Dentsu Lab, D.A.V. Public School & Classteacher launch ‘Bullying Decoder’ to address verbal bullying in classrooms
Mumbai: Dentsu Lab, D.A.V. Public School and Classteacher Learning Systems have...
Omnicom Media ranked #1 in APAC, named top global media group by RECMA
Mumbai: Omnicom Media has been ranked #1 in Asia Pacific in...
Experience Commerce bags Social Media Mandate for ICONIQA Hotels & Resorts
Mumbai: Experience Commerce, a full-service digital marketing agency and part of...
Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead
Mumbai: PwC India has announced a leadership transition in its Deals...
Skechers renews Mumbai Indians partnership for third season
Mumbai: Skechers has renewed its partnership with Mumbai Indians for the...
Unilever in Advanced Talks with McCormick; India Foods Business Remains Out of Proposed Deal
Mumbai: Unilever Plc has confirmed that it is in advanced discussions...
Citykart appoints Rohit Goyal as Chief Financial Officer
Mumbai: Citykart has announced the appointment of Rohit Goyal as its...
VerSe Innovation appoints P.R. Ramesh as Independent Director and Chair of Audit Committee
Bengaluru: VerSe Innovation, the AI-powered local language technology platform and parent...
Lentra appoints Rajesh Kumar as CEO
Mumbai: Lentra has appointed Rajesh Kumar Rathanchand as its Chief Executive...
Burda Media divests BurdaLuxury to Jaipur Capital
Mumbai: Burda Media has announced the sale of its Southeast Asia-based...
IPL’s Advertising Divide: How a Few Big Brands and Core Categories Dominate Cricket’s Biggest Ad Platform
Mumbai: IPL 2026 is once again showcasing the league’s commercial dominance,...
Centre Moves to Bring User-Generated News Under IT Rules, Expands Intermediary Compliance Framework
New Delhi: India’s digital regulatory architecture is set for a significant...
Aadhar Housing Finance launches ‘GharLelo’ Campaign highlighting homeownership aspirations
Mumbai: Aadhar Housing Finance Ltd. has unveiled its latest brand campaign,...
PharmEasy revives ‘On-time or Free’ campaign with BOGO health checkup offer
Mumbai: PharmEasy has relaunched its ‘On-time or Free’ (OTOF) campaign during...
Philips Avent champions sterilization with new campaign; Yami Gautam Dhar joins as Brand Ambassador
New Delhi: Philips has launched a new campaign for its Philips...
CNN-News18 launches ‘Battle for the States’, special election programming ahead of high-stakes Assembly elections
Mumbai: As India heads into a major electoral battle in West...
Times Now Navbharat leads Hindi news OTS at 98.47%, Aaj Tak and ABP News follow closely: Chrome DM
Mumbai: Chrome DM has released its latest Opportunity to See (OTS)...
Linear TV revenues could decline at 5% until 2028: FICCI EY Report
MumbaiI: Linear TV revenues could decline at 5% until 2028 noted...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days,...
Google, Tiger Telly launch ‘A Perfect Match’ micro-drama featuring Ishaan Khatter and Sara Arjun During IPL Season
Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the...
JioStar unveils star-studded Hindi digital feed for TATA IPL 2026 on JioHotstar
New Delhi: JioStar, the official broadcast and digital partner for the TATA IPL, has announced an expansive and talent-rich presentation...
Crunchyroll drops new ‘Ready to Anime?’ film featuring Rashmika Mandanna and Shubman Gill
Mumbai: Crunchyroll has unveiled the second ad film from its India-focused brand campaign, ‘Ready to Anime?’, featuring Rashmika Mandanna and...
Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and...
Why Creator Fatigue Is the Next Big Crisis Brands Are Ignoring
Be honest. When was the last time you actually watched a sponsored post till the end? Not scrolled past. Not...
AI Ethics in Advertising: Where Should Brands Draw the Line?
Let me say something that most people in the marketing and communications industry are thinking but not saying out loud....
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...
IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The...
ZEE5 announces new original series, ‘Satrangi – Badle Ka Khel’: A powerful tale of honour, love, and vengeance
Mumbai: Hindi ZEE5 is all set to bring a gripping and emotionally charged revenge drama series – Satrangi - Badle...
Pocket FM teams up with Indian Open 2026 and strengthens its connection with new-age sports fans
Mumbai: India’s love for sports goes far beyond the game itself; it’s about energy, aspiration, and the communities that come...
Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi
Mumbai: TV9 Network's flagship annual conclave, the What India Thinks Today (WITT) Summit 2026, concluded after two dynamic days of...
Qoruz integrates YouTube creator partnerships API to enable data-driven creator marketing
Mumbai: Qoruz has partnered with YouTube by integrating its newly launched Creator Partnerships API, marking a shift toward more data-backed...
UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP
Mumbai: UP Tak, the digital-first news platform of the India Today Group, is hosting the ‘Viksit UP Baithak’ today in...
AI dominates open web with 92% growth and 15 million pageviews in India: Taboola Newsroom
Mumbai: Artificial intelligence is rapidly emerging as a dominant force shaping digital consumption in India, according to new insights from...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Mobavenue unveils AI-led neural network framework to drive precision advertising outcomes
Mumbai: Mobavenue AI Tech Limited has announced the release of an AI-led neural network modelling framework through its wholly owned...
The primary bottleneck to scaling AI investments will be the lack of clear use-case prioritisation: FICCI EY Report
Mumbai: The FICCI EY Report conducted a survey of Indian M&E CXOs in December 2025. AI is already in production...
Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet...
LIA opens 2026 awards season with 35% early bird discount, adds six new categories
Mumbai: London International Awards (LIA) has announced the opening of entries...
StoReel raises $34M to accelerate AI-led short-form storytelling platform
Mumbai: StoReel, an AI-native platform for short-form serialized content, has raised...
Technological University of the Shannon appoints The Reppro to strengthen India communications strategy
Mumbai: Technological University of the Shannon (TUS) has appointed The Reppro as its communications partner in India, as it looks...
Scaler names Srishti Mathur as Group Head – Corporate Communications
Bengaluru: Scaler has announced the appointment of Srishti Mathur as Group Head – Corporate Communications, as the company sharpens its...
Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India
New Delhi: Zeno Group, a global integrated communications agency, has been appointed as the strategic communications agency of record (AOR)...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...
Dentsu Lab, D.A.V. Public School & Classteacher launch ‘Bullying Decoder’ to address verbal bullying in classrooms
Mumbai: Dentsu Lab, D.A.V. Public School and Classteacher Learning Systems have...
Dentsu Lab, D.A.V. Public School & Classteacher launch ‘Bullying Decoder’ to address verbal bullying in classrooms
Mumbai: Dentsu Lab, D.A.V. Public School and Classteacher Learning Systems have...
Citykart appoints Rohit Goyal as Chief Financial Officer
Mumbai: Citykart has announced the appointment of Rohit Goyal as its...
UP Tak hosts ‘Viksit UP Baithak’ with key voices of UP
Mumbai: UP Tak, the digital-first news platform of the India Today...
Radio companies are evolving a new product: FICCI EY Report
MUMBAI: Radio companies are evolving a new product noted the FICCI EY report. Radio needs a new product – and...
Unilever’s Cif turns internet meme into financial relief initiative with Serasa partnership
São Paulo: Unilever’s homecare brand Cif has transformed a long-running internet...
JioStar unveils ‘The Winning Edge’ playbook to help brands maximise impact on live cricket
Mumbai: JioStar has launched ‘The Winning Edge’, India’s first data-backed advertising playbook aimed at helping brands and media buyers unlock...
Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
“How KAG Tiles Used Television Storytelling to Build a Household Brand”
From pioneering television advertising in the tile industry to becoming a name familiar in homes across Tamil Nadu, KAG Tiles’...
Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and...
MIB Pushes DD Free Dish Accessibility with Built-In Satellite TVs and Smarter Navigation
New Delhi: In a move aimed at simplifying access to free-to-air television, the Ministry of Information and Broadcasting (MIB) has...
Google, Tiger Telly launch ‘A Perfect Match’ micro-drama featuring Ishaan Khatter and Sara Arjun During IPL Season
Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the...
ZEE5 announces new original series, ‘Satrangi – Badle Ka Khel’: A powerful tale of honour, love, and vengeance
Mumbai: Hindi ZEE5 is all set to bring a gripping and emotionally charged revenge drama series – Satrangi - Badle...
Technological University of the Shannon appoints The Reppro to strengthen India communications strategy
Mumbai: Technological University of the Shannon (TUS) has appointed The Reppro as its communications partner in India, as it looks...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Nazara Technologies raises Rs. 500 Crores through Preferential Issue of Warrants
Mumbai: Nazara Technologies a diversified gaming and sports media company, today announced a preferential issue of warrants aggregating to Rs....
