Hell Energy Drink appoints dentsu India as Integrated Marketing Communications Partner for 2026
Mumbai: Hell Energy Drink has appointed dentsu India as its integrated...
Publicis Conseil tops agency rankings, AXA leads brands globally: ACT Good Report 2026
Mumbai: Publicis Conseil’s campaign ‘Three Words’ for AXA has been named...
WPP weighs sale of PR arm Burson amid strategic overhaul
Mumbai: Global advertising major WPP is reportedly evaluating the sale of...
Furlenco names Varun Krishnakumar as VP – Product & Technology
Mumbai: Furlenco, a furniture and lifestyle brand, has appointed Varun Krishnakumar...
Piramal Consumer Healthcare’s Tetmosol appoints Pankaj Tripathi as Brand Ambassador, launches new campaign and expands portfolio
Mumbai: Piramal Consumer Healthcare’s flagship brand Tetmosol has appointed Pankaj Tripathi...
Classic Marble Company names Priye Choudhary as CMO
Mumbai: Classic Marble Company (CMC) has appointed Priye Choudhary as its...
Dalet names Brian Doheny as President and Chief Revenue Officer
New York: Dalet, a technology and service provider for media-rich organizations,...
Botanic Healthcare appoints Kamalakar V. Arcot as Group CEO
Mumbai: Botanic Healthcare has appointed Kamalakar V. Arcot as its Group...
Brandman Retail names Devendra Singh Negi as Chief Executive Officer
New Delhi: Brandman Retail, an India-focused distributor and retailer of international...
Network18 Appoints Mihir Bhatt as Chief Content Officer for News18 Studios
New Delhi: Rahul Joshi, in an internal communication, announced the appointment...
Sony Pictures Networks India acquires Indian Football League Rights, strengthens ‘Home of Football’ proposition
Mumbai: Sony Pictures Networks India (SPNI) has acquired the television and...
Ravikant Sabnavis steps down as AHA CEO after steering turnaround
Hyderabad: Ravikant Sabnavis has stepped down as CEO of Arha Media...
super.money continues ‘No-Drama Cashback’ campaign with new film featuring Salman Khan
Bengaluru: super.money has rolled out the fourth film in its ongoing...
Bluetyga brings innovation to sunwear with Milind Soman-led sunscreen jacket campaign
Mumbai: Bluetyga, the performance-led lifestyle brand redefining everyday wear, has unveiled...
OPPO India expands storytelling lens with ‘Zindagi Ka Frame Wide Karo’ campaign featuring KL Rahul
MUMBAI: OPPO India is gearing up for the launch of the...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Zee Bangla launches ‘Kamala Nibas’, showcasing everyday struggles and enduring relationships
Kolkata: Zee Bangla has announced the launch of its new mega-serial...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging...
Malayalam ZEE5 announces the digital premiere of ‘Ashakal Aayiram’ on April 17
Mumbai: Malayalam ZEE5 is set to premiere the family comedy‑drama film Ashakal Aayiram on April 17, bringing a warm, everyday...
JioHotstar to stream mystery thriller ‘Sambhavam Adhyayam Onnu’ from April 15
Mumbai: JioHotstar has announced the premiere of Sambhavam Adhyayam Onnu, a mystery-fantasy thriller set against a dense forest backdrop, starting...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
From products to brands, the thin line between utility and memory
From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...
Campaign Thinking Is A Legacy Habit: Why Modern Brands Need Operating Systems
Brands that still plan only in campaigns are dinosaurs waiting for the asteroid. For the longest time, brands have been...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Meta set to surpass Google in digital ad revenues for the first time in 2026: Emarketer
New York: In a landmark shift in the global digital advertising landscape, Meta is projected to surpass Google in total...
Gen Z to lead 45% online spend, fueling demand for digital discovery and personalised shopping: Google & Deloitte report
Bengaluru: India’s e-commerce ecosystem is on track for transformative growth, projected to reach $250 billion by 2030, according to a...
TATA Dominates IPL 2026 Brand Recall Charts as Multi-Screen Strategy Drives Visibility: SCORE Report
Mumbai: The 19th edition of the Indian Premier League 2026 has opened with strong momentum, both in audience scale and...
Shin chan’s 20-year run on Indian TV gets a ‘House of Masti’ moment on Sony YAY!
Mumbai:Sony YAY!, India’s leading kids’ entertainment channel, continues to engage young audiences and families through immersive and innovative on-air experiences....
JSW Sports Secures 3-Year Mandate to Transform Bengal Pro T20 League
Kolkata: JSW Sports, a leading force in India’s sports ecosystem has secured a three-year mandate from the Cricket Association of...
Zee Tamil delivers a blockbuster Tamil New Year with Pookie & Dude premieres
Chennai: Tamil New Year is a time of positivity, fresh starts, and cherished traditions. This year, Zee Tamil brings an...
Joy Bot by Coto debuts as India’s first belief-adaptive AI companion for emotional wellness
New Delhi: Coto, an AI-first emotional wellness platform, has announced the launch of ‘Joy Bot’, positioning it as India’s first...
Moj announces winners of March micro drama challenge, strengthens push for short-form storytelling
New Delhi: Moj, the homegrown short video platform from ShareChat, has unveiled the winners of the March edition of its...
Meta unveils AI-led shopping innovations with reels, creators and GenAI tools
Mumbai: Meta has announced a suite of new AI-powered shopping and advertising solutions aimed at transforming how consumers discover and...
Amagi introduces new Ad tech solution to enhance FAST revenue streams
Bengaluru: Amagi has announced the launch of AdFlow Orchestrator, an intelligent advertising and stream event management system designed to address...
InMobi expands Salesforce partnership to power AI-driven advertising ecosystem
Bengaluru: InMobi has deepened its long-standing collaboration with Salesforce to accelerate AI-driven growth across its global advertising ecosystem, as the...
DangleAds Technologies elevates Nidhi Dua Dhingra to Chief Business Officer
Gurgaon: DangleAds Technologies has announced the elevation of Nidhi Dua Dhingra to the role of Chief Business Officer (CBO). This...
LANEIGE taps Jung von Matt HANGANG for Global Bouncy & Firm Serum rollout
Mumbai: LANEIGE has appointed Jung von Matt HANGANG to lead the...
South Indian Bank Adds Digital Convenience to Vishu Gifting with SIB Mirror+ ‘Vishu Kaineettam’ feature
Kerala: South Indian Bank, one of Kerala’s leading private sector banks,...
Verve elevates Barry Muldowney as Group Managing Director; Founder Ronan Traynor steps into Executive Chair role
Dublin: Verve, The Live Agency, has announced a key leadership transition...
Media OutReach Newswire appoints Pamela Phua as Managing Partner, Southeast Asia to drive global brand expansion
Singapore: Media OutReach Newswire has announced the appointment of Pamela Phua as Managing Partner, Southeast Asia, as part of its...
Scribbld bags Digital Mandate for Brushers Co
Mumbai: Scribbld has been awarded the digital mandate for Brushers Co, an emerging oral care brand founded by Gehna Dholakia....
80 dB Communications bags the PR mandate for Smytten
Mumbai: 80 dB Communications, an integrated reputation management advisory, has been appointed as the communications partner for Smytten, an experiential...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Network18 Appoints Mihir Bhatt as Chief Content Officer for News18 Studios
New Delhi: Rahul Joshi, in an internal communication, announced the appointment...
Hell Energy Drink appoints dentsu India as Integrated Marketing Communications Partner for 2026
Mumbai: Hell Energy Drink has appointed dentsu India as its integrated...
Dalet names Brian Doheny as President and Chief Revenue Officer
New York: Dalet, a technology and service provider for media-rich organizations,...
Moj announces winners of March micro drama challenge, strengthens push for short-form storytelling
New Delhi: Moj, the homegrown short video platform from ShareChat, has...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
LANEIGE taps Jung von Matt HANGANG for Global Bouncy & Firm Serum rollout
Mumbai: LANEIGE has appointed Jung von Matt HANGANG to lead the...
Amagi introduces new Ad tech solution to enhance FAST revenue streams
Bengaluru: Amagi has announced the launch of AdFlow Orchestrator, an intelligent advertising and stream event management system designed to address...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Brand-Led Consumer Education Is Becoming the Most Authentic Form of Marketing
In today’s dynamic and opportunity-rich marketplace, the role of marketing is evolving in meaningful ways. Consumers are more curious, more...
Gurjeev Singh Kapoor named CEO of Hathway Cable and Datacom
Mumbai: In a significant leadership move in India’s media and distribution landscape, Gurjeev Singh Kapoor has been appointed as the...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging...
Shin chan’s 20-year run on Indian TV gets a ‘House of Masti’ moment on Sony YAY!
Mumbai:Sony YAY!, India’s leading kids’ entertainment channel, continues to engage young audiences and families through immersive and innovative on-air experiences....
Media OutReach Newswire appoints Pamela Phua as Managing Partner, Southeast Asia to drive global brand expansion
Singapore: Media OutReach Newswire has announced the appointment of Pamela Phua as Managing Partner, Southeast Asia, as part of its...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Interio by Godrej spotlights gaming ergonomics at FAU-G Bharat League 2.0 finals with Dot9 Games
Mumbai: Interio by Godrej, a leading furniture brand from Godrej Enterprises Group, has collaborated with Dot9 Games for the FAU-G...
