WPP expands WPP Enterprise Solutions to accelerate AI-driven business transformation
Mumbai: WPP has announced its expansion plans for WPP Enterprise Solutions....
D&AD New Blood Awards 2026 honours menstruation-focused campaign with year’s top creative accolades
London: The D&AD has announced the winners of the 2026 New...
LS Digital launches ‘Marketing Rewired’ to help marketers turn AI adoption into practical business outcomes
Mumbai: LS Digital, a global integrated Digital Business Transformation (DBT) company,...
Instamart appoints Gautam Swaroop as Chief Business Officer
Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop...
Sonu Sood partners GetCompanion to raise awareness about India’s growing loneliness crisis
Mumbai: Actor and humanitarian Sonu Sood has partnered with emotional support...
Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand
Mumbai: Ananta Capital has acquired a majority stake in Phitku, the...
InsuranceDekho launches ‘InsuranceDekho for Corporate’, appoints Ranjeet Singh as CEO
Gurugram: InsuranceDekho has announced the launch of InsuranceDekho for Corporate, its...
Gary Coombe steps down as P&G Gillette CEO after 40-year career
Mumbai: Gary Coombe has stepped down as Chief Executive Officer of...
‘Z’ appoints Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships
Mumbai: Zee Entertainment Enterprises Ltd. ('Z') has appointed Sudeep Nagpurkar as...
‘Z’ secures exclusive Bundesliga media rights in India for five years
Mumbai: Zee Entertainment Enterprises Ltd. ('Z') has strengthened its sports portfolio...
VIDA unveils new brand identity, enters Asia Book of Records with largest brand logo
New Delhi: VIDA, powered by Hero, has unveiled a refreshed brand...
Gaana appoints Shabnam Majumdar as Director – Partnerships and Alliances
Mumbai: Audio streaming platform Gaana has strengthened its leadership team with...
Zydus Lifesciences unveils second film in ‘Liver Ki Suno’ campaign on early detection
Mumbai: Building on the 'Liver Ki Suno' campaign, Zydus Lifesciences Limited...
HDFC Mutual Fund marks Doctors’ Day with ‘WealthCare’ initiative to promote financial well-being
Mumbai: HDFC Mutual Fund has launched a special Investor Education and...
KFC India launches ‘Match Made In Madness’ campaign for new Double Chicken Dynamite
Mumbai: KFC India has unveiled its latest campaign, 'Match Made In...
Zee TV launches auditions for new season of Sa Re Ga Ma Pa, begins search for India’s next singing star
Mumbai: Zee TV has officially launched the audition journey for the...
COLORS brings autism awareness to mainstream entertainment with ‘Juhi Mui’
Mumbai: COLORS has announced the launch of Juhi Mui, a new...
ZEE5 brings football legend Oliver Kahn to India as expert for FIFA World Cup 2026 coverage
Mumbai: As the FIFA World Cup 2026 continues to engage football...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros...
Zee 5 hosts grand football carnival in Kolkata ahead of FIFA World Cup 2026™
Kolkata: Vivekananda Park at Southern Avenue turned into a vibrant celebration of football and culture as Zee 5 hosted a...
Mollywood Times’ to stream on JioHotstar from July 3
Mumbai: Acclaimed Malayalam film Mollywood Times is set to premiere on JioHotstar on July 3, bringing audiences an insider’s view...
Pocket FM Shuts Down Pocket TV; Bows Out of Crowded Microdrama Market
Bengaluru; Pocket FM has discontinued its microdrama platform, Pocket TV, as the company sharpens its strategic focus on its core...
How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...
The Third Eye View on Micro-Dramas: Format Right, Business Model Still Burning
Three months ago, I asked whether India’s micro-drama boom was a structural shift or a context driven spike. The market...
Why Brand Memory Matters More Than Market Share
Every marketer tracks market share. Every boardroom celebrates it. Every quarterly review revolves around it. Yet, some of the world's...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM
Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 25'26 (June 20–26, 2026), providing insights...
Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports
Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even...
93% of consumers use YouTube while Instagram sees nearly one hour of daily engagement: Hansa Research
Mumbai: Ahead of World Social Media Day, Hansa Research has released findings from its Advertising Impact Measurement (AIM) Study, offering...
TV9 Bangla Unveils India’s Biggest Education Expo and Celebrates Academic Excellence Through Uttaran Academic Excellence Honour
Kolkata: TV9 Bangla successfully organised India’s Biggest Education Expo, featuring leading educational institutions offering information on a wide range of...
Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai
Mumbai: The 5th edition of the Moneycontrol Mutual Fund Summit will be held in Mumbai on June 30, 2026. Themed...
CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers
Chennai: FMCG major, CavinKare’s iconic CHIK Shampoo today announced its continued focus on strengthening its leadership in the Indian haircare...
Truecaller partners with Route Mobile to expand global business messaging platform
Mumbai: Truecaller has announced a strategic partnership with Route Mobile, a Proximus Global company and a leading provider of cloud...
Vertoz files fourth patent to accelerate AI-powered demand platform optimization for digital advertising
Mumbai: Vertoz Limited has filed its fourth patent in India, further strengthening its intellectual property portfolio with a machine learning-powered...
Adobe introduces GenStudio for commerce media networks to power AI-led content creation and advertising at scale
New Delhi: Adobe has announced a series of new innovations across Adobe GenStudio, its agentic and generative AI-powered content supply...
Gandharv Sachdeva to Conclude His Journey with Hybrid AdTech India
Mumbai: Hybrid AdTech India is set to witness a significant leadership transition as Gandharv Sachdeva, Country Head – India, concludes...
AnyMind Group launches AnyAI DSP to bring AI-led transparency and performance to media buying
Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyAI DSP,...
DoubleVerify expands DV Authentic AdVantage to Meta and TikTok, bringing AI-powered media optimization across platforms
New Delhi: DoubleVerify, a software platform focused on media quality verification, ad performance optimization and campaign measurement, has announced the...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
LIA opens final early bird entry opportunity with 20% fee reduction
Mumbai: The countdown has begun for agencies, brands, production houses and...
Brands that create desire deliver 87% higher pricing power: Havas Research
Mumbai: Havas has launched ‘The Science of Desire’, a new global...
Jainsi Juneja joins Kaivalya Communications as Assistant Manager
Noida: Kaivalya Communications has announced the appointment of Jainsi Juneja as Assistant Manager, further strengthening its client servicing and strategic...
Vashi Integrated Solutions appoints Pitchfork Partners as its Strategic Communications Partner
Mumbai: Vashi Integrated Solutions, a technology-driven procurement and sourcing ecosystem serving India’s industrial, infrastructure and energy sectors, has appointed Pitchfork...
Apeejay Surrendra Park Hotels names Ruchika Pandit as Corporate Director – Communications, PR & Branding
Mumbai: Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the appointment of Ruchika Pandit as Corporate Director – Communications, PR...
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...
26th edition of FICCI FRAMES to take place in September in Mumbai
Mumbai: The 26th edition of FICCI FRAMES the convention for the business of media and entertainment will take place from...
Spalba names Rahul Sharma as Mumbai Branch Head to accelerate regional expansion
Mumbai: Spalba, Asia's first immersive experience-led events infrastructure platform, has appointed Rahul Sharma as Branch Head for Mumbai as part...
Instamart appoints Gautam Swaroop as Chief Business Officer
Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop...
WPP expands WPP Enterprise Solutions to accelerate AI-driven business transformation
Mumbai: WPP has announced its expansion plans for WPP Enterprise Solutions....
InsuranceDekho launches ‘InsuranceDekho for Corporate’, appoints Ranjeet Singh as CEO
Gurugram: InsuranceDekho has announced the launch of InsuranceDekho for Corporate, its...
Vertoz files fourth patent to accelerate AI-powered demand platform optimization for digital advertising
Mumbai: Vertoz Limited has filed its fourth patent in India, further...
MY FM launches new humour property ‘Babu Bhaiya’ across its network
Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, has launched a new humour-based content property, 'Babu Bhaiya',...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched...
Gandharv Sachdeva to Conclude His Journey with Hybrid AdTech India
Mumbai: Hybrid AdTech India is set to witness a significant leadership transition as Gandharv Sachdeva, Country Head – India, concludes...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...
Pay DTH sheds nearly 79 lakh subscribers in a year as Airtel’s IPTV base more than doubles
Mumbai: India's television distribution market is witnessing a rapid transformation as broadband-based television services gain traction at the expense of...
Zee 5 hosts grand football carnival in Kolkata ahead of FIFA World Cup 2026™
Kolkata: Vivekananda Park at Southern Avenue turned into a vibrant celebration of football and culture as Zee 5 hosted a...
TV9 Bangla Unveils India’s Biggest Education Expo and Celebrates Academic Excellence Through Uttaran Academic Excellence Honour
Kolkata: TV9 Bangla successfully organised India’s Biggest Education Expo, featuring leading educational institutions offering information on a wide range of...
Jainsi Juneja joins Kaivalya Communications as Assistant Manager
Noida: Kaivalya Communications has announced the appointment of Jainsi Juneja as Assistant Manager, further strengthening its client servicing and strategic...
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...
OS Studios appoints Ishaan Arya as Country Manager for India expansion
Bengaluru: OS Studios, the global fan experience agency born from gaming culture, has announced the appointment of gaming, esports and...
