Crayons marks four decades of independent growth, accelerates AI-led marketing vision
New Delhi: The Crayons Network, one of India's largest fully independent...
Metamorph Communications launches ‘IPO Accelerator’ Communications Practice for emerging businesses
Mumbai: Metamorph Communications, an integrated communications firm, has launched its ‘IPO...
Nikhil Kamath’s WTF backs BTG to strengthen India’s independent creative agency ecosystem
Mumbai: BTG, the independent creative agency founded by Aaliya Amrin, Eman...
Rasna expands ready-to-drink (RTD) fruit beverage portfolio with a new 1-litre family pack
MUMBAI: Rasna, a manufacturer of instant beverages, has expanded its ready-to-drink...
Indica Easy rolls out refreshed packaging across portfolio with Brand Ambassador Tamannaah Bhatia
Mumbai: CavinKare's flagship hair colour brand, Indica Easy, has unveiled refreshed...
Bhima Jewellers appoints Janhvi Kapoor as Brand Ambassador
Mumbai: Bhima Jewellers has announced actor Janhvi Kapoor as its brand...
Schon&Co onboards Adrian Warr as Strategic Adviser to strengthen APAC expansion
Mumbai: Schon&Co has appointed Adrian Warr as Strategic Adviser, strengthening its...
Invenia-STL Networks names Col. Girish Nandan Juneja as COO
New Delhi: Invenia-STL Networks Ltd. has appointed Col. Girish Nandan Juneja...
Moglix appoints Priya Kumari as Senior Vice President – Infrastructure Markets and Strategic Partnerships
Noida: Moglix, one of Asia's largest B2B industrial commerce and deep...
NDTV partners with Integrated Advertising Services FZ-LLC to expand global monetisation of NDTV World
Mumbai: NDTV has entered into a strategic partnership with Integrated Advertising...
Virtuoso Music enters India with artist-first model, eyes long-term growth in regional music markets
Mumbai: UK-headquartered music company Virtuoso Music has announced its entry into...
Zee issues advisory on authorised FIFA World Cup 2026 streaming and trademark usage in India
Mumbai: Zee has issued an advisory to hotels, commercial establishments and...
GECO debuts first brand film ‘The Geco Tales: The Castaway’ to spotlight nature-inspired construction solutions
Karur: GECO, the nature-inspired construction solutions brand from the VNC Group,...
Rana Daggubati and Vijay Sethupathi front AVT Gold Cup’s campaign on friendship and tea
Mumbai: AVT Gold Cup has unveiled a new television commercial that...
Sansaar debuts bedding collection with new brand campaign starring Ranveer Singh
Mumbai: Sansaar, the conscious luxury soft furnishings brand from D'Decor, has...
Aaj Tak introduces India’s first Vertical TV for live news
Mumbai: Aaj Tak, a Hindi news channel, has unveiled Vertical TV,...
Zee Keralam to launch new fiction show ‘Pranayavilasam’
Mumbai: Zee Keralam has announced the launch of its upcoming fiction...
MIB Asks BARC to Halt TV Ratings Across All Genres Until Licence Renewal?
New Delhi: India's television audience measurement system is set for its...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
ZEE5 premieres ‘Parimala & Co’ across five languages on July 10
Mumbai: ZEE5 is set to expand its regional entertainment slate with the exclusive premiere of Parimala & Co on July...
Zee5 expands premium originals slate with Diljit Dosanjh’s Satluj
Mumbai: OTT platform Zee5 has premiered 'Satluj', a socially relevant drama inspired by true events, reinforcing its strategy of backing...
Netflix launches NextGen India Writers’ Program to Discover emerging storytelling talent
Mumbai: Netflix has launched the Netflix NextGen India Writers’ Program, a talent development initiative aimed at identifying and nurturing the...
How AI Search Engines Are Changing Organic Traffic Discovery
For more than twenty years, the SEO contract was beautifully simple: rank higher, and the traffic would follow. Build the...
The Future of Marketing Belongs to Brands That Own Consumer Signals
During the Second World War, the most consequential weapon in the Allied arsenal wasn't a tank or a bomber. It...
How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
CTV Widens Advertising Lead Over Linear TV During FIFA World Cup 2026: TAM Sports
Mumbai: Advertising activity during the first 62 live matches of the FIFA World Cup 2026 reflected a shifting media landscape,...
93% of APAC consumers walk away silently after losing faith in brands: Ogilvy
Singapore: Ogilvy has unveiled its inaugural 2026 APAC Believability Index: The Power of Proof, a regional study examining how consumers...
Tata Sierra, Cadbury Dairy Milk, Tata AIG & Rapido among biggest beneficiaries of IPL 2026: Ormax Trac20
Mumbai: Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode and Wonder Cement emerged as the biggest beneficiaries...
ETNOW Swadesh Revamps Weekday Programming; Launches Dedicated 7 PM Wealth Hour from July 6
Mumbai: ETNOW Swadesh, the Hindi business news channel from the Times Group, is set to launch a revamped weekday programming...
Moneycontrol Hosts 5th Mutual Fund Summit, Bringing Together India’s Top Market Leaders to Shape the Future of Wealth Creation
Mumbai: Moneycontrol successfully hosted the 5th edition of the Moneycontrol Mutual Fund Summit on June 30, 2026, in Mumbai, bringing...
TIMES NOW S.I.T exposes massive accountability lapses in Ram Mandir Trust via undercover sting ‘Operation Chanda Chori’
New DelhiI: Amid growing national outrage over a high-profile donation theft at the Shree Ram Janmabhoomi Teerth Kshetra Trust, a...
EU’s top court rejects Google’s final appeal, confirms €4.1 billion Android antitrust penalty
Mumbai: The Court of Justice of the European Union (CJEU) has dismissed Google and parent Alphabet’s final appeal against a...
Mumbai Tak hosts fourth edition of Mumbai Tak Baithak, brings together Maharashtra’s political and cultural leaders
Mumbai: Digital-first news platform Mumbai Tak hosted the fourth edition of its flagship intellectual property, Mumbai Tak Baithak, in Mumbai,...
Rite KnowledgeLabs retains IPMA’s ‘Paper Matters’ social media mandate for third consecutive year
New Delhi: The Indian Paper Manufacturers Association (IPMA) has renewed Rite KnowledgeLabs' mandate as the digital and social media communications...
Mitgo appoints Samrat Dutta as Head of APAC region
Gurugram: Global technology group Mitgo has appointed Samrat Dutta as the new Head of its Asia-Pacific (APAC) region, succeeding Neha...
LiveRamp launches Hyderabad Office to expand Global AI and engineering capabilities
Hyderabad: LiveRamp, a data collaboration platform provider, has announced the launch of its Hyderabad office as part of its long-term...
Adobe expands agentic AI ecosystem with new agency and technology partnerships
New Delhi: Adobe has announced a series of new partnerships with leading agency networks, technology companies and systems integrators to...
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
London: Radiocentre has appointed Jo Verrill as its new Head of...
JustWatch Launches Migration Tool to Help TV Time Users Preserve Their Watch History
Berlin: JustWatch, the leading platform for finding what to watch, today...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
The Hype Studio wins PR and Communications mandate for Iron Asylum
New Delhi: Integrated public relations and communications agency The Hype Studio has secured the public relations and communications mandate for...
Confiance Communications wins PR mandate for Mannlich
Gurugram: Confiance Communications has secured the public relations mandate for Mannlich, a men's skincare brand, as it looks to build...
Jivraj9 Tea Group appoints Primex Media as Strategic PR & Communications Partner
Surat: Jivraj9 Tea Group, one of Gujarat’s trusted tea brands, has appointed Primex Media Services Pvt. Ltd. as its strategic...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
Ananda Vikatan Cinema Awards 2025 returns with expanded celebration of Tamil cinema
Chennai: The Ananda Vikatan Cinema Awards 2025 is set to return on July 3, 2026, in Chennai, celebrating excellence in...
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...
ZEE5 premieres ‘Parimala & Co’ across five languages on July 10
Mumbai: ZEE5 is set to expand its regional entertainment slate with...
Crayons marks four decades of independent growth, accelerates AI-led marketing vision
New Delhi: The Crayons Network, one of India's largest fully independent...
Schon&Co onboards Adrian Warr as Strategic Adviser to strengthen APAC expansion
Mumbai: Schon&Co has appointed Adrian Warr as Strategic Adviser, strengthening its...
Mumbai Tak hosts fourth edition of Mumbai Tak Baithak, brings together Maharashtra’s political and cultural leaders
Mumbai: Digital-first news platform Mumbai Tak hosted the fourth edition of...
MY FM launches new humour property ‘Babu Bhaiya’ across its network
Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, has launched a new humour-based content property, 'Babu Bhaiya',...
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
London: Radiocentre has appointed Jo Verrill as its new Head of...
Mitgo appoints Samrat Dutta as Head of APAC region
Gurugram: Global technology group Mitgo has appointed Samrat Dutta as the new Head of its Asia-Pacific (APAC) region, succeeding Neha...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
How AI Search Engines Are Changing Organic Traffic Discovery
For more than twenty years, the SEO contract was beautifully simple: rank higher, and the traffic would follow. Build the...
Pay DTH sheds nearly 79 lakh subscribers in a year as Airtel’s IPTV base more than doubles
Mumbai: India's television distribution market is witnessing a rapid transformation as broadband-based television services gain traction at the expense of...
ZEE5 premieres ‘Parimala & Co’ across five languages on July 10
Mumbai: ZEE5 is set to expand its regional entertainment slate with the exclusive premiere of Parimala & Co on July...
ETNOW Swadesh Revamps Weekday Programming; Launches Dedicated 7 PM Wealth Hour from July 6
Mumbai: ETNOW Swadesh, the Hindi business news channel from the Times Group, is set to launch a revamped weekday programming...
The Hype Studio wins PR and Communications mandate for Iron Asylum
New Delhi: Integrated public relations and communications agency The Hype Studio has secured the public relations and communications mandate for...
Envent launches ‘Envent Music Lab’ to discover and promote emerging music talent across India
Mumbai: Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging...
S8UL names YouTube as Official Partner for Esports World Cup 2026
Mumbai: S8UL, ahas onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle...
