Parag Bhatia elevated to Director – Media Buying at Zenith
Mumbai: In a recent professional update shared on LinkedIn, Parag Bhatia...
Ad volumes rise 4% in T20 World Cup 2026 despite 63% fall in advertisers: TAM Sports
Mumbai: TAM Sports has released its latest commercial advertising analysis for...
Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC
Mumbai: A new study by WARC has warned that a prolonged...
Gillette India unveils Guard 3-in-1 with Abhishek Sharma as Brand Ambassador
Hyderabad: Gillette India has unveiled the all-new Gillette Guard 3-in-1, strengthening...
Mumbai Indians partners with Colgate Total to integrate oral health into player performance framework
Chennai: Mumbai Indians has partnered with Colgate Total as its Dental...
Himalaya Wellness enters premium beauty segment with launch of ‘Ayurveda Secrets’ brand
Mumbai: Himalaya Wellness has announced its entry into the premium personal...
AM/NS India CEO Dilip Oommen to retire; Amit Harlalka named successor effective July 1
Chennai: ArcelorMittal Nippon Steel India (AM/NS India) has announced that its...
Keventers names Shaurya Prabhat as CEO
New Delhi: Keventers, the century-old milkshake brand owned by Super Milk...
WPP names Kyoko Matsushita as APAC CEO of WPP Creative
Mumbai: In a key leadership move aimed at strengthening its creative...
Fipchain’s ProducerBazaar secures Pre-Series A to build global IP commerce platform
Chennai: Fipchain, the parent entity of ProducerBazaar, has successfully closed its...
Delhi High Court grants dynamic injunction to JioStar ahead of TATA IPL 2026
New Delhi: The Delhi High Court has granted ex parte ad...
Election Commission Ropes in ‘Chhota Bheem’ to Drive Voter Awareness Ahead of West Bengal Elections
New Delhi: In a significant voter outreach initiative, the Election Commission...
Voltas Beko brings ‘Factory of Happiness’ to life through immersive consumer and creator engagement
Mumbai: Voltas Beko has unveiled its ‘Factory of Happiness’ initiative, translating...
Garnier Color Naturals launches new campaign featuring Raveena Tandon and Rasha Thadani, celebrating mother–daughter trust
Mumbai: Garnier Color Naturals has unveiled its latest ‘Trust Campaign’, strengthening...
Joy Personal Care rolls out summer TVC for Hydra Refresh Gel featuring Sanya Malhotra
Mumbai: Joy Personal Care, part of RSH Global, has launched a...
Times Now Navbharat leads Hindi news OTS at 98.47%, Aaj Tak and ABP News follow closely: Chrome DM
Mumbai: Chrome DM has released its latest Opportunity to See (OTS)...
Linear TV revenues could decline at 5% until 2028: FICCI EY Report
MumbaiI: Linear TV revenues could decline at 5% until 2028 noted...
Warner Bros. Discovery India launches ‘World On My Plate with Shipra Khanna’ on TLC
Mumbai: Warner Bros. Discovery India has announced the premiere of its...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
Crunchyroll drops new ‘Ready to Anime?’ film featuring Rashmika Mandanna and Shubman Gill
Mumbai: Crunchyroll has unveiled the second ad film from its India-focused brand campaign, ‘Ready to Anime?’, featuring Rashmika Mandanna and...
Jubliexx expands global footprint with growth in Brazil and emerging markets
Mumbai: Jubliexx, a digital entertainment and social streaming platform, is accelerating its global expansion plans, driven by strong user adoption...
Hari Om OTT partners with Amazon MX Player to expand global reach of devotional content
Mumbai: Hari Om OTT, India’s first devotional streaming platform, has announced a strategic content distribution partnership with Amazon MX Player,...
The Rise of Agentic AI: From Answering Questions to Achieving Outcomes
Artificial Intelligence in customer engagement has progressed through clear stages of maturity. What began as simple scripted chat flows has...
Control Uday, Control… But Who’s Actually Controlling?
A few months ago, I had written about agencies becoming “AIgencies.” At that time, it felt like we were just...
How new-age agencies are engineering luxury for brands, not only inheriting it
There was a time when luxury didn’t need explaining. It arrived with history, European ateliers, generational craftsmanship, heritage buildings, and...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The...
OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report
Mumbai: OOH Growth is expected to be driven by continued digital transformation, premiumisation of inventory, geographic expansion and deeper integration...
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026
Mumbai: KNOLSKAPE, a company that works in the field of experiential learning tech and talent transformation, has released its latest...
After 14 years, Chakravyuh returns – bringing back uninterrupted, unfiltered, unapologetic conversations for a new India
March 27, 2026: Fourteen years after it first established itself as one of NDTV’s most distinctive formats, Chakravyuh returns -...
Jindal Stainless collaborates with Sunrisers Hyderabad as Official Stainless Partner, marks debut association with IPL
Mumbai: Jindal Stainless, India’s leading stainless steel manufacturer, has announced its partnership with Sunrisers Hyderabad (SRH), a T20 league team,...
Budweiser 0.0 announces debut partnership with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals
Mumbai: Budweiser 0.0 today announced a landmark partnership with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Rajasthan Royals...
UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP
Mumbai: UP Tak, the digital-first news platform of the India Today Group, is hosting the ‘Viksit UP Baithak’ today in...
AI dominates open web with 92% growth and 15 million pageviews in India: Taboola Newsroom
Mumbai: Artificial intelligence is rapidly emerging as a dominant force shaping digital consumption in India, according to new insights from...
Innovatiview India appoints Satyajit Datta as SVP – Business Development
New Delhi: Innovatiview India Limited, a company with expertise in providing secure technology-driven examination integrated security & surveillance solutions, has...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Mobavenue unveils AI-led neural network framework to drive precision advertising outcomes
Mumbai: Mobavenue AI Tech Limited has announced the release of an AI-led neural network modelling framework through its wholly owned...
The primary bottleneck to scaling AI investments will be the lack of clear use-case prioritisation: FICCI EY Report
Mumbai: The FICCI EY Report conducted a survey of Indian M&E CXOs in December 2025. AI is already in production...
LIA opens 2026 awards season with 35% early bird discount, adds six new categories
Mumbai: London International Awards (LIA) has announced the opening of entries...
StoReel raises $34M to accelerate AI-led short-form storytelling platform
Mumbai: StoReel, an AI-native platform for short-form serialized content, has raised...
Publicis Media tops 2025 New Business Rankings with $10 billion in billings: COMvergence Report
France: Global media consultancy COMvergence has released its Final 2025 Global...
Technological University of the Shannon appoints The Reppro to strengthen India communications strategy
Mumbai: Technological University of the Shannon (TUS) has appointed The Reppro as its communications partner in India, as it looks...
Scaler names Srishti Mathur as Group Head – Corporate Communications
Bengaluru: Scaler has announced the appointment of Srishti Mathur as Group Head – Corporate Communications, as the company sharpens its...
Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India
New Delhi: Zeno Group, a global integrated communications agency, has been appointed as the strategic communications agency of record (AOR)...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM
Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League...
Gillette India unveils Guard 3-in-1 with Abhishek Sharma as Brand Ambassador
Hyderabad: Gillette India has unveiled the all-new Gillette Guard 3-in-1, strengthening...
Parag Bhatia elevated to Director – Media Buying at Zenith
Mumbai: In a recent professional update shared on LinkedIn, Parag Bhatia...
AM/NS India CEO Dilip Oommen to retire; Amit Harlalka named successor effective July 1
Chennai: ArcelorMittal Nippon Steel India (AM/NS India) has announced that its...
AI dominates open web with 92% growth and 15 million pageviews in India: Taboola Newsroom
Mumbai: Artificial intelligence is rapidly emerging as a dominant force shaping...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
LIA opens 2026 awards season with 35% early bird discount, adds six new categories
Mumbai: London International Awards (LIA) has announced the opening of entries...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
The Rise of Agentic AI: From Answering Questions to Achieving Outcomes
Artificial Intelligence in customer engagement has progressed through clear stages of maturity. What began as simple scripted chat flows has...
MIB Pushes DD Free Dish Accessibility with Built-In Satellite TVs and Smarter Navigation
New Delhi: In a move aimed at simplifying access to free-to-air television, the Ministry of Information and Broadcasting (MIB) has...
Crunchyroll drops new ‘Ready to Anime?’ film featuring Rashmika Mandanna and Shubman Gill
Mumbai: Crunchyroll has unveiled the second ad film from its India-focused brand campaign, ‘Ready to Anime?’, featuring Rashmika Mandanna and...
After 14 years, Chakravyuh returns – bringing back uninterrupted, unfiltered, unapologetic conversations for a new India
March 27, 2026: Fourteen years after it first established itself as one of NDTV’s most distinctive formats, Chakravyuh returns -...
Technological University of the Shannon appoints The Reppro to strengthen India communications strategy
Mumbai: Technological University of the Shannon (TUS) has appointed The Reppro as its communications partner in India, as it looks...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
LVL Zero attracts 240+ applications for inaugural cohort, signalling rise of early-stage gaming startups in India
Mumbai: LVL Zero, backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, has received over 240 applications for its...
