Bianca Guimaraes appointed Jury Chair at Abby Awards 2026 Powered by The One Club | The One Show
Mumbai: The ABBY Awards 2026 Powered by The One Club for...
Publicis Production expands Varun Shah’s role with Global Creative Transformation Mandate
Mumbai: Publicis Production has elevated Varun Shah to a global leadership...
Liqvd Asia bags four new mandates, adds about Rs. ₹35 Crore to future business pipeline
Mumbai: Liqvd Asia has secured four new mandates across categories, marking...
Yamaha Music India Appoints A.R. Rahman as Brand Ambassador to strengthen music ecosystem
Chennai: Yamaha Music India Pvt. Ltd. has announced the appointment of...
MSM Unify names Dr. Nalin Jha to Lead Strategic Growth and E-Learning Initiatives
New Delhi: MSM Unify, part of Laul Global, has announced the...
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Mumbai: MS Dhoni has partnered with The Sleep Company as brand...
Fashion Entrepreneur Fund appoints Rohit Dhar as Chief Business Officer
Mumbai: Fashion Entrepreneur Fund (FEF) has appointed Rohit Dhar as its...
South Indian Bank names Jose Joseph Kattoor as Non-Executive Part-Time Chairman (Independent Director)
Mumbai: South Indian Bank has appointed Jose Joseph Kattoor as its...
Bharti Family Office’s Hospitality and Dining Arm names Rohan Pewekar as CEO
New Delhi: Bharti family office’s hospitality and dining arm has announced...
MIB, IICT partner with Google and YouTube to launch 15,000 AI scholarships for creators
New Delhi: The Ministry of Information and Broadcasting (MIB), in collaboration...
India’s micro-drama market hits $300 million in year one; interactive media economy reaches $13.8 billion: Lumikai report
New Delhi: Lumikai has released its fifth edition of the State...
Print Industry flags LPG crisis, seeks ‘Essential Service’ tag for newspaper & magazine printing
New Delhi: India’s print media industry has raised alarm over a...
KFC unveils India’s tallest sand bucket to mark RK Beach restaurant launch in Vizag
Mumbai: KFC created a striking brand moment at RK Beach with...
Godrej Consumer Products launches ‘Machar Hai, Mehman Nahi’ film to drive mosquito prevention awareness
Mumbai: Godrej Consumer Products Limited has unveiled a public service film...
Panda’s Box launches #ScreenFreeNavratri Campaign to promote digital detox among families
Mumbai: Panda’s Box has rolled out its #ScreenFreeNavratri campaign, a nine-day...
P&G Shiksha integrates into Kattathe Kilikkoodu on Asianet, bringing education conversations to prime time
Mumbai: Procter & Gamble (P&G) India’s flagship CSR initiative, P&G Shiksha,...
Delhi High Court Quashes CBI LOCs Against NDTV Founders, Cites Violation of Personal Liberty
New Delhi: In a significant ruling with implications for corporate governance...
Govt Says IDC Reviews Ad Code Violations by Private TV Channels
New Delhi: The central government has told Lok Sabha that complaints...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
Amazon MX Player launches ‘Fatafat’ to bring free micro-dramas to Indian audiences
Mumbai: Amazon MX Player has announced the launch of ‘Fatafat’, a new micro-drama destination aimed at mobile-first audiences, marking its...
India’s micro-drama market hits $300 million in year one; interactive media economy reaches $13.8 billion: Lumikai report
New Delhi: Lumikai has released its fifth edition of the State of India Interactive Media Report 2025, revealing that India’s...
ICC Men’s T20 World Cup 2026 final draws 135 million viewers on JioHotstar; Thums Up, Haier, Hyundai lead ad race: COTT
Mumbai: India’s victorious campaign at the ICC Men's T20 World Cup 2026 culminated in a high-impact final that attracted 135...
Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...
Random Acts of Marketing Will Kill You More Than Competition
In October 2010, something unusual happened in the world of marketing. Gap Inc., which had built one of the most...
Beyond Pink Marketing: Why Data, Not Assumptions, Should Drive Women-Centric Campaigns
Women represent one of the most powerful consumer segments in the global economy. Today, they control or influence nearly 70–85%...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report
Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark...
Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...
FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report
Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its...
Prasads Multiplex Unveils one of India’s Largest HDR Cinema Auditorium with ‘PCX HDR by Barco’
Hyderabad: Prasads Multiplex, one of India’s most iconic cinema exhibition venues, has introduced a new premium theatrical experience with the...
Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility
Mumbai: Amid growing geopolitical tensions and global market uncertainty, Zee Business, India's trusted leader in business news, has announced the...
PepsiCo India boosts water security, restoring 1.48 billion litres through watershed and community initiatives
Mumbai: Marking World Water Day, PepsiCo India reaffirmed its ongoing efforts to advance water stewardship, announcing that it replenished 1.48...
Mirror Security names Albert Sisto as Independent Board Member
Mumbai: Mirror Security has announced the appointment of Albert Sisto as an Independent Board Member, as the company accelerates its...
YouTube Tests ‘Sticky’ Ad Format That Persists Beyond Skip, Expanding Brand Visibility
Mumbai: In a move that could redefine how advertisers extract value from skippable inventory, YouTube is experimenting with a new...
Gautam Gambhir moves Delhi HC over deepfakes, unauthorised merchandise; seeks ₹2.5 crore in damages
New Delhi: Indian men’s cricket team head coach Gautam Gambhir has moved the Delhi High Court in a significant legal...
AnyMind Group launches AnyDigital Max to tackle ad fatigue and boost UGC-driven campaign performance
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyDigital Max,...
Huella elevates Pankajj Rai as SVP – Ad Sales, India; expands into Southeast Asia with a Singapore base
Mumbai: Huella, India’s fast-growing creative intelligence and technology company, has announced its expansion into Southeast Asia with the establishment of...
MiQ launches AI-powered platform MiQ Sigma in India to drive high-performance marketing
Mumbai: MiQ, a global programmatic media company, has launched its proprietary AI-powered platform MiQ Sigma in India, marking a significant...
Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026
Mumbai: WARC has released the 2026 edition of the WARC Effective...
OMD USA appoints Bradley Rogers as CEO as Chrissie Hanson moves to Dentsu
Mumbai: OMD USA has named Bradley Rogers as its new Chief...
Ete Davies joins LePub as Global Chief Operating Officer
London: Ete Davies has joined LePub as Global Chief Operating Officer,...
The Other Circle partners with RADA as PR Agency for Maharashtra’s First Marathi Pop Culture Festival
Mumbai: The Other Circle (TOC) has been appointed as the official PR partner for RADA Marathi Pop Culture Festival, Maharashtra’s...
Swiss Military appoints Compass Communications as Strategic Communications Partner in India
Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus...
Bizzcom Solutions expands global outreach services to strengthen international brand presence
Mumbai: Bizzcom Solutions, a fast-growing public relations agency known for delivering impactful communication strategies, has announced the expansion of its...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM
Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League...
Jahabar Sadique of Chai Kings to be featured in Super Chennai Arattai conversation series
Chennai: Jahabar Sadique, Co-Founder and CEO of Chai Kings, will be the featured guest at the upcoming edition of Super...
MIB, IICT partner with Google and YouTube to launch 15,000 AI scholarships for creators
New Delhi: The Ministry of Information and Broadcasting (MIB), in collaboration...
Bianca Guimaraes appointed Jury Chair at Abby Awards 2026 Powered by The One Club | The One Show
Mumbai: The ABBY Awards 2026 Powered by The One Club for...
Fashion Entrepreneur Fund appoints Rohit Dhar as Chief Business Officer
Mumbai: Fashion Entrepreneur Fund (FEF) has appointed Rohit Dhar as its...
YouTube Tests ‘Sticky’ Ad Format That Persists Beyond Skip, Expanding Brand Visibility
Mumbai: In a move that could redefine how advertisers extract value...
Greenlands Global appointed Managing Partner for Big FM Realty’s ₹1,200 crore mixed-use development
Mumbai: Greenlands Global Private Limited has been appointed as the Managing Partner for an upcoming mixed-use development by Big FM...
Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026
Mumbai: WARC has released the 2026 edition of the WARC Effective...
AnyMind Group launches AnyDigital Max to tackle ad fatigue and boost UGC-driven campaign performance
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyDigital Max,...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...
MIB Tightens Grip on Cable Sector; MSO Count Falls to 756 After Fresh Round of Cancellations
New Delhi: In a continued push to enforce regulatory discipline in India’s cable distribution ecosystem, the Ministry of Information and...
Amazon MX Player launches ‘Fatafat’ to bring free micro-dramas to Indian audiences
Mumbai: Amazon MX Player has announced the launch of ‘Fatafat’, a new micro-drama destination aimed at mobile-first audiences, marking its...
Prasads Multiplex Unveils one of India’s Largest HDR Cinema Auditorium with ‘PCX HDR by Barco’
Hyderabad: Prasads Multiplex, one of India’s most iconic cinema exhibition venues, has introduced a new premium theatrical experience with the...
The Other Circle partners with RADA as PR Agency for Maharashtra’s First Marathi Pop Culture Festival
Mumbai: The Other Circle (TOC) has been appointed as the official PR partner for RADA Marathi Pop Culture Festival, Maharashtra’s...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
India wins Gold in Clash Royale at Global Esports Games; secures Bronze in DOTA 2
Mumbai: Global Esports Games Mumbai 2026 concluded on a high note with Team India delivering a standout performance, clinching gold...
