliver AI-led unified growth architecture for modern businesses
New Delhi: Wibe Algo has been launched by a group of...
Adobe names Manoj Nagpal as Vice President – Global Delivery Center & Shared Services in India
Mumbai: Adobe has announced the appointment of Manoj Nagpal as Vice...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc.,...
Club FM Kerala brings electronic music mainstream with launch of ‘Club CULTR’ radio show
Kochi: Club FM Kerala has launched ‘Club CULTR’, its first dedicated electronic music radio show, marking a significant move to...
Ipsos appoints Alexandre Boissy as Deputy Chief Executive Officer
New Delhi: Ipsos has announced the appointment of Alexandre Boissy as Deputy...
Meta introduces Ads AI Connectors to simplify campaign creation, management, and insights across AI platforms
Mumbai: Meta has introduced Meta Ads AI Connectors in open beta, enabling businesses and agencies to create, manage, and analyse...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
From Impressions to Impact: Here’s how the Publisher’s Playbook is Changing
For years, publishers operated within a well-defined role. Create content, build audiences, and monetise that attention through advertising. It was...
JioStar and Sun Direct drive Pay TV adoption with large-scale outreach across UP and MP
Mumbai: JioStar, in partnership with Sun Direct, has concluded an extensive on-ground consumer outreach campaign across Uttar Pradesh and Madhya...
Prime Video to stream Love Insurance Kompany globally from May 6
Mumbai: Prime Video today announced the exclusive global streaming premiere of Love Insurance Kompany, set to debut on May 6. Directed by...
Kolkata Knight Riders ignite IPL 2026 with expansive OOH and multilingual branding campaigns
Kolkata: Kolkata Knight Riders (KKR) have rolled out an integrated branding campaign during the TATA IPL 2026 season, combining a high-impact...
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its...
Sony Future Filmmaker Awards 2026 shortlists announced, Indian entries shine in non-fiction category
New Delhi: The Sony Future Filmmaker Awards has unveiled the shortlist for its 2026 edition, spotlighting emerging storytelling talent from...
Online Gaming Rules 2026 Come Into Force, Industry Sees Structural Reset
Bengaluru: India’s gaming and esports industry has broadly welcomed the implementation of the Promotion and Regulation of Online Gaming Rules,...
