Kerala Assembly Elections 2026 records 2.7x print growth and 52% rise in TV ads: TAM AdEx
Mumbai: Political advertising during the Kerala Assembly Elections 2026 witnessed a...
DigiStreet Media wins brand identity mandate for Dharav High School under RJ Corp legacy
New Delhi: Dharav High School, Gurugram, an emerging educational institution operating...
Omnicom’s Q1 revenue surges to $6.2 billion on IPG integration, margins stay flat
Mumbai: Omnicom Group reported a strong start to the year, with...
Lacoste unveils refreshed visual identity rooted in heritage and modern French elegance
Delhi: Lacoste has introduced a refined evolution of its visual identity,...
89% of users say AI features now influence smartphone buying decisions across India: Flipkart-Counterpoint Report
Mumbai: Flipkart, in collaboration with Counterpoint Research, has unveiled the Smartphone Insights...
DRA partners with Slate Technologies to deploy AI-led construction platform in India
Chennai: DRA has announced a strategic partnership with Slate Technologies Inc. to...
Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles
Bengaluru: Flipkart has announced the appointment of Sharayu Jadhav as Vice...
Indel Money appoints Vinod Panicker as CFO
Mumbai: Indel Money, a gold-loan non-banking financial company (NBFC), has announced...
Alvarez & Marsal appoints Nitin Lath as Managing Director to strengthen Corporate Finance Practice in India
Mumbai: Alvarez & Marsal (A&M) India has announced the appointment of...
Sony Pictures Networks India partners with LIV Golf to broadcast 2026 Season across South Asia
Mumbai: Sony Pictures Networks India (SPNI) has entered into a new...
PEC demands fair probe and justice to Indian scribe Jaganmohan Reddy
Geneva: Press Emblem Campaign (PEC), the global media safety and rights...
‘Levyn’ piracy network hit by law enforcement; arrest sparks wider probe
Mumbai: In a continued enforcement action against digital piracy, law enforcement...
Spinny celebrates Sachin Tendulkar’s birthday with nostalgia-led Mumbai film
Mumbai: Spinny has unveiled a digital film rooted in nostalgia and local...
Himalaya BabyCare launches soothing baby powder highlights benefits in new DVC
Mumbai: Himalaya BabyCare, part of Himalaya Wellness Company, has introduced the new...
Budweiser unveils ‘Let It Pour’ platform with Erling Haaland and Jürgen Klopp for FIFA World Cup 2026™
Mumbai: Budweiser, the Official Beer Sponsor of the FIFA World Cup...
Sony BBC Earth marks Sir David Attenborough’s 100th Birthday with Premiere of ‘Making Life on Earth: Attenborough’s Greatest Adventure’
Mumbai: Sony BBC Earth is celebrating the 100th birthday of David Attenborough...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Atrangii OTT ties up with Amazon MX Player to expand content distribution
Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience...
Prime Video sets May 15 premiere for Tamil Original suspense drama Exam
Mumbai: Prime Video has announced the global premiere date of its upcoming Tamil Original suspense drama Exam, set to launch...
Malayalam Zee5 to Premiere ‘Aadu 3’ on May 1
India, April 22, 2026: ZEE5 Malayalam is set to premiere Aadu 3 on May 1, marking the return of one...
₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed,...
The Meta Influencer Revolution: What Brands Can Learn from AI
The influencer economy isn’t evolving. It’s being rebuilt. For years, brands have relied on human influencers to drive awareness, relatability,...
Why Generative AI Is Forcing Marketers to Rewrite Content Strategy Rules
There is a new surface where your brand is being described to investors, buyers, and consumers every day. Nobody in...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...
IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and...
Blue-collar hiring drops 1.52% during IPL despite massive ad spend: WorkIndia
Mumbai: WorkIndia, a platform for blue and grey collar hiring, has released new data indicating that the Indian Premier League...
CavinKare’s Nyle Introduces the Next Wave of Haircare from Routine to Results with Nyle++, Featuring Nyle++ 1st ever Serum Shampoo & Chia Seed Gel Shampoo
Chennai: Nyle, a range of premium natural and safe hair care products from FMCG major CavinKare Pvt. Ltd., has launched...
PhonePe Reaches 50 Million Registered Merchants Across India
Mumbai: PhonePe, today announced it has surpassed 50 million lifetime registered merchants as of 28th April, 2026 on its platform,...
Zee Tamil’s Killadi Jodis concludes with grand finale; Amar & Gayathri emerge winners
Chennai: Zee Tamil’s popular reality show Killadi Jodis has concluded on a high note with a grand and thrilling finale,...
Cricket Australia appoints CricViz as Official Data and Performance Analytics Partner
London: CricViz has been appointed as the Official Data Collection Services and High Performance Partner for Cricket Australia under a...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc., marking a strategic move to strengthen its position in...
WPP OpenDoor, Snapchat launch India’s first generative AI Lens for Prime Video campaign
Mumbai: WPP OpenDoor, in collaboration with Snapchat, has unveiled India’s first generative AI-powered Lens for Amazon Prime Video as part...
DGTOOHL partners with Magnite to accelerate programmatic DOOH advertising in India
New Delhi: DGTOOHL, a Mobiyoung product, has announced a strategic partnership with Magnite to scale programmatic Digital Out-of-Home (DOOH) advertising capabilities...
Animmoov and PubMatic forge strategic APAC alliance to drive next-gen digital advertising performance
Mumbai: Animmoov, a full-stack creative and media technology platform, has announced a strategic partnership with PubMatic (Nasdaq: PUBM), an AI-powered ad...
IAS launches Total TV to deliver deeper visibility across streaming Ad ecosystem
Mumbai: Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a comprehensive suite of Connected TV (CTV) solutions aimed at...
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
Modena: Maserati is commemorating a historic milestone in 2026, marking 100...
WPP Q1 2026 Revenue Falls Amid Client Losses and Market Pressures; Sees Stabilisation Under Elevate28 Strategy
Mumbai: WPP reported a decline in revenue for the first quarter...
BBH opens applications for sixth edition of Barn to support emerging creative talent
Mumbai: Bartle Bogle Hegarty (BBH) has announced the opening of applications...
Infusion Bizz signs Ventriloquist Rahul Mishra of Jony & Jojo fame to expand entertainment portfolio
Mumbai: PR and communications agency Infusion Bizz has been appointed as the official public relations partner for ventriloquist and digital entertainer...
Confiance Communications wins Strategic Communications Mandate for Libertario Coffee India
New Delhi: Confiance Communications has been appointed as the Strategic Communications partner for Libertario Coffee India, a globally rooted specialty...
Bajaj General Insurance elevates Monica Dubey to Lead Corporate Communications
Mumbai: Bajaj General Insurance has appointed Monica Dubey as Vice President – Head of Corporate Communications, reinforcing its focus on...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Kerala Assembly Elections 2026 records 2.7x print growth and 52% rise in TV ads: TAM AdEx
Mumbai: Political advertising during the Kerala Assembly Elections 2026 witnessed a...
Kerala Assembly Elections 2026 records 2.7x print growth and 52% rise in TV ads: TAM AdEx
Mumbai: Political advertising during the Kerala Assembly Elections 2026 witnessed a...
Flipkart appoints Sharayu Jadhav and Varun Gupta in key roles
Bengaluru: Flipkart has announced the appointment of Sharayu Jadhav as Vice...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc.,...
BIG FM expands beyond radio with launch of corporate MICE vertical ‘BIG FM Experiences’
Mumbai: BIG FM has announced its foray into the corporate experiences segment with the launch of ‘BIG FM Experiences’, a...
Maserati marks 100 years of the Trident, celebrating racing legacy and Italian excellence
Modena: Maserati is commemorating a historic milestone in 2026, marking 100...
DGTOOHL partners with Magnite to accelerate programmatic DOOH advertising in India
New Delhi: DGTOOHL, a Mobiyoung product, has announced a strategic partnership with Magnite to scale programmatic Digital Out-of-Home (DOOH) advertising capabilities...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed,...
Dish TV appoints three Independent Directors following strong shareholder approval
Mumbai: Dish TV India Limited has announced that its shareholders have approved the appointment of three Independent Directors to its...
Atrangii OTT ties up with Amazon MX Player to expand content distribution
Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience...
CavinKare’s Nyle Introduces the Next Wave of Haircare from Routine to Results with Nyle++, Featuring Nyle++ 1st ever Serum Shampoo & Chia Seed Gel Shampoo
Chennai: Nyle, a range of premium natural and safe hair care products from FMCG major CavinKare Pvt. Ltd., has launched...
Infusion Bizz signs Ventriloquist Rahul Mishra of Jony & Jojo fame to expand entertainment portfolio
Mumbai: PR and communications agency Infusion Bizz has been appointed as the official public relations partner for ventriloquist and digital entertainer...
Profit-Tusker Business Summit 2026 to spotlight South India’s growth potential in Kochi
Kochi: The third edition of the Profit-Tusker Business Summit, positioned as one of South India’s largest business conclaves, is set...
LVL Zero Incubator Onboards Global and Indian Ecosystem Partners to power first gaming startup cohort
Mumbai: LVL Zero Incubator, backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, has announced a robust ecosystem of...
