Jack Daniel’s names 22feet as Integrated Creative Agency of Record for India
Mumbai: Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India,...
Infectious Advertising promotes Siddhartha Singh to CEO & Managing Partner
Mumbai: Infectious Advertising has elevated Siddhartha Singh from Chief Operating Officer...
Curativity wins Creative Mandate for Gulf Oil Lubricants India
Mumbai: Independent creative agency Curativity Brand Solutions is proud to announce...
Saibal Banerjee appointed as Business Head – Trade Sales at Cookie Man (Australian Foods)
Mumbai: Saibal Banerjee has been appointed as Business Head - Trade...
Wellbeing Nutrition partners Dhurandhar cast to spotlight flavour-first Whey Protein Range
New Delhi: Wellbeing Nutrition has partnered with actors Gaurav Gera and...
Perfetti Van Melle appoints Black White Orange to drive Chupa Chups Licensing in India
Mumbai: Perfetti Van Melle has appointed Black White Orange Brands Pvt....
Alvarez & Marsal appoints Nitin Lath as Managing Director to strengthen Corporate Finance Practice in India
Mumbai: Alvarez & Marsal (A&M) India has announced the appointment of...
OpenAI appoints Emmanuel Marill as First EMEA Managing Director
New Delhi: OpenAI has strengthened its international leadership team with the...
Centricity WealthTech appoints Kartik Kini as Chief Strategy and Execution Officer for Invictus vertical
Mumbai: Centricity WealthTech has announced the appointment of Kartik Kini as...
‘Levyn’ piracy network hit by law enforcement; arrest sparks wider probe
Mumbai: In a continued enforcement action against digital piracy, law enforcement...
Republic Media Network appoints Mohit Dhamne as Group CEO
Mumbai: Republic Media Network has announced the appointment of Mohit Dhamne...
Virgin Music Group partners Millennium Audios for Global Distribution of Kerala Music
Mumbai: Virgin Music Group has entered into a global distribution partnership with...
Spinny celebrates Sachin Tendulkar’s birthday with nostalgia-led Mumbai film
Mumbai: Spinny has unveiled a digital film rooted in nostalgia and local...
Himalaya BabyCare launches soothing baby powder highlights benefits in new DVC
Mumbai: Himalaya BabyCare, part of Himalaya Wellness Company, has introduced the new...
Budweiser unveils ‘Let It Pour’ platform with Erling Haaland and Jürgen Klopp for FIFA World Cup 2026™
Mumbai: Budweiser, the Official Beer Sponsor of the FIFA World Cup...
Sony BBC Earth marks Sir David Attenborough’s 100th Birthday with Premiere of ‘Making Life on Earth: Attenborough’s Greatest Adventure’
Mumbai: Sony BBC Earth is celebrating the 100th birthday of David Attenborough...
Zee Keralam expands fiction line-up with brother–sister drama ‘Valyettan’
Kochi: Zee Keralam has announced the launch of its upcoming fiction...
News18 Network to launch ‘News18 Delhi NCR’; hosts mega ‘Rising Delhi’ Conclave today
New Delhi: News18 Network, India’s No.1 news network, is set to...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we...
Atrangii OTT ties up with Amazon MX Player to expand content distribution
Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience...
Prime Video sets May 15 premiere for Tamil Original suspense drama Exam
Mumbai: Prime Video has announced the global premiere date of its upcoming Tamil Original suspense drama Exam, set to launch...
Malayalam Zee5 to Premiere ‘Aadu 3’ on May 1
India, April 22, 2026: ZEE5 Malayalam is set to premiere Aadu 3 on May 1, marking the return of one...
Why Generative AI Is Forcing Marketers to Rewrite Content Strategy Rules
There is a new surface where your brand is being described to investors, buyers, and consumers every day. Nobody in...
Why Storytelling Is No Longer a Marketing Function but a Core Business Strategy
The founders winning today are not necessarily the ones building the most sophisticated products. They are the ones articulating the...
Omnichannel is the Future: How Footwear Brands Are Rethinking Retail Marketing
The way India shops for footwear has undergone a fundamental shift. What was once a largely store-driven purchase journey is...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and...
Blue-collar hiring drops 1.52% during IPL despite massive ad spend: WorkIndia
Mumbai: WorkIndia, a platform for blue and grey collar hiring, has released new data indicating that the Indian Premier League...
Annual patent filings worldwide exceed 3.5 million; trademark filings surpass 15 million annually: World IP Day 2026
Hyderabad: On the occasion of World Intellectual Property Day, the growing role of blockchain technology in safeguarding digital intellectual property...
CavinKare’s Nyle Introduces the Next Wave of Haircare from Routine to Results with Nyle++, Featuring Nyle++ 1st ever Serum Shampoo & Chia Seed Gel Shampoo
Chennai: Nyle, a range of premium natural and safe hair care products from FMCG major CavinKare Pvt. Ltd., has launched...
PhonePe Reaches 50 Million Registered Merchants Across India
Mumbai: PhonePe, today announced it has surpassed 50 million lifetime registered merchants as of 28th April, 2026 on its platform,...
Zee Tamil’s Killadi Jodis concludes with grand finale; Amar & Gayathri emerge winners
Chennai: Zee Tamil’s popular reality show Killadi Jodis has concluded on a high note with a grand and thrilling finale,...
WPP OpenDoor, Snapchat launch India’s first generative AI Lens for Prime Video campaign
Mumbai: WPP OpenDoor, in collaboration with Snapchat, has unveiled India’s first generative AI-powered Lens for Amazon Prime Video as part...
The Trade Desk unlocks new Ad inventory with DramaBox short drama tie-up
Mumbai: The Trade Desk (Nasdaq: TTD) has announced a strategic partnership with DramaBox, becoming the first-ever demand-side platform (DSP) partner...
Meta expands AI business assistant globally with multilingual support for advertisers
Mumbai: Meta has announced the global expansion of its Meta AI business assistant, extending beta access to advertisers and agencies of...
IAS launches Total TV to deliver deeper visibility across streaming Ad ecosystem
Mumbai: Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a comprehensive suite of Connected TV (CTV) solutions aimed at...
Taboola launches Realize+ with Claude Skills to power AI-driven advertising performance
Mumbai: Taboola, a global leader in performance advertising, has announced the launch of Realize+, an agentic AI system designed to...
ReBid launches Unified Agentic platform to transform creative performance measurement
Mumbai: ReBid, an Agentic AI Agency, a Digital Agent-cy, today announces the launch of its Unified Agentic Creative Intelligence Tool,...
WPP Q1 2026 Revenue Falls Amid Client Losses and Market Pressures; Sees Stabilisation Under Elevate28 Strategy
Mumbai: WPP reported a decline in revenue for the first quarter...
BBH opens applications for sixth edition of Barn to support emerging creative talent
Mumbai: Bartle Bogle Hegarty (BBH) has announced the opening of applications...
London International Awards introduces Democracy and Human Rights category in collaboration with European Parliament
Mumbai: London International Awards (LIA) has announced the introduction of a...
The St. Regis Mumbai names Radhika Mathur as Director of Marketing and Communications
Mumbai: The St. Regis Mumbai has announced the appointment of Radhika Mathur as Director of Marketing and Communications. In her...
Pallavi Mishra joins Marengo Asia Hospitals as Head of Public Relations and Communications
New Delhi: Marengo Asia Hospitals has appointed Pallavi Mishra as Head of Public Relations & Communications, strengthening its leadership as...
Teamwork Communications Group wins PR Mandate for Sarvodaya Healthcare
New Delhi: Teamwork Communications Group, a healthcare-focused integrated communications firm, has secured the PR mandate for Sarvodaya Healthcare, a leading...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
Happiest Places to Work launches India’s first workplace happiness awards
Mumbai: Happiest Places to Work has announced the launch of the Happiest Places To Work Awards™, positioning it as India’s...
Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...
Saibal Banerjee appointed as Business Head – Trade Sales at Cookie Man (Australian Foods)
Mumbai: Saibal Banerjee has been appointed as Business Head - Trade...
Jack Daniel’s names 22feet as Integrated Creative Agency of Record for India
Mumbai: Jack Daniel’s has appointed 22feet, part of Omnicom Advertising India,...
Alvarez & Marsal appoints Nitin Lath as Managing Director to strengthen Corporate Finance Practice in India
Mumbai: Alvarez & Marsal (A&M) India has announced the appointment of...
The Trade Desk unlocks new Ad inventory with DramaBox short drama tie-up
Mumbai: The Trade Desk (Nasdaq: TTD) has announced a strategic partnership...
BIG FM expands beyond radio with launch of corporate MICE vertical ‘BIG FM Experiences’
Mumbai: BIG FM has announced its foray into the corporate experiences segment with the launch of ‘BIG FM Experiences’, a...
WPP Q1 2026 Revenue Falls Amid Client Losses and Market Pressures; Sees Stabilisation Under Elevate28 Strategy
Mumbai: WPP reported a decline in revenue for the first quarter...
IAS launches Total TV to deliver deeper visibility across streaming Ad ecosystem
Mumbai: Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a comprehensive suite of Connected TV (CTV) solutions aimed at...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
Why Generative AI Is Forcing Marketers to Rewrite Content Strategy Rules
There is a new surface where your brand is being described to investors, buyers, and consumers every day. Nobody in...
Dish TV appoints three Independent Directors following strong shareholder approval
Mumbai: Dish TV India Limited has announced that its shareholders have approved the appointment of three Independent Directors to its...
Atrangii OTT ties up with Amazon MX Player to expand content distribution
Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience...
CavinKare’s Nyle Introduces the Next Wave of Haircare from Routine to Results with Nyle++, Featuring Nyle++ 1st ever Serum Shampoo & Chia Seed Gel Shampoo
Chennai: Nyle, a range of premium natural and safe hair care products from FMCG major CavinKare Pvt. Ltd., has launched...
The St. Regis Mumbai names Radhika Mathur as Director of Marketing and Communications
Mumbai: The St. Regis Mumbai has announced the appointment of Radhika Mathur as Director of Marketing and Communications. In her...
Fourth Dimension Media to host South India Media Summit 2026 in Hyderabad on September 28
Mumbai: Fourth Dimension Media Solutions has announced the upcoming edition of the South India Media Summit (SIMS) 2026, scheduled to...
LVL Zero Incubator Onboards Global and Indian Ecosystem Partners to power first gaming startup cohort
Mumbai: LVL Zero Incubator, backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, has announced a robust ecosystem of...
