WPP Faces Backlash Over Four-Day Office Mandate
WPP, the world’s largest advertising agency network, has sparked controversy among...
Supreme Court cautions states over failure to act on misleading ads
New Delhi: The Supreme Court has issued a stern warning to...
Global ad spend surpassed $1trn for the first time in 2024, is expected to grow 10.7% this year: WARC
MUMBAI: WARC’s latest forecasts show that global ad spend surpassed $1trn...
Mumbai Indians launch new WPL 2025 Jersey with Coastal Heritage Design
Mumbai: Mumbai Indians have unveiled their much-anticipated Women’s Premier League (WPL)...
Elite Runner Jimmy Gressier signs partnership with DECATHLON KIPRUN
Valencia: DECATHLON KIPRUN, the specialist running brand of DECATHLON, has announced...
Shriram Housing Finance rebrands as Truhome Finance
Mumbai: Shriram Housing Finance, a prominent name in India’s affordable housing...
Eularie Saldanha Joins Publicis Groupe India as Director – Corporate Communications
Mumbai: Eularie Saldanha has joined Publicis Groupe India as Director –...
5paisa Capital names Gaurav Seth as Chief Executive Officer
Mumbai: 5paisa Capital Limited, a discount brokerage platform, has appointed Gaurav...
Indian Bank appoints Binod Kumar as Managing Director & CEO
Chennai: Indian Bank has appointed Binod Kumar as its new Managing...
Colors brings back Laughter Chefs Unlimited Entertainment with a new season
Mumbai: Colors’ beloved comedy-cooking show, Laughter Chefs Unlimited Entertainment, is making...
DB Corp Q3 FY2025: Reports Net Profit of ₹1,182 Million YoY
Mumbai: DB Corp Limited (DBCL), India’s largest print media company and...
Girish Johar appointed Head of Distribution & Revenues at ZEE Studios
Mumbai: ZEE Studios has appointed Girish Johar as its new Head...
Zupee teams up with Salman Khan for a new ad campaign
Gurugram: Zupee, India’s premier skill-based gaming platform, has unveiled its latest...
ZOFF Foods launches new ad Campaign with Shilpa Shetty, elevates whole spice experience in every home
Mumbai: ZOFF Foods (Zone of Fresh Food) has unveiled a new...
Talented’s campaign to push Duolingo’s entry in Tamil Nadu draws inspiration from ‘Vaathi’, the Tamil word for teacher
MUMBAI: Talented orchestrates Duolingo’s entry in Tamil Nadu. The Tamil pop...
Zee Telugu revives iconic Show Aarogyame Mahayogam to champion health and wellness
Hyderabad: Zee Telugu is set to bring back its groundbreaking health...
ZEE TV Revolutionizes Storytelling with Launch of ‘Zee Mini Series’
Mumbai: ZEE TV is setting a new benchmark in television content...
India TV launches 24×7 pop-Up channel for Maha Kumbh 2025, promising Over 1,000 hours of captivating content
New Delhi: India TV, a CTV-focused Hindi news channel, has unveiled...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in...
Shark Tank India 4 breaks viewership records on Sony LIV, captivating Tier 2 Markets and Connected TV audiences
Mumbai: Shark Tank India 4, streaming exclusively on Sony LIV since its premiere on January 6, 2025, is setting new...
Disney+ Hotstar to Live Stream Coldplay’s “Music of the Spheres” World Tour from Ahmedabad on Republic Day
Mumbai: Disney+ Hotstar is all set to transform live entertainment streaming in India by broadcasting Coldplay's iconic Music of the...
Netflix celebrates Pongal by unveiling its Tamil movie slate for 2025
MUMBAI: On the festive occasion of Pongal, Netflix has unveiled a lineup of some of their Tamil films that will...
From Overcommunication to Agentic AI: Four Trends Redefining Martech in 2025
The Martech industry has experienced a seismic shift over the past few years, and 2024 has been no exception. In...
Solving Ad Fatigue: Data-Driven Insights for Better Consumer Engagement
In a day of continual digital bombardment, ad fatigue is an advertiser's worst fear. Engagement declines and ROI sharply declines...
The Role of Storytelling in Building Luxury Brand Loyalty
If we talk about the luxury segment, the distinction between a product and a legacy is always storytelling. For decades,...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
Nielsen unveils 2025 Upfront/NewFront guide to empower media industry
Mumbai: Nielsen has launched its highly anticipated 2025 Upfront/NewFront Guide, a comprehensive planning resource for media buyers and sellers. The...
The global retail media market will total $179.5 billion in 2025, representing year-over-year growth of 15.4%: Criteo
MUMBAI: Retail media networks (RMNs) have become an asset for brands and retailers across India and globally. According to a...
Original Hindi language film box office fell by a steep 37%.: Ormax Box Office Report 2024
MUMBAI: With gross box office of Rs. 11,833 crores, 2024 became the second-best year of all time at the India...
Oneindia Joins Elite List of Top 10 Fastest-Growing Websites Worldwide; Ranks 2nd Among Indian Websites
Bengaluru: Oneindia, India’s number one digital vernacular portal, is thrilled to announce its remarkable achievement of being one of the...
SHAKTIDASAN – A Poet’s Quest for Truth
Background The Tamil documentary with English subtitles SHAKTIDASAN – A Poet’s Quest for Truth, is not intended to be a...
CNN-News18 Indian of the Year 2024 to honour India’s biggest achievers in a grand ceremony on January 17
New Delhi: The 14th edition of the highly anticipated CNN-News18 Indian of the Year (IOTY) awards will unveil its 2024...
ABP Network tops Comscore MMX Rankings for Hindi, Marathi, and Bengali News Markets in November 2024
Mumbai: ABP Network has achieved a significant milestone by securing the #1 position across the Hindi, Marathi, and Bengali news...
Jio Platforms collaborates with Polygon Labs to introduce Web3 Capabilities to over 450 million users
Mumbai: Jio Platforms Ltd. (JPL), a multinational technology company and subsidiary of Reliance Industries Limited, has announced a strategic partnership...
Cox & Kings names Suresh Victor as Senior Vice President of Technology Vertical
Delhi: Cox & Kings, a travel and tourism brand, has appointed Suresh Victor as Senior Vice President to head its...
Cielo Ecom partners with Apple Baby India to elevate e-commerce and digital strategy
New Delhi: Cielo Ecom has secured the E-commerce and social media mandate for Apple Baby India, a leading brand in...
AI-Powered bots drive 86% surge in invalid traffic: DV Fraud Lab Report
A recent report from the DV Fraud Lab has revealed a significant increase in General Invalid Traffic (GIVT) rates during...
Amazon Ads unveils Generative AI-Powered SQL Tool for Advertisers
At CES 2025, Amazon Ads introduced a generative AI tool for Amazon Marketing Cloud (AMC) that simplifies SQL query creation,...
WPP Faces Backlash Over Four-Day Office Mandate
WPP, the world’s largest advertising agency network, has sparked controversy among...
Singapore Airlines extends Title Sponsorship of Formula 1® Singapore Grand Prix for Four More Years
Singapore: Singapore Airlines (SIA) has renewed its commitment as the title...
EssenceMediacom named Media Agency for Warner Bros. Discovery’s Max Launch in Australia
Mumbai: EssenceMediacom has been appointed as the media agency for Warner...
Frido partners with Kaizzen to enhance its brand legacy and communication strategy
Mumbai: Frido has partnered with Kaizzen as its strategic communications ally to enhance its mission of improving everyday quality of...
Pepper Communications Group wins PR Mandate for Timbertales Luxury Resort
Mumbai: Pepper Communications Group (PCG), an integrated communications agency, has been entrusted with the Public Relations mandate for Timbertales Luxury...
Rashmi Soni named Vice President – Corporate Communications at IndiGo
Mumbai: IndiGo has appointed Rashmi Soni as Vice President – Corporate Communications (Media & PR). Rashmi takes over the role...
Network18 unveils Rising Cities series, showcasing Ahmedabad’s blueprint for urban excellence
Ahmedabad: Network18 launched its much-anticipated Rising Cities series with the inaugural event Rising Ahmedabad, held at Binori Hotel. The event,...
Zee Real Heroes Awards salutes resilience, innovation, and excellence across India
Mumbai: The Zee Real Heroes Awards returned with its electrifying third edition, honoring the extraordinary individuals who have redefined excellence...
Kho Kho World Cup 2025 collaborates with Nayan Naveli Gallery to merge Art and Sport
Delhi: The Kho Kho World Cup 2025, set to take place at the Indira Gandhi Arena in New Delhi from...
Network18 unveils Rising Cities series, showcasing Ahmedabad’s blueprint for urban excellence
Ahmedabad: Network18 launched its much-anticipated Rising Cities series with the inaugural...
WPP Faces Backlash Over Four-Day Office Mandate
WPP, the world’s largest advertising agency network, has sparked controversy among...
Eularie Saldanha Joins Publicis Groupe India as Director – Corporate Communications
Mumbai: Eularie Saldanha has joined Publicis Groupe India as Director –...
Jio Platforms collaborates with Polygon Labs to introduce Web3 Capabilities to over 450 million users
Mumbai: Jio Platforms Ltd. (JPL), a multinational technology company and subsidiary...
Red FM takes listeners on a sacred voyage with ‘The Voice of Kumbh’ at MahaKumbh
Mumbai: 93.5 Red FM, a private radio and entertainment networks, is embarking on an extraordinary cultural journey with its latest...
WPP Faces Backlash Over Four-Day Office Mandate
WPP, the world’s largest advertising agency network, has sparked controversy among...
Cielo Ecom partners with Apple Baby India to elevate e-commerce and digital strategy
New Delhi: Cielo Ecom has secured the E-commerce and social media mandate for Apple Baby India, a leading brand in...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in Kerala's media landscape, showcasing remarkable growth and innovation. Mazhavil...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
From Overcommunication to Agentic AI: Four Trends Redefining Martech in 2025
The Martech industry has experienced a seismic shift over the past few years, and 2024 has been no exception. In...
TRAI tariff disputes: Supreme Court upholds Kerala HC ruling, directs IBDF to approach TDSAT
New Delhi: The Supreme Court on Friday upheld the Kerala High Court's verdict, rejecting an appeal filed by the Indian...
Shark Tank India 4 breaks viewership records on Sony LIV, captivating Tier 2 Markets and Connected TV audiences
Mumbai: Shark Tank India 4, streaming exclusively on Sony LIV since its premiere on January 6, 2025, is setting new...
Oneindia Joins Elite List of Top 10 Fastest-Growing Websites Worldwide; Ranks 2nd Among Indian Websites
Bengaluru: Oneindia, India’s number one digital vernacular portal, is thrilled to announce its remarkable achievement of being one of the...
Frido partners with Kaizzen to enhance its brand legacy and communication strategy
Mumbai: Frido has partnered with Kaizzen as its strategic communications ally to enhance its mission of improving everyday quality of...
Network18 unveils Rising Cities series, showcasing Ahmedabad’s blueprint for urban excellence
Ahmedabad: Network18 launched its much-anticipated Rising Cities series with the inaugural event Rising Ahmedabad, held at Binori Hotel. The event,...
CyberPowerPC India set to empower gamers with immersive PC gaming at Bengaluru Comic Con
MUMBAI: CyberPowerPC, which offers custom gaming computers, is set to revolutionise the gaming experience at this year’s Bengaluru Comic Con...
