Billboard India appoints Mohini Chaudhuri as Content Strategy Director
Mumbai: Billboard India, launched in partnership with Other Side Ventures Pvt....
AdLift secures SEO and Content Marketing Mandate for Baby Forest
Mumbai: AdLift, a global digital marketing agency specialising in AI-led SEO...
AFAA extends application deadline to 22 June for fourth edition of New Age Leadership Programme 2026
Mumbai: Responding to strong interest from organizations across the country, the...
Yashaswini Ghorpade extends partnership with Unived as Brand Ambassador
Bangalore: India’s No. 1 ranked women’s table tennis player, Yashaswini Ghorpade,...
Mondelez India launches limited-edition Cadbury Dairy Milk Silk Dubai Chocolate, bringing global dessert trend to India
Mumbai: Mondelez India has unveiled one of its most ambitious flavour...
L’Oréal to acquire majority stake in Innovist to strengthen presence in India’s fast-growing beauty market
France: L’Oréal, the global beauty leader, has announced the signing of...
HDFC Securities appoints Vipul Nirwani as Head of Digital Products
Mumbai: HDFC Securities, a subsidiary of HDFC Bank and a technology-first,...
Trupeer AI appoints Raghu Subramanian as President and Chief Business Officer
Mumbai: Trupeer AI, the workflow knowledge layer built for teams and...
Astrum names Harsh Shrivastava as Senior Advisor
Gurugram: Astrum, India’s first research-based strategic communications consulting firm, has announced...
Rusk Media raises INR 100 crore in Pre-Series C round led by Nazara Technologies
New Delhi: Rusk Media, the Mumbai-headquartered digital entertainment company focused on...
India TV’s ‘Aaj Ki Baat’ with Rajat Sharma records strong digital growth following a strategic prime-time shift
New Delhi: India TV's flagship prime-time news analysis show, "Aaj Ki...
News18 India’s Desh Ki Pathshala emerges as No. 1 Hindi news stream on YouTube
Mumbai: After a bumper debut on June 16, News18 India's Desh...
Wagh Bakri launches new campaign ‘Itti Si Wagh Bakri, Itti Kadak Swaad-bhari’, reinforcing the power of superior blend quality
Ahmedabad: Wagh Bakri Tea Group has unveiled its latest integrated campaign,...
Crocs launches India-focused ‘Wonderfully Unordinary’ Campaign with Rashmika Mandanna to celebrate monsoon and self-expression
New Delhi: Crocs™ has launched the India adaptation of its global...
Canara Robeco AMC launches ‘#BackToSIP’ campaign to encourage disciplined investing through SIPs
Mumbai: Canara Robeco Asset Management Company Limited (Investment Manager to Canara...
Darling Krishna, Milana Nagaraj & Amrutha Iyengar’s Love Mocktail 3 to premiere on Zee Kannada on June 21
Bengaluru: Strengthening its commitment to bringing compelling regional storytelling to television...
Arpita Arya to anchor News18 India’s flagship debate show ‘Goonj’
Mumbai: News18 India has announced a new chapter for its flagship...
Zee TV announces new season of Sa Re Ga Ma Pa; auditions open across 12 cities
Mumbai: Zee TV has announced the return of its iconic singing...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Z enables football growth in India through Zee5 subscriber-led initiative to build future talent ecosystem
Mumbai: Strengthening its long-standing commitment to creating meaningful impact through content and purpose-led initiatives, Zee Entertainment Enterprises Ltd. (‘Z’) has...
APAC is central to Prime Video’s global ambitions — both as a growth driver and a source of innovation: Prime Video’s Gaurav Gandhi at APOS 2026
Mumbai: At APOS 2026, Prime Video's Asia Pacific leadership team outlined the company's regional strategy in a session titled The...
STANshop offers discounted ZEE5 Subscription ahead of FIFA 2026 to expand access to premium football content
Mumbai: STANshop, the commerce and rewards platform integrated within STAN, has announced discounted ZEE5 subscriptions at up to 25% off,...
She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers
A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...
From Influencers to Brand IP: Why Marketers Are Building Owned Media in 2026
There is a particular kind of marketing anxiety that sets in the day after an influencer campaign ends. The content...
The Algorithm That Forgot You Were Full
There is a well established principle in nutrition science that the brain takes roughly 12 to 20 minutes to register...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Brands recovered more than Rs. 1.3 crore worth of orders using AI-powered abandoned cart recovery: Unicommerce
Mumbai: India's summer sale season signals a new phase for e-commerce, where AI-powered customer engagement is delivering measurable commercial outcomes,...
92% of Fathers influence household purchases, yet only 17% feel brands market to them: PulseAI Research
Bengaluru: Fathers are playing a significantly larger role in household decision-making than traditional perceptions suggest, but brands may not be...
Eight in ten WhatsApp orders placed during India’s festive season last year came from new customers: GoKwik data
Mumbai: Eight in ten WhatsApp orders placed during India's festive season last year came from new customers, and brands deploying...
Times Now Launches E-Now: A New-Age Lifestyle Show For The Internet Generation
Mumbai: TIMES NOW, India’s leading English News channel is set to usher in a fresh chapter in infotainment with the...
India’s Culinary Stars Shine at NDTV Food Awards 2026
New Delhi: The NDTV Food Awards 2026 celebrated some of the finest names in India’s food and hospitality industry, honouring...
Choice International and Zee Business Host ‘Bharose Ki Choice’ Investor Awareness Initiative in Patna
Patna, 15th June 2026: Choice International Limited, a leading financial services firm in India, in collaboration with Zee Business, successfully...
Meta expands teen safety measures across Instagram, Facebook and Messenger with new AI and parental controls
Mumbai: Meta has announced a new set of safety enhancements designed to strengthen protections for teens across Instagram, Facebook and...
Meta unveils new commerce and discovery tools at Cannes 2026 to accelerate AI-led shopping experiences
Mumbai: Meta has announced a new suite of commerce and advertising innovations designed to transform how consumers discover and purchase...
Truecaller Ads unveils ‘Call-to-Cart’ to turn communication moments into commerce
Mumbai: Truecaller Ads has announced the global launch of Call-to-Cart, an AI-powered commerce solution designed to transform everyday communication touchpoints...
DoubleVerify launches DV Neura to advance AI-powered media quality and performance
New Delhi: DoubleVerify, the software platform focused on media quality verification, advertising performance optimisation and campaign outcomes measurement, has announced...
Adobe launches Brand Visibility solution to help businesses win in the AI search era
New Delhi: Adobe (Nasdaq: ADBE) has announced the launch of Adobe Brand Visibility, a new solution designed to help businesses...
Integral Ad Science introduces episode-level podcast pre-bid optimization via The Trade Desk
Mumbai: Integral Ad Science (IAS) has announced the launch of a new episode-level pre-bid optimization solution for programmatic podcast audio...
CHARLES & KEITH welcomes Kim You Jung as Brand Ambassador
Singapore: CHARLES & KEITH has announced the appointment of Korean actor...
Fox to acquire Roku in $22 billion deal to create streaming and TV powerhouse
Mumbai: Fox Corporation has agreed to acquire streaming platform Roku in...
Eros Innovation licenses $1.7 billion cultural dataset to UK arm; commits £265 million to British film production
Mumbai: Eros Innovation has announced a major expansion of its global...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
Imagicaaworld Entertainment expands mandate with SGA PR to strengthen brand storytelling and consumer engagement
Mumbai: As India’s leisure and experience economy continues to gain momentum, Imagicaaworld Entertainment Limited (IEL), an entertainment and theme park...
Golin and Ketchum Unite Under New Global Agency Brand
Mumbai: In a significant move within the global communications industry, Golin and Ketchum have officially combined operations to launch Golin...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
Global Chess League brings Season 4 to Bengaluru, expands global fan movement
Mumbai: The Global Chess League (GCL), a joint initiative of Tech Mahindra and FIDE, has announced Bengaluru as the host...
Venice TV & Branded Content Festival 2026 opens final call for entries till June 30
Mumbai: The Venice TV & Branded Content Festival 2026 has announced that entries are open until June 30, 2026, inviting...
Brands recovered more than Rs. 1.3 crore worth of orders using AI-powered abandoned cart recovery: Unicommerce
Mumbai: India's summer sale season signals a new phase for e-commerce,...
Billboard India appoints Mohini Chaudhuri as Content Strategy Director
Mumbai: Billboard India, launched in partnership with Other Side Ventures Pvt....
HDFC Securities appoints Vipul Nirwani as Head of Digital Products
Mumbai: HDFC Securities, a subsidiary of HDFC Bank and a technology-first,...
Meta unveils new commerce and discovery tools at Cannes 2026 to accelerate AI-led shopping experiences
Mumbai: Meta has announced a new suite of commerce and advertising...
Club FM becomes only Indian radio station honoured at New York Festivals Radio Awards 2026
Kochi: Club FM has achieved a significant international milestone by becoming the only Indian radio station to be recognised at...
CHARLES & KEITH welcomes Kim You Jung as Brand Ambassador
Singapore: CHARLES & KEITH has announced the appointment of Korean actor...
DoubleVerify launches DV Neura to advance AI-powered media quality and performance
New Delhi: DoubleVerify, the software platform focused on media quality verification, advertising performance optimisation and campaign outcomes measurement, has announced...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers
A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution
New Delhi: India's Multi System Operator (MSO) landscape is becoming increasingly concentrated, with the latest Ministry of Information & Broadcasting...
Z enables football growth in India through Zee5 subscriber-led initiative to build future talent ecosystem
Mumbai: Strengthening its long-standing commitment to creating meaningful impact through content and purpose-led initiatives, Zee Entertainment Enterprises Ltd. (‘Z’) has...
Times Now Launches E-Now: A New-Age Lifestyle Show For The Internet Generation
Mumbai: TIMES NOW, India’s leading English News channel is set to usher in a fresh chapter in infotainment with the...
Image Stereo bags PR Mandate for LEGXI
New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s...
News18 India announces fourth edition of ‘Amrit Ratna’
New Delhi: News18 India, India’s No. 1 Hindi news channel, has announced the fourth edition of its flagship IP ‘Amrit...
LVL Zero spotlights India’s emerging studios building the future of gaming
Mumbai: India’s gaming ecosystem may often be measured through player scale, revenues, and esports growth, but a quieter transformation is...
