Karnataka Assembly clears Bill to regulate hoardings, enable municipal bodies to levy advertisement fees
Bengaluru: The Karnataka Legislative Assembly on Monday approved a Bill that...
Amrita Randhawa, Tuomas Peltoniemi Named Heads of Jury for APAC Effie Awards 2026
Singapore: The APAC Effie Awards has appointed Amrita Randhawa, CEO of...
DGTOOHL reports growing brand shift to programmatic DOOH for smarter outdoor campaigns
New Delhi: Outdoor advertising in India is entering a more data-driven...
Ai+ Smartphone onboards Ishan Kishan as Brand Partner
New Delhi: Ai+ Smartphone has announced an exclusive brand alliance with...
Bajaj Electricals seals ₹141.4 crore deal to acquire Morphy Richards brand rights
Mumbai: Bajaj Electricals Limited has announced the acquisition of intellectual property...
MS Dhoni expands role at House of Biryan as Brand Ambassador
Mumbai: House of Biryan (HOB), a tech-enabled cloud kitchen brand, has...
VIBGYOR Group of Schools names Vaibhav Narang as Chief Executive Officer
Mumbai: VIBGYOR Group of Schools, a K–12 education network, has appointed...
Cadence names Dr. Alok Jain as Managing Director for India
Mumbai: Cadence has announced the appointment of Dr. Alok Jain as...
RR Kabel names Kamaljeet Kaur as Chief Human Resources Officer
Mumbai: RR Kabel, a manufacturer of wires and cables in India,...
Universal Music India partners Anirudh Ravichander’s Albuquerque Records for global Pop and Hip-Hop expansion
Mumbai: Universal Music India, a division of Universal Music Group, has...
Coke Studio Bharat unveils Season 4 artist line-up, expands focus on regional and cultural storytelling
Mumbai: After three successful seasons of reshaping India’s streaming music landscape,...
Applause Entertainment, Story TV join hands for short-form microdrama content
Mumbai: Content and IP creator Applause Entertainment, a venture of the...
AD by Arvind launches Spring Summer ’26 Collection with Raghav Juyal; unveils digital platform
Mumbai: AD by Arvind, the contemporary ready-to-wear brand from Arvind Limited,...
Aqualogica appoints Apoorva Mukhija as Sunscreen Ambassador, launches new brand film
Mumbai: Aqualogica, the Gen Z-focused skincare brand from Honasa Consumer’s portfolio,...
Flipkart turns Ugadi vs Yugadi debate into festive shopping campaign
Mumbai: Flipkart has launched a new festive campaign around Ugadi, bringing...
‘Saat Pake Bandha’ premieres on Zee Bangla with a story of love and acceptance
Kolkata: Zee Bangla has announced the launch of its upcoming fiction...
COLORS launches new primetime drama ‘Do Duniya Ek Dil’, blending romance with cybercrime awareness
Mumbai: COLORS has launched its new primetime drama Do Duniya Ek...
Times Now Navbharat tops Hindi news OTS at 98.47%, Republic TV leads English segment: Chrome DM Week 8’26 Report
Mumbai: Chrome DM has released its latest Opportunity to See (OTS)...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is...
RunnTV and Pocket Aces announce strategic partnership for FAST technology and distribution
Mumbai: RunnTV, India’s first independent and one of the fastest-growing FAST (Free Ad-Supported Streaming TV) platforms, has announced a strategic...
Marathi family entertainer Aga Aga Sunbai! Kay Mhantay Sasubai? to stream on ZEE5 from March 19
Mumbai: After a successful theatrical run earlier this year, the Marathi family entertainer Aga Aga Sunbai! Kay Mhantay Sasubai? is...
Netflix opens Eyeline Studios in Hyderabad, strengthening investment in India’s AVGC sector
Mumbai: Netflix has announced the launch of Eyeline Studios in Hyderabad, marking a significant long-term investment in India’s Animation, Visual...
Why Indian Marketers Need to Rethink the “Soul” of Nepal
For more than two decades, I have worked at the intersection of Indian and global brands and the Nepali consumer....
The Rising Tide: India’s Three Sutras as a Compass for the AI Age
The global AI discourse is no longer speculative. it is accelerating. Recent commentary from Matt Shumer, CEO of Otherside AI,...
Great Ads Don’t Work If Nobody Sees Them Enough
A few years ago, when my primary forte was digital, I was having a heated discussion with a colleague who...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Ad awareness grows with age but persuasive brand narratives still influence young audiences: ASCI
Mumbai: The Advertising Standards Council of India (ASCI) Academy, in collaboration with Futurebrands Consulting, has unveiled its latest research study...
40% fans seek meet-and-greets while 45% prioritise official merchandise experiences: India Fandom Report by MYFANDOM
Mumbai: MYFANDOM, India’s first direct-to-fan ecosystem, has released its inaugural India Fandom Report, highlighting the rapid rise of fandom culture...
Women drive 70–85% of purchase decisions across categories, emerging as India’s key consumer force: ‘The Paradox of Influence’ Report
Mumbai: HerKey, in association with Havas Creative India, the creative agency of Havas India, has unveiled a new cross-industry report...
Pexpo Collaborates with Sony YAY! to Launch ‘GO24’ – A Lifestyle Outdoor Hydration Brand Featuring Global Pop Culture Icons Shin-chan and Naruto
Mumbai: Pexpo, an Indian manufacturer of sustainable steel hydration products, has launched GO24, a new lifestyle outdoor hydration brand aimed...
Zee Telugu Ignites Ugadi Celebrations with Explosive Star Power and Non-Stop Entertainment!
Hyderabad: Zee Telugu has always celebrated every festival with grandeur, joy, and unparalleled entertainment, bringing families together through star-studded specials...
IICT Signs MoU with Publications Division; Launches Hindi Hum Dono: Dev Anand–Goldie Story
Mumbai: The Indian Institute of Creative Technologies (IICT) today signed a significant Memorandum of Agreement (MoU) with the Publications Division,...
Adobe and NVIDIA partner to power next-gen AI creativity and marketing workflows
New Delhi: Adobe and NVIDIA have announced a strategic partnership to accelerate AI-powered creation, production, and personalization, marking a significant...
Boopin appoints Anuj Gupta as Head – North & East; opens Gurugram office
Gurugram: Boopin, a global digital marketing agency, has announced the launch of its new office in Gurugram, marking a key...
Hyland appoints Kumaran Sasikanthan as Managing Director, India and SVP of Engineering
Delhi NCR: Hyland, the pioneer of The Content Innovation Cloud™, has announced the appointment of Kumaran Sasikanthan as Managing Director,...
Huella elevates Pankajj Rai as SVP – Ad Sales, India; expands into Southeast Asia with a Singapore base
Mumbai: Huella, India’s fast-growing creative intelligence and technology company, has announced its expansion into Southeast Asia with the establishment of...
MiQ launches AI-powered platform MiQ Sigma in India to drive high-performance marketing
Mumbai: MiQ, a global programmatic media company, has launched its proprietary AI-powered platform MiQ Sigma in India, marking a significant...
Affle Inc names Martin Price as Vice President, Products to drive AI-led platform strategy
San Francisco: Affle has announced the appointment of Martin Price as Vice President, Products, reinforcing the company’s commitment to accelerating...
OMD USA appoints Bradley Rogers as CEO as Chrissie Hanson moves to Dentsu
Mumbai: OMD USA has named Bradley Rogers as its new Chief...
Ete Davies joins LePub as Global Chief Operating Officer
London: Ete Davies has joined LePub as Global Chief Operating Officer,...
Jumeirah and Soursop launch global cultural platform showcasing contemporary Arab creativity
Global: Jumeirah has partnered with creative studio Soursop to launch a...
Crosshairs Communication and India Today Group mark 15 years of partnership for India Today Conclave
New Delhi: Crosshairs Communication and the India Today Group have completed 15 years of collaboration on the public relations mandate...
OM Bhakti awards public relations mandate to Value 360 Communications
New Delhi: OM Bhakti, an Indian pooja and devotional essentials brand focused on daily worship needs, has appointed Value 360...
Spardha Pandey named Lead – PR & Communications at Hero FinCorp
New Delhi: Spardha Pandey has joined Hero FinCorp as Lead – PR & Communications. In her new role, Pandey will...
Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM
Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League...
Jahabar Sadique of Chai Kings to be featured in Super Chennai Arattai conversation series
Chennai: Jahabar Sadique, Co-Founder and CEO of Chai Kings, will be the featured guest at the upcoming edition of Super...
59% event attendees recall on-ground brand interactions, 55% show higher purchase intent: BookMyShow-EY-Parthenon Report
Mumbai: EY-Parthenon and BookMyShow have released a report titled ‘Beyond Attention. Into Immersion’, highlighting the rapid rise of experiential marketing...
AD by Arvind launches Spring Summer ’26 Collection with Raghav Juyal; unveils digital platform
Mumbai: AD by Arvind, the contemporary ready-to-wear brand from Arvind Limited,...
Karnataka Assembly clears Bill to regulate hoardings, enable municipal bodies to levy advertisement fees
Bengaluru: The Karnataka Legislative Assembly on Monday approved a Bill that...
VIBGYOR Group of Schools names Vaibhav Narang as Chief Executive Officer
Mumbai: VIBGYOR Group of Schools, a K–12 education network, has appointed...
Boopin appoints Anuj Gupta as Head – North & East; opens Gurugram office
Gurugram: Boopin, a global digital marketing agency, has announced the launch...
Greenlands Global appointed Managing Partner for Big FM Realty’s ₹1,200 crore mixed-use development
Mumbai: Greenlands Global Private Limited has been appointed as the Managing Partner for an upcoming mixed-use development by Big FM...
OMD USA appoints Bradley Rogers as CEO as Chrissie Hanson moves to Dentsu
Mumbai: OMD USA has named Bradley Rogers as its new Chief...
Huella elevates Pankajj Rai as SVP – Ad Sales, India; expands into Southeast Asia with a Singapore base
Mumbai: Huella, India’s fast-growing creative intelligence and technology company, has announced its expansion into Southeast Asia with the establishment of...
Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is a seasoned leader with over 25 years of experience...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Why Indian Marketers Need to Rethink the “Soul” of Nepal
For more than two decades, I have worked at the intersection of Indian and global brands and the Nepali consumer....
TRAI Data Shows Continued Slide in Pay DTH Subscriber Base; Drops to 50.99 Million in December 2025 Quarter
New Delhi: India’s pay Direct-to-Home (DTH) television sector continued its downward trajectory in the quarter ending December 31, 2025, according...
RunnTV and Pocket Aces announce strategic partnership for FAST technology and distribution
Mumbai: RunnTV, India’s first independent and one of the fastest-growing FAST (Free Ad-Supported Streaming TV) platforms, has announced a strategic...
Pexpo Collaborates with Sony YAY! to Launch ‘GO24’ – A Lifestyle Outdoor Hydration Brand Featuring Global Pop Culture Icons Shin-chan and Naruto
Mumbai: Pexpo, an Indian manufacturer of sustainable steel hydration products, has launched GO24, a new lifestyle outdoor hydration brand aimed...
Crosshairs Communication and India Today Group mark 15 years of partnership for India Today Conclave
New Delhi: Crosshairs Communication and the India Today Group have completed 15 years of collaboration on the public relations mandate...
Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM
Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League...
NODWIN Gaming appoints Arnd Benninghoff to Board, initiates pre-IPO fundraising
Gurugram: NODWIN Gaming, a global gaming, esports and youth entertainment company, has announced a series of strategic milestones aimed at...
